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Drivers and Inhibitors for Diffusion of Electronic Commerce with Reference to Germany (Paperback)
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Drivers and Inhibitors for Diffusion of Electronic Commerce with Reference to Germany (Paperback)
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Diploma Thesis from the year 2004 in the subject Business economics
- Marketing, Corporate Communication, CRM, Market Research, Social
Media, grade: 1,3, University of Northampton, 85 entries in the
bibliography, language: English, abstract: CHAPTER ONE INTRODUCTION
Information services and products today constitute one of the
world's largest economic sectors. Computers and the networks that
connect them have become a dominant force in virtually all aspects
of society throughout the industrialized world. Institutions and
individuals alike are flocking to the Internet - particularly to
the World Wide Web - in record numbers, making it the
fastest-growing medium in human history (Baptista, 2000). First
made available to the public in 1992, the Web is used today by 205
countries and regions and its user number is expanding at
approximately 30 percent per year (OECD, 2002). Technological
improvement as well as the declining prices for the access of this
technology has led to the explosive growth of Internet during the
last few years. The electronic commerce (e-commerce), as one of the
most important applications of the Internet technology, is
undoubtedly bringing countries together to create a global network
economy with expectation of reducing transition costs, increasing
market transparency and making business more efficient. However,
e-commerce is unevenly diffused in different countries. New growth
theory (Ohmae (1996); Solomon & Bamossy (2002) insists that
national characteristics such as industry structure, information
infrastructure, financial systems and national policies, influence
technology diffusion and innovation outcomes unevenly. E-commerce
via Internet is said to have no national borders, however,
individuals and companies in different countries response
differently to it. Hence, understanding adoption drivers and
inhibitors of e-commerce diffusion is becoming increasingly
important. ...]
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