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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Paperback, 1st ed. 2013)
Loot Price: R1,383
Discovery Miles 13 830
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Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Paperback, 1st ed. 2013)
Expected to ship within 18 - 22 working days
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For brands to succeed in a competitive environment they need to
build a 'loving' relationship with their customers. Brands need to
construct an emotional engagement with customers so that they feel
genuinely connected to it and what it has to offer. Through 15
steps this books reveals how to use High Design principles to build
a truly loved brand.
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