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Design and Strategy - A Step-by-Step Guide (Hardcover) Loot Price: R3,944
Discovery Miles 39 440
Design and Strategy - A Step-by-Step Guide (Hardcover): Wanda Grimsgaard

Design and Strategy - A Step-by-Step Guide (Hardcover)

Wanda Grimsgaard

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Loot Price R3,944 Discovery Miles 39 440 | Repayment Terms: R370 pm x 12*

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This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome. Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: December 2022
First published: 2023
Authors: Wanda Grimsgaard
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 650
ISBN-13: 978-1-03-212290-8
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
Books > Arts & Architecture > Industrial / commercial art & design > Product design
Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Economics > General
Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Professional & Technical > Environmental engineering & technology > General
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Professional & Technical > Technology: general issues > Technical design > General
LSN: 1-03-212290-0
Barcode: 9781032122908

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