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Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management

The Japanese Style of Business Accounting (Hardcover): Shyam Sunder, Hidetosh Yamaji The Japanese Style of Business Accounting (Hardcover)
Shyam Sunder, Hidetosh Yamaji
R2,923 Discovery Miles 29 230 Ships in 10 - 15 working days

Japan has been, and will likely remain, the second largest economy in the world. In the four decades following the Second World War, it dazzled the world, its enviable social indicators, unprecedented fast and sustained with economic growth, process innovations, high productivity and high quality of manufactured product. In the nineties, the growth slowed down to a crawl, and a recession and deflation now threaten it. Could we foretell these historic ups and downs on the basis of financial reports of Japan's great corporations? The 14 chapters of the book take a sweeping view of accounting, covering methods, data, theories, and comparisons. Institutionalism has been a major force in accounting thinking in the United States as well as Japan. The influence of Marxian theory on Japanese accounting and social science thinking remains vastly underappreciated in the United States. A direct comparison of Japanese and U.S. factor markets, and Korean and German accounting practices also reveals important differences.

It is crucial for anyone interested in international investments, trade, and economics to understand Japanese financial reporting practices and how they differ from the United States practices . While a few comparative works on Japan and U.S. financial reporting are available, they rarely give the reader an in-depth understanding of the similarities and differences between the United States and Japan. In this volume, a Japanese and U.S. editor have collaborated to bring an understanding of Japanese accounting practices, perspectives, and their implications to the English speaking audience.

Toward an Integrative Explanation of Corporate Financial Performance (Hardcover, 1996 ed.): N. Capon, John U Farley, S. Hoenig Toward an Integrative Explanation of Corporate Financial Performance (Hardcover, 1996 ed.)
N. Capon, John U Farley, S. Hoenig
R4,766 Discovery Miles 47 660 Ships in 12 - 17 working days

This volume is a milestone on our journey toward developing a more comprehensive understanding of the underpinnings of corporate financial performance. Weare concerned with both the factors that cause the financial performance of some firms to be better than others at a point in time and those factors that influence the trajectory of firm financial performance over time. In addressing these issues, we consider theoretical and empirical work on financial performance, drawn from several literatures, as well as present the results from our own empirical study. The review of the theoretical and empirical work is contemporary; the major portion of data comprising the empirical study was collected in the early 1980s as part of the Columbia Business School project on corporate strategic planning, but some data sequences extend into the mid-1980s and early 1990s. Our goals are to improve understanding of firm financial performance by developing a more integrated framework and to develop a research agenda based on what we have learned. This volume consists of four chapters, 12 appendices that provide detailed technical support and development for various portions of the discussion and an extensive set of references. It interweaves results from published literature in various fields with our original empirical work and develops an integrative approach to the study of firm fmancial performance.

The Principle of Profit Models (Hardcover, 2015 ed.): Guiping Lin, Wei Wei, Wuxiang Zhu The Principle of Profit Models (Hardcover, 2015 ed.)
Guiping Lin, Wei Wei, Wuxiang Zhu
R3,299 R2,021 Discovery Miles 20 210 Save R1,278 (39%) Ships in 12 - 17 working days

This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains "why" entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers "how" they derived that model.

The Green Bottom Line - Environmental Accounting for Management: Current Practice and Future Trends (Paperback, Revised):... The Green Bottom Line - Environmental Accounting for Management: Current Practice and Future Trends (Paperback, Revised)
Martin Bennett, Peter James
R1,296 Discovery Miles 12 960 Ships in 12 - 17 working days

To date, both internal and external corporate environmental reporting and management systems have focused on physical input-output measures. However, external stakeholders are increasingly demanding that organisations provide more financial information about the costs and benefits of their environmental actions. As environmental costs rise, internal decision-makers are also seeking such information to ensure that money is well spent. Beyond basic compliance, many companies will not countenance environmental actions for which a "business case" cannot be made. A number of companies - such as Baxter, BT, Xerox, Zeneca and others - are now beginning to develop a better understanding of the costs and benefits of environmental action. The US Environmental Protection Agency has also done considerable work on models designed to understand the "full costs" of pollution control investments, with the aim of demonstrating that - when these are properly considered - pollution prevention can be a more cost-effective alternative. The Green Bottom Line brings together much of the world's leading research and best-practice case studies on the topic. Divided into four sections, covering "General Concepts", "Empirical Studies", "Case Studies" and "Implementation", the book includes case studies from the US EPA's Environment Accounting Programme and contributions from authors at institutions including the IMD, INSEAD, Tellus Institute and the World Resources Institute. It constitutes a state-of-the-art collection.

Resource Management (Paperback): Margaret Weaver Resource Management (Paperback)
Margaret Weaver
R1,524 Discovery Miles 15 240 Ships in 12 - 17 working days

Managing Resources is the absolute guide to all areas of resource control. It includes:
* Thorough coverage of all areas of resource control for supervisors.
* Clear explanations of theories and techniques of control.
* Practical exercises to reinforce skills and knowledge.
* Application of theory to the work-based problem's facing today's managers.
The Team Leader Development Series is an essential tool towards gaining the Supervisory Management Award. Consisting of four practical and interactive textbooks, this series will be invaluable not only to students, but also as a guide individuals and organisations seeking to improve their business performance at the first level of management.
Key learning features:
* Learning Objectives to enable the reader to assess the knowledge gained throughout the series.
* Activities to put the learning into practice.
* Case studies - 'true-life' scenarios!
* Workbased Assignments which will provide evidence for S/NVQ portfolios.
* Language is straightforward and direct, contextualised to relate to team leaders and supervisory managers working in a wide range of industry sectors.
* Influential protagonists in the field will be alluded to as appropriate to support the learning.
* Action plan to take the learning forward.
Thorough coverage of all areas of resource control for supervisors.
Clear explanations of theories and techniques of control.
Practical exercises to reinforce skills and knowledge.

Advances in Financial Planning and Forecasting (Hardcover, 1997 Ed.): Cheng-Few Lee Advances in Financial Planning and Forecasting (Hardcover, 1997 Ed.)
Cheng-Few Lee
R4,101 Discovery Miles 41 010 Ships in 12 - 17 working days

In this issue, there are thirteen high-quality and interesting papers to deal with the issue of Financial Analysis, Planning and Forecasting. Out of these thirteen papers, we can classify them into two major groups i.e. (a) Risk Analysis and (b) Financial Evaluation Models. The Risk Analysis group includes five papers as follows:
Time-varying accounting betas and risk estimation for thinly traded stocks: Finnish evidence.
Additional evidence on managerial ownership and risk taking behavior in banking industry.
A DSS approach to managing the risks of online trading.
Estimating exchange rate exposure of U.S. MNC's operating in South America.
Analyzing the risks inherent in the Proctor and Gamble-Bankers trust levered swap contract.

The financial evaluation models group consists of seven papers as follows:
Contextual accrual and cash flow based valuation models: impact of multinationality and corporate reputation.
Predicting changes in cash flow.
Valuing repurchasing corporations with the discounted dividend model: theory and application.
The role of taxes in the composition of the firm's retirement plans.
The valuation of the multinationality of U.S. multinational firms.
Cross-classification models: comparative empirical findings.
An extension of break-even analysis for financial planning.

In addition to these two groups there is a paper using survey approach to banking operations entitled Organizational Features, Operating Procedures, and Overdue Loans: empirical findings from a Commercial Bank's opinion survey in Taiwan.In summary, this issue is useful for readers who are interested in risk analysis and alternative financialevaluation models. In addition to these two groups there is a paper using survey approach to banking operations entitled Organizational Features, Operating Procedures, and Overdue Loans: empirical findings from a Commercial Bank's opinion survey in Taiwan.

Financial Management in Human Services (Paperback): Marvin D Feit, Peter K. Li Financial Management in Human Services (Paperback)
Marvin D Feit, Peter K. Li
R1,348 R1,149 Discovery Miles 11 490 Save R199 (15%) Ships in 12 - 17 working days

Rather than treating financial management as an independent administrative practice, Financial Management in Human Services provides students and social service administrators with a conceptual framework in which financial management is the major responsibility of an administration, not just a separate practice. This text describes how the integration of administrative practice with fiscal responsibility and accountability will help you plan better programs, account for all fiscal transactions, and coordinate and evaluate services more effectively. Containing many different approaches on how to determine costs, obtain information, and collect data, this text will help you clearly evaluate your organization's progress and determine if your program goals are being reached.Financial Management in Human Services also discusses other topics related to efficient management, including: applying financial management techniques to the areas of program planning, service monitoring, estimating service and unit costs, and setting future service priorities in order to make better business decisions utilizing the information generated from the Financial Management System (FMS) to improve administrative functions, such as forecasting and goal determination, activity flow and service provision monitoring, and service planning according to program policy examining the importance of the four administrative subsystems-- budgeting and accounting, service coordination, program planning, and program evaluation choosing a FMS with consideration to certain factors, such as availability of information and identifying informational needs of the administration listing of reactive and proactive types of financial reports that help administrators evaluate the costs of services provided and identify problems in balancing the fiscal budget using methods such as a line item analysis to accurately compute the costs of staff involvement in a program This organized, straightforward text will help you evaluate all costs-- from salaries, travel time, and office supplies to direct costs to make your office more organized and productive.Complete with questions and answers about starting and maintaining a FMS, Financial Management in Human Services will enable you to manage finances more efficiently, making it easier for you to reach and set goals that better serve your clients.

The Financing of Small Business - A Comparative Study of Male and Female Small Business Owners (Hardcover): Lauren Helena Read The Financing of Small Business - A Comparative Study of Male and Female Small Business Owners (Hardcover)
Lauren Helena Read
R4,863 Discovery Miles 48 630 Ships in 12 - 17 working days

This is a detailed empirical study of how small business owners finance their enterprises, which compares the experiences of women with those of men. The author redresses an over-reliance on subjective and anecdotal evidence of discrimination in this area with a controlled study of 40 matched pairs of male/female owners and their strategies for raising finances. The research reveals the importance of adopting a theoretical framework in which the role of gender in the financing of small businesses is considered and the practical implications for female entrepreneurs, banks and policy makers.

Managerial Finance (Paperback, Reissue): Alan Parkinson Managerial Finance (Paperback, Reissue)
Alan Parkinson
R2,023 Discovery Miles 20 230 Ships in 12 - 17 working days

Managerial Finance provides a clear and readable explanation of the most important topics managers should understand about business finance. These include resource management, investment and decision making, as well as the practical use of financial rations and performance indicators. Real examples and case studies are used throughout to illustrate points in a practical context.
The book is based upon the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at Levels 4 & 5 and is also particularly suitable for managers on Certificate and Diploma in Management programmes, including those accredited by the IM and Edexcel (formerly BTEC).
Managerial Finance is part of the highly successful series of textbooks for managers which cover the knowledge and understanding required as part of any competency based management programme. The books cover the three main levels of management: supervisory/first-line management (NVQ level 3), middle management (Certificate/NVQ level 4) and senior management (Diploma/NVQ level 5).
Alan Parkinson is the Hill Samuel Senior Lecturer in Accounting & Finance at the Open Business School. He was previously responsible as Director of the Open University MBA Programme for launching the highly successful MBA Course.
Published in association with the Institute of Management
Covers all the essential topics that any aspiring manager should know including resource management, Investment and Finance decision making.
Extensive use of real examples and case studies

Outsourcing Success - The Management Imperative (Hardcover, 2005 ed.): Alpesh B. Patel, Hemendra Aran Outsourcing Success - The Management Imperative (Hardcover, 2005 ed.)
Alpesh B. Patel, Hemendra Aran
R1,588 Discovery Miles 15 880 Ships in 10 - 15 working days

Outsourcing of business processes has been a major and growing trend. Many major corporations have oursourced overseas and the next wave will include many SMEs moving outsourcing operations. The changes and implications for business are substantial. Based on the latest research and data, with extensive case studies, diagrams, and interviews with major corporations, this book provides a comprehensive analysis and highlights the best practice and pitfalls to avoid.

Handbook of Debt Management (Hardcover): Gerald J. Miller Handbook of Debt Management (Hardcover)
Gerald J. Miller
R8,073 R6,819 Discovery Miles 68 190 Save R1,254 (16%) Ships in 12 - 17 working days

Examining various methods of debt management used in the US., Handbook of Debt Management, provides a comprehensive analysis of securities offered for sale by municipalities, states, and the federal government. The book covers laws regarding municipal bonds, the economic choice between debt and taxes and the tax-exempt status of municipal bond owners, capital budgeting, including state and local government practices, developing governmental and intergovernmental debt policies, pay-as-you-go with debt financing for capital projects, US Internal Revenue Service regulations on arbitrage in state and local government debt proceeds investment, US treasury auctions, and more.

Weather Risk Management - Market, Products and Applications (Hardcover): E Banks Weather Risk Management - Market, Products and Applications (Hardcover)
E Banks
R6,419 Discovery Miles 64 190 Ships in 10 - 15 working days

The US Department of Commerce estimates that nearly 10% of the US's $9 trillion GDP is exposed to weather risk. All over the world providers and end users are recognizing this fact and are turning their attention to ways of protecting against or taking advantage of changes in the weather. This book explores a market that is expected to expand rapidly and is one of the fastest areas of growth in the financial arena.

Techniques for Capital Expenditure Analysis (Hardcover, illustrated edition): Thorne Techniques for Capital Expenditure Analysis (Hardcover, illustrated edition)
Thorne
R8,105 Discovery Miles 81 050 Ships in 12 - 17 working days

This work examines the most important techniques for analyzing the profitability of capital investments. It discusses time value mechanics and financial concepts, including discounted cash flow, return on investment, incremental analysis, cash flow tables, income taxes, depreciation, cost of capital and risk analysis. It provides a broad introduction to project evaluation and data needs.;This book is intended for: cost, project, design, mechanical, chemical, industrial, electronic, electrical and construction engineers; project and budget managers; cost estimators and controllers; planners and schedulers; and upper-level undergraduate and graduate students in these discipline

Quantitative Corporate Finance (Hardcover, 2007 ed.): John B. Guerard Jr, Eli Schwartz Quantitative Corporate Finance (Hardcover, 2007 ed.)
John B. Guerard Jr, Eli Schwartz
R5,153 R4,797 Discovery Miles 47 970 Save R356 (7%) Ships in 12 - 17 working days

This volume presents a comprehensive treatment of the legal arrangement of the corporation, the instruments and institutions through which capital can be raised, the management of the flow of funds through the individual firm, and the methods of dividing the risks and returns among the various contributors of funds. Guerard and Schwartz cover a wide variety of tools and techniques used to evaluate and manage financial performance, with particular emphasis on the application of regression analysis, time series modeling, the Capital Asset Pricing Model (CAPM), and multi-factor risk models. Moreover, they address such timely topics as optimal capital structure (in the United States and internationally), dividend policy, sales forecasting and pro forma statement analysis, the regulatory environment, mergers and acquisitions, bankruptcy, management-shareholder relations, and the corporation as a social and economic institution.

Managerial Finance in the Corporate Economy (Hardcover): Dilip K. Ghosh, Shahriar Khaksari Managerial Finance in the Corporate Economy (Hardcover)
Dilip K. Ghosh, Shahriar Khaksari
R5,666 Discovery Miles 56 660 Ships in 12 - 17 working days

In most countries the economic structure and financial landscape are dominated by corporations. A critical examination of the various facets of the corporate economy is thus vitally important. In "Mangerial Finance in the Corporate Economy" the authors employ a dynamic theoretical apparatus and empirical evaluations to present such a study.
The book, divided into five sections, brings together new research on major issues such as mutual and pension funds and portfolio diversification; market volatility, credit availability; tax structure and dividend reinvestment plans; financial institutions; and corporate behavior in the context of the international economy. "Managerial Finance in the Corporate Economy" presents a comprehensive analysis of corporate culture within the international economy.

Quantitative Risk Management + Website - A Practical Guide to Financial Risk (Hardcover): TS Coleman Quantitative Risk Management + Website - A Practical Guide to Financial Risk (Hardcover)
TS Coleman
R2,470 R1,975 Discovery Miles 19 750 Save R495 (20%) Ships in 10 - 15 working days

State of the art risk management techniques and practices supplemented with interactive analytics All too often risk management books focus on risk measurement details without taking a broader view. Quantitative Risk Management delivers a synthesis of common sense management together with the cutting-edge tools of modern theory. This book presents a road map for tactical and strategic decision making designed to control risk and capitalize on opportunities. Most provocatively it challenges the conventional wisdom that "risk management" is or ever should be delegated to a separate department. Good managers have always known that managing risk is central to a financial firm and must be the responsibility of anyone who contributes to the profit of the firm. A guide to risk management for financial firms and managers in the post-crisis world, Quantitative Risk Management updates the techniques and tools used to measure and monitor risk. These are often mathematical and specialized, but the ideas are simple. The book starts with how we think about risk and uncertainty, then turns to a practical explanation of how risk is measured in today's complex financial markets. * Covers everything from risk measures, probability, and regulatory issues to portfolio risk analytics and reporting * Includes interactive graphs and computer code for portfolio risk and analytics * Explains why tactical and strategic decisions must be made at every level of the firm and portfolio Providing the models, tools, and techniques firms need to build the best risk management practices, Quantitative Risk Management is an essential volume from an experienced manager and quantitative analyst.

Financing the Green Transformation - How to Make Green Finance Work in Indonesia (Hardcover): U Volz, Judith Boehnke, Laura... Financing the Green Transformation - How to Make Green Finance Work in Indonesia (Hardcover)
U Volz, Judith Boehnke, Laura Knierim, Katharina Richert, Greta-Maria Roeber, …
R3,503 Discovery Miles 35 030 Ships in 12 - 17 working days

Explores challenges for developing and emerging economies for enhancing green financing for sustainable, low-carbon investment, looking at Indonesia. Based on surveys in the Indonesian banking and corporate sectors and expert interviews, it devises innovative policy recommendations to develop a framework conducive to fostering green investments.

Optimizing Corporate Portfolio Management - Aligning Investment Proposals with Organizational Strategy (Hardcover): A Sanwal Optimizing Corporate Portfolio Management - Aligning Investment Proposals with Organizational Strategy (Hardcover)
A Sanwal
R2,928 Discovery Miles 29 280 Ships in 10 - 15 working days

Praise for
"Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy"

"Companies today spend more and more time micro-optimizing individual investments while broad portfolio trade-offs go neglected. Optimizing Corporate Portfolio Management attacks this intractable problem, providing solutions for companies interested in breaking down organizational barriers to unleash growth."
--Jeffrey Merrihue, CEO, Accenture Marketing Sciences

"Anand Sanwal has brilliantly articulated the essence of corporate portfolio optimization and skillfully spelled out the pitfalls and difficulties in achieving it. But his greatest achievement is in leading the charge to a rare state of conscious portfolio management competence on an enterprise-wide basis in a large, complex, and highly successful multinational organization, American Express. A must-read for CEOs and CFOs who truly want to create shareholder value on a sustained basis."
--Michael Menke, Chief Portfolio Advocate and Business Strategist, Hewlett-Packard

"Portfolio management is the 'holy grail' of resource allocation but very few companies have been able to reach it. Anand Sanwal has done a superb job of creating a practical, step-by-step guide for implementing portfolio management techniques in all resource allocation decisions, including operating expenses. Most compelling is the book's focus on changing managers' behavior, not just changing processes."
--Eisha Tierney Armstrong, Managing Director, CFO Executive Board

"What is more important to an organization than effective resource allocation? The trick is to remove the emotion and focus on what can be measured . .. not easy to do, but this book shows you how."
--Alan Gallo, Senior Vice President, Corporate Planning & Analysis, American Express Company

"Of the Seven Deadly Sins described by Anand Sanwal, my favorite for derailing corporate portfolio management is 'Decibel vs. Data-Driven Decision Making.' Those who avoid the sins and who adopt the many virtues Anand explains will realize far greater benefits from their IT and other corporate investments."
--Matt Light, Research Director, Gartner Inc.

"Insightful and to the point, Sanwal clearly highlights one of the greatest challenges facing large businesses in today's dynamic market environment. Any company that struggles with allocating investment resources now has a viable prescription for bringing order to the potential chaos of portfolio management."
--Satya Patel, Senior Product Manager, Google, Inc.

Business Intelligence Techniques - A Perspective from Accounting and Finance (Hardcover, 2004 ed.): Murugan Anandarajan, Asokan... Business Intelligence Techniques - A Perspective from Accounting and Finance (Hardcover, 2004 ed.)
Murugan Anandarajan, Asokan Anandarajan, Cadambi A. Srinivasan
R3,189 Discovery Miles 31 890 Ships in 10 - 15 working days

Modern businesses generate huge volumes of accounting data on a daily basis. The recent advancements in information technology have given organizations the ability to capture and store data in an efficient and effective manner. However, there is a widening gap between this data storage and usage of the data. Business intelligence techniques can help an organization obtain and process relevant accounting data quickly and cost efficiently. Such techniques include: query and reporting tools, online analytical processing (OLAP), statistical analysis, text mining, data mining, and visualization. Business Intelligence Techniques is a compilation of chapters written by experts in the various areas. While these chapters stand on their own, taken together they provide a comprehensive overview of how to exploit accounting data in the business environment.

Budgeting in the States - Institutions, Processes, and Politics (Hardcover): Edward J. Clynch, Thomas Lauth Budgeting in the States - Institutions, Processes, and Politics (Hardcover)
Edward J. Clynch, Thomas Lauth
R2,936 Discovery Miles 29 360 Ships in 10 - 15 working days

Budgeting is a central activity in state government, and annual or biennial appropriations are the most important recurring decisions made by state legislatures. Gubernatorial recommendations reflect state agency program needs and portray the policy priorities of the chief executive. Legislative appropriations determine which agency programs, gubernatorial policy initiatives and legislative constituencies receive financial support. Budget execution decisions by state agencies determine how the policy decisions of the governor and legislature are actually implemented. In short, state budgeting determines how much money will be available for state spending, which policies will be initiated and implemented, and whose social and political values will prevail in state governance.

Estimating Costs of Air Pollution Control (Hardcover): William M. Vatavuk Estimating Costs of Air Pollution Control (Hardcover)
William M. Vatavuk
R6,868 Discovery Miles 68 680 Ships in 12 - 17 working days

In these pages is all the information that you-manager, engineer, or other technical professional-would need to select, size, and estimate "budget/study" level capital and annual costs for a variety of air pollution control equipment. This equipment includes wet scrubbers, carbon adsorbers, and other "add-on" devices. This book also deals with such nonstack controls as wet dust suppression systems and flue gas desulfurization systems. The costs are current (1988 or 1989 dollars) and are mainly presented in equational form for ease of computerization and updating. Clear, comprehensive equipment sizing procedures are also detailed. Finally, several detailed example problems are included to illustrate the sizing and costing procedures. This book is not just for technical personnel, however. The material is easy to grasp and use. Anyone with an air pollution control background can follow and apply the procedures and data herein. Using this book, air pollution control professionals can now develop sound, defensible (within +/-30%) cost estimates with a minimum of time and effort.

Raising Capital (Hardcover, 2005 ed.): David E Vance Raising Capital (Hardcover, 2005 ed.)
David E Vance
R3,083 Discovery Miles 30 830 Ships in 10 - 15 working days

Most small businesses cite lack of capital is a major constraint on growth. Raising Capital focuses on non-bank sources of capital since banks only lend to companies that fit a very narrow profile. The topics covered include: capital sources entrepreneurs can tap when they are too small or unusual for banks, angel investors and venture capital, where to look for angels, venture capitalists and other capital sources, how to pitch your company and close the deal, deal terms and issues that arise when negotiating a deal, going public through an IPO or little known small public offerings, asset based lenders, and other financing vehicles including: bond, commercial paper, PIPEs and securitization. The scope of the book ranges from capital for entrepreneurs who have little more than an idea, to capital for top rated companies. An accompanying CD-ROM includes many of the forms, regulations and templates needed to comply with state and federal law on raising capital.

Key Marketing Metrics - The 50+ metrics every manager needs to know (Paperback, 2nd Edition): Paul Farris, Neil Bendle, Phillip... Key Marketing Metrics - The 50+ metrics every manager needs to know (Paperback, 2nd Edition)
Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
R631 Discovery Miles 6 310 Ships in 2 - 4 working days

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."

Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation

“50+ metrics crackles like new money…this is the best marketing book of the year.”

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”

WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

Investment Valuation - Tools and Techniques for Determining the Value of any Asset, University Edition 3e (Paperback, 3rd... Investment Valuation - Tools and Techniques for Determining the Value of any Asset, University Edition 3e (Paperback, 3rd Edition)
A Damodaran
R2,730 R2,206 Discovery Miles 22 060 Save R524 (19%) Ships in 10 - 15 working days

The definitive source of information on all topics related to investment valuation tools and techniques

Valuation is at the heart of any investment decision, whether that decision is buy, sell or hold. But the pricing of many assets has become a more complex task in modern markets, especially after the recent financial crisis. In order to be successful at this endeavor, you must have a firm understanding of the proper valuation techniques. One valuation book stands out as withstanding the test of time among students of financial markets and investors, Aswath Damodaran's"Investment Valuation."

Now completely revised and updated to reflect changing market conditions, this third edition comprehensively introduces students and investment professionals to the range of valuation models available and how to chose the right model for any given asset valuation scenario. This edition includes valuation techniques for a whole host of real options, start-up firms, unconventional assets, distressed companies and private equity, and real estate. All examples have been updated and new material has been added.An expansion of ancillaries include updated online databases, spreadsheets, and other educational support toolsFully revised to incorporate valuation lessons learned from the last five years, from the market crisis and emerging markets to new types of equity investmentsRevised examples of company valuations such as companies from Eastern Europe and Africa, which stress the global nature of modern valuationAuthor Aswath Damodaran is regarded as one of the best educators and thinkers on the topic of investment valuation"

This indispensable guide is a must read for students wishing to gain a better understanding of investment valuation and its methods. With it, you can take the insights and advice of a recognized authority on the valuation process and immediately put them to work for you.

Construction Cost Engineering Handbook (Hardcover): Anghel Patrascu Construction Cost Engineering Handbook (Hardcover)
Anghel Patrascu
R10,115 Discovery Miles 101 150 Ships in 12 - 17 working days

This book explains the basic and advanced aspects of engineering economics, cost estimating, cost control, cost forecasting, and planning and scheduling. It is intended for engineers, architects, and managers involved in or planning to be involved in engineering and construction projects.

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