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Books > Academic & Education > Varsity Textbooks > Business & Economics
The established text Statistics for Management and Economics delivers an accessible and comprehensive overview for business students across the UK, Europe, the Middle East and Africa. With a wealth of examples and real data, this statistics textbook is essential reading for all business, management and economics courses at undergraduate and MBA level. Keller's practical three-step approach to problem-solving demonstrates how statistics are vital for today's managers and economists: it teaches students how to identify the correct technique for a problem or data type, compute the statistics and how to interpret the results meaningfully, equipping them with the practical skills they need in a world of big data, data visualization and social media.
The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence. Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:
The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage. Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.
Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Microeconomics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features brand-new new coverage of the impact of globalization, digitization and the gig economy.
How do you prepare to start a business in South Africa? Where do you find capital to start your venture? What kind of an entrepreneur will you be? Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship which will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book is academically sound, offering theory to students and encouraging them to apply this theory through the use of profiles of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.
The updated third edition of A Guide to Project Management has been extensively updated to reflect changes in the processes and procedures of project management, global trends and international standards, and the expansion of the Project Management Body of Knowledge. It also includes a new chapter on Project Management and Development Studies. There are extensive self-assessment questions, group activities, exercises, and guidelines for the completion of a summative assignment/portfolio of evidence based on SAQA Unit Standards and chapter outcomes.
This book has been compiled to assist students at tertiary institutions in South Africa with their studies in auditing.
An easy-to-read, integrated approach to accounting and finance which dispels much of the mystique surrounding these subjects for students and non-financial managers. This edition incorporates changes in legislation and in attitudes towards financial analysis, the interpretation of annual accounts and the use of financial ratios, as well as chapters on the financial planning process, the cost of capital and risk analysis.
Public Economics is a southern African textbook on the subject, written by respected South African experts. The new edition deals with current issues such as social security and health care, and demonstrates how public economic theory is relevant to the real-world context. Public Economics equips senior undergraduate and postgraduate students with basic analytic skills and demonstrates how these apply to practical issues.
It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together. Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.
Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which provides: For students: Chapter summaries Internet exercises Key themes and further reading Web links For lecturers: Additional case studies Guide to additional case studies Answers to case questions Case analyses and teaching notes PowerPoint slides Test bank Links to video clips on strategic issues
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines. The author has organized the book's presentation around the type of data being analyzed with a systematic approach that only introduces assumptions as they are needed. This makes the material easier to understand and, ultimately, leads to better econometric practices. Packed with relevant applications, the text incorporates more than 100 data sets in different formats. Updates introduce the latest developments in the field, including the recent advances in the so-called "causal effects" or "treatment effects," to provide a complete understanding of the impact and importance of econometrics today.
How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship & New Venture Management explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting.
The pandemic that hit the world in 2020 has brought about many changes around the world. This has led to numerous changes in the world of business and new trends have emerged in the world of sales. Artificial intelligence became more prominent, the impact of videos increased and automation of sales processes became the order of the day. One of the more noticeable sales trends that emerged in the past years is creativity. The business world changed and salespeople had to work harder to meet targets. This also led to more intense competition, which in turn, resulted in more innovative ways of doing business. Salespeople were forced to work smarter and not harder during these trying times. One of the cyber-age strategies focused on was the use of the Internet to drive sales. This, however, quickly became annoying to customers. To prevent this type of strategy from becoming an also-ran, it needs to be adjusted and adapted to be one step ahead. Creativity is called for in sales – not silliness! It is clear that customer expectations of personal selling are constantly changing and that businesses must adapt to these changes. The days are gone where a business can tell customers what they want to hear; or will close a deal fast; or talk a lot to influence customers. Customers expect businesses to change the way they approach them. In this edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how salespeople should manage themselves and their time is included.
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
Labour Relations in Practice deals with the core labour and employment relations matters regularly encountered by labour relations and human resource officers, managers, union representatives, bargaining council functionaries and those in advisory services. Now in its fourth edition, it contains, inter alia, actual cases heard by the CCMA as well as the Labour Court legislation update to the end of 2022. The topics covered include the following:
The legislative requirements and codes of good practice are explained in simple, accessible language. Examples of relevant policies are provided, and each chapter ends with a useful summary of the main learning points.
Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.
Companies and other Business Structures in South Africa offers a clear and practical approach to the law relating to companies, close corporations, trust entities, partnerships and financial markets. The fifth edition is comprehensively revised to address the extensive common law jurisprudence that has developed since the Companies Act 71 of 2008 was promulgated, and offers expanded commentary to support meaningful understanding and practical application of the legislative provisions and common law. In addition, the fifth edition offers a new chapter that discusses the obligations of business enterprises in relation to human rights. Companies and other Business Structures in South Africa is suited as core course material for students of all disciplines, who are studying company law at undergraduate or postgraduate level. The text balances rigour and depth with accessibility, and offers a clear pedagogical structure that supports effective learning and independent engagement wi t h the subject matter. To support teaching and learning, teaching presentation and assessment materials are available to lecturers. The book is also a useful resource for legal or accounting practitioners who may wish to engage with practical and current principles of the field.
The authors of this title adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with merely from a functional perspective. While the goal is to introduce undergraduate learners to the concept of the value chain, it is not, however, to offer a directory on the related literature.
Why is the South African banking industry regarded as one of the best in the world? How is it structured? How did it avoid collapse during the global financial crisis of 2007-2009? Bank Management in South Africa: A risk-based perspective is the first textbook for the South African market to answer these questions. It provides a comprehensive overview of the way banks and their financial risks are managed. The book is divided into five parts: Part One introduces the business of banking by discussing the evolution of financial intermediation theory; Part Two deals with the structure, history, performance and regulatory environment of the South African banking industry; Part Three considers how banks report and measure their performance; Part Four focuses on how banks identify, quantify and manage financial risks; Part Five deals with the management of the asset book, liability book and, importantly, the capital adequacy requirements set by the Basel Committee on Banking Supervision.
This core textbook on human resource development (HRD) focusses on a topic that has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Providing an engaging and succinct discussion of the topic, this textbook tackles HRD from a basic introductory level, covering the major areas of HRD, including strategic HRD, the interaction between leadership, talent management and HRD, and HRD in large and small enterprises. With a unique blend of theory and practice, alongside innovative learning tools such as videos and active case studies, this text will help students to succeed in their HRD courses and to develop important practical skills for their future career. This is the perfect textbook for first and second year undergraduate students, as well as for post-experience students, studying introductory modules on Human Resource Development, Training and Development, or Learning and Development. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/human-resource-development. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Learn to effectively manage all supply chain activities with Wisner/Tan/Leong's PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH. This unique text discusses supply management from four perspectives: purchasing, operations, logistics and process integration. This balanced approach varies significantly from other books that concentrate on only one area. Updates and new references highlight recent events, including supply chain challenges during the global pandemic. This edition follows the natural flow through the supply chain of trading partners as you examine how supply chain management impacts all areas and processes of the firm. You learn to address real concerns in both domestic and global supply chains as well-organized chapters demonstrate the practical applications of supply chain management in today's workplace. Updated profiles and interesting business examples demonstrate practices at work. MindTap digital resources are available to assist in mastering concepts.
Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times. These competencies are achieved through students’ ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner. In this regard, practical activities based on real business scenarios facilitate students’ critical thinking and problem-solving abilities. |
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