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The Goal Conflict Model of Eating Behavior - Selected Works of Wolfgang Stroebe (Hardcover)
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The Goal Conflict Model of Eating Behavior - Selected Works of Wolfgang Stroebe (Hardcover)
Series: World Library of Psychologists
Expected to ship within 12 - 17 working days
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In the World Library of Psychologists series, international experts
present career-long collections of what they judge to be their
finest pieces - extracts from books, key articles, salient research
findings, and their major practical theoretical contributions. In
this volume: Overweight and obesity rates have increased
dramatically in most industrialized countries, even though more and
more people are chronically dieting. Dieters can manage to lose
substantial amounts of weight while actively dieting, but most
regain it within a few years. So why do most chronic dieters have
such difficulty controlling their weight and why is there only a
small minority of successful dieters? To address these questions,
Stroebe developed the goal conflict model of eating behavior, a
social cognitive theory that attributes the difficulty of chronic
dieters to a conflict between two incompatible goals: eating
enjoyment and weight control. Although chronic dieters are
motivated to pursue their weight control goal, most fail in
food-rich environments: Surrounded by palatable food cues that
activate thoughts of eating enjoyment, incompatible weight control
thoughts are inhibited and weight control intentions are
"forgotten". For successful dieters - probably due to past success
in exerting self-control - tasty high-calorie food has become
associated with weight control thoughts. For them, exposure to
palatable food makes weight control thoughts more accessible,
enabling them to control their body weight in food-rich
environments. This book contains the key articles of a research
program by Stroebe and collaborators to assess the validity of this
theory. They succeeded in tracing the processes that lead from
temptation to a breakdown of dieting intentions. They also
demonstrated that these theoretical principles can be used to
develop effective weight loss interventions. The book should be of
value for all researcgers, students and clinicians involved in
obesity research and treatment.
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