Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

Unique in its approach, 'Money Matters for Hospitality Managers' is unlike other heavy theoretical accounting texts, using real life scenarios to show managers how it's done. Backed up by a range of exercises and activities, it thus allows managers to put their learning straight into practice - and so to achieve immediate results! 'Money Matters' will actively help managers and employees in the industry to: * learn more about the control aspects in order to become more effective in their work * learn about the business and companies in the wider context * understand where their section of the organization fits in the 'bigger picture' * increase their knowledge and enhance career opportunities Covering an unprecedented range of sectors (including hotels, restaurants, contract catering, leisure tourism, cruise ships and theme parks), the book supplies useful advice for the whole hospitality industry. It is ideal for operational and first line management, for whom it provides a welcome, accessible and hands-on introduction to finance and accounting in their sector.

'Delivering Business Value from IT' is focused on the evaluation issue in IT and how IT evaluation can proceed across the life-cycle of any IT investment and be linked positively to improving business performance.
Chapters 1,2 and 3 detail an approach to IT evaluation whilst chapters 4 and 5 build on these by showing two distinctive approaches to linking IT to business performance. The remaining three chapters deal with a range of evaluation issues emerging as important - specifically Internet evaluation, Y2K and beyond, EMU, quality outsourcing, infrastructure, role of benchmarking, and cost of ownership issues that practitioners regularly encounter.
A 'Computer Weekly' Professional Series book
Contains high visibility case studies including Safeway, Unipart, Hewlett Packard, Morgan Stanley, CNN, BP Exploration, British Aerospace, and Royal and Sun Alliance.

Series Information:
Garland Studies on Industrial Productivity

To date, both internal and external corporate environmental reporting and management systems have focused on physical input-output measures. However, external stakeholders are increasingly demanding that organisations provide more financial information about the costs and benefits of their environmental actions. As environmental costs rise, internal decision-makers are also seeking such information to ensure that money is well spent. Beyond basic compliance, many companies will not countenance environmental actions for which a "business case" cannot be made. A number of companies - such as Baxter, BT, Xerox, Zeneca and others - are now beginning to develop a better understanding of the costs and benefits of environmental action. The US Environmental Protection Agency has also done considerable work on models designed to understand the "full costs" of pollution control investments, with the aim of demonstrating that - when these are properly considered - pollution prevention can be a more cost-effective alternative. The Green Bottom Line brings together much of the world's leading research and best-practice case studies on the topic. Divided into four sections, covering "General Concepts", "Empirical Studies", "Case Studies" and "Implementation", the book includes case studies from the US EPA's Environment Accounting Programme and contributions from authors at institutions including the IMD, INSEAD, Tellus Institute and the World Resources Institute. It constitutes a state-of-the-art collection.

Rather than treating financial management as an independent administrative practice, Financial Management in Human Services provides students and social service administrators with a conceptual framework in which financial management is the major responsibility of an administration, not just a separate practice. This text describes how the integration of administrative practice with fiscal responsibility and accountability will help you plan better programs, account for all fiscal transactions, and coordinate and evaluate services more effectively. Containing many different approaches on how to determine costs, obtain information, and collect data, this text will help you clearly evaluate your organization's progress and determine if your program goals are being reached.Financial Management in Human Services also discusses other topics related to efficient management, including: applying financial management techniques to the areas of program planning, service monitoring, estimating service and unit costs, and setting future service priorities in order to make better business decisions utilizing the information generated from the Financial Management System (FMS) to improve administrative functions, such as forecasting and goal determination, activity flow and service provision monitoring, and service planning according to program policy examining the importance of the four administrative subsystems-- budgeting and accounting, service coordination, program planning, and program evaluation choosing a FMS with consideration to certain factors, such as availability of information and identifying informational needs of the administration listing of reactive and proactive types of financial reports that help administrators evaluate the costs of services provided and identify problems in balancing the fiscal budget using methods such as a line item analysis to accurately compute the costs of staff involvement in a program This organized, straightforward text will help you evaluate all costs-- from salaries, travel time, and office supplies to direct costs to make your office more organized and productive.Complete with questions and answers about starting and maintaining a FMS, Financial Management in Human Services will enable you to manage finances more efficiently, making it easier for you to reach and set goals that better serve your clients.

Managing Resources is the absolute guide to all areas of resource control. It includes:
* Thorough coverage of all areas of resource control for supervisors.
* Clear explanations of theories and techniques of control.
* Practical exercises to reinforce skills and knowledge.
* Application of theory to the work-based problem's facing today's managers.
The Team Leader Development Series is an essential tool towards gaining the Supervisory Management Award. Consisting of four practical and interactive textbooks, this series will be invaluable not only to students, but also as a guide individuals and organisations seeking to improve their business performance at the first level of management.
Key learning features:
* Learning Objectives to enable the reader to assess the knowledge gained throughout the series.
* Activities to put the learning into practice.
* Case studies - 'true-life' scenarios!
* Workbased Assignments which will provide evidence for S/NVQ portfolios.
* Language is straightforward and direct, contextualised to relate to team leaders and supervisory managers working in a wide range of industry sectors.
* Influential protagonists in the field will be alluded to as appropriate to support the learning.
* Action plan to take the learning forward.
Thorough coverage of all areas of resource control for supervisors.
Clear explanations of theories and techniques of control.
Practical exercises to reinforce skills and knowledge.

This is a detailed empirical study of how small business owners finance their enterprises, which compares the experiences of women with those of men. The author redresses an over-reliance on subjective and anecdotal evidence of discrimination in this area with a controlled study of 40 matched pairs of male/female owners and their strategies for raising finances. The research reveals the importance of adopting a theoretical framework in which the role of gender in the financing of small businesses is considered and the practical implications for female entrepreneurs, banks and policy makers.

Since the start of the 1980's there has been a significant rise in the number of forms of collaborative pressures in the global market-place. One form of collaboration is Corporate Venture Capital Investment, or Corporate Venturing. This involves large, non-financial companies taking minority equity stakes in small unquoted firms, and can be beneficial for both parties. The levels of corporate venturing are, however, reportedly low in the UK, particularly when compared to levels in the USA. This volume addresses the lack of academic and practical research into corporate venturing by examining the role of this activity as both a form of large firm-small firm collaboration and as an alternative source of equity finance for small firms. These issues are explored through surveys of independent fund managers, corporate executives and technology-based firm directors. The author finds corporate venturing to be a valuable source of equity finance for early stage, technology-based firms, as well as for the institutional venture capital funds which specialize in investing in such ventures. Implications for both academic theorists and practitioners are considered.

Managerial Finance provides a clear and readable explanation of the most important topics managers should understand about business finance. These include resource management, investment and decision making, as well as the practical use of financial rations and performance indicators. Real examples and case studies are used throughout to illustrate points in a practical context.
The book is based upon the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at Levels 4 & 5 and is also particularly suitable for managers on Certificate and Diploma in Management programmes, including those accredited by the IM and Edexcel (formerly BTEC).
Managerial Finance is part of the highly successful series of textbooks for managers which cover the knowledge and understanding required as part of any competency based management programme. The books cover the three main levels of management: supervisory/first-line management (NVQ level 3), middle management (Certificate/NVQ level 4) and senior management (Diploma/NVQ level 5).
Alan Parkinson is the Hill Samuel Senior Lecturer in Accounting & Finance at the Open Business School. He was previously responsible as Director of the Open University MBA Programme for launching the highly successful MBA Course.
Published in association with the Institute of Management
Covers all the essential topics that any aspiring manager should know including resource management, Investment and Finance decision making.
Extensive use of real examples and case studies

Examining various methods of debt management used in the US., Handbook of Debt Management, provides a comprehensive analysis of securities offered for sale by municipalities, states, and the federal government. The book covers laws regarding municipal bonds, the economic choice between debt and taxes and the tax-exempt status of municipal bond owners, capital budgeting, including state and local government practices, developing governmental and intergovernmental debt policies, pay-as-you-go with debt financing for capital projects, US Internal Revenue Service regulations on arbitrage in state and local government debt proceeds investment, US treasury auctions, and more.

This work examines the most important techniques for analyzing the profitability of capital investments. It discusses time value mechanics and financial concepts, including discounted cash flow, return on investment, incremental analysis, cash flow tables, income taxes, depreciation, cost of capital and risk analysis. It provides a broad introduction to project evaluation and data needs.;This book is intended for: cost, project, design, mechanical, chemical, industrial, electronic, electrical and construction engineers; project and budget managers; cost estimators and controllers; planners and schedulers; and upper-level undergraduate and graduate students in these discipline

In most countries the economic structure and financial landscape are dominated by corporations. A critical examination of the various facets of the corporate economy is thus vitally important. In "Mangerial Finance in the Corporate Economy" the authors employ a dynamic theoretical apparatus and empirical evaluations to present such a study.
The book, divided into five sections, brings together new research on major issues such as mutual and pension funds and portfolio diversification; market volatility, credit availability; tax structure and dividend reinvestment plans; financial institutions; and corporate behavior in the context of the international economy. "Managerial Finance in the Corporate Economy" presents a comprehensive analysis of corporate culture within the international economy.

Finally, there's a money guide to help single women survive and thrive. Single Women and Money is a highly readable guide that helps single women live a financially secure and successful life. It's a book for the millions of unmarried women in America who must make ends meet on a single salary-which is typically less than what men earn. Using stories of actual women, as well as data and experts' insights, the book chronicles the financial issues of single women. It provides the tools needed to tackle their daily and longer-term needs and probes the issues specific to divorcees, widows, women who never married, and single mothers. Single women reveal their moving stories detailing how many have overcome obstacles. From there, the book provides a wide range of specific guidance on money issues targeted to singles. These include saving, spending wisely, managing with children, shedding debt, investing in line with your values, planning for retirement and long-term care, navigating Social Security, paying taxes, landing a job after age 55, protecting financial assets and leaving a legacy. Offering resources women can turn to in hard times, the authors also suggest ways society can, and should, assist single women.

The definitive source of information on all topics related to investment valuation tools and techniques

Valuation is at the heart of any investment decision, whether that decision is buy, sell or hold. But the pricing of many assets has become a more complex task in modern markets, especially after the recent financial crisis. In order to be successful at this endeavor, you must have a firm understanding of the proper valuation techniques. One valuation book stands out as withstanding the test of time among students of financial markets and investors, Aswath Damodaran's"Investment Valuation."

Now completely revised and updated to reflect changing market conditions, this third edition comprehensively introduces students and investment professionals to the range of valuation models available and how to chose the right model for any given asset valuation scenario. This edition includes valuation techniques for a whole host of real options, start-up firms, unconventional assets, distressed companies and private equity, and real estate. All examples have been updated and new material has been added.An expansion of ancillaries include updated online databases, spreadsheets, and other educational support toolsFully revised to incorporate valuation lessons learned from the last five years, from the market crisis and emerging markets to new types of equity investmentsRevised examples of company valuations such as companies from Eastern Europe and Africa, which stress the global nature of modern valuationAuthor Aswath Damodaran is regarded as one of the best educators and thinkers on the topic of investment valuation"

This indispensable guide is a must read for students wishing to gain a better understanding of investment valuation and its methods. With it, you can take the insights and advice of a recognized authority on the valuation process and immediately put them to work for you.

The new edition of Business Analysis and Valuation builds on the strong success of the first IFRS edition, providing students with the knowledge of how to use financial statement information to assess a firm's financial performance, value, and creditworthiness. The text is primarily aimed at Masters and upper-level undergraduate programs in business and builds a bridge between accounting and finance, therefore making it accessible to both finance and accounting students. The distinctive strengths of this text include a large number of real-world cases used to illustrate theory; the step-by-step analysis methodology, and the extensive discussion of strategy analysis. The presentation of material is based on business analysis before financial analysis, which ensures that financial analysis is approached in a real-world manner and is driven by strategy. The pedagogy is geared toward helping students to develop strong practical skills using current applications and supported by the extra interactive material on the companion website.

In these pages is all the information that you-manager, engineer, or other technical professional-would need to select, size, and estimate "budget/study" level capital and annual costs for a variety of air pollution control equipment. This equipment includes wet scrubbers, carbon adsorbers, and other "add-on" devices. This book also deals with such nonstack controls as wet dust suppression systems and flue gas desulfurization systems. The costs are current (1988 or 1989 dollars) and are mainly presented in equational form for ease of computerization and updating. Clear, comprehensive equipment sizing procedures are also detailed. Finally, several detailed example problems are included to illustrate the sizing and costing procedures. This book is not just for technical personnel, however. The material is easy to grasp and use. Anyone with an air pollution control background can follow and apply the procedures and data herein. Using this book, air pollution control professionals can now develop sound, defensible (within +/-30%) cost estimates with a minimum of time and effort.

Finance is the study of value and how it is determined. Individuals, small businesses and corporations regularly make use of value determinations for making strategic decisions that affect the future outcomes of their endeavors. The importance of accurate valuations cannot be overestimated; valuing assets too highly will lead to investing in assets whose costs are greater than their returns, while undervaluing assets will lead to missed opportunities for growth. In some situations (such as a merger or an acquisition), the outcome of the decision can make or break the investor. The need for solid financial skills has never been more pressing than in today's global economy. The Fundamental Principles of Finance offers a new and innovative approach to financial theory. The book introduces three fundamental principles of finance that flow throughout the theoretical material covered in most corporate finance textbooks. These fundamental principles are developed in their own chapter of the book, then referred to in each chapter introducing financial theory. In this way, the theory is able to be mastered at a fundamental level. The interactions among the principles are introduced through the three precepts, which help show the impact of the three principles on financial decision-making. This fresh and original approach to finance will be key reading for undergraduate students of introduction to finance, corporate finance, capital markets, financial management and related courses, as well as managers undertaking MBAs.

This book explains the basic and advanced aspects of engineering economics, cost estimating, cost control, cost forecasting, and planning and scheduling. It is intended for engineers, architects, and managers involved in or planning to be involved in engineering and construction projects.

Lawrence W. Tuller pens an invaluable resource for business owners or buyers looking for accurate small business appraisals. How much a small business is worth can be difficult to determine, but when a business is about to change hands, a fair and objective valuation is crucial to the sale. This completely revised and updated book outlines the major valuation methods, including discounted cash flow, excess earnings, asset value, and income capitalization. This edition includes completely new material on the following topics: exploring the 8 myths of business valuations; using the Internet for research; and advice on startups and first generation service businesses. With this book, appraising a business has never been easier-or more accurate!

This book provides a comprehensive introduction to accounting and finance, and is used on a variety of courses including BTEC Higher National, undergraduate degree, RSA and LCCI. In the fourth edition there have been significant changes to the structure and content to reflect the requirements of the new BTEC Higher National in Business and Finance. New material has been included on the use of spreadsheets, and updated information on recent developments in financial and management accounting. In response to feedback from lecturers, answers to multiple-choice questions and other selected questions have now been included at the back of the book.

Make a fast, effective impact on the financial success of your business. Setting the optimum price for your products and services that's right for your customers and market, is vital to success. But how do you know what you're charging is doing the best job possible? In this smart, savvy Authority Guide, pricing expert Shaz Nawaz takes you step by step through everything you need to know to build a solid, reliable pricing strategy for your business. Thrive, flourish and open the door to instant increased turnover, the best customers and accelerated growth with the key to profitable pricing.

Also Available as a Time Warner AudioBook

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Unlock the answers and discover the Zen of business in...
THE ART OF PROFITABILITY

In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model…and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.

Successful security professionals have had to modify the process of responding to new threats in the high-profile, ultra-connected business environment. But just because a threat exists does not mean that your organization is at risk. This is what risk assessment is all about. How to Complete a Risk Assessment in 5 Days or Less demonstrates how to identify threats your company faces and then determine if those threats pose a real risk to the organization. To help you determine the best way to mitigate risk levels in any given situation, How to Complete a Risk Assessment in 5 Days or Less includes more than 350 pages of user-friendly checklists, forms, questionnaires, and sample assessments. Presents Case Studies and Examples of all Risk Management Components Based on the seminars of information security expert Tom Peltier, this volume provides the processes that you can easily employ in your organization to assess risk. Answers such FAQs as: Why should a risk analysis be conducted? Who should review the results? How is the success measured? Always conscious of the bottom line, Peltier discusses the cost-benefit of risk mitigation and looks at specific ways to manage costs. He supports his conclusions with numerous case studies and diagrams that show you how to apply risk management skills in your organization-and it's not limited to information security risk assessment. You can apply these techniques to any area of your business. This step-by-step guide to conducting risk assessments gives you the knowledgebase and the skill set you need to achieve a speedy and highly-effective risk analysis assessment in a matter of days.

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.