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Books > Reference & Interdisciplinary > Communication studies
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Handbook for Science Public Information Officers (Paperback)
Loot Price: R654
Discovery Miles 6 540
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Handbook for Science Public Information Officers (Paperback)
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Whether sharing a spectacular shot from a deep-space probe,
announcing a development in genetic engineering, or crafting an
easy-to-reference list of cancer risk factors, science public
information officers, or PIOs, serve as scientific liaisons,
connecting academic, nonprofit, government, and other research
organizations with the public. And as traditional media outlets cut
back on their science coverage, PIOs are becoming a vital source
for science news. W. Matthew Shipman's Handbook for Science Public
Information Officers covers all aspects of communication strategy
and tactics for members of this growing specialty. It includes how
to pitch a story, how to train researchers to navigate interviews,
how to use social media effectively, and how to respond to a
crisis. The handbook offers a wealth of practical advice while
teaching science PIOs how to think critically about what they do
and how they do it, so that they will be prepared to take advantage
of any situation, rather than being overwhelmed by it. For all
science communicators-whether they're starting their careers,
crossing over from journalism or the research community, or
professional communicators looking to hone their PIO
skills-Shipman's Handbook for Science Public Information Officers
will become their go-to reference.
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