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Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014):... Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014)
Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti
R4,442 Discovery Miles 44 420 Ships in 12 - 17 working days

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Tourism Business Frontiers - Consumers, products and industry (Hardcover): Dimitrios Buhalis, Carlos Costa, Francesca Ford Tourism Business Frontiers - Consumers, products and industry (Hardcover)
Dimitrios Buhalis, Carlos Costa, Francesca Ford
R3,887 Discovery Miles 38 870 Ships in 12 - 17 working days

As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. New Tourism Consumers Products and Industry: Present and Future Issues provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes.
New Tourism Consumers Products and Industry: Present and Future Issues is part of a two part set with its companion text, Tourism Dynamics, Challenges and Tools: Present and Future Issues which takes the reader on a logical progression to look at issues relating to the external environment in which the tourism industry functions. Both texts thereby provide the reader with a complete set of tools and knowledge recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
* Explores vital issues and changes related to new consumers, new products and new industry
* Provides the manager of tomorrow with the ability to look beyond normal planning horizons
* Written by an international team of contributors, drawing on a variety of exemplary cases
* A companion text to Tourism Management Dynamics

Gamification for Tourism (Paperback): Feifei Xu, Dimitrios Buhalis Gamification for Tourism (Paperback)
Feifei Xu, Dimitrios Buhalis
R1,056 Discovery Miles 10 560 Ships in 12 - 17 working days

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

eTourism (Paperback): Dimitrios Buhalis eTourism (Paperback)
Dimitrios Buhalis
R2,020 Discovery Miles 20 200 Ships in 12 - 17 working days

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating.

This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By analysing the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that eTourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that eTourism increasingly determines the competitiveness of the organization, and therefore, it is critical for the competitiveness of the industry in the longer term.

Gamification for Tourism (Hardcover): Feifei Xu, Dimitrios Buhalis Gamification for Tourism (Hardcover)
Feifei Xu, Dimitrios Buhalis
R2,989 Discovery Miles 29 890 Ships in 12 - 17 working days

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

European Tourism Planning and Organisation Systems - The EU Member States (Paperback): Carlos Costa, Emese Panyik, Dimitrios... European Tourism Planning and Organisation Systems - The EU Member States (Paperback)
Carlos Costa, Emese Panyik, Dimitrios Buhalis
R1,045 R959 Discovery Miles 9 590 Save R86 (8%) Ships in 12 - 17 working days

This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping tourism planning and organisation systems in the EU. The book offers a new critical approach to comparative policy analysis of EU member states and focuses on six key themes: territory, actors and structures, economics, policy, methods and techniques and vision. The book is designed primarily for undergraduate and postgraduate tourism students and researchers. The book will also be useful for industry practitioners who would like to engage in the theoretical principles and the conceptualisation of planning and organisation systems.

Best Practice in Accessible Tourism - Inclusion, Disability, Ageing Population and Tourism (Paperback): Dimitrios Buhalis,... Best Practice in Accessible Tourism - Inclusion, Disability, Ageing Population and Tourism (Paperback)
Dimitrios Buhalis, Simon Darcy, Ivor Ambrose
R1,032 R946 Discovery Miles 9 460 Save R86 (8%) Ships in 12 - 17 working days

This volume presents an international selection of invited contributions on policy and best practice in accessible tourism, reflecting current practices across a range of destinations and business settings. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Accessible tourism is not only about providing access to people with disabilities but also addresses the creation of universally designed environments, services and information that can support people who may have temporary disabilities, families with young children, the ever-increasing ageing population, as well as creating safer work places for employees. The book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.

Accessible Tourism - Concepts and Issues (Hardcover, New): Dimitrios Buhalis, Simon Darcy Accessible Tourism - Concepts and Issues (Hardcover, New)
Dimitrios Buhalis, Simon Darcy
R2,749 Discovery Miles 27 490 Ships in 12 - 17 working days

Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing.

Accessible Tourism - Concepts and Issues (Paperback, New): Dimitrios Buhalis, Simon Darcy Accessible Tourism - Concepts and Issues (Paperback, New)
Dimitrios Buhalis, Simon Darcy
R1,024 R938 Discovery Miles 9 380 Save R86 (8%) Ships in 12 - 17 working days

Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing.

Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand: Alastair M. Morrison, Dimitrios Buhalis Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand
Alastair M. Morrison, Dimitrios Buhalis
R6,289 Discovery Miles 62 890 Ships in 12 - 17 working days

This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage.

Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology:... Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology
Alastair M. Morrison, Dimitrios Buhalis
R6,283 Discovery Miles 62 830 Ships in 12 - 17 working days

The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology. Tourism is a dynamic and unpredictable industry and understanding its trends and issues is critical for the successful and sustainable development of the private and public sector. As such, this Handbook proposes clear definitions and provides a systematic classification scheme for such analysing. It reviews trends and issues in four thematic areas of tourism: sustainability; planning and development; management and technology with contributions from 83 leading tourism scholars from across the globe. The Handbook provides insights on the differences among domestic, outbound, and inbound markets and acknowledges that the supply sub-sectors of tourism are diverse, highlighting variations by geographic regions. The book emphasises the necessity to prioritise sustainability and the achievement of the UN's Sustainable Development Goals (SDGs). Students and professionals interested in tourism, hospitality, and sustainability will find a wealth of multidisciplinary knowledge in this Handbook.

eTourism case studies - Management and Marketing Issues (Hardcover): Roman Egger, Dimitrios Buhalis eTourism case studies - Management and Marketing Issues (Hardcover)
Roman Egger, Dimitrios Buhalis
R5,048 Discovery Miles 50 480 Ships in 12 - 17 working days

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

Tourism Management Dynamics - Trends, management and tools (Hardcover): Dimitrios Buhalis, Carlos Costa Tourism Management Dynamics - Trends, management and tools (Hardcover)
Dimitrios Buhalis, Carlos Costa
R3,897 Discovery Miles 38 970 Ships in 12 - 17 working days

As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change. Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.

Smart Cities and Tourism: Co-creating experiences, challenges and opportunities - Co-creating experiences, challenges and... Smart Cities and Tourism: Co-creating experiences, challenges and opportunities - Co-creating experiences, challenges and opportunities (Hardcover)
Dimitrios Buhalis, Babak Taheri, Roya Rahimi
R3,051 Discovery Miles 30 510 Ships in 9 - 15 working days

Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as: * Smart tourists in smart cities * The evolution of the smart city * Smart trends in the tourism and hospitality industry * Smart sports in smart cities * Creating a smart tourist destinations * What does it mean for the locals - the smart city as a proposal to improve the quality of life of residents

Global Alliances in Tourism and Hospitality Management (Paperback): Dimitrios Buhalis, John Crotts Global Alliances in Tourism and Hospitality Management (Paperback)
Dimitrios Buhalis, John Crotts
R1,486 Discovery Miles 14 860 Ships in 12 - 17 working days

Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy.To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include: Do we want to partner? Do we have an ability to partner? With whom do we partner? How do we partner? How do we sustain and renew a partnership over time?Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including: deciding how and when to form alliances handling multicultural management issues identifying the basic elements of successful--and not so successful--partnerships discovering the effects of culture on purchasing decisions dealing with conflicts within alliances ensuring cross-agency cooperationThe development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.

Information and Communication Technologies in Tourism 2000 - Proceedings of the International Conference in Barcelona, Spain,... Information and Communication Technologies in Tourism 2000 - Proceedings of the International Conference in Barcelona, Spain, 2000 (Paperback, Softcover reprint of the original 1st ed. 2000)
Daniel R Fesenmaier, Stefan Klein, Dimitrios Buhalis
R1,569 Discovery Miles 15 690 Ships in 10 - 15 working days

The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide a valuable forum for researchers and practitioners to discuss their ideas and perspectives regarding the nature and role of tourism and information technology in global society. The papers in this volume document how this new technology has changed and, in turn, how the industry has responded. They focus on the tourist, the attention on small- to medium-sized tourism enterprises, and the evaluation and benchmarking of information technology and the change it has created.

Information and Communication Technologies in Tourism 1999 - Proceedings of the International Conference in Innsbruck, Austria,... Information and Communication Technologies in Tourism 1999 - Proceedings of the International Conference in Innsbruck, Austria, 1999 (Paperback, 1999 ed.)
Dimitrios Buhalis, Walter Schertler
R2,861 Discovery Miles 28 610 Ships in 10 - 15 working days

Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and information technology (IT). The proceedings of the conference provide an international platform to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The following topics are treated in this year's volume: - knowledge management in tourism - changing consumer behaviour through information technology - using IT to support consumer choice and skills - engineering tourism applications - the empowerment of small and medium-sized enterprises through IT - using IT for hospitality management - using IT to redesign travel distributions and destination marketing systems and IT developments The emphasis of this year's contributions lies on the strategic components more than on the technical issues.

Information and Communication Technologies in Tourism 1998 - Proceedings of the International Conference in Istanbul, Turkey,... Information and Communication Technologies in Tourism 1998 - Proceedings of the International Conference in Istanbul, Turkey, 1998 (Paperback, Softcover reprint of the original 1st ed. 1998)
Dimitrios Buhalis, A. Min Tjoa, Jafar Jafari
R1,517 Discovery Miles 15 170 Ships in 10 - 15 working days

The proceedings of the conference ENTER - International Conference on Information and Communication Technologies in Tourism - provide an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and explain their functioning.

Destination Marketing and Management - Theories and Applications (Hardcover): Deborah Breiter Destination Marketing and Management - Theories and Applications (Hardcover)
Deborah Breiter; Edited by Youcheng Wang; Contributions by Dimitrios Buhalis; Edited by Abraham Pizam; Contributions by Richard Butler, …
R2,989 Discovery Miles 29 890 Ships in 12 - 17 working days

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

eTourism case studies - Management and Marketing Issues (Paperback): Roman Egger, Dimitrios Buhalis eTourism case studies - Management and Marketing Issues (Paperback)
Roman Egger, Dimitrios Buhalis
Sold By Aristata Bookshop - Fulfilled by Loot
R676 Discovery Miles 6 760 Ships in 2 - 4 working days

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

The Sharing Economy and the Tourism Industry - Perspectives, Opportunities and Challenges (Hardcover): Roya Rahimi, Babak... The Sharing Economy and the Tourism Industry - Perspectives, Opportunities and Challenges (Hardcover)
Roya Rahimi, Babak Taheri, Dimitrios Buhalis
R3,056 Discovery Miles 30 560 Ships in 9 - 15 working days

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: * An introduction to and conceptualization of the sharing economy; * National culture and the sharing economy; * Big data and digital marketing in the sharing economy; * The future of mobility according to Uber; * Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Tourist Destination Governance - Practice, Theory and Issues (Hardcover): Philipp Boksberger Tourist Destination Governance - Practice, Theory and Issues (Hardcover)
Philipp Boksberger; Edited by Eric Laws; Contributions by Dimitrios Buhalis; Edited by Harold Richins; Contributions by Richard Butler; Edited by …
R2,323 Discovery Miles 23 230 Ships in 12 - 17 working days

Managing and co-ordinating tourism in a destination requires the organization and co-operation of a large number of sectors, businesses, local authorities and individuals. Since tourism is an important driver in many economies, destination governance in tourist destinations needs to be done well to achieve economic aims and maintain sufficient infrastructure. This book provides a guide to the theoretical and methodological understanding of how to implement best practice governance procedures, with case studies illustrating good performance.

Trends in European Tourism Planning and Organisation (Paperback, New): Carlos Costa, Emese Panyik, Dimitrios Buhalis Trends in European Tourism Planning and Organisation (Paperback, New)
Carlos Costa, Emese Panyik, Dimitrios Buhalis
R1,031 R945 Discovery Miles 9 450 Save R86 (8%) Ships in 12 - 17 working days

Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. Despite having a European focus, it is globally relevant as many lessons from Europe can be applied to international tourism development. The book identifies and discusses six key themes in the context of European tourism planning and organisation: territory, actors and structures, economics, policy, methods and techniques and vision. It also identifies leading and emerging practices and offers a new vision for European tourism planning.

European Tourism Planning and Organisation Systems - The EU Member States (Hardcover): Carlos Costa, Emese Panyik, Dimitrios... European Tourism Planning and Organisation Systems - The EU Member States (Hardcover)
Carlos Costa, Emese Panyik, Dimitrios Buhalis
R3,169 R2,771 Discovery Miles 27 710 Save R398 (13%) Ships in 12 - 17 working days

This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping tourism planning and organisation systems in the EU. The book offers a new critical approach to comparative policy analysis of EU member states and focuses on six key themes: territory, actors and structures, economics, policy, methods and techniques and vision. The book is designed primarily for undergraduate and postgraduate tourism students and researchers. The book will also be useful for industry practitioners who would like to engage in the theoretical principles and the conceptualisation of planning and organisation systems.

Tourism Distribution Channels (Paperback, New edition): Dimitrios Buhalis, Eric Laws Tourism Distribution Channels (Paperback, New edition)
Dimitrios Buhalis, Eric Laws
R1,547 R1,368 Discovery Miles 13 680 Save R179 (12%) Special order

This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.

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