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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies

Strategic Pharmaceutical Marketing Management in Growth Markets (Hardcover): Mithun Nandy Strategic Pharmaceutical Marketing Management in Growth Markets (Hardcover)
Mithun Nandy
R3,830 Discovery Miles 38 300 Ships in 12 - 17 working days

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing.

A Modern History of China's Art Market (Hardcover): Kejia Wu A Modern History of China's Art Market (Hardcover)
Kejia Wu
R3,831 Discovery Miles 38 310 Ships in 12 - 17 working days

This is the first English-language account of the modern history of China's art market that explains the radical transformations from the end of the Cultural Revolution, when a market for art and artifacts did not exist, to today. The book is divided into three sections: Part I examines how the art market in China was suspended during the Cultural Revolution, restarted, grew, and expanded into its current scale. Part II analyzes the distinctive value system of the Chinese art market where the state-run art system including academies, artist associations and museums co-exist with an independent market-oriented system; and traverses the most significant policies that drive decision making and market structure. Part III explores the driving force of art creation by telling the stories of five contemporary artists across three generations. Arts and culture professionals, scholars, and students interested in Chinese art, global art markets, Chinese government policy, and China will find this to be a valuable resource.

New Approaches to the Comparative Abolition in the Atlantic and Indian Oceans (Hardcover): Jesús Sanjurjo, Manuel Barcia New Approaches to the Comparative Abolition in the Atlantic and Indian Oceans (Hardcover)
Jesús Sanjurjo, Manuel Barcia
R3,824 Discovery Miles 38 240 Ships in 12 - 17 working days

Taking the theme of 'abolition' as its point of departure, this book builds on the significant growth in scholarship on unfree labour in the Atlantic and Indian Ocean worlds during the past two decades. The essays included here revisit some of the persistent problems posed by the traditional comparative literature on slavery and indentured labour and identify new and exciting areas for future research. This book is intended for a broad audience, including scholars, students as well as for a general readership who have specific interests in the history of the slave trade, slavery and imperial history. It was originally published as a special issue of the journal, Atlantic Studies: Global Currents.

Globalizing the Soybean - Fat, Feed, and Sometimes Food, c. 1900-1950 (Hardcover): Ines Prodoehl Globalizing the Soybean - Fat, Feed, and Sometimes Food, c. 1900-1950 (Hardcover)
Ines Prodoehl
R3,831 Discovery Miles 38 310 Ships in 12 - 17 working days

Globalizing the Soybean asks how the soybean conquered the West and analyzes why and how the crop gained entry into agriculture and industry in regions beyond Asia in the first half of the twentieth century. Historian Ines Prodoehl describes the soybean's journey centered around three hubs: Northeast China, as the crop's main growing area up to the Second World War; Germany, to where most of the beans in the interwar period were shipped; and the United States, which became the leading cultivator of soy worldwide during the 1940s. This book explores the German and U.S. adoption of the soybean being closely tied to global economic and political changes, such as the two world wars and the Great Depression. The attraction of the soybean to stakeholders on both sides of the Atlantic was linked to a need for cheap alternatives to butter and lard and a desire for greater quantities of meat, which led to the soybean becoming a cheap resource for fat and fodder. Only occasionally was it also used as food. This volume is useful for anyone who is studying or interested in economic history and commodity trading in the twentieth century. It is also connected to the histories of capitalism, globalization, imperialism, and materiality.

The Social Context of Learning in India - Achievement Gaps and Factors of Poor Learning (Hardcover): Manoj Kumar Tiwary, Sanjay... The Social Context of Learning in India - Achievement Gaps and Factors of Poor Learning (Hardcover)
Manoj Kumar Tiwary, Sanjay Kumar, Arvind Kumar Mishra
R3,825 Discovery Miles 38 250 Ships in 12 - 17 working days

Why are children from disadvantaged and minority communities overrepresented among academic underachievers, poor learners and school dropouts? This volume engages with this question and examines classroom learning as a process that involves a multitude of actors situated in specific social, cultural, and historical contexts. The volume covers an interdisciplinary spectrum of educational processes, contexts, educational ambitions, and limitations of low caste, working class and middle-class students from different Indian communities and regions. The volume delves into the problem of academic underperformance from a social identity perspective and probes into social context-based variability in classroom learning, systemic disadvantages in the form of negative stereotypes and the family as an under-studied social group in all discussions of schooling. It also examines the teacher perceptions and attitudes toward Adivasi students and other minority groups in primary schools, and their effect on children's classroom engagement. The essays in this volume provide insights into unresolved and critical research questions that require attention of teachers, school management, educators, and policy makers alike. This book will also be useful for academicians, policymakers, teacher educators, pedagogic practitioners in India and abroad, and state and central government institutions working on school education, educational psychology, policymaking in education, learning methods and research on educational enhancement.

Dowry and Daughters - The Social, Religious and Legal Dilemma of Denying Dowry (Hardcover): Anwesha Arya-Bhattacharya Dowry and Daughters - The Social, Religious and Legal Dilemma of Denying Dowry (Hardcover)
Anwesha Arya-Bhattacharya
R3,828 Discovery Miles 38 280 Ships in 12 - 17 working days

This book studies the relevance of dowry as a customary practice in Indian marriages. It examines the historical articulation between traditional cultural texts and modern statutory law to understand how daughters are valued, and how dowry as a custom defines this value. The author creates a conceptual link between modern, medieval, and ancient marriage rites that formulate and embed dowry behaviour and practice within Indian society. The book also provides a critique of the cultural textual tradition of India and South Asia. It asserts for the first time, that Vedic materialism is at the core of an adequate understanding of how dowry as wealth comes to occupy such a central position in the field of marriage. An important study into the custom and tradition of South Asia, this book will be indispensable for students and researchers of cultural studies, women’s studies, gender studies, religion, history, law, and South Asian studies.

Dance Movement Therapy and Psycho-social Rehabilitation - The Sampoornata Model (Hardcover): Sohini Chakraborty Dance Movement Therapy and Psycho-social Rehabilitation - The Sampoornata Model (Hardcover)
Sohini Chakraborty
R3,826 Discovery Miles 38 260 Ships in 12 - 17 working days

1. This book focuses on Dance Movement Therapy’s effect on social development with a specific focus on psycho-social rehabilitation and reintegration within India. 2. This model was developed to help survivors of gender based violence and trafficking, through focusing on their specific needs, and helping them to heal and thrive. It looks at their psycho-social rehabilitation and offers a new approach to the forefront of global DMT. 3. This book will be of interest to departments of Dance Movement Therapy, Creative Arts & Expressive Therapies, Arts & Play Therapy, as well as Gender and wellbeing across UK and USA.

A History of Rwanda - From the Monarchy to Post-genocidal Justice (Hardcover): Klaus Bachmann A History of Rwanda - From the Monarchy to Post-genocidal Justice (Hardcover)
Klaus Bachmann
R4,137 Discovery Miles 41 370 Ships in 12 - 17 working days

A History of Rwanda: From the Monarchy to Post-genocidal Justice provides a complete history of Rwanda, from the precolonial abanyiginya kingdom, through the German and Belgian colonial periods and subsequent independence, and then the devastating 1994 genocide and reconstruction, right up to the modern day. Based on extensive archival research, this book provides new insights and corrects many popular stereotypes about Rwanda, aiming to go beyond the polarized and heated debates focused on the genocide and the events that followed. Readers will get a clear and broad picture of Rwanda's history and the social and political contexts that have defined the county from the pre-colonial period onwards. Embedding Rwanda's history in the regional context, this book avoids simple moral judgements and instead shows where and when Rwanda differed from its neighbours and how the country's history fits into larger debates about colonialism, genocide, ethnicity, race and development. Offering a full and balanced exploration of Rwanda's rich and paradoxical history, this book will be an important read for researchers and students of African history, genocide studies, transitional justice, colonialism, and political and social anthropology.

Belarus in the Twenty-First Century - Between Dictatorship and Democracy (Hardcover): Elena Korosteleva, Irina Petrova,... Belarus in the Twenty-First Century - Between Dictatorship and Democracy (Hardcover)
Elena Korosteleva, Irina Petrova, Anastasiia Kudlenko
R4,126 Discovery Miles 41 260 Ships in 12 - 17 working days

This book presents a comprehensive overview of current developments in Belarus. It explores how there has been an upswelling of popular support for the idea that Belarus must change. It highlights how the old regime, aiming to retain the Soviet legacy, reluctant to reform, presiding over worsening economic conditions and refusing to take measures to cope with the COVID-19 pandemic, has been confronted by increasing bottom-up and horizontal social mobilisation which demands a transformation of state-society relations and a new sense of Belarusian peoplehood. The book outlines how the current situation has developed, considers how the present demands for change are deep-seated and long-brewing trends, and reveals much detail about many aspects of the growing societal mobilisation. Overall, the book demonstrates that, although the old regime remains in power, Belarusian society has changed fundamentally, thereby bringing great hope that change will eventually come about.

Taxation and Inequality in Latin America - New Perspectives on Political Economy and Tax Regimes (Hardcover): Philip Fehling,... Taxation and Inequality in Latin America - New Perspectives on Political Economy and Tax Regimes (Hardcover)
Philip Fehling, Hans-Jürgen Burchardt
R4,136 Discovery Miles 41 360 Ships in 12 - 17 working days

Taxation and Inequality in Latin America takes a heterodox political economy approach, focusing on Latin America, where current problems of taxation have existed for a century and great wealth contrasts with abject poverty. The book analyzes the relation of natural resource wealth, allocational politics and the limited role of taxation for redistribution, and progressive resource mobilization. By drawing on the political economy of tax regimes, the book considers the specific conditions of taxation in Latin America, which apply to a large part of the Global South and more than 100 countries specializing in the extraction and export of raw materials. This book will cover: taxation and the dominance of raw material export sectors; taxation and allocational politics; new perspectives on political economy and tax regimes. Scholars and advanced students of political economy, political science, development studies, and fiscal sociology will find several key issues in tax research from a novel angle. The book provides an analytical orientation that relates central questions of taxation to patterns of regional political economy, thereby opening up the debate with tax scholars from other world regions of the Global South.

Changing Patterns of Warfare between India and Pakistan - Navigating the Impact of New and Disruptive Technologies (Hardcover):... Changing Patterns of Warfare between India and Pakistan - Navigating the Impact of New and Disruptive Technologies (Hardcover)
Rizwana Abbasi, Muhammad Saeed Uzzaman
R4,123 Discovery Miles 41 230 Ships in 12 - 17 working days

Analyses evolving doctrines and new and disruptive technologies (including nuclear deterrence), and how these impact the conflict dynamics between India and Pakistan. Evaluates the ways and means by which crisis and deterrence stability is achieved between India and Pakistan. Will help to predict future course of conflicts and offer a future policy framework for arms race / deterrence stability.

Race in Sweden - Racism and Antiracism in the World’s First ‘Colourblind’ Nation (Hardcover): Tobias Hübinette, Catrin... Race in Sweden - Racism and Antiracism in the World’s First ‘Colourblind’ Nation (Hardcover)
Tobias Hübinette, Catrin Lundström, Peter Wikström
R4,121 Discovery Miles 41 210 Ships in 12 - 17 working days

Race in Sweden is an introduction to, and a critical investigation of, the Swedish relationship to race in the post-war and contemporary eras. This relationship is fundamentally shaped by an ideology of colourblindness, with any kind of race talk being taboo in public discourse and everyday language use, and in practice forbidden in official and institutional language. A study of a country which was until recently strikingly white but has become extremely diverse, yet where the legacy of Swedish whiteness co-exists with a radical, colourblind, antiracist ideology, Race in Sweden will appeal to scholars across the social sciences and humanities with interests in race and ethnicity, whiteness and Nordic studies.

Syncretic Shrines and Pilgrimages - Dynamics of Indian Nationalism (Hardcover): Karan Singh Syncretic Shrines and Pilgrimages - Dynamics of Indian Nationalism (Hardcover)
Karan Singh
R4,126 Discovery Miles 41 260 Ships in 12 - 17 working days

This book looks at various syncretic traditions in India, such as Bhakti, Nath Yogi, Sufi, Imam Shahi, Ismailis, Khojas, and others, and presents an elaborate picture of a redefined cultural space through them. It also investigates different syncretisms—Hindu–Muslim, Hindu– Muslim–Christian and Aboriginal-Ethnic—to understand diverse aspects of hybridity within the Indian nation space. It discusses how Indian nationalism was composed of different opinions from its inception, reflecting its rich diversity and pluralistic traditions. The book traces the emergence of multiple contours of Indian nationalism through the historical trajectory of religious diversity, lingering effects of colonialism, and experimentation with secularism. This volume caters to scholars and students interested in cultural studies, religion studies, pilgrimage studies, history, social anthropology, historical sociology, historical geography, religion, and art history. It will also be of interest to political theorists and general readers.

Politics and Government in South Africa (Hardcover): Mueni Wa Muiu Politics and Government in South Africa (Hardcover)
Mueni Wa Muiu
R4,124 Discovery Miles 41 240 Ships in 12 - 17 working days

Politics and Government in South Africa introduces readers to all aspects of government and politics in South Africa, from local, to provincial, national, and on to international considerations. The perfect guide for students and general readers, this textbook explains how South Africa's key institutions are governed and interact with each other, and how important issues such as economics, gender, race, and class shape relations between citizens and government. Grounded in history and leading theories and debates, the book also brings in alternative perspectives from artists, writers, and popular culture, to demonstrate the diverse ways in which issues of politics and social justice are engaged with within South Africa. Written with the needs of students at the forefront, each chapter includes: Review and discussion questions Key terms and further resources Fun facts in a Did you know? section Supplementary sources and quotations in a The Past as Present section Interactive and engaging, Politics and Government in South Africa invites readers to consider what they would do in tackling issues such as land distribution, peacekeeping, South Africa's role in the African Union, and military engagement abroad. It is an essential read for undergraduate students studying Political Science, International Relations, and African Studies, and for anyone looking to develop a deeper understanding of South Africa.

Upstream Oil and Gas in Ghana - Legal Frameworks and Emerging Practice (Hardcover): Thomas Kojo Stephens Upstream Oil and Gas in Ghana - Legal Frameworks and Emerging Practice (Hardcover)
Thomas Kojo Stephens
R4,139 Discovery Miles 41 390 Ships in 12 - 17 working days

This book explores the myriad issues that play out in the upstream petroleum industry of Ghana from a legal perspective. Focusing on Ghana as an emerging petroleum country, Thomas Kojo Stephens begins by examining whether the existing constitutional framework will be effective in governing the expanding oil and gas sector. Drawing on various approaches proffered by other experts in the field, Stephens looks at possible institutional structures that could be put in place and juxtaposes these ideas with the experience of Ghana to test the efficacy of these proposals. He also explores the types of contractual frameworks currently implemented in Ghana for comparison with other emerging petroleum economies, examining the barriers to effectiveness, novel provisions that must be incorporated and lessons learned from other regions. Finally, the book highlights how vital it is for the Ghanaian State to monitor the use of petroleum revenue and make ethical investment decisions that prioritise the interests of Ghanaian citizens. Upstream Oil and Gas in Ghana will be of great interest to students and scholars of energy law and policy, oil and gas management and African Studies more broadly, as well as those working in the upstream petroleum industry.

The Experience and Fear of Violence in the Public Realm - Hegemonic Ideology and Individual Behaviour (Hardcover): Charlotte... The Experience and Fear of Violence in the Public Realm - Hegemonic Ideology and Individual Behaviour (Hardcover)
Charlotte Fabiansson
R4,130 Discovery Miles 41 300 Ships in 12 - 17 working days

This book explores violent and discriminatory values and beliefs and their interconnectedness between societal echelons. Violence has a foundation and a context. It comes from somewhere and is directed at someone or something, and it has an ambience established through generations of social, cultural, political, financial and religious strategies. It fashions nation-states’ hegemonic ideology and frames individual behaviours and attitudes, thus creating a milieu that enables the normalisation of violence. The focus is on violence-infused behaviours and actions in the public realm, a multifunctional environment for social and cultural activities, as well as a workplace, entertainment and transport hub. It is a public setting, sometimes demanding onerous deftness of individuals to stay safe. Attitudes, values and beliefs around violence, harassment and discrimination in the public realm frequently occur openly without anyone noticing that a crime has been committed, including by close bystanders. An audience steeped in societal hegemonic social and cultural patriarchal ideology might be oblivious to harassing or discriminative behaviours and attitudes against females, minority genders and ethnic minority groups. The habitual nature and normalisation of these invisible crimes make them easy to dismiss. Violence materialises on all societal levels: the hegemonic structural (macro) level, consisting of the society’s dominating political, financial, social, cultural and religious leaders, educational and community institutions (meso) level and the individual-agency (micro) level, hence the nationstate’s populace. Societal order is underpinned by structural, systemic and symbolic violence, all integrated into contemporary society’s cultural and social fabric, thus inconspicuous social norms as ingrained through internalisation. The book is written from a sociological perspective and within the risk society discourse, where the risk of violence in the public domain is omnipresent. Discourses of Arendt, Bauman, Bourdieu, Marx, Foucault, Galtung and Beck and present-day analysis underpin the discussions. The agency and political leadership research emphatically show that violence and discrimination are normalised and ingrained in the contemporary milieu.

Russian Hybrid Warfare - Resurgence and Politicization (Paperback): Ofer Fridman Russian Hybrid Warfare - Resurgence and Politicization (Paperback)
Ofer Fridman
R880 Discovery Miles 8 800 Ships in 10 - 15 working days
Charity in Rabbinic Judaism - Atonement, Rewards, and Righteousness (Paperback): Alyssa M Gray Charity in Rabbinic Judaism - Atonement, Rewards, and Righteousness (Paperback)
Alyssa M Gray
R1,287 Discovery Miles 12 870 Ships in 12 - 17 working days

Studying the many ideas about how giving charity atones for sin and other rewards in late antique rabbinic literature, this volume contains many, varied, and even conflicting ideas, as the multiplicity must be recognized and allowed expression. Topics include the significance of the rabbis' use of the biblical word "tzedaqah" as charity, the coexistence of the idea that God is the ultimate recipient of tzedaqah along with rabbinic ambivalence about that idea, redemptive almsgiving, and the reward for charity of retention or increase in wealth. Rabbinic literature's preference for "teshuvah" (repentance) over tzedeqah to atone for sin is also closely examined. Throughout, close attention is paid to chronological differences in these ideas, and to differences between the rabbinic compilations of the land of Israel and the Babylonian Talmud. The book extensively analyzes the various ways the Babylonian Talmud especially tends to put limits on the divine element in charity while privileging its human, this-worldly dimensions. This tendency also characterizes the Babylonian Talmud's treatment of other topics. The book briefly surveys some post-Talmudic developments. As the study fills a gap in existing scholarship on charity and the rabbis, it is an invaluable resource for scholars and clergy interested in charity within comparative religion, history, and religion.

Democracy and Security in Latin America - State Capacity and Governance under Stress (Paperback): Gabriel Marcella, Orlando J.... Democracy and Security in Latin America - State Capacity and Governance under Stress (Paperback)
Gabriel Marcella, Orlando J. Perez, Brian Fonseca
R1,212 Discovery Miles 12 120 Ships in 9 - 15 working days

The COVID-19 pandemic has highlighted the need for governments to generate the necessary capacity to address important security and institutional challenges; this volume deepens our understanding of the nature and extent of state governance in Latin America. State capacity is multidimensional, with all elements interacting to produce stable governance and security. As such, a collection of scholars and practitioners use an explicit interdisciplinary approach, drawing on the contributions of history, political science, economics, public policy, military studies, and other fields to gain a rounded understanding of the link between security and democracy. Democracy and Security in Latin America is divided in two sections: Part 1 focuses on the challenges to governance and key institutions such as police, courts, armed forces. and the prison system. Part 2 features country case studies that illustrate particularly important security challenges and various means by which the state has confronted them. Democracy and Security in Latin America should appeal not only to those seeking to learn more about the capacity of the democratic state in Latin America to effectively provide public security in times of stress, but to all those curious about the reality that a democracy must have security to function.

Global Media Ethics and the Digital Revolution (Hardcover): Noureddine Miladi Global Media Ethics and the Digital Revolution (Hardcover)
Noureddine Miladi
R4,015 R3,332 Discovery Miles 33 320 Save R683 (17%) Ships in 9 - 15 working days

This volume responds to the challenges posed by the rapid developments in satellite TV and digital technologies, addressing media ethics from a global perspective to discuss how we can understand journalism practice in its cultural contexts. An international team of contributors draw upon global and non-Western traditions to discuss the philosophical origins of ethics and the tension that exists between media institutions, the media market and political/ideological influencers. The chapters then unveil the discrepancies among international journalists in abiding by the ethics of the profession and the extent to which media ethics are understood and applied in their local context/environment. Arguing that the legitimacy of ethics comes not from the definition per se, but from the extent to which it leads to social good, the book posits this should be the media's raison d'etre to abide by globally accepted ethical norms in order to serve the common good. Taking a truly global approach to the question of media ethics, this volume will be an important resource for scholars and students of journalism, communication studies, media studies, sociology, politics and cultural studies.

The Anthropology of Donald Trump - Culture and the Exceptional Moment (Paperback): Jack David Eller The Anthropology of Donald Trump - Culture and the Exceptional Moment (Paperback)
Jack David Eller
R1,182 Discovery Miles 11 820 Ships in 9 - 15 working days

* Provides a devoted, fuller space for anthropological insight when existing anthropological writing on the topic is scattered. * Highlights the value that anthropology can bring to the discussion and its relevance for investigating modern state-level cultural phenomena. * Assembles an impressive team of anthropologists, including contributions by some leading figures in the discipline.

The Routledge Handbook of EU-Africa Relations (Paperback): Toni Haastrup, Luis Mah, Niall Duggan The Routledge Handbook of EU-Africa Relations (Paperback)
Toni Haastrup, Luis Mah, Niall Duggan
R1,291 Discovery Miles 12 910 Ships in 9 - 15 working days

This handbook provides a comprehensive overview of the changing dynamics in the relationship between the African continent and the EU, provided by leading experts in the field. Structured into five parts, the handbook provides an incisive look at the past, present and potential futures of EU-Africa relations. The cutting-edge chapters cover themes like multilateralism, development assistance, institutions, gender equality and science and technology, among others. Thoroughly researched, this book provides original reflections from a diversity of conceptual and theoretical perspectives, from experts in Africa, Europe and beyond. The handbook thus offers rich and comprehensive analyses of contemporary global politics as manifested in Africa and Europe. The Routledge Handbook of EU-Africa Relations will be an essential reference for scholars, students, researchers, policy makers and practitioners interested and working in a range of fields within the (sub)disciplines of African and EU studies, European politics and international studies. The Routledge Handbook of EU-Africa Relations is part of the mini-series Europe in the World Handbooks examining EU-regional relations and established by Professor Wei Shen.

Ukraine, Russia and the West - When Value Promotion Met Hard Power (Hardcover): Stefan Hedlund Ukraine, Russia and the West - When Value Promotion Met Hard Power (Hardcover)
Stefan Hedlund
R3,836 Discovery Miles 38 360 Ships in 12 - 17 working days

Why did Russia’s all-out war against Ukraine come as such a surprise to the West? This is a key question considered by this reflective and wide-ranging book. The book argues that Russia and the West were playing different games: while Russia under Putin had become obsessed with using hard power to restore the Cold War security architecture in Europe, the major Western powers had become equally obsessed with value promotion that would ensure a global triumph for the values of the West, touted as “universal values.” The Russian play for spheres of interest was clearly defined and demarcated, the Western play for values was, by definition, without limits. Hence there could be no common ground, no constructive communication, and no common understanding. While Russia convinced itself that it would be successful in forcing the West to accept its claims for a new security order, based on hard power, Western governments deluded themselves into believing that value promotion would transform Russia into a liberal democracy and a rules-based market economy. Examining the full situation, exploring political, military, economic and business spheres, the book provides a deep analysis of how the present confrontation has come about.

Hispanic Market Power - America's Business Growth Engine (Hardcover): Isaac Mizrahi Hispanic Market Power - America's Business Growth Engine (Hardcover)
Isaac Mizrahi
R3,825 Discovery Miles 38 250 Ships in 12 - 17 working days

The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.

Japanese-American Literature through the Prism of Acculturation (Hardcover): Małgorzata Jarmołowicz-Dziekońska Japanese-American Literature through the Prism of Acculturation (Hardcover)
Małgorzata Jarmołowicz-Dziekońska
R3,834 Discovery Miles 38 340 Ships in 12 - 17 working days

The twentieth-century reality in the Unites States was harsh for Japanese immigrants who attempted to settle down and follow their dreams in the new land. Prejudice and discrimination against the newcomers, rife among Americans, were exacerbated by the ramifications of World War II events, including the Pearl Harbor attack, which irrevocably changed the pattern of immigrant lives. In the aftermath, internment camps that ensued became an inexorable part of their already miserable existence. The book delves not only into the painful past of the Japanese immigrants and their immediate descendants but also illustrates a wide array of Japanese customs that the immigrants brought with them as their rich cultural legacy. It also engages in discourse on acculturation and acculturation strategies adopted by the two generations. Japanese-American authors, in their fictional and non-fictional literary accounts, reveal the search for their ethnic identity and resulting tensions between their American and Japanese selves. An examination tool employed for the purpose of the study has been developed by John Widdup Berry, a cross-cultural psychologist, who has formulated acculturation theory with its strategies of assimilation, integration, separation and marginalisation. The book attempts to examine cultural attitudes (preferences) of Japanese immigrants and their offspring, and their cultural practices (reflected in acculturation strategies). It also presents the reader with a wide array of cultural aspects of life in the United States that—through the lens of acculturation strategies—reflect a rich literary matrix of intersecting sociocultural, historical and political factors inscribed in the twentieth-century reality of Japanese immigrants and their Japanese-American offspring. Engaging not only for academic professionals but also for those curious readers who long to inspect the past and its cultural interrelations through the memories of witnesses and their literary heritage they have left.

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