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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
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Fins - Harley Earl, the Rise of General Motors, and the Glory Days of Detroit (Paperback)
Loot Price: R439
Discovery Miles 4 390
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Fins - Harley Earl, the Rise of General Motors, and the Glory Days of Detroit (Paperback)
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Loot Price R439
Discovery Miles 4 390
Expected to ship within 10 - 15 working days
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The New York Times bestselling author of Bitter Brew chronicles the
birth and rise to greatness of the American auto industry through
the remarkable life of Harley Earl, an eccentric six-foot-five,
stuttering visionary who dropped out of college and went on to
invent the profession of automobile styling, thereby revolutionized
the way cars were made, marketed, and even imagined. Harleys Earl's
story qualifies as a bona fide American family saga. It began in
the Michigan pine forest in the years after the Civil War, traveled
across the Great Plains on the wooden wheels of a covered wagon,
and eventually settled in a dirt road village named Hollywood,
California, where young Harley took the skills he learned working
in his father's carriage shop and applied them to designing sleek,
racy-looking automobile bodies for the fast crowd in the burgeoning
silent movie business. As the 1920s roared with the sound of mass
manufacturing, Harley returned to Michigan, where, at GM's
invitation, he introduced art into the rigid mechanics of
auto-making. Over the next thirty years, he functioned as a kind of
combination Steve Jobs and Tom Ford of his time, redefining the
form and function of the country's premier product. His impact was
profound. When he retired as GM's VP of Styling in 1958, Detroit
reigned as the manufacturing capitol of the world and General
Motors ranked as the most successful company in the history of
business. Knoedelseder tells the story in ways both large and
small, weaving the history of the company with the history of
Detroit and the Earl family as Fins examines the effect of the
automobile on America's economy, culture, and national psyche.
General
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