Ever since it was founded in 1845, the Fratelli Branca Distillerie company has maintained a solid foothold in both domestic and international markets. Its unmistakable, bitter-tasting liqueur quickly became legendary with its combination of herbs and roots sourced from all over the world. The pioneering secret recipe, which is left to brew in oak barrels for over a year, soon made history under the name Fernet-Branca. Today the company continues to have its base in Milan, but exports its entire range worldwide thanks to a string of winning advertising campaigns, some of which have entered design and poster history in over a century of creative publicity. This book covers 170 years of the company's life through a richly illustrated historical account that documents the continued rise of the brand, and includes many of the more successful advertising campaigns, offering a handsome collector's album of historical coverage and archive material, including reproductions of poster-art and sketches from the 1960s and 1980s.

This edition of The Grog Log is NOT SPIRAL BOUND. Tiki bar mixology is a lost art--but the Grog Log rescues it. A twenty-page introduction traces the history of Polynesian Pop, then teaches you everything you need to know about how to make the Grog Log's eighty tropical drink recipies. Many of these recipies have never before been published anywhere--including vintage "lost" recipies by Don the Beachcomber, Trader Vic, and long-gone Polynesian restaurants from the island of Manhattan to the islands of Hawaii. Profusely illustrated with vintage tiki menu graphics from the '50 and '60s, with cover art by famed Exotica artist Bosko. Review SIPS - Trader Vic Drank Here By WILLIAM GRIMES As John Glenn was orbiting the earth for the first time, his fellow Americans were deep into the long-lived craze known as tiki. This gaudy life-style package -- a blend of Polynesian kitsch, fake island food and lethal rum drinks -- began in the late 1930's and early 40's with Los Angeles restaurants like Don the Beachcomber and Trader Vic's, and gradually spread to the suburban patio before fizzling out in the early 1970's. It's back, of course. Jeff Berry and Annene Kaye, serious students of tiki, have compiled a serious tiki cocktail book, "Beachbum Berry's Grog Log." In 96 spiral-bound pages adorned with tiki illustrations, the authors have ranged far and wide to gather classic Polynesian fakes, like the Fog Cutter from Trader Vic's, the Missionary's Downfall from Don the Beachcomber and the Sidewinder's Fang from the Lanai Restaurant in San Mateo, Calif. They have even managed to unearth Manhattan tiki cocktails, like the Hawaiian Room, served at the old Hotel Lexington in the 1940's, and the Headhunter, served at the Hawaii Kai in the 1960's. The authors have also come up with their own tiki-inspired originals, like Hell in the Pacific (151-proof Demerara rum, lime juice, maraschino liqueur and grenadine), and the Waikikian (light Puerto Rican Rum, dark Jamaican rum, lemon juice, curaao and orgeat syrup). It's no longer possible to eat Tonga Tabu Native Drum Steak, which was a featured menu item at the now-defunct Islander in Beverly Hills ("from the ovens of the ancient goddess of Bora Bora, Pele, Mistress of Flame"), but you can shake up a Shark's Tooth or a Shrunken Skull. As Mr. Berry and Ms. Kaye see it, they are giving the country the perfect drink book for the age of malaise. "If we're going to feel like zombies," they write in their preface, "we may as well be drinking them." END -- Publisher Comments About the Author Jeff Berry is a learned fan of tropical drinks and is perhaps the foremost authority on the subject. He is also a screenwriter and filmaker.

Volcanic vineyards listed as UNESCO World Heritage, a peace wine blending over 600 varieties from around the world, vines standing 15 metres tall in Italy and Portugal, ice wines from Quebec, a wine from the Gobi desert, Taiwan's huge yields, harvesting on 31 December, classical music among the vines, a Bordeaux made with dry ice, a sparkling wine for disgorging at home. This book features the viticultural techniques of many countries; they are far enough off the radar to delight anyone who loves originality and hates standardization. The book covers eight topics: Climates, Terroirs, Grape varieties, Work in the vineyard, Winemaking, Colour, Ageing, Packaging.

From beer to Coca-Cola, the six drinks that have helped shape human history
Throughout human history, certain drinks have done much more than just quench thirst. As Tom Standage relates with authority and charm, six of them have had a surprisingly pervasive influence on the course of history, becoming the defining drink during a pivotal historical period.
"A History of the World in 6 Glasses" tells the story of humanity from the Stone Age to the 21st century through the lens of beer, wine, spirits, coffee, tea, and cola. Beer was first made in the Fertile Crescent and by 3000 B.C.E. was so important to Mesopotamia and Egypt that it was used to pay wages. In ancient Greece wine became the main export of her vast seaborne trade, helping spread Greek culture abroad. Spirits such as brandy and rum fueled the Age of Exploration, fortifying seamen on long voyages and oiling the pernicious slave trade. Although coffee originated in the Arab world, it stoked revolutionary thought in Europe during the Age of Reason, when coffeehouses became centers of intellectual exchange. And hundreds of years after the Chinese began drinking tea, it became especially popular in Britain, with far-reaching effects on British foreign policy. Finally, though carbonated drinks were invented in 18th-century Europe they became a 20th-century phenomenon, and Coca-Cola in particular is the leading symbol of globalization.
For Tom Standage, each drink is a kind of technology, a catalyst for advancing culture by which he demonstrates the intricate interplay of different civilizations. You may never look at your favorite drink the same way again.

In Craft Brew: An American Beer Revolution, M. B. Mooney tells the stories of more than a dozen of the best independent brewers from across the nation. For these brewers, their business is to help those new to beer find that special brew and to offer veteran beer drinkers new and exciting tastes. But more than that, they know that they are extending an invitation to join a warm community and share in a vibrant culture. Mooney explores their stories of passion and caring, history and innovation, creativity and influence, fellowship and rebellion, and, most of all, great beer. Craft Brew: An American Beer Revolution offers the beer enthusiast a chance to be immersed in the stories and culture of the brewing community. But if you are unlucky enough to have not yet found that beer you like, Craft Brew will open your eyes to possibilities and just might send you in search of that special brew that will usher you into the ranks of the converted.

Few if any alcoholic drinks have the dramatic and multi-faceted history of gin. In this fascinating new instalment of the British Library's pocket philosophies, gin is explored through its origins in Holland, where it was popularised by William of Orange; its roots in medicine; its capacity to provide an albeit destructive escapism during the Gin Craze; its influence on language - responsible for the coining of 'dutch courage'; and its current status as a popular social beverage and a pastime for those keen to experiment with flavouring their own gins. The Philosophy of Gin covers the historic transformation of the beverage, ideal flavour pairings for the gin connoisseur, and how a spirit once given a wide berth by the middle and upper classes now attracts such a large proportion of the British public to choose gin as their tipple of choice.

Some stories suggest that mead was originally discovered when one of our not-yet-upright forebears stuck their hand in a fermenting bee hive and came away with a honeycomb containing a little more than they bargained for. Whatever the truth, brewers have brought this beverage into the twenty-first century, and you can rest assured that "The Complete Guide to Making Mead" is a thoroughly up-to-date, modern, and authoritative guide to homemade mead. Best of all, it has something for everyone, from the stone-cold beginner to the seasoned veteran. Award-winning mead-maker Steve Piatz begins with a brief history of the fermented beverage; a rundown of the various types of mead; and a discussion of the many types of honey that are available, their characteristics, and where to source them. Readers will be treated to discussions of yeast and special ingredients, as well as what equipment is necessary and reccomended and an illustrated and detailed look at the basic process. Readers will also discover advanced techniques, such as oaking, clarifying, aging, spicing, and blending. There are even sections on developing recipes and troubleshooting problems with the brewing process.With more than 100 color photos, "The Complete Guide to Making Mead" includes dozens of recipes for basic meads (honey only), melomels (honey and fruit), metheglins (honey and spices), and braggots (honey and malt).

This is a zingy collection of sophisticated concoctions for every occasion. It features more than 30 sensational ideas to make your party go with a swing. It features traditional cocktails such as Mint Julep and Harvey Wallbanger as well as excitingly different Coffee & Chocolate Flip and Chilli Vodkatini. You can discover exotic non-alcoholic cocktails using fresh ginger, mango, pineapple, kumquats, ice cream and refreshing fruit syrups. It includes information on a wide variety of cocktail ingredients and useful equipment. Chapters include Classic & Sophisticated, Short & Lively, Coolers & Thirst Quenchers, and Fresh & Non-alcoholic. The cocktail was traditionally made from only two spirits or liqueurs, but today it may also include such exotic ingredients as coconut milk and tropical fruits. While simple cocktails like the Manhattan and Margarita have not lost their popularity, they have been joined by more elaborate mixtures such as Blue Hawaiian and Mai Tai. You can learn how to make these and many more with the help of this book, which gives clear instructions for all kinds of sophisticated cocktails - not forgetting delicious non-alcoholic creations.With information on ingredients, equipment and techniques, this guide is the perfect introduction to making and serving great cocktails.

Bring the magic of Guinness to your table with the first full-length official Guinness cookbook. Celebrate the 260-year legacy of Ireland's beloved beer with over 70 recipes for every meal and occasion. One of the world's most iconic and beloved beers, Guinness is famous for bringing people together for good times over a couple of pints of its distinctive, award-winning brew. Unique in its velvety finish and bold, rich flavor perfectly balanced between bitter and sweet, Guinness beer has long been used by home cooks as either the secret ingredient or the perfectly paired beverage to a variety of dishes and drinks. Now this reputation for excellence in cooking is going from under the radar to official with this definitive cookbook. From a savory Braised Short Rib recipe to a Creamy Mint Cocktail to a homey Chocolate Potato Cake, this comprehensive book includes over sixty recipes for dishes that feature or pair with the stouts and lagers of the Guinness brewery. The beers featured in the book include the classic Guinness Draught, crisp Extra Stout, bittersweet Foreign Extra Stout, citrusy Baltimore Blonde, and more. A true celebration of a brew that has won fans and enthusiasts across the world, The Official Guinness Cookbook also includes short excerpts and images from the brewery's storied history. Featuring stunning food photography, recipe modifications, and suggested menus for festive occasions from gatherings to special events, The Official Guinness Cookbook is the perfect gift for Guinness lovers, foodies, home cooks, and anyone who longs to bring the taste and comfort of their favorite Irish pub home. OFFICIAL GUINNESS COOKBOOK: The first full-length official cookbook celebrating Guinness' beloved and distinctive stouts and lagers. MORE THAN 70 RECIPES: Delicious dishes for every occasion, from hearty soups and stews to showstopping desserts. A VIRTUAL VISIT: Includes photos, facts, and stories from the legendary Dublin brewery. GORGEOUS PHOTOS: Filled with inspiring full-color photos to ensure success in the kitchen. PERFECT GIFT: Ideal for the Guinness lovers, curious cooks, and anyone fascinated by Irish culture and cooking.

"Is this the most important book ever written on psychedelic mixed drinks? Almost certainly. High Cocktails is written with academic rigour, caution, expert insight and the mixological mastery of some of the very best bartenders and chefs in the world, all packaged in a gorgeously photographed book fit for every coffee table. Whether or not you know your kratom from your kanna, or your blue lotus from your ayahuasca, this is the book for you: it is quite simply the future of drinking." - Philip Duff, award-winning, head of spirits & cocktail engagement and education with Liquid Solutions, Chief Genever Officer for Old Duff Genever High Cocktails is the first book to bring together 20 alcohol-free psychoactive cocktail recipes, developed by chefs Noah Tucker and Anthony Joseph, in collaboration with four of the world's top mixologists. Featuring exclusive research into some of the world's most interesting psychoactive plants and the alchemy involved in making cocktails with these ingredients. A team of media makers, in collaboration with chefs Noah and Tony, started a project called High Cuisine a few years ago, where chefs cook with legal, mind-altering herbs such as weed, truffles and kratom. This led to the cookbook of the same name and a TV series. Now in collaboration with The Bulldog, the landmark coffee shop in Amsterdam, a new trajectory has started with the development of alcohol-free cocktails that get you high: high cocktails!

"McCaffety, like a good bartender, knows how to listen, knows how to look, and knows how to tell a great story. In perfectly chosen words and images Obituary Cocktail] captures something timeless and essential about New Orleans." -Susan Larson, New Orleans Times-Picayune "The evocative photos of Napoleon House, Pat O'Brien's, Galatoire's, Tujague's, and many lesser known restaurants and bars in the Crescent City are as personal as they are a rich repository of architectural and Louisiana social history, with excellent accompanying text. A beautifully produced book by one of the great photojournalists of America." -John Mariani, Esquire "Kerri's work is lush with natural light that makes the images sensual and rich, and transforms the places she photographs into poems." -Francis Ford Coppola Presented in the pages of this book is an amazing pictorial overview of some of the finest drinking establishments in the world still operating today and cherished photographs of those no longer open. Lavishly illustrated with 200 color photographs, this lush history provides a glimpse into the architectural and cultural treasures of New Orleans' drinking scene. It overflows with tantalizing stories from the best bars in town.

Get out your cocktail shaker and re-live the speakeasy experience with this collection of authentic cocktails. Gatsby Cocktails features more than 20 classic cocktails inspired by the 1920s. Try re-creating the classic Sidecar, comprising brandy, lemon juice and Cointreau. Or discover the secret to Jay Gatsby's tipple of choice; the cooling Mint Julep. Perfect the classic martini or try a tempting Raspberry Rickey from the sparkling selection of recipes. With more than 20 classic recipes, this collection captures the iconic elegance of the Prohibition era.

**2021 Gourmand Cookbook Award Winner for Japan in Spirits and Other Drinks** The Japanese Sake Bible is the ultimate book about Japan's national drink--from its history, culture and production methods to how to choose the best sake and recommended food pairings. Author Brian Ashcraft--the author of the popular guide Japanese Whisky--has put together lively commentaries based on dozens of interviews with master brewers and sake experts across Japan. His fascinating stories are accompanied by over 300 full-color photographs, maps and drawings. A unique feature of this book is that it includes reviews, tasting notes, scores and a buying guide for over 100 of the leading sake brands, written by respected Japanese sake expert Takashi Eguchi. These include all the sakes most commonly found outside Japan. Each sake has a photo of the label, tasting notes, a score and recommended food pairings. Information on the leading brewers is provided, and the sakes are grouped by flavor profile. Japanese sake is brewed worldwide today and is winning over many converts. A foreword by sake connoisseur and world-renowned DJ Richie Hawtin addresses the spread in global popularity and the shared mission of making this specialty beverage as accessible as possible. With the help of this book you'll soon become an expert in selecting, serving and enjoying Japan's favorite drink.

In Craft Brew: An American Beer Revolution, M. B. Mooney tells the stories of more than a dozen of the best independent brewers from across the nation. For these brewers, their business is to help those new to beer find that special brew and to offer veteran beer drinkers new and exciting tastes. But more than that, they know that they are extending an invitation to join a warm community and share in a vibrant culture. Mooney explores their stories of passion and caring, history and innovation, creativity and influence, fellowship and rebellion, and, most of all, great beer. Craft Brew: An American Beer Revolution offers the beer enthusiast a chance to be immersed in the stories and culture of the brewing community. But if you are unlucky enough to have not yet found that beer you like, Craft Brew will open your eyes to possibilities and just might send you in search of that special brew that will usher you into the ranks of the converted.

From European favourites such as Mastichato Chios, which saved 2,000 Greeks from a bloody massacre at the hands of vengeful Turks, to legendary drinks such as Amarula, invented by African elephants; from classic cocktail ingredients like Midori, the bright green Japanese melon drink launched at the wrap party for Saturday Night Fever at Studio 54, to student stalwart Jagermeister, dreamt up by a confidant of Herman Goering and hugely popular among senior Nazis, Slippery Tipples tells the stories behind the word's most extraordinary drinks. Alongside a country-by-country guide to murky and mysterious booze and dozens of cocktail recipes is a series of easy to follow recipes for making your own liqueurs and spirits. If you would like to concoct your own fruit brandies or make a drop of traditional full-strength Pimms then this is the book for you. Joseph Piercy was born in Brighton. After spending far too long at university studying Russian Literature and Creative Writing, Joseph embarked upon a journey which took him to various parts of the world in an honest attempt to avoid anything faintly resembling a proper job. He has enjoyed an occasional drink or two along the road.

Get set to party with 70 great records-organized by theme, from Rockin' to Beats, Mellow to Jazzy & Bluesy-spanning the 1950s to today. Each entry features liner notes on the album and two accompanying boozy beverage recipes that complement the music. Among the featured albums are: Are You Experienced? (The Jimi Hendrix Experience), Toys in the Attic (Aerosmith), Synchronicity (The Police), Jagged Little Pill (Alanis Morisette), The B52s (The B52s ), Gipsy Kings (The Gipsy Kings), Violator (Depeche Mode), Ready to Die (The Notorious B.I.G.), Play (Moby), Lemonade (Beyonce), Coat of Many Colors (Dolly Parton), Goodbye Yellow Brick Road (Elton John), So (Peter Gabriel), Whitney Houston (Whitney Houston), Oops!...I Did it Again (Britney Spears), Getz/Gilberto (Stan Getz and Joao Gilberto), A Love Supreme (John Coltrane).

"I like the idea that wine can entertain and make you smile. That's why I'm looking forward to receiving my copy of Burp, which focuses on the design and the stories behind the labels." - Tim Atkin, wine writer, critic and Master of Wine There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it. In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed - essential not only in this book, but also in your wine cellar. Just like folk tales, the stories behind the wine are often passed on - and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine. Well-known producers included in the book: Chateau Mouton Rothschild, Pol Roger, Marques de Riscal Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola

A comprehensive, must-have guide to beverage service including wine, beer, and spirits"The Sommelier Prep Course "is the ultimate resource for any aspiring sommelier, bartender, or serious wine lover. It includes sections on viniculture and viticulture, Old World and New World wines, beer and other fermented beverages, and all varieties of spirits. Review questions, key terms, a pronunciation guide, maps, and even sample wine labels provide invaluable test prep information for acing the major sommelier certification exams.For each type of beverage, author Michael Gibson covers the essential history, manufacturing information, varieties available, and tasting and pairing information. He also includes sections on service, storage, and wine list preparation for a full understanding of every aspect of beverage service.- An ideal test prep resource for anyone studying for certification by The Court of Master Sommeliers, The Society of Wine Educators, or The International Sommelier Guild- An excellent introduction to wine and beverages for bartenders, beverage enthusiasts, and students- Based on education materials developed by the author for his culinary and hospitality students at the Le Cordon Bleu College of Culinary Arts in ScottsdaleWith concise, accessible information from an expert sommelier, this is the most complete guide available to all the wines, beers, and spirits of the world.

A stunning collection of 70 witchcraft-inspired drink recipes with inspiration for creating your very own spirited cocktails to benefit your practice. For centuries, witches have been using spirits of all forms during rituals and celebrations. Now, today's modern witch can learn how to make the perfect powerful witchcraft cocktail. All you need is a delicious and easy recipe, a bottle of your favorite booze, and a desire to get witchy. In WitchCraft Cocktails, you will find 70 recipes for alcohol-based beverages that are sure to help you in your craft. Designed for healing, spells, offerings, and just plain fun, there's nothing these boozy drinks can't do! Need a love potion to help woo your lover? Maybe a tincture to heal a cold? Or perhaps you're looking for the perfect witch-themed signature cocktail to serve at your next gathering. Regardless of what you're looking for, this book has you covered and includes tips on how to use your witch's brew to further your practice-and have fun!

If your cocktail hour usually includes a martini or a manhattan, you may equate lower alcohol options with a dreaded light beer. But it doesn't need to be that way! In this revolutionary new book, Jules Aron reveals the secret behind low-proof libations that satisfy all your senses without knocking you off your feet. By building your drinks with a delicious array of lower-proof alcohols, such as amari, sherry, herbal liqueurs and shochu, you'll balance out the high-proof components like gin and tequila. These tricks can also apply to traditionally lighter drinks too. Aron embraces garden-to-glass trends with spice-infused vodka, sweet-and-sour shrubs, and other, more health-conscious drinks. Most experts agree that drinking less booze is better for your health. Cutting back on alcohol has been shown to help with weight loss, libido and general well-being. With beautiful photography and contributions from well-known mixologists, this is a distinctive addition to the low-proof library.

Get the skinny on your morning joe Do you swear by your morning jolt of caffeine but are hard-pressed to tell a siphon from a slow dripper? No problem: just order a fresh copy of Coffee For Dummies for a smooth blend of fun facts and practical advice to give an extra shot of flavor to your appreciation of the second-most valuable commodity on planet Earth--and filter out all that excess grind in your knowledge. This warm and welcoming serving from passionate coffee guru Major Cohen--a Specialty Coffee Association certified instructor, and now retired highly respected former Starbucks coffee educator and program manager--takes you on a rocket-fueled journey from the origins of the liquid bean's popularity to best ways to prepare and enjoy coffee in your own home. You'll learn how to evaluate the advantages of different coffee styles and makers, and how even the smallest detail--varietal, roast type, texture--can influence how good that cupped lightning tastes on your tongue. Evaluate different roasts or brews Navigate menus for the best deals Learn how to speak "coffee" and order your half-cap-low-fat-no-sugar-add-whip with confidence Save money with the best store apps Meet some of the unknown pioneers of coffee that have made our coffee world of today See how you might think bigger about your coffee spend changing the world The average American spends over $1000 on their daily brain juice every year: why not hire Coffee For Dummies as your personal barista and get more for your money--and from each invigorating sip.

Raise a glass to the LGBTQ+ community. This collection of cocktail recipes celebrates queer culture and pays tribute to the great gay icons of our time. Try your hand at mixing a Bloody Mariah (Carey), (Stephen) Fry Martini, or Rocket Man and get your tastebuds tingling. With recipes inspired by Beyonce (Bey's Knees), Freddie Mercury (Tequila Queen), Whitney Houston (I Will Always Love Woo Woo) and more, there's plenty to keep all cocktail movers and shakers busy and thirsts well and truly quenched - we'll drink to that!

This completely updated second edition of the best-selling beer resource features the most current information on beer styles, flavour profiles, sensory evaluation guidelines, craft beer trends, food and beer pairings, and draft beer systems. You'll learn to identify the scents, colours, flavours, mouth-feel, and vocabulary of the major beer styles -- including ales, lagers, weissbeirs, and Belgian beers -- and develop a more nuanced understanding of your favourite brews with in- depth sections on recent developments in the science of taste. Spirited drinkers will also enjoy the new section on beer cocktails that round out this comprehensive volume.