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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

We Are Data - Algorithms and the Making of Our Digital Selves (Hardcover): John Cheney-Lippold We Are Data - Algorithms and the Making of Our Digital Selves (Hardcover)
John Cheney-Lippold
R2,345 R1,451 Discovery Miles 14 510 Save R894 (38%) Ships in 9 - 17 working days

What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline. Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us-but for someone else. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.

The Conquest of Cool - Business Culture, Counterculture, and the Rise of Hip Consumerism (Paperback): Thomas Frank The Conquest of Cool - Business Culture, Counterculture, and the Rise of Hip Consumerism (Paperback)
Thomas Frank
R641 Discovery Miles 6 410 Ships in 9 - 17 working days

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking, defiance, difference and revolt. Even the menswear industry, formerly makers of staid, unchanging garments, ridiculed its own traditions as remnants of intolerable conformity, and discovered youth insurgency as an ideal symbol for its colourful new fashions. Thus emerged the strategy of co-opting dissident style which is so commonplace in modern hip, commercial culture. This text aims to add detail to a period in the 60s which has hitherto remained unresearched.

Merry Laughter and Angry Curses - The Shanghai Tabloid Press, 1897-1911 (Hardcover): Juan Wang Merry Laughter and Angry Curses - The Shanghai Tabloid Press, 1897-1911 (Hardcover)
Juan Wang
R2,063 Discovery Miles 20 630 Ships in 10 - 15 working days

The end of the Qing dynasty in China saw an unprecedented explosion
of print journalism. Chinese-owned newspapers, first encouraged by
Emperor Guangxu to inform and educate an increasingly literate public,
had by the turn of the century become more powerful than the state had
ever anticipated or desired. Yet it was not the "dabao, " or
"important" papers, that proved most influential. Rather it
was the "xiaobao, " the "little" or
"minor" papers - with their reputation for
frivolity - that captivated and empowered the public.
"Merry Laughter and Angry Curses" reveals how the
late-Qing-era tabloid press became the voice of the people. As
periodical publishing reached a fever pitch, tabloids had free rein to
criticize officials, mock the elite, and scandalize readers, giving the
public knowledge about previously unspeakable and unprintable ideas. In
the name of the people, tabloid writers produced a massive amount of
anti-establishment literature, whose distinctive humour and satirical
style were both potent and popular. This book shows the tabloid
community to be both a producer of meanings and a participant in the
social and cultural dialogue that would shake the foundations of
imperial China and lead to the 1911 Republican Revolution.Juan Wang is an independent scholar of Chinese
history.

Get Rich Or Lie Trying - Ambition And Deceit In The New Influencer Economy (Paperback): Symeon Brown Get Rich Or Lie Trying - Ambition And Deceit In The New Influencer Economy (Paperback)
Symeon Brown
R350 R205 Discovery Miles 2 050 Save R145 (41%) Ships in 5 - 7 working days

Discover the truth about the billion-dollar online economy that makes the internet's best known stars.

Being an influencer is now the top future career choice for children. What if you could spend your life adored by fans, receiving freebies and countless riches. What if you could bypass the worst job market for generations?

But as Symeon Brown explores in this searing expose, the reality is much more murky. From YouTube pranksters in LA to Brazilian butt lifts, from pornographers on OnlyFans to fraudulent cryptocurrency schemes, these are the stories that lurk behind the filtered selfies and gleaming smiles.

Exposing the fraud, exploitation, misogyny and environmental destruction at the core of the influencer economy, Get Rich or Lie Trying asks if our online race for fame and riches is costing us too much. A revealing window onto a broken financial model that often resembles a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.

Epica Book 32 - Creative Communications (Hardcover): Epica Awards Epica Book 32 - Creative Communications (Hardcover)
Epica Awards
R2,498 Discovery Miles 24 980 Ships in 10 - 15 working days

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Digital Advertising (Paperback, 2nd edition): Andrew McStay Digital Advertising (Paperback, 2nd edition)
Andrew McStay
R1,350 Discovery Miles 13 500 Ships in 18 - 22 working days

This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world's largest media companies, this second edition charts the scope of recent change at both analytical and creative levels. Accounting for a re-shaped advertising industry, this key text introduces the reader both to the practical make-up of digital advertising, and the theory needed to understand its history and future direction. Succinct and accessible, this is an ideal text for undergraduate courses in advertising, media studies, communications and marketing. This timely and engaging book is also an essential resource for academics and anyone interested in advertising and what funds modern media. New to this Edition: - Fully updated to account for the re-shaped advertising industry and transformed media landscape since the publication of the first edition - Added coverage of topics including: the creative uses of technology, novel modes of storytelling, adblocking, the pre-eminence of analytics and big data, privacy, growing interest in data about emotional life, and alarm about the role of artificial intelligence and automation in advertising - Increased number of case studies and analyses of campaigns

Merry Laughter and Angry Curses - The Shanghai Tabloid Press, 1897-1911 (Paperback): Juan Wang Merry Laughter and Angry Curses - The Shanghai Tabloid Press, 1897-1911 (Paperback)
Juan Wang
R749 Discovery Miles 7 490 Ships in 10 - 15 working days

The end of the Qing dynasty in China saw an unprecedented explosion
of print journalism. Chinese-owned newspapers, first encouraged by
Emperor Guangxu to inform and educate an increasingly literate public,
had by the turn of the century become more powerful than the state had
ever anticipated or desired. Yet it was not the "dabao, " or
"important" papers, that proved most influential. Rather it
was the "xiaobao, " the "little" or
"minor" papers - with their reputation for
frivolity - that captivated and empowered the public.
"Merry Laughter and Angry Curses" reveals how the
late-Qing-era tabloid press became the voice of the people. As
periodical publishing reached a fever pitch, tabloids had free rein to
criticize officials, mock the elite, and scandalize readers, giving the
public knowledge about previously unspeakable and unprintable ideas. In
the name of the people, tabloid writers produced a massive amount of
anti-establishment literature, whose distinctive humour and satirical
style were both potent and popular. This book shows the tabloid
community to be both a producer of meanings and a participant in the
social and cultural dialogue that would shake the foundations of
imperial China and lead to the 1911 Republican Revolution.Juan Wang is an independent scholar of Chinese
history.

Brokering Access - Power, Politics, and Freedom of Information Process in Canada (Hardcover): Mike Larsen, Kevin Walby Brokering Access - Power, Politics, and Freedom of Information Process in Canada (Hardcover)
Mike Larsen, Kevin Walby
R2,079 Discovery Miles 20 790 Ships in 10 - 15 working days

Is the business of public officials any of the public'sbusiness? Most Canadians would argue that it is - that wecitizens are entitled to enquire and get answers about ourgovernment's actions. Access to information (ATI) is widelyregarded as a fundamental right, consistent with the notion that ademocratic government should be open, accountable, and citizen-driven.Yet, on a practical level, there still exists a struggle between thepublic's pursuit of transparency and the government'spersistent culture of secrecy.

Drawing together the unique perspectives of social scientists, journalists, and ATI advocates, "Brokering Access" explores thepolicies and practices surrounding access to information at thefederal, provincial, and municipal levels. The book's foursections each explore a different aspect of ATI within a theoretical orpractical framework. Beginning with a look at the history of ATImechanisms and a summary of the key features of contemporary ATI laws, "Brokering Access" goes on to tackle issues of security andinformation control; illustrates how ATI can be used as a dataproduction method in the social sciences; and finally chronicles theexperiences of some of Canada's most prominent journalistic usersof ATI. This volume sheds new light on a subject that affects allCanadians.

Mike Larsen is an instructor in the CriminologyDepartment of Kwantlen Polytechnic University. KevinWalby is an assistant professor of sociology at the Universityof Victoria.

Contributors: Reem Bahdi, Jim Bronskill, AnnCavoukian, Tia Dafnos, Willem de Lint, Gary Dickson, Yavar Hameed, Steve Hewitt, Sean P. Hier, Suzanne Legault, David McKie, JeffreyMonaghan, Justin Pich, Jim Rankin, Ann Rees, Fred Vallance-Jones, andMatthew G. Yeager

Street-Smart Advertising - How to Win the Battle of the Buzz (Paperback, New): Margo Berman Street-Smart Advertising - How to Win the Battle of the Buzz (Paperback, New)
Margo Berman
R1,402 Discovery Miles 14 020 Ships in 18 - 22 working days

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.

Imagination (Paperback, New Ed): Stephen Bayley Imagination (Paperback, New Ed)
Stephen Bayley
R716 R638 Discovery Miles 6 380 Save R78 (11%) Ships in 10 - 15 working days

The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff, based in London, Hong Kong and New York, who practise a wide range of disciplines, from architecture, interiors, lighting and acoustics to graphics, film and digital media. Often dealing with high-profile theatrical events, Imagination's projects are sophisticated and highly orchestrated. This book features over 30 projects organized into thematic chapters reflecting their aims: to inform, entertain, inspire, persuade and amaze. Projects include the exhibition 'Dinosaurs' at the Natural History Museum, London (1992), the Talk and Journey zones at the Millennium Dome (1999), The Aurora Centre, Berlin (1998) and the Guinness Storehouse, Dublin (2000). An introduction by design critic Stephen Bayley assesses the significance of Imagination's approach to communication, while perspectives from Mike Davies of the Richard Rogers Partnership, Sean Perkins of North, architect Lorenzo Apicella, Ian Liddell of Buro Happold and J Mays, Vice President, Design, Ford Motor Company, provide insights into the work and culture of Imagination. An extensive interview with Gary Withers, illustrated with over 350 projects from the course of Imagination's history, further explains the evolution of this unique company.

Buying and Believing - Sri Lankan Advertising and Consumers in a Transnational World (Hardcover, New): Steven Kemper Buying and Believing - Sri Lankan Advertising and Consumers in a Transnational World (Hardcover, New)
Steven Kemper
R2,336 Discovery Miles 23 360 Ships in 9 - 17 working days

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.
Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, "Buying and Becoming" breaks new ground in studies of culture and globalization.

The Advertising Business - Operations, Creativity, Media Planning, Integrated Communications (Paperback): John Philip Jones The Advertising Business - Operations, Creativity, Media Planning, Integrated Communications (Paperback)
John Philip Jones
R5,560 Discovery Miles 55 600 Ships in 18 - 22 working days

?A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections.? ?R.R. Attison, CUNY College of Staten Island about the editor: ?John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest.? --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What?s in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business?creativity, media planning, operations, and specialty advertising?are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising.

Nike Culture - The Sign of the Swoosh (Paperback): Robert Goldman, Stephen Papson Nike Culture - The Sign of the Swoosh (Paperback)
Robert Goldman, Stephen Papson
R2,935 Discovery Miles 29 350 Ships in 18 - 22 working days

Is advertising changing the way we think about society and ourselves? Does the sign-world of advertising inevitably fuse fantasy with commodities? These are central questions in the sociology of advertising. Most studies deal with them by presenting broad sweeping surveys of theory and ad culture. This is one of the first studies to take an in-depth look at how an advertising image works. It exposes the psychology, sociology, culture and semiotics of the Nike swoosh logo. Nike Culture argues that contemporary society is, above all, a sign economy. The more that signifiers resonate through the intended audiences, the more economically successful the corporation will be. Blending themes of empowerment, transcendence and irreverence, the advertising campaign launches by Nike promoted the company to the top of the sports shoe and apparel industry. Its swoosh logo is now globally pervasive and Nike has become synonymous with sports culture. Nike Culture describes and deconstructs the themes and structures of Nike advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing in issues revolving around race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. Engrossing and illuminating, Nike Culture provides a wealth of detail harnessed to an authoritative analysis. This book will be required reading on courses in sociology, media studies and cultural studies.

How Advertising Works - The Role of Research (Paperback, New): John Philip Jones How Advertising Works - The Role of Research (Paperback, New)
John Philip Jones
R4,693 Discovery Miles 46 930 Ships in 18 - 22 working days

John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication

Simulations and Gaming across Disciplines and Cultures - ISAGA at a Watershed (Paperback): David Crookall, Kiyoshi Arai Simulations and Gaming across Disciplines and Cultures - ISAGA at a Watershed (Paperback)
David Crookall, Kiyoshi Arai
R3,031 Discovery Miles 30 310 Ships in 18 - 22 working days

"This comprehensive and immensely readable volume takes the reader to the cutting edge of the field. Like the conference from which it stems, the book has extremely broad coverage in terms of the topics addressed, the disciplines from which the authors come and to which their papers contribute, and the geographic sites of origin of the ideas and findings. The conference presentations, of a high quality in their initial form, have been wonderfully crafted by the authors with the excellent guidance of the editors. It is a timely addition to the literature and belongs on every gamer's bookshelf." --Cathy Stein Greenblat, Professor of Sociology, Rutgers University, New Jersey With contributions from leading international researchers in simulation and gaming, this book provides readers with up-to-date coverage of simulation and gaming as a professional endeavor rather than just as a set of subject-relevant techniques. Organized into four parts (applications, policy exercises, research, and professional matters), the book covers such topics as the application of simulation/games to specific purposes (such as international conflict, citizen participation, etc.); research in the areas of business performance and discourse analysis; and debriefing, ethics, and the state of simulation/gaming in various countries. Simulation and Gaming Across Disciplines and Cultures offers readers a cohesive picture of the breadth and richness of the field of simulation and gaming.

Paul U. Kellogg and the Survey - Voices for Social Welfare and Social Justice (Paperback, Minnesota Archi): Clarke A. Chambers Paul U. Kellogg and the Survey - Voices for Social Welfare and Social Justice (Paperback, Minnesota Archi)
Clarke A. Chambers
R1,651 Discovery Miles 16 510 Ships in 18 - 22 working days

Paul U. Kellogg and the Survey was first published in 1971. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.This joint biography of an editor, Paul U. Kellogg, and a journal, the Survey, provides new insights into the story of social work, social welfare policy, and political and social reform in the United States during the first half of the twentieth century. Under Kellogg's editorship, the Survey and Survey Graphic journals stood at the heart of the evolution of social work as a profession and the development of a public social welfare policy during those years. Early in his career, in 1901, Kellogg joined the staff of the Charities Review, the leading social service publication at that time. In 1912 he became editor in chief of the successor to that journal, the Survey, and he held this position of leadership for forty years until the magazine ceased publication. The journals Kellogg edited played a major role in shaping and defining areas and methods of social service in all its diverse fields -- the settlement movement, casework, recreation and group work, community organization, and social action. They carried news in depth about all manner of social work practice--juvenile courts, penology, health, education, institutional care, public relief, the administration of social insurance, and other aspects. The Survey's influence was profound in promoting the elaboration of public policy in social welfare fields, such as housing reform, workmen's compensation, the rights of organized labor, old age and survivors' insurance, unemployment compensation, aid to dependent children, and health insurance. Thus this account represents an important chapter in American social history.

Epica Book 33 - Creative Communications (Hardcover): Epica Awards Epica Book 33 - Creative Communications (Hardcover)
Epica Awards
R2,652 Discovery Miles 26 520 Ships in 10 - 15 working days

Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Networked Publics (Paperback): Kazys Varnelis Networked Publics (Paperback)
Kazys Varnelis
R901 Discovery Miles 9 010 Ships in 18 - 22 working days

How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure in our everyday life. Digital media and network technologies are now part of everyday life. The Internet has become the backbone of communication, commerce, and media; the ubiquitous mobile phone connects us with others as it removes us from any stable sense of location. Networked Publics examines the ways that the social and cultural shifts created by these technologies have transformed our relationships to (and definitions of) place, culture, politics, and infrastructure. Four chapters-each by an interdisciplinary team of scholars using collaborative software-provide a synoptic overview along with illustrative case studies. The chapter on place describes how digital networks enable us to be present in physical and networked places simultaneously-often at the expense of nondigital commitments. The chapter on culture explores the growth and impact of amateur-produced and remixed content online. The chapter on politics examines the new networked modes of bottom-up political expression and mobilization. And finally, the chapter on infrastructure notes the tension between openness and control in the flow of information, as seen in the current controversy over net neutrality.

Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd Revised edition): Juliann Sivulka Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd Revised edition)
Juliann Sivulka
R1,094 R1,027 Discovery Miles 10 270 Save R67 (6%) Special order

"Soap, Sex And Cigarettes" examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition): Juliann Sivulka Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition)
Juliann Sivulka
R1,001 R948 Discovery Miles 9 480 Save R53 (5%) Special order

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

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