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Books > Business & Economics > Industry & industrial studies > Distributive industries
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Business to Business Electronic Commerce - Challenges and Solutions (Paperback, Illustrated Ed)
Loot Price: R2,481
Discovery Miles 24 810
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Business to Business Electronic Commerce - Challenges and Solutions (Paperback, Illustrated Ed)
Expected to ship within 12 - 17 working days
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In the mid 1990s, the widespread adoption of the web browser led to
a rapid commercialization of the Internet. In addition, initial
success stories were reported from companies that learned how to
create an effective direct marketing channel selling tangible
products to consumers directly with the World Wide Web. By the end
of the 1990s, the next revolution began called business-to-business
electronic commerce. Business to Business Electronic Commerce will
provide researchers and practitioners alike with a source of
knowledge related to this emerging area of business. The audience
for this book includes students, scholars, researchers and
practitioners. Any currently engaged in the utilization and
management of electronic commerce technologies will be interested
in Business to Business Electronic Commerce to learn about the
latest issues and challenges facing businesses throughout the
world.
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