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Books > Business & Economics > Economics
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Absolute Essentials of Creative Thinking and Problem Solving (Hardcover)
Loot Price: R1,779
Discovery Miles 17 790
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Absolute Essentials of Creative Thinking and Problem Solving (Hardcover)
Series: Absolute Essentials of Business and Economics
Expected to ship within 10 - 15 working days
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This concise textbook provides a comprehensive and clear overview
of the theory and practice of creative problem solving from a
management perspective. The book works step by step through the
creative thinking process. Beginning with theoretical frameworks,
it considers ways of thinking, defining problems and structuring
responses to them, techniques for generating ideas, evaluating and
defining them, and finally how technology can be used within the
creative problem-solving process. Pedagogical features to aid
learning include objectives at the start of each chapter, further
reading suggestions and practical examples. Divided into ten short
chapters to suit content delivery, this textbook is designed as
either core or recommended reading for advanced undergraduate,
postgraduate, MBA and Executive Education students studying
Creativity and Innovation, Management and Leadership and Management
Skills.
General
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