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With the radical growth in the ubiquity of digital platforms, the
sharing economy is here to stay. This Handbook explores the nature
and direction of the sharing economy, interrogating its key
dynamics and evolution over the past decade and critiquing its
effect on society. Using an interdisciplinary perspective, this
Handbook analyses labour, governance, trust and consumption in the
contemporary sharing economy. It questions the apparent
contradiction between its components: the moral economy of
small-scale communal sharing versus the far-flung reaches of the
market economy. Chapters explore ways to resolve this paradox,
theorizing hybrid economic forms and considering the replacement of
human trust inherent in the sharing economy with a transactional
reputation economy. Featuring a variety of both conceptual
explorations and empirical investigations in a variety of different
cross-cultural contexts, this Handbook illustrates how and, more
importantly, why the sharing economy has reshaped marketplaces, and
will continue to disrupt them as it develops. Written in an
accessible style, this thorough Handbook offers crucial insights
for researchers across a variety of disciplines interested in the
trajectories of modern consumption, as well as students studying
the sharing economy. Practitioners, policy makers and public
speakers working in and around the sharing economy will also
benefit from this book's unique analysis of trends in consumer
economics. Contributors include: A. Arvidsson, G. Avram, F. Bardhi,
H. Bartling, M. Baz Radwan, R. Belk, H.H. Chang, A. Chattopadhyay,
R. Corten, D. Dalli, A. DeCrop, N. Drozdova, G. Eckhardt, T.
Eriksson, E. Fischer, F. Fortezza, A. Gandini, A. Gessinger, A.
Graul, A. Gruen, A.J. Hawley, I. Kleppe, S. Kurtmollaiev, M.
Laamanen, C. Laurell, C.X. Li, A. Light, R.J. Lutz, J. Mallarge, K.
Mikolajewska-Zaj c, L. Mimoun, M. Moehlmann, O. Mont, J. Morales,
A. Mukherjee, C. Oberg, L.K. Ozanne, E. Papaoikonomou, G.
Patsiaouras, C. Pitt, K. Plangger, M. Rocas-Royo, A. Ryan, C.
Sandstrom, M. Saren, K. Strzyczkowski, W. Suetzl, T. Teubner, C.
Valor, P. van den Bussche, G. von Richthofen, Y. Voytenko Palgen,
S. Wahlen, T. Widlok, P. Zidda, L. Zvolska
0ICollecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertising, department stores, mass merchandising, consumer desire, and how this relates to the activity of collecting This was, and still is, the first book to focus on collecting as material consumption. The author's new preface updates this provocative and engaging book with new references and an analysis of how the internet has effected collecting cultures, ensuring that this work remains essential reading for anyone involved with the process of collecting, across a variety of disciplines - anthropology, psychology, consumption studies, museum studies, sociology and collecting. This title continues to be extremely useful for students of collecting cultures, consumer studies, psychology, sociology and anthropology.
How do people communicate their romantic feelings? Gift giving is
one way. Giving and receiving of gifts is a characteristic of
intimate relationships. Gifts are a message, a form of
communication with a tangible material object, about love,
affection, or concern for the recipient. The "romantic gift" evokes
a multitude of intertwined meanings: passion, intimacy, affection,
persuasion, care, celebration, altruism, and nostalgia. They can
also connote the negative images of obligation and reciprocity.
Romantic gift giving may be practiced at rituals, during rites of
passage, or for casual occasions, to affirm the continued
importance of the romantic relationship. We may even romanticize
the giving of gifts to the self, to nonhuman companions, and to
others we do not know personally. If loving and giving are a
practice, then romantic gift giving is a practice of loving with
intimate-or would-be intimate-others. This book addresses gift
giving among consumers attempting to express and construct romantic
love. It lies at the intersection of consumption, markets, and
culture. In societies shaped by the globalizing neo-liberal
economic order, increasing wealth disparity, and a partially
digitized social environment that they help to co-construct, it may
be time to rethink romantic love. Gift giving is a key arena to do
so, as gifts make love tangible and act as carriers of meaning as
well as cultural symbols. In gift giving the meanings of romance
are renewed, renegotiated, and reconstructed. Gifts, Romance, And
Consumer Culture demonstrates a wide variety of scholarly work
bearing on romantic gift giving using an interpretive consumer
research perspective. The book introduces critical studies by
scholars in this unfolding and new interdisciplinary field.
How do people communicate their romantic feelings? Gift giving is
one way. Giving and receiving of gifts is a characteristic of
intimate relationships. Gifts are a message, a form of
communication with a tangible material object, about love,
affection, or concern for the recipient. The "romantic gift" evokes
a multitude of intertwined meanings: passion, intimacy, affection,
persuasion, care, celebration, altruism, and nostalgia. They can
also connote the negative images of obligation and reciprocity.
Romantic gift giving may be practiced at rituals, during rites of
passage, or for casual occasions, to affirm the continued
importance of the romantic relationship. We may even romanticize
the giving of gifts to the self, to nonhuman companions, and to
others we do not know personally. If loving and giving are a
practice, then romantic gift giving is a practice of loving with
intimate-or would-be intimate-others. This book addresses gift
giving among consumers attempting to express and construct romantic
love. It lies at the intersection of consumption, markets, and
culture. In societies shaped by the globalizing neo-liberal
economic order, increasing wealth disparity, and a partially
digitized social environment that they help to co-construct, it may
be time to rethink romantic love. Gift giving is a key arena to do
so, as gifts make love tangible and act as carriers of meaning as
well as cultural symbols. In gift giving the meanings of romance
are renewed, renegotiated, and reconstructed. Gifts, Romance, And
Consumer Culture demonstrates a wide variety of scholarly work
bearing on romantic gift giving using an interpretive consumer
research perspective. The book introduces critical studies by
scholars in this unfolding and new interdisciplinary field.
With the radical growth in the ubiquity of digital platforms, the
sharing economy is here to stay. This Handbook explores the nature
and direction of the sharing economy, interrogating its key
dynamics and evolution over the past decade and critiquing its
effect on society. Using an interdisciplinary perspective, this
Handbook analyses labour, governance, trust and consumption in the
contemporary sharing economy. It questions the apparent
contradiction between its components: the moral economy of
small-scale communal sharing versus the far-flung reaches of the
market economy. Chapters explore ways to resolve this paradox,
theorizing hybrid economic forms and considering the replacement of
human trust inherent in the sharing economy with a transactional
reputation economy. Featuring a variety of both conceptual
explorations and empirical investigations in a variety of different
cross-cultural contexts, this Handbook illustrates how and, more
importantly, why the sharing economy has reshaped marketplaces, and
will continue to disrupt them as it develops. Written in an
accessible style, this thorough Handbook offers crucial insights
for researchers across a variety of disciplines interested in the
trajectories of modern consumption, as well as students studying
the sharing economy. Practitioners, policy makers and public
speakers working in and around the sharing economy will also
benefit from this book's unique analysis of trends in consumer
economics. Contributors include: A. Arvidsson, G. Avram, F. Bardhi,
H. Bartling, M. Baz Radwan, R. Belk, H.H. Chang, A. Chattopadhyay,
R. Corten, D. Dalli, A. DeCrop, N. Drozdova, G. Eckhardt, T.
Eriksson, E. Fischer, F. Fortezza, A. Gandini, A. Gessinger, A.
Graul, A. Gruen, A.J. Hawley, I. Kleppe, S. Kurtmollaiev, M.
Laamanen, C. Laurell, C.X. Li, A. Light, R.J. Lutz, J. Mallarge, K.
Mikolajewska-Zaj c, L. Mimoun, M. Moehlmann, O. Mont, J. Morales,
A. Mukherjee, C. Oberg, L.K. Ozanne, E. Papaoikonomou, G.
Patsiaouras, C. Pitt, K. Plangger, M. Rocas-Royo, A. Ryan, C.
Sandstrom, M. Saren, K. Strzyczkowski, W. Suetzl, T. Teubner, C.
Valor, P. van den Bussche, G. von Richthofen, Y. Voytenko Palgen,
S. Wahlen, T. Widlok, P. Zidda, L. Zvolska
The twentieth volume of Research in Consumer Behavior presents
twelve chapters, selected from the best papers submitted at the
13th annual Consumer Culture Theory Conference held in Denmark in
June 2018. Aligned with the conference's thematic emphasis on
storytelling, the contributors' research stories open the eyes and
minds of readers to thought-provoking ideas, theories, and
contexts. This book will allow researchers and graduate students
working in the area of consumer research and marketing to explore
three narrative lines that were prevalent during the conference:
'Objects and their doings', 'Glocalization', and 'Constituting
Markets'. The volume concludes with an awarded paper by Brown, who
takes a critical look at the quality of storytelling in the CCT
tradition and helps us learn from the great storytellers of the
past.
This series epitomizes the 2017 Consumer Culture Theory (CCT)
conference themes of hyper-reality and cultural hybridization. The
partnership of the co-editors, with diverse backgrounds including
Caribbean, Mexican and Indian roots, itself depicts cultural
hybridity, culminating in a series of fascinating articles written
by authors from around the globe. The eleven research papers
provide a global perspective on a range of consumer discourses both
in the physical marketplace (research on mobility practices within
the transportation market in Vietnam; or an examination of stigma
in beef consumption practices in India), or in the virtual
marketplace (a study of the discourses surrounding the mythic
nature of Bitcoin creator, Satoshi Nakamoto; or parental management
understood through the media marketplace experiences of black women
in Britain). The conference's Best Competitive Award paper is
featured; a compelling look at hyper-reality within the world of
the Broadway musical, Wicked, examining how new media platforms are
used to appeal to new and existing consumers. This series also
includes two insightful papers on wine producers and their cultural
intermediaries, and on wine tourism, where the authors traverse the
globe to better understand market development and consumer
engagement respectively. Whether it be an examination of consumer
tribes, breast cancer and gender identity, or product gender and
design, these authors collectively provide us with unique and
riveting perspectives on consumer and marketplace experiences. The
series fittingly culminates with a critical look at the emergence
of the CCT tradition; an emergence that is both timely and
important as this series demonstrates.
In spite of, and because of, the attention recently paid to "big
data" and the huge amount quantitative data available from online
and point of sale transactions, qualitative and conceptual research
is in greater demand than ever. Rather than the correlational and
superficial view provided from the overflow of numerical data,
qualitative and conceptual data help to make sense of what is
really going on among consumers. Numerical approaches are a useful
first cut at detecting changes in market patterns, but they fail to
help understand the underlying and deeper meanings of these data
among individual consumers, families, and consumption communities.
By gathering data from observation (first hand and automated),
depth interviews, projective measures, netnography, videography,
qualitative marketing and consumer research help put flesh on the
bones of often sterile quantitative data. This volume provides a
good illustration of the sorts of insights that qualitative and
conceptual analysis can provide. Using some of the latest
qualitative research tools, this volume highlights insights about
consumption ranging from how consumers process advertising
messages, how skiers consume a ski resort, and how small retailers
can combat the practice of "showrooming" by consumers comparing
online prices with mobile devices to the nature of consumer
"presence, rethinking the meanings of prices, and buying
counterfeit luxuries with friends. These and other practices
provide eye-opening insights of their own. But they also spark the
imagination by demonstrating what qualitative research can do and
why it is an increasingly popular set of techniques.
This book critically examines marketization: a phenomenon by which
market processes are institutionalized and marketing increasingly
pervades all areas of our everyday life. It presents a number of
theories, frameworks and empirical studies highlighting how the
phenomenon of marketization affects the 21st century consumer. The
book also contests the traditional understanding of markets,
offering a more comprehensive treatment of marketization and a
fresh perspective on the dynamics of markets and the institutions
that control everyday consumption practices. This book is an ideal
resource for academics, reflective practitioners and policy-makers
interested in formulating appropriate change strategies in the face
of the globalization that affects emerging markets so profoundly.
This well-crafted research book is a valuable addition to the
sparse literature on theories of marketization. The authors
refigure the existing theories more broadly and present compelling
evidence and insights into market phenomenon such as marginality,
alternative market forms and consumer identity.
The chapters in this volume are selected from the best papers
presented at the 11th Annual Consumer Culture Theory Conference
held in Lille, France in July 2016. The diverse interpretive
research and theory represented in this volume provides the reader
with intellectually stimulating opportunities to examine the
intersections between a variety of topics that represent the
cutting edge in consumer research. These studies draw on an array
of qualitative methodologies and the substantive topics represent
crucial issues for our times.
This book critically examines marketization: a phenomenon by which
market processes are institutionalized and marketing increasingly
pervades all areas of our everyday life. It presents a number of
theories, frameworks and empirical studies highlighting how the
phenomenon of marketization affects the 21st century consumer. The
book also contests the traditional understanding of markets,
offering a more comprehensive treatment of marketization and a
fresh perspective on the dynamics of markets and the institutions
that control everyday consumption practices. This book is an ideal
resource for academics, reflective practitioners and policy-makers
interested in formulating appropriate change strategies in the face
of the globalization that affects emerging markets so profoundly.
This well-crafted research book is a valuable addition to the
sparse literature on theories of marketization. The authors
refigure the existing theories more broadly and present compelling
evidence and insights into market phenomenon such as marginality,
alternative market forms and consumer identity.
The chapters in this volume have been selected from the best papers
presented at the 9th Annual Consumer Culture Theory Conference held
at the home of Aalto University in Finland in June 2014. The theme
of the conference was Mapping Consumer Culture. The diverse
interpretive research and theory represented in this volume
provides the reader with intellectually stimulating opportunities
to examine the intersections between a variety of theories and
methods that represent the cutting edge in consumer research. These
studies draw on an array of qualitative methodologies including
ethnography, netnography, narrative and visual analysis,
phenomenology, and semiotics. The substantive topics represent
crucial issues for our times including understanding and navigating
cultural diversity and cultural perspectives on co-creating market
value.
The chapters in this volume have been selected from the best papers
presented at the 8th Annual Consumer Culture Theory Conference held
at the home of University of Arizona in Tucson, AZ in June 2013.
The theme of the conference was Building Community Across Borders.
The diverse interpretive research and theory represented in this
volume provides the reader with intellectually stimulating
opportunities to examine the intersections between a variety of
theories and methods that represent the cutting edge in consumer
research. These studies draw on an array of qualitative
methodologies including ethnography, netnography, narrative and
visual analysis, phenomenology, and semiotics. The substantive
topics represent crucial issues for our times including
understanding and navigating cultural diversity and cultural
perspectives on co-creating market value.
This volume presents selected papers from the 7th Annual Consumer
Culture Theory Conference held at Oxford University in August,
2012. The 18 papers in the volume together capture the latest
research within this qualitative paradigm of consumer studies.
Topics addressed cover a wide gamut including immigrant consumption
experiences, gift-giving, sharing, transgressive gender roles,
attachments to special possessions in online games and real life,
the homeless consumer experience, disposition of possessions,
privacy, metaphor analysis, sustainable consumption, alcohol
consumption, cosmetics usage, and the negative consequences of
sponsoring children in the less affluent world.
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Research in Consumer Behavior (Hardcover)
Russell W. Belk, Kent Grayson, Albert M. Muniz Jr.; Series edited by Russell W. Belk; Volume editing by Hope Jensen-Schau
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R3,622
Discovery Miles 36 220
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Ships in 12 - 17 working days
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"Research in Consumer Behavior" presents cutting-edge consumer
research, whether empirical or conceptual, qualitative or
quantitative. The majority of papers in this volume have been
selected from the best papers at the 2011 Consumer Culture Theory
Conference held in Chicago Illinois in July, 2011. The Conference
is the premier event for consumer culture research which tends to
be qualitative, ethnographic, and cultural in orientation and draws
a variety of scholars from around the world. Many of these scholars
are housed in academic marketing department, but they also come
from fields of anthropology, sociology, cultural studies, and
communications as well as from industry. The papers selected for
this volume are those judged to be the best among those selected
for the conference from submissions to the conference peer review.
This marks the third volume of "Research in Consumer Behavior" that
has been able to publish the top "Consumer Culture Theory" papers.
This volume presents recent consumer research across both
positivist and interpretivist methods, focusing on topics with
considerable current interest. These topics include organic food
consumption, luxury goods consumption by Chinese consumers, country
of manufacture effects on product quality perceptions, and the
nature and effects of cool consumption. The perspectives embraced
include managerial strategies, motivational mechanisms, social
influences, and product and brand evaluations. Approximately half
of the papers in the present volume were selected from those
accepted for the 5th Annual Consumer Culture Theory Conference held
at the University of Wisconsin in June of 2010. Together this
latter set of interpretive papers presenting cutting edge
interpretive consumer research. They also add to the richness of
the topics covered in the volume, including chapters emphasizing
brands, fashions, blogs, service receipt, and consumption
experiences. They also add to the methodological scope of the
volume, including uses of ethnography, autoethnography,
netnography, and discourse analysis. Altogether the volume is a
good reflection of what is happening in the field of consumer
research.
This volume focuses very sharply on emerging economies,
specifically on Croatia, Poland, Romania, India, China and Vietnam.
Consumer-purchase behaviour is examined in terms of radical social
change and complete transformation, and specific attitudes of
female consumers are examined.
The chapters in this volume are selected from the best papers
presented at the 10th Annual Consumer Culture Theory Conference
held at the University of Arkansas, USA in June 2015. The diverse
interpretive research and theory represented in this volume
provides the reader with intellectually stimulating opportunities
to examine the intersections between a variety of topics that
represent the cutting edge in consumer research. These studies draw
on an array of qualitative methodologies and the substantive topics
represent crucial issues for our times.
Drawing on a vast array of research contexts ranging from brand
collecting, globalizing food in India, and art consumption to rock
festivals, dog shows, and fan fiction, this volume suggests both
the breadth and depth encompassed by Consumer Culture Theory (CCT).
CCT is a specific interpretive approach to understanding consumer
behavior that has crystallized in the past few years out of an
evolving stream of research conducted over the past few decades.
These chapters present cutting edge CCT research and are a subset
of the work presented at the first CCT Conference. Besides its
focus on consumption, CCT research emphasizes the cultural context
of consumer behavior with the intent of constructing theory.As the
innovative writings, photography, and poems in this volume
illustrate, rather than being a single theory, Consumer Culture
Theory is a set of empirical and conceptual approaches emphasizing
non-positivist methods and culturally constructed meanings. These
chapters present a rich stew of ideas, findings, and insights that
represent the best of CCT. Together they sketch some of the domains
that CCT research seeks to inform. Collectively they should
enlighten, inspire, and empower further research in the CCT spirit.
It is international in scope. It provides a qualitative and
quantitative approach to consumer behavior research.
Volume 10 of "Research in Consumer Behavior" presents a wide range
of cutting edge consumer behavior research using both quantitative
and qualitative research methods. The topics addressed include
self-gifts, souvenirs, grocery coupon proneness, socialization,
acculturation, tattooing, possession attachment, consumer decision
making, information acquisition, and meaning making through
consumption. As this rich set of topics suggests, this is a volume
that will interest academics, practitioners, and students of
consumer behavior. The book is international in scope and uses a
qualitative and quantitative approach to consumer behavior
research.
This volume covers such topics as varieties in governance reform
and political constraint and policy choices in the field of
research in consumer behaviour.
The Handbook of Qualitative Research Methods in Marketing offers
both basic and advanced treatments intended to serve academics,
students, and marketing research professionals. The 42 chapters
begin with a history of qualitative methods in marketing by Sidney
Levy and continue with detailed discussions of current thought and
practice in: * research paradigms such as grounded theory and
semiotics * research contexts such as advertising and brands * data
collection methods such as projectives and netnography * data
analysis methods such as metaphoric and visual analyses *
presentation topics such as videography and reflexivity *
applications such as ZMET applied to Broadway plays and depth
interviews with executives * special issues such as multi-sited
ethnography and research on sensitive topics. Authors include
leading scholars and practitioners from North America and Europe.
They draw on a wealth of experience using well-established as well
as emerging qualitative research methods. The result is a thorough,
timely, and useful Handbook that will educate, inspire, and serve
as standard reference for marketing academics and practitioners
alike.
How is qualitative marketing and consumer research conducted today?
- What is rigorous research in this field? - What are the new,
cutting edge techniques? Written for students, scholars, and
marketing research practitioners, this book takes readers through
the basics to an advanced understanding of the latest developments
in qualitative marketing and consumer research. The book offers
readers a practical guide to planning, conducting, analyzing, and
presenting research using both time-tested and new methods, skills
and technologies. With hands-on exercises that researchers can
practice and apply, the book leads readers step-by-step through
developing qualitative researching skills, using illustrations
drawn from the best of recent and classic research. Whatever your
background, this book will help you become a better researcher and
help your research come alive for others.
Collecting, whether by individuals or institutions, is a form of consumption. Russell Belk, in this groundbreaking book, examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. He also considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture. Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertising, department stores, mass merchandising, consumer desires, and how this relates to the activity of collecting. Collecting in a Consumer Society is the first book to focus on collecting as material consumption. This is a provocative and engaging book, essential reading for anyone involved with the process of collecting.
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