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Die Zusammenarbeit Mit Agenturen Bei Der Integrierten Kommunikation - Anforderungen, Umsetzung Und Empirische Befunde Aus Unternehmenssicht (German, Paperback, 2010 ed.) Loot Price: R1,188
Discovery Miles 11 880
Repayment Terms: R111 pm x 12*
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Die Zusammenarbeit Mit Agenturen Bei Der Integrierten Kommunikation - Anforderungen, Umsetzung Und Empirische Befunde Aus...

Die Zusammenarbeit Mit Agenturen Bei Der Integrierten Kommunikation - Anforderungen, Umsetzung Und Empirische Befunde Aus Unternehmenssicht (German, Paperback, 2010 ed.)

Verena Batt; Manfred Bruhn; Contributions by Sieglinde Martin

Series: Basler Schriften Zum Marketing, 27

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Loot Price R1,188 Discovery Miles 11 880 | Repayment Terms: R111 pm x 12*

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Manfred Bruhn legt mit der vorliegenden empirischen Untersuchung auf Basis einer schriftlichen Befragung legt eine Bestandsaufnahme zur Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation in der Schweiz und in OEsterreich vor. Die Beteiligung von insgesamt 240 Unternehmen ermoeglicht eine detaillierte Analyse zu den Anforderungen an Agenturen in der Umsetzung der Integrierten Kommunikation.

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Basler Schriften Zum Marketing, 27
Release date: August 2010
First published: August 2010
Contributors: Verena Batt
Authors: Manfred Bruhn
Contributors: Sieglinde Martin
Dimensions: 210 x 148 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 173
Edition: 2010 ed.
ISBN-13: 978-3-8349-2422-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-2422-9
Barcode: 9783834924223

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