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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Creating a Customer Experience-Centric Startup - A Step-by-Step Framework (Hardcover, 1st ed. 2022)
Loot Price: R893
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Creating a Customer Experience-Centric Startup - A Step-by-Step Framework (Hardcover, 1st ed. 2022)
Series: Business Guides on the Go
Expected to ship within 10 - 15 working days
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This book explains how startups and brands in general can achieve a
high level of customer experience (CX) in today's dynamic and
competitive times. A well-structured and easy to apply customer
experience framework defines customer experience as the start and
end point of all business activities. The framework steps and tools
(such as NPS, Empathy Map, Customer Journey, Golden Circle, Design
Thinking, A/B-Testing) are designed to have a maximum impact on
successful company building and the customer experience, which is
key to generate first and repeat buyers that become fans of the
company. The tools originate from different disciplines, such as
management, design, digitisation or psychology - as only an
interdisciplinary approach enables superior insights for initiating
the right customer activities in today's highly competitive times.
With this book, it is possible to look at customer experience
systematically and derive your own strategy towards success. The
following are the main contributions of this book: * Provides a
clear step-by-step guide to create a customer experience-centric
company * Introduces most impactful tools that managers can use to
successfully complete every step of our framework * Guides managers
through the process of creating a start-up, which is less about
magically coming up with innovative business ideas, but rather
about applying proven principles in a new context
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