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Books > Reference & Interdisciplinary > Communication studies
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The Multimodal Rhetoric of Humour in Saudi Media Cartoons (Hardcover)
Loot Price: R3,914
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The Multimodal Rhetoric of Humour in Saudi Media Cartoons (Hardcover)
Series: Humor Research [HR]
Expected to ship within 10 - 15 working days
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Cartoons, as a form of humour and entertainment, are a social
product which are revealing of different social and political
practices that prevail in a society, humourised and satirised by
the cartoonist. This book advances research on cartoons and humour
in the Saudi context. It contributes to the growing multimodal
research on non-interactional humour in the media that benefits
from traditional theories of verbal humour. The study analyses the
interaction between visual and verbal modes, highlighting the
multimodal manifestations of the rhetorical devices frequently
employed to create humour in English-language cartoons collected
from the Saudi media. The multimodal analysis shows that the
frequent rhetorical devices such as allusions, parody, metaphor,
metonymy, juxtaposition, and exaggeration take a form which is
woven between the visual and verbal modes, and which makes the
production of humorous and satirical effect more unique and
interesting. The analysis of the cartoons across various thematic
categories further offers a window into contemporary Saudi society.
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