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Automotive Human Centred Design Methods (Paperback)
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Automotive Human Centred Design Methods (Paperback)
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There is currently a great need for introductory materials to help
professionals of all types to understand and deploy Human Centred
Design (HCD) methods. This compendium, written in simple everyday
language by authors who are experts in automotive ergonomics, UX
and HMI, is inclusive and easily accessible. The 21st century is
characterised by ever greater reliance on the innovation paradigm
of HCD. In many sectors, the practices of "technology push" and
"market pull" have been giving ground to newer ways of innovating
which are based more on careful attention to the characteristics
and needs of people. Where ethnographic, ergonomic and UX practices
were once the remit of only the design teams, the practices and
values of HCD are now permeating widely, leading in many cases to
business restructuring. The automotive sector, characterised by
large and sophisticated organisations, and by more than a century
of success, is one sector with extensive requirements for HCD
methods. This introductory book links the philosophy of the Human
Centred Design innovation to the basic methods and simple everyday
steps which can be taken to better understand customers and to
better define briefs and tests. The book will prove a valuable
reference to automotive designers who wish to more deeply integrate
HCD into their everyday work, and to any professional who wishes to
widen her or his skill set and understanding of HCD. The
information regarding the selection of HCD methods, and their
deployment, will provide a gentle introduction to the world of
Human Centred Design.
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