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Mega-event Cities: Urban Legacies of Global Sports Events (Paperback)
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Mega-event Cities: Urban Legacies of Global Sports Events (Paperback)
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Mega-events represent an important moment in the life of a city,
providing a useful lens through which we may analyse their
cultural, social, political and economic development. In the wake
of the International Olympic Committee's (IOC's) concerns about
'gigantism' and wider public concerns about rising costs, it was
imperative in the C21st to demonstrate the long term benefits that
arose for the city and nations from hosting premier sporting
events. 'London 2012' was the first to integrate the concept of
legacy from the moment a bid to host the Olympic and Paralympic
Games was being considered. London proposed an ambitious programme
of urban renewal for East London. Subsequent host city bids have
adopted the 'legacy narrative' and, as this book demonstrates,
aligned this to major schemes of urban development and renewal.
Bringing together scholars, practitioners and policy makers, this
book focuses upon the legacies sought by cities that host major
sports events. It analyses how governments, the IOC and others
define and measure 'legacy'. It also focuses upon the challenges
and opportunities facing future host cities of mega-events, looking
at their aspirations and the intended impact upon their domestic
and international development. It questions what the global shift
in geographical location of mega-events means for sports
development and the business of sport, what the attractions are for
cities seeking to harness the hosting of a mega-event, and whether
there may be longer term consequences for the bidding and hosting
major sporting events in the wake of the widespread social unrest
that accompanied the preparations in Brazil for hosting the FIFA
World Cup (2014) and the summer Olympics (2016) and in Turkey,
where there was significant opposition to bid for the 2020 summer
Olympiad.
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