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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Paperback, 1st ed. 2013) Loot Price: R1,443
Discovery Miles 14 430
Repayment Terms: R135 pm x 12*
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Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Paperback, 1st ed. 2013):...

Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Paperback, 1st ed. 2013)

Y. Kusume, N Gridley

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Loot Price R1,443 Discovery Miles 14 430 | Repayment Terms: R135 pm x 12*

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: Y. Kusume • N Gridley
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 235
Edition: 1st ed. 2013
ISBN-13: 978-1-349-47481-3
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-47481-9
Barcode: 9781349474813

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