|
Showing 1 - 15 of
15 matches in All Departments
Learn to make successful ethical decisions in the midst of the new
business realities of 2020 and 2021 with
Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL
DECISION MAKING AND CASES, 13E. Packed with current examples and
exercises, this edition demonstrates how to integrate ethics into
strategic business decisions as reorganized chapters clearly
present the ethical decision-making process in today's complex
legal, social and political environments. New scenarios highlight
2020 economic and pandemic realities and preview ethical challenges
you are most likely to encounter as a new manager. Updates address
the processes and best practices behind successful business ethics
with the latest legislation and new coverage of global
sustainability and corporate social responsibility. New and
original cases provide insights into ethics in familiar
organizations, such as Tesla and TOMS, while exercises and MindTap
online resources reinforce concepts with hands-on applications.
Introduce the essentials and latest trends in marketing with strong
visuals and timely discussions in the proven resource for students
of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING. The
seventh edition's extensive coverage of current marketing
strategies and concepts addresses social media, sustainability,
globalization, customer relationship management, supply chain
management, and digital marketing. Emerging topics, such as social
and environmental responsibility, entrepreneurship, and new trends
in marketing, resonate with students who are striving for success
in today's fast-paced, evolving business world. Photos,
screenshots, advertisements, and real-world examples make concepts
meaningful for students.
Learn how to think and act like an effective marketer and
forward-focused disruptor in today's dynamic, fast-paced business
environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY,
8E. You learn to develop long-term, customer-oriented marketing
strategy and successful marketing plans with this edition's
systematic, reader-friendly approach. The latest examples from
organizations as familiar as Spotify, Nintendo and Microsoft work
with updated vignettes and the latest research and data. New cases
from Tesla, Netflix and even the recent COVID-19 pandemic clearly
illustrate the need for marketers to think proactively and
anticipate change. You examine today's trends, from strategic
digital marketing tools and integrated marketing communication to
new marketing models. This edition also discusses product labeling,
social media segmentation, crisis preparedness and innovation in
global marketing as you learn to analyze, plan and implement
effective marketing strategies.
Gain the understanding you need to think and act like a marketer
the most current principles of marketing resource --
Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This
edition blends marketing fundamentals with discussions of the
latest topics and trends reshaping marketing. You'll examine the
power of market research, analytics, and the impact of artificial
intelligence while introducing social media, digital marketing,
ethics, globalization, and marketing technology interface. Updated
intriguing visuals, timely content, real cases, and fascinating
videos work with the engaging presentation to put principles into
practice in today's fast-paced business world. MindTap, today's
leading digital platform helps you reinforce concepts to learn,
apply, and study them in interactive marketing scenarios to build
confidence and elevate performance.
MARKETING STRATEGY teaches students to think and act like
marketers. Students learn to develop a customer-oriented market
strategy and market plan. This practical approach to analyzing,
planning, and implementing marketing strategies is based on
applying marketing concepts to the development and implementation
of marketing strategy.
Pride and Ferrell's MARKETING 2016 provides a thorough overview of
essential marketing principles within a visually engaging,
reader-friendly presentation. This popular, proven book helps
readers develop the knowledge and decision-making skills they need
to succeed in today's competitive business environment. MARKETING
2016 delivers in-depth coverage of fundamental marketing concepts
and strategies, along with practical applications and real-world
examples, including up-to-date material on social networking,
digital marketing, social and environmental responsibility,
globalization, entrepreneurship, and marketing in times of
transition. The current edition also features a new chapter on
managing services and branding, a new section exploring the
importance and uses of Big Data, updated chapter objectives, and
access to new "Ask a Marketer" videos to introduce key concepts.
Perfect for readers of all backgrounds and interest levels,
MARKETING 2016 is an essential resource for career success.
The many recent high profile corporate scandals highlight the need
for companies to do a better job of integrating ethics and
responsibility into business decisions - and for business schools
to integrate ethics awareness and training into their curricula.
This volume sets the agenda for business ethics and corporate
responsibility in the future. It brings together ideas, challenges,
and proposed solutions for thinking about - and implementing -
effective ethics programs in business schools and business
organizations. Edited by two highly regarded business educators,
and featuring contributions by leading scholars and administrators,
Business Ethics: New Challenges for Business Schools and Corporate
Leaders covers all dimensions of ethical decision making -
individual, organizational, and societal. The thirteen original
chapters offer new and emerging perspectives for creating ethical
business leadership and developing organizational ethics
initiatives.
Popular with readers from all backgrounds and interest levels,
MARKETING FOUNDATIONS, 5E, International Edition introduces you to
the essentials and latest trends in marketing with strong visuals
and stimulating, timely discussions. Meaningful coverage of current
marketing strategies and concepts includes social media,
entrepreneurship, sustainability, globalization, customer
relationship management, supply chain management, and e-commerce
models. Emerging topics, such as social and environmental
responsibility, entrepreneurship, and marketing during transitional
times depict the changing nature of business, keeping you in touch
with and prepared for a competitive world. Hult enhances this
edition by offering up a unique, global perspective through
real-world examples and commentary on significant
international-specific marketing concepts and practices.
Illustrating the issues with captivating photos, screenshots,
advertisements, and examples from real life, MARKETING FOUNDATIONS,
5E, International Edition also offers a variety of modern learning
supplements, such as podcasts, videos, and an interactive marketing
plan, to help you develop the practical decision-making skills you
need for professional success.
Learn to make successful ethic decisions in today's complex
managerial environment with Ferrell/Fraedrich/Ferrell's
market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES,
12E. Packed with cases, exercises and simulations, this applied
approach uses a proven managerial framework to address overall
concepts, processes and best practices associated with top business
ethics programs. You clearly see how to integrate ethics into key
strategic business decisions. This thoroughly revised edition
highlights new legislation affecting business ethics and offers the
most up-to-date examples and best practices of high-profile
organizations. Twenty new or updated original case studies provide
insights into ethical dilemmas. MindTap digital resources help you
master concepts and prepare for exercises, quizzes and exams while
a new simulation guides you in making strong ethical decisions.
This book provides a rare historical analysis on the development
and importance of marketing channels to Supply Chain Management
(SCM) in Northern America. In particular, the book looks at the
period 1850 to the present, to understand the evolution, the trends
and the current status. It aims to bring back this forgotten area
of research, to the mainstream marketing thought process. A general
overview of developments in marketing channels will help the reader
understand what changes occurred and how some of these changes
impacted marketing education and practice. First, the book provides
an overview of the historical background of how manufacturing and
distribution evolved in the 19th century. Next, the marketing
channels and supply chain networks are defined. Then the three time
periods within 1850- present are covered. The book explains how
supply chain has become prominent in organizations, the movement to
non-store retailing and the omnichannel is discussed to focus on
recent developments in distribution. Finally, developments that
relate to the academic discipline and implications for the future
are examined. The book concludes by describing the relationship
between marketing channels and supply chain today, based on
historical analysis.
Gain an understanding of today's marketing principles with
Pride/Ferrell's engaging MARKETING. Develop the knowledge and
decision-making skills to succeed as in-depth coverage highlights
fundamental marketing concepts and strategies. Practical
applications and examples emphasize the latest social networking,
digital marketing, social and environmental responsibility,
globalization, entrepreneurship and marketing during transition.
This edition also expands coverage of business markets and buying
behavior, marketing channels and supply-chain management,
retailing, personal selling and marketing analytics. An eBook lets
you highlight terms and includes embedded Concept Check quizzes to
assess understanding of key concepts. You have convenient mobile
access to assignments, digital flashcards, company videos, an
interactive marketing plan, practice exams and activities as a
marketer.
Discover the essentials in today's marketing and examine the latest
trends with the significant visuals and stimulating, timely
discussions in the book that's popular with students from all
backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of
current marketing strategies and concepts explores social media,
sustainability, globalization, customer relationship management,
supply chain management, and digital marketing. You study emerging
topics, such as social and environmental responsibility,
entrepreneurship, and new trends in marketing, as the authors
depict the changing nature of business and prepare you for success
in a competitive world. Captivating photos, screenshots,
advertisements, and examples from actual life illustrate the
issues, while a wealth of learning supplements, such as podcasts,
videos, and an interactive marketing plan, help you develop the
practical decision-making and marketing skills you need for
professional success.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|