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This collection addresses human rights and development for
researchers, policymakers and activists at a time of major
challenges. 'Critical issues' in the title signifies both the
urgency of the issues and the need for critical rethinking. After
exploring the overarching issues of development and economic
theory, gender, climate change and disability, the book focuses on
issues of technology and trade, education and information, water
and sanitation, and work, health, housing and food. The chapters
then examine how to operationalize human rights in development
through accountability, the right to development, indicators and
the Sustainable Development Goals. The conclusion proposes
international standards and social mobilization for human rights
and sustainable development as normative and policy-oriented tools
for addressing the climate emergency, the coronavirus pandemic,
social inequality, racial injustice, and the rise of populist
authoritarianism and for advancing social justice and the equal
value of all human beings. This book is of interest to students of
development and human rights studies, international relations,
international law and contemporary social issues, as well as
professionals working at government, intergovernmental and civil
society organizations dealing with these issues.
This book discusses the socialization of business as a corporate
philosophy to understand customers and stakeholders in order to
motivate co-creating value-based business performance. Reviewing a
wide range of literature, it analyzes emerging theories of agility
in business, corporate social responsibility, social learning, and
value co-creation. Divided into 5 sections, this volume deliberates
upon critical success factors of firms, which include diversity and
cross-functionality by managing the triple and quadruple
bottom-line. It argues that timely deployment of streamlined
crowd-based marketing strategies in chaotic markets enhance the
effects of social innovation and reduce growing complexities in
global and regional markets. Presenting new insights on developing
agile business models using both aggressive (crowd-driven) and
defensive (competitive) marketing strategies in the agile business
models, this edited work discusses how contemporary businesses
adapt to agile strategies and integrate people, profit, and
corporate citizenship behavior.
This book distinctively presents nine thematic discussions with
real examples of small and large companies across the geographic
destinations. Among many points of interest crowdsourcing,
crowdfunding, decision-processes, technology, leadership, consumer
behavior, crowd-based services designing, future perspectives in
the context of crowd-based business modelling, and collective
intelligence are central to the discussions in the book. This book
argues that crowd is the pivot of marketing. It fills the knowledge
gap in people-led enterprises by integrating the customer ideation
process and developing crowd-based business models to achieve
performance with purpose. This book proposes crowd-based business
strategies in the emerging markets and significantly contributes to
the existing literature.
Marketing Decision Making and the Management of Pricing: Successful
Business Tools provides the latest research studies, market
analysis, and best practices utilised in emerging markets to gain
competitive advantage and market leadership. This reference source
is useful for corporate managers, undergraduate and graduate
students, and research scholars intending to increase their
knowledge on pricing strategy and profit management. This book is
part of the Advances in Marketing, Customer Relationship
Management, and E-Services series collection.
Trends in cleaner business decisions have resulted in sustainable
business models involving society, stakeholders, and consumers.
Sustainable choices of companies create competitive
differentiations that enable consumers to weigh social values and
shift loyalties in the competitive marketplace. This book focuses
on sustainability as the pivot of marketing and argues that
commitment to sustainability in business not only equips companies
to have greater social impact but also inspires an emotional
response in consumers that aids companies in growing their image,
brands, and socio-political reputations. Exploring topics such as
the circular economy, sustainable logistics, eco-innovation,
conscious consumption, and social entrepreneurship, the chapters
discuss sustainable practices in emerging markets and co-creation
between corporations and consumers. This book offers researchers
innovative concepts on sustainable business modelling.
Increased competition in the global marketplace has created
enormous pressure on system implementation, particularly in the
field of marketing. Systems Thinking and Process Dynamics for
Marketing Systems: Technologies and Applications for Decision
Management describes a holistic approach to monitoring, evaluating,
and applying appropriate marketing strategies, and understanding
the competition and its future implication on the business of a
company. As complexities multiply, the scientific concept of
systems thinking and analyzing process dynamics explained in this
publication allows marketing firms succeed. The critical issues
facing firms today are presented in a thoroughly modern context,
laying the foundation for a bright future.
This book consists of peer-reviewed proceedings from the
International Conference on Innovations in Mechanical Engineering
(ICIME 2020). The contents cover latest research in all major areas
of mechanical engineering, and are broadly divided into five parts:
(i) thermal engineering, (ii) design and optimization, (iii)
production and industrial engineering, (iv) materials science and
metallurgy, and (v) multidisciplinary topics. Different aspects of
designing, modeling, manufacturing, optimizing, and processing are
discussed in the context of emerging applications. Given the range
of topics covered, this book can be useful for students,
researchers as well as professionals.
This book will provide current understandings about two
ubiquitously expressed metabotropic GPCRs, G-coupled purinoreceptor
type 2 (P2Y) and Takeda G-protein-coupled bile acid receptor 5
(TGR5). G protein coupled receptors (GPCRs) are the largest family
of proteins implicated in majority of cellular responses. The two
receptor sub-families play a central role in many physiological
functions as well as in many pathological conditions. This book
offers up-to-date information on the physiological functions,
signaling pathways and regulatory mechanisms of P2Y and TGR5
receptors. In addition, this book provides a comprehensive overview
about the abnormalities of P2Y/TGR5 receptors and their
contribution in the development and progression of pathological
conditions. It also covers the currently available natural,
chemical and pharmacological agents targeting these two receptor
families and their therapeutic implications in P2Y and TGR5
associated disorders. This book is a valuable source for beginners
and researchers to follow the rapidly progressing field of these
two GPCR subfamily members.
This volume brings critical theory to bear on a familiar feature
of our daily lives- the evening news on television- in order to
clarify what it means to talk about hegemony. This book's approach
makes accesible to a wider audience another way of seeing an
otherwise taken-for-granted dimension of daily life and political
culture. By empirically and theoretically reading a text taken from
the evening news students can inspect, in a language familiar to
them, what issues of ideology and legitimation are about.
Sustainable Growth in Global Markets provides a comprehensive
introduction to the concept of market and business management
outside the domestic market. It covers complex elements of market
management, analysing behavioural theories such as theory of
comparative advantage, theories of macro and micro marketing
economics, socio-cultural theories, and various contemporary
concepts of international business management. The book puts
forward a broad foundation of the subject beginning with a
discussion of the concept of market dynamics and followed by an
analysis of the changing behaviour of markets and its components.
The core discussion focuses upon the ability to do business in
international markets, putting forward critical insights on the
significance of leadership, building consumer value through
innovation, tracking the external environment for organizational
change as well as important emerging trends towards building an
innovative venture.
This book provides an introduction to the concept of
entrepreneurship and entrepreneurial business management. It covers
many elements of the entrepreneurial management discipline
including choosing a business, organizing, financing, marketing,
developing an offering that the market will value, and growing the
business in all its dimensions.
This book endorses entrepreneurial philosophies and develops a
conceptual thinking for redefining organizational design to achieve
operational efficiencies. It aims at bridging entrepreneurial
theories with strategies in practice. The book discusses
entrepreneurial business modeling by mapping the entrepreneurial
mindset and analyzing cognitive inputs to drive entrepreneurial
efficiencies. This book also discusses effectiveness of marketing
strategies, causes, and effects of marketing strategies on
entrepreneurial performance, organizational design practices, and
design-to-market concept in the context of contemporary
organizational and operational designs.
The social media and spread of communication through various social
networks form the communication grapevine. This is an emerging
informal channel of business communication and a critical element
in building the posture of a firm in a competitive marketplace. The
grapevine effect is contributed to by the social media through
word-of-mouth that stretches throughout the market irrespective of
the various measures taken by firms to build their brand and
competitive posture. This volume categorically reviews the theories
of communication, best practices in social media and previous
research, and analyzes the corporate involvement towards strategic
and tactical stewardship in serving customer-centric business
requirements. There are many types of grapevines that are developed
in various niches which stem from emotion, sensitivity,
personality, assumptions, experiences, and social conventions.
Through an examination of this functional phenomenon of the
grapevines and their effect, and by citing examples of various
companies, "Managing Social Media and Consumerism" discusses the
best ways to define a social media plan.
In an ever-expanding economic world, the need for new businesses
with the ability to create and evolve simultaneously is paramount
to ensure success. Hybrid business models are essential to foster
growth and promote prosperity. Start-Up Enterprises and
Contemporary Innovation Strategies in the Global Marketplace is a
critical scholarly resource that examines the relationship between
worldwide industry and the need for up-to-date technologies and
methods to support such an inclusive market. Featuring coverage on
a diverse range of topics such as corporate social responsibility,
collaborator empowerment, and start-up enterprise ecosystems, this
book is geared toward managers, researchers, and students seeking
current research on the interaction between modernization and the
expansion of markets to accommodate worldwide industry.
The use of water for industrial purposes is of foremost importance.
It is used as a coolant and industrial activities dealing with
power generation, steel and iron, paper and pulp and oil require
very large amounts of water. The industry, therefore, resorts to
large scale abstraction of water from natural water bodies. This
water is often treated with chemicals to combat operational
problems like biofouling and corrosion. Such withdrawal and
subsequent discharge of large amounts of water have the potential
to impart significant impact on the recipient water body. The
organisms drawn along with the cooling water, as well as those
residing at the discharge zone, are subjected to a combination of
mechanical, thermal and chemical stress on a continuous basis.
Globalization has pushed the use of technology in business with
advancing information and communication technology becoming a key
factor in the future development of the retailing industry.
Technology applications have significantly contributed to the
exponential growth and profits of retailing institutions worldwide.
""Information Communication Technologies and Globalization of
Retailing Applications"" critically examines the synergy of
technology use and conventional wisdom in retailing and explores
contemporary changes determining higher customer value. Discussions
in this book encompass strategy implications for managers to
optimize their advantage in retailing through the application of
ICT, bridging the customer-technology gap.
This book discusses the analysis of consumer behavior as a
fundamental tool to build agility in business models and
strategies. Exploring recent scientific developments in
neurobehavioral research, this book argues that the development of
agile marketing strategies requires an examination of
neurobehavioral experiences in visual merchandising, shopping, and
consumption, and an understanding cognitive synchronization with
emotions, such as eye movements, gestures, verbal manifestation,
and encoding behavior among consumers. The author discusses
possible approaches to measure neuro-responses during a consumer's
shopping experience, both in-store and online. Such approaches will
help firms to understand real-time neurobehavioral effects and
improve the marketing capabilities of the firm accordingly.
Discussing new strategies suitable to co-create agile business
models in association with the market players and consumers, this
interdisciplinary work engages scholarship on business agility,
consumer behavior, social intervention, collective intelligence,
decision-making, and stakeholder values.
This book covers computer vision-based applications in digital
healthcare industry 4.0, including different computer vision
techniques, image classification, image segmentations, and object
detection. Various application case studies from domains such as
science, engineering, and social networking are introduced, along
with their architecture and how they leverage various technologies,
such as edge computing and cloud computing. It also covers
applications of computer vision in tumor detection, cancer
detection, combating COVID-19, and patient monitoring. Features:
Provides a state-of-the-art computer vision application in the
digital health care industry Reviews advances in computer vision
and data science technologies for analyzing information on human
function and disability Includes practical implementation of
computer vision application using recent tools and software
Explores computer vision-enabled medical/clinical data security in
the cloud Includes case studies from the leading computer vision
integrated vendors like Amazon, Microsoft, IBM, and Google This
book is aimed at researchers and graduate students in
bioengineering, intelligent systems, and computer science and
engineering.
This book critically examines the evolution of marketing
scholarship over generations from Marketing 1.0 to 4.0. It argues
that most firms look to gain competitive advantage in the
marketplace by driving tactical moves, inculcating small
cost-effective changes in marketing approaches. Often, strategic
choices of companies lean towards developing competitive
differentiations that enable consumers to realize the value of
money, causing loyalty shifts in the competitive marketplace. The
book focuses on the consumer as the pivot of marketing and argues
that the consumer serves as a bidirectional channel during pre-and
post-purchase period. It explains how consumer affections
sentimentally and emotionally help in growing the brands and
companies over generations. This book significantly contributes to
the existing literature and serves as a learning post and a think
tank for students, researchers, and business managers.
This edited volume brings together research on symbiotic themes of
entrepreneurship, resource planning, and regional development and
their impact on global-local business imperatives. Discussions in
this volume critically analyze the convergence of entrepreneurship,
innovation, technology, business practices, public policies,
political ideologies, and consumer values for improving the
global-local business paradigm to support regional development.
This book also delves into contemporary entrepreneurship models,
converging business strategies towards entrepreneurial and
industrial alliance in manufacturing, services, and marketing
organizations. It contemplates the development of new business
models and hybrid entrepreneurial perspectives to match the
changing priorities of regional economic development in developing
countries. This volume offers scholars new entrepreneurial visions
and business perspectives of industries in emerging markets, while
presenting a more integrated view to enable companies to innovate
for long-term profitability and sustainability.
This book offers a comprehensive collection of research articles
that utilize data—in particular large data sets—in modern power
systems operation and planning. As the power industry moves towards
actively utilizing distributed resources with advanced technologies
and incentives, it is becoming increasingly important to benefit
from the available heterogeneous data sets for improved
decision-making. The authors present a first-of-its-kind
comprehensive review of big data opportunities and challenges in
the smart grid industry. This book provides succinct and useful
theory, practical algorithms, and case studies to improve power
grid operations and planning utilizing big data, making it a useful
graduate-level reference for students, faculty, and practitioners
on the future grid.
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