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Luxury Fashion Branding - Trends, Tactics, Techniques (Paperback, 1st ed. 2007) Loot Price: R1,686
Discovery Miles 16 860
Repayment Terms: R158 pm x 12*
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Luxury Fashion Branding - Trends, Tactics, Techniques (Paperback, 1st ed. 2007): U Okonkwo

Luxury Fashion Branding - Trends, Tactics, Techniques (Paperback, 1st ed. 2007)

U Okonkwo

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Loot Price R1,686 Discovery Miles 16 860 | Repayment Terms: R158 pm x 12*

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2007
First published: 2007
Authors: U Okonkwo
Dimensions: 235 x 155 x 19mm (L x W x T)
Format: Paperback
Pages: 352
Edition: 1st ed. 2007
ISBN-13: 978-1-349-35657-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-35657-3
Barcode: 9781349356577

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