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The 2008 US presidential campaign saw politicians utilizing all
types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail,
and cell phone texting ? to reach voters of all ages, ethnicities,
socio-economic backgrounds, and sexual orientations. This volume
examines the use of these media and considers the effectiveness of
reaching voters through these channels. It explores not only the
use of new media and technologies but also the role these tactics
played in attracting new voters and communicating with the
electorate during the 2008 presidential debates. Chapters focus on
how the technologies were used by candidates, the press, and
voters.
The media have long played an important role in the modern
political process and the 2016 presidential campaign was no
different. From Trump's tweets and cable-show-call-ins to Sander's
social media machine to Clinton's "Trump Yourself" app and podcast,
journalism, social and digital media, and entertainment media were
front-and-center in 2016. Clearly, political media played a
dominant and disruptive role in our democratic process. This book
helps to explain the role of these media and communication outlets
in the 2016 presidential election. This thorough study of how
political communication evolved in 2016 examines the disruptive
role communication technology played in the 2016 presidential
primary campaign and general election and how voters sought and
received political information. The Presidency and Social Media
includes top scholars from leading research institutions using
various research methodologies to generate new understandings-both
theoretical and practical-for students, researchers, journalists,
and practitioners.
This book offers a comprehensive examination of midterm elections
from the lens of communications and media coverage. Using a wide
variety of methods, this contributed volume covers the differences,
similarities, and challenges unique to midterm elections.
International in scope, this handbook provides an overview of the
historical developments and current status of the terrestrial radio
industry in some of the largest and most populated countries
throughout the world, with insightful and global perspectives by
prominent international media scholars and examinations of over 20
countries.
The media have long played an important role in the modern
political process and the 2016 presidential campaign was no
different. From Trump's tweets and cable-show-call-ins to Sander's
social media machine to Clinton's "Trump Yourself" app and podcast,
journalism, social and digital media, and entertainment media were
front-and-center in 2016. Clearly, political media played a
dominant and disruptive role in our democratic process. This book
helps to explain the role of these media and communication outlets
in the 2016 presidential election. This thorough study of how
political communication evolved in 2016 examines the disruptive
role communication technology played in the 2016 presidential
primary campaign and general election and how voters sought and
received political information. The Presidency and Social Media
includes top scholars from leading research institutions using
various research methodologies to generate new understandings-both
theoretical and practical-for students, researchers, journalists,
and practitioners.
The 2008 US presidential campaign saw politicians utilizing all
types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail,
and cell phone texting - to reach voters of all ages, ethnicities,
socio-economic backgrounds, and sexual orientations. This volume
examines the use of these media and considers the effectiveness of
reaching voters through these channels. It explores not only the
use of new media and technologies but also the role these tactics
played in attracting new voters and communicating with the
electorate during the 2008 presidential debates. Chapters focus on
how the technologies were used by candidates, the press, and
voters.
The Twenty-First-Century Media Industry: Economic and Managerial
Implications in the Age of New Media examines the role that new
media technologies are having on the traditional media industry
from a media management perspective. Consumer behaviors and
consumer expectations are being shaped by new media technologies.
They now expect information on-demand and on-the-go as well as at
their finger-tips via the Internet. In order to stay relevant,
traditional media managers and practitioners are adapting to these
consumer demands and expectations by developing new business models
and new business philosophies to stay competitive. The contributors
to this volume explore the business strategies being implemented by
some media industries such as newspapers and the recording industry
who are struggling to not only remain competitive and profitable,
but also to survive. The Twenty-First-Century Media Industry
provides an intriguing examination of how traditional media
industries are adapting to new media technologies and evolving in
the twenty-first century.
Within the past ten years, social media such as Twitter, Facebook,
MySpace, YouTube, Flickr, and others have grown at a tremendous
rate, enlisting an astronomical number of users. Social media have
inevitably become an integral part of the contemporary classroom,
of advertising and public relations industries, of political
campaigning, and of numerous other aspects of our daily existence.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and
John Allen Hendricks, provides a comprehensive and scholarly
analysis of social media. Designed as a reader for upper-level
undergraduate and graduate level courses, this volume explores the
emerging role and impact of social media as they evolve. The
contributors examine the implementation and effect of social media
in various environments, including educational settings, strategic
communication (often considered to be a merging of advertising and
public relations), politics, and legal and ethical issues. All
chapters constitute original research while using varied research
methodologies for analyzing and presenting information about social
media. Social Media: Usage and Impact is a tremendous source for
educators, practitioners (such as those in advertising, PR, and
media industries), and librarians, among others. This collection is
an essential resource for any media technology course. With the
rapid proliferation and adoption of social media, it is a
juggernaut that must be addressed in the higher education
curriculum and research.
Within the past ten years, social media such as Twitter, Facebook,
MySpace, YouTube, Flickr, and others have grown at a tremendous
rate, enlisting an astronomical number of users. Social media have
inevitably become an integral part of the contemporary classroom,
of advertising and public relations industries, of political
campaigning, and of numerous other aspects of our daily existence.
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and
John Allen Hendricks, provides a comprehensive and scholarly
analysis of social media. Designed as a reader for upper-level
undergraduate and graduate level courses, this volume explores the
emerging role and impact of social media as they evolve. The
contributors examine the implementation and effect of social media
in various environments, including educational settings, strategic
communication (often considered to be a merging of advertising and
public relations), politics, and legal and ethical issues. All
chapters constitute original research while using varied research
methodologies for analyzing and presenting information about social
media. Social Media: Usage and Impact is a tremendous source for
educators, practitioners (such as those in advertising, PR, and
media industries), and librarians, among others. This collection is
an essential resource for any media technology course. With the
rapid proliferation and adoption of social media, it is a
juggernaut that must be addressed in the higher education
curriculum and research.
The Twenty-First-Century Media Industry examines the role that new
media technologies are having on the traditional media industry
from a media management perspective. It provides an intriguing
examination of how traditional media industries are adapting to new
media technologies and evolving in the twenty-first century.
Communicator-in-Chief: How Barack Obama Used New Media Technology
to Win the White House examines the fascinating and
precedent-setting role new media technologies and the Internet
played in the 2008 presidential campaign that allowed for the
historic election of the nation's first African American president.
It was the first presidential campaign in which the Internet, the
electorate, and political campaign strategies for the White House
successfully converged to propel a candidate to the highest elected
office in the nation. The contributors to this volume masterfully
demonstrate how the Internet is to President Barack Obama what
television was to President John Kennedy, thus making Obama a truly
twenty-first century communicator and politician. Furthermore,
Communicator-in-Chief argues that Obama's 2008 campaign strategies
established a model that all future campaigns must follow to
achieve any measure of success. The Barack Obama campaign team
astutely discovered how to communicate and motivate not only the
general electorate but also the technology-addicted Millennial
Generation - a generational voting block that will be a juggernaut
in future elections.
Communicator-in-Chief: How Barack Obama Used New Media Technology
to Win the White House examines the fascinating and
precedent-setting role new media technologies and the Internet
played in the 2008 presidential campaign that allowed for the
historic election of the nation's first African American president.
It was the first presidential campaign in which the Internet, the
electorate, and political campaign strategies for the White House
successfully converged to propel a candidate to the highest elected
office in the nation. The contributors to this volume masterfully
demonstrate how the Internet is to President Barack Obama what
television was to President John Kennedy, thus making Obama a truly
twenty-first century communicator and politician. Furthermore,
Communicator-in-Chief argues that Obama's 2008 campaign strategies
established a model that all future campaigns must follow to
achieve any measure of success. The Barack Obama campaign team
astutely discovered how to communicate and motivate not only the
general electorate but also the technology-addicted Millennial
Generation - a generational voting block that will be a juggernaut
in future elections.
One of the first books to examine the status of broadcasting on its
one hundredth anniversary, Radio's Second Century investigates both
vanguard and perennial topics relevant to radio's past, present,
and future. As the radio industry enters its second century of
existence, it continues to be a dominant mass medium with almost
total listenership saturation despite rapid technological
advancements that provide alternatives for consumers. Lasting
influences such as on-air personalities, audience behavior, fan
relationships, and localism are analyzed as well as contemporary
issues including social and digital media. Other essays examine the
regulatory concerns that continue to exist for public radio,
commercial radio, and community radio, and discuss the hindrances
and challenges posed by government regulation with an emphasis on
both American and international perspectives. Radio's impact on
cultural hegemony through creative programming content in the areas
of religion, ethnic inclusivity, and gender parity is also
explored. Taken together, this volume compromises a meaningful
insight into the broadcast industry's continuing power to inform
and entertain listeners around the world via its oldest mass
medium--radio.
One of the first books to examine the status of broadcasting on its
one hundredth anniversary, Radio's Second Century investigates both
vanguard and perennial topics relevant to radio's past, present,
and future. As the radio industry enters its second century of
existence, it continues to be a dominant mass medium with almost
total listenership saturation despite rapid technological
advancements that provide alternatives for consumers. Lasting
influences such as on-air personalities, audience behavior, fan
relationships, and localism are analyzed as well as contemporary
issues including social and digital media. Other essays examine the
regulatory concerns that continue to exist for public radio,
commercial radio, and community radio, and discuss the hindrances
and challenges posed by government regulation with an emphasis on
both American and international perspectives. Radio's impact on
cultural hegemony through creative programming content in the areas
of religion, ethnic inclusivity, and gender parity is also
explored. Taken together, this volume compromises a meaningful
insight into the broadcast industry's continuing power to inform
and entertain listeners around the world via its oldest mass
medium--radio.
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