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Books > Academic & Education > Varsity Textbooks > Business & Economics

Family Business (Paperback, 4th edition): Ernesto Poza Family Business (Paperback, 4th edition)
Ernesto Poza
R1,234 R1,149 Discovery Miles 11 490 Save R85 (7%) Ships in 10 - 15 working days

FAMILY BUSINESS provides the next generation of family business owners with the knowledge and skills needed for the successful management and leadership of the family enterprise. The author, Ernesto Poza, uses both text and cases to explore a diverse set of family firms, examining the interrelationships between the owners, the family, and the management team. FAMILY BUSINESS, at its core, is a practical book that presents management and family practices to model success as well as an honest look at the advantages and challenges facing family enterprises. With an emphasis on leadership and positioning for the future, FAMILY BUSINESS illustrates how the family enterprise can achieve sustained growth and continuity through generations. Available with InfoTrac (R) Student Collections http://gocengage.com/infotrac.

Microeconomics - A Southern African Perspective (Paperback, 2nd Edition: Revised Reprint): Matthew Kofi Ocran, Mariana Moses Microeconomics - A Southern African Perspective (Paperback, 2nd Edition: Revised Reprint)
Matthew Kofi Ocran, Mariana Moses
R359 Discovery Miles 3 590 Ships in 4 - 8 working days

Have you ever wondered how prices are determined, or why you bought a specific quantity of something? The answers to these and other questions, as well as the theories guiding decisions by consumers and producers, are explained in Microeconomics— a southern African perspective.

This book provides a comprehensive introduction to microeconomics theory, offering traditional theories of consumer and producer behaviour set against a contemporary southern African background.

This second edition of Microeconomics – a southern African perspective provides a comprehensive and current introduction to microeconomic theory for the southern African context, while retaining the original ethos from the first edition. It addresses traditional theories of consumer and producer behaviour as prescribed in most introductory microeconomic modules and answers questions around how consumers and producers interact in the market, looking specifically at the choices made by producers in their endeavour to produce optimally.

Suitable for introductory semester-based courses in microeconomics, it facilitates learning through activities and self-evaluation exercises at the end of each chapter, with feedback to activities and answers to the exercises at the end of the book. The study of economics provides the tools for analysis and a framework for thinking that can aid you in making more informed decisions when faced with economic problems, making it suitable for economics students or those requiring an understanding of the economy within a specific financial field.

Transportation - A Global Supply Chain Perspective (Paperback, 10th Edition): Robert Novack, Brian Gibson, Yoshinori Suzuki Transportation - A Global Supply Chain Perspective (Paperback, 10th Edition)
Robert Novack, Brian Gibson, Yoshinori Suzuki
R1,258 R1,172 Discovery Miles 11 720 Save R86 (7%) Ships in 10 - 15 working days

Gain a solid understanding of what is arguably the most critical and complex component of global supply chains with Novack/Gibson/Suzuki's TRANSPORTATION: A GLOBAL SUPPLY CHAIN PERSPECTIVE, 10E.

You learn the fundamental role and importance of transportation in companies and society as you study the current complex environment of transportation service. The authors introduce the role of transportation in supply chains and provide an overview of the operating and service characteristics, cost structure and challenges that today's transportation providers face.

Updates throughout this edition highlight critical transportation management issues with insights into the strategic activities and challenges in the movement of goods through the supply chain. You examine global topics with the latest coverage of hard and soft technology and interesting discussions of fuel, energy, managerial, economic and environmental issues.

Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences (Hardcover, 14th edition): Ernest... Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences (Hardcover, 14th edition)
Ernest Haeussler, Richard. Paul, Richard Wood
R2,085 Discovery Miles 20 850 Ships in 10 - 15 working days

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Haeussler, Paul, and Wood establish a strong algebraic foundation that sets this text apart from other applied mathematics texts, paving the way for students to solve real-world problems that use calculus. Emphasis on developing algebraic skills is extended to the exercises-including both drill problems and applications. The authors work through examples and explanations with a blend of rigor and accessibility. In addition, they have refined the flow, transitions, organization, and portioning of the content over many editions to optimize manageability for teachers and learning for students. The table of contents covers a wide range of topics efficiently, enabling instructors to tailor their courses to meet student needs.

Financial Management EMEA - Theory and Practice (Paperback, 2nd edition): Michael Ehrhardt, Roland Fox, Eugene Brigham Financial Management EMEA - Theory and Practice (Paperback, 2nd edition)
Michael Ehrhardt, Roland Fox, Eugene Brigham
R1,162 R1,091 Discovery Miles 10 910 Save R71 (6%) Ships in 10 - 15 working days

The second Europe, Middle East and Africa edition of this text combines the 40-year heritage of Brigham's expertise in international financial management with Fox's professional experience in the field. Financial Management: Theory and Practice equips students with a solid understanding of essential theoretical concepts as well as practical tools to assess and implement effective financial decisions. The unifying theme is corporate valuation and its relevance to financial decisions--ensuring students comprehend the details and the big picture. Chapters proceed from fundamentals to strategic finance, linking recent events to the role of finance in business and to your personal lives.

Strategic Supply Management - Principles, theories and practice (Paperback): Paul Cousins, Richard Lamming, Benn Lawson, Brian... Strategic Supply Management - Principles, theories and practice (Paperback)
Paul Cousins, Richard Lamming, Benn Lawson, Brian Squire
R2,035 R1,643 Discovery Miles 16 430 Save R392 (19%) Ships in 5 - 10 working days

Development of supply chain strategies has become a major growth industry in its own right; most organizations now see managing their supply chain as a key strategic issue. The main tenet of this book is that supply needs to be thought about as a dynamic strategic process, and not as a bureaucratic business function.

""

"Strategic Supply Management: principles, theories and practice" traces the development of purchasing and supply management from its origins as a tactical commercial function into a key strategic business process. Integrating conceptual models, including the strategic supply wheel, with a host of practical examples, the authors illuminate the philosophy, concepts and techniques of supply management. They also contrast the traditional, conventional concepts of purchasing and supply management with new ideas, radical concepts, and examples of interesting practice.

Designed to provide a comprehensive course structure for teaching and studying this wide-ranging and constantly developing topic, this book guides the reader through the subject with clarity and logic. Whether used as a course textbook or a source of reference, students and practitioners will find the authors' comprehensive overviews of the topics indispensable.

"Cousins et al have drawn from their extensive experience in industry, and crafted a book that provides deep contextual insights into why supply chains are the foundation for competitive strategy, the dynamics that drive economic change, and most importantly, the importance of relationships as the glue that keeps supply chains functioning properly. Executives and students will benefit from the frameworks, examples, and discussions inthis book, which should be on everyone who has an interest in global competitiveness' bookshelves."

Rob Handfield

Bank of America University Distinguished Professor of Supply Chain Management

North Carolina State University

About the Authors

Prof. Paul Cousins is Professor of Operations Management and CIPS Professor of Supply Chain Management at Manchester Business School, The University of Manchester, and also Director of the Supply Chain Management Research Group.

Prof Richard Lamming is Director of the School of Management at the University of Southampton.

Dr Benn Lawson is a lecturer in operations management at Queen's University Belfast, and is Visiting Senior Fellow at ManchesterBusiness School.

Dr Brian Squire is a lecturer in the Decision Sciences and Operations Management Group at Manchester Business School.

Spreadsheet Modeling & Decision Analysis - A Practical Introduction to Business Analytics (Hardcover, 8th edition): Cliff... Spreadsheet Modeling & Decision Analysis - A Practical Introduction to Business Analytics (Hardcover, 8th edition)
Cliff Ragsdale
R1,359 R1,266 Discovery Miles 12 660 Save R93 (7%) Ships in 10 - 15 working days

Valuable software, realistic examples, clear writing, and fascinating topics help you master key spreadsheet and business analytics skills with SPREADSHEET MODELING AND DECISION ANALYSIS, 8E. You'll find everything you need to become proficient in today's most widely used business analytics techniques using Microsoft (R) Office Excel (R) 2016. Author Cliff Ragsdale -- respected innovator in business analytics -- guides you through the skills you need, using the latest Excel (R) for Windows. You gain the confidence to apply what you learn to real business situations with step-by-step instructions and annotated screen images that make examples easy to follow. The World of Management Science sections further demonstrates how each topic applies to a real company. Each new edition includes extended trial licenses for Analytic Solver Platform and XLMiner with powerful simulation and optimization tools for descriptive and prescriptive analytics and a full suite of tools for data mining in Excel.

Why Leaders Fail and What It Teaches Us About Leadership (Paperback, 3rd Edition): Willem Fourie Why Leaders Fail and What It Teaches Us About Leadership (Paperback, 3rd Edition)
Willem Fourie
R417 Discovery Miles 4 170 Ships in 5 - 10 working days

In Why Leaders Fail and What it Teaches Us About Leadership Willem Fourie helps us make sense of leaders’ failures and why our expectation of leadership infallibility is misguided

Whereas some leadership failures can be rectified, others lead to the failure of teams, organisations or institutions. Using cutting-edge research and reflective practices, Fourie explores leaders’ failure at these personal, interpersonal, group, organisational levels and beyond.

He explores five factors that cause leaders to fail:

    Ignorance of personal weaknesses Overconfidence in their influence over others Destructive bias Bad fit in their organisation Misjudged risk

The author shows that our heroic bias – the expectation that leaders should be exceptional, charismatic individuals with a higher level of agency than other people – in many contexts increases the chances of leaders failing. The book offers readers with the tools to understand and respond to leader failure, distilled into seven lessons for post-heroic leaders.

This is an ideal book for students and researchers in leadership, leadership development and management as well as professionals seeking to enhance their leadership skills.

Understanding IFRS for SMEs (Paperback): Rashid Small, Mohamed Karodia Understanding IFRS for SMEs (Paperback)
Rashid Small, Mohamed Karodia; Edited by Jade Jansen
R489 Discovery Miles 4 890 Ships in 4 - 8 working days

Understanding IFRS for SMEs is a comprehensive and in-depth approach to unpacking the International Financial Reporting Standards (IFRS) for small, medium and micro enterprises (SMEs). In an easy to understand manner, the book explains the conceptual as well as the detailed technical knowledge underpinning the requirements of IFRS for SMEs (supplemented by the same for IFRS where applicable). The text is designed to gradually take a student through the necessary thought processes needed to compile financial statements in compliance with IFRS for SMEs, by focussing on the information and skills needed to apply professional judgment in a compilation engagement and ultimately decision-making. While the number of entities that can apply IFRS for SMEs form the majority of business entities in the market place, there is very little conceptual guidance on the application of IFRS for SMEs. This publication is therefore one of the few texts focussing on the application of IFRS for SMEs, while at the same time allowing the reader to see the contrasting requirements of IFRS. The text is designed to assist a student learn the knowledge required to comply with IFRS for SMEs but also understand the conceptual underpinnings of the standards so as to fully master IFRS for SMEs.

Business Process Management - Practical Guidelines to Successful Implementations (Paperback, 2nd Edition): John Jeston Business Process Management - Practical Guidelines to Successful Implementations (Paperback, 2nd Edition)
John Jeston
R1,285 R1,208 Discovery Miles 12 080 Save R77 (6%) Ships with 15 working days

Business Process Management has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and measurable value to their organizations. The book covers all major frameworks, including LEAN and Six Sigma, and offers a unique emphasis on BPM’s interrelationship with organizational management, culture, and leadership. Its common-sense approach teaches how BPM must be well-integrated across an entire business if it is to be successful, augmented and aligned with other management disciplines.

This thoroughly revised and updated fifth edition includes:

  • Discussion of the impact of the COVID-19 Pandemic on business operations, business transformation, remote working, and new processes.
  • New and revised content on sustainable processes in BPM.
  • Expanded material on process automation and new technologies, including AI.
  • New and revised international case studies and practical examples.
  • A streamlined layout, as well as new questions and thought-provoking comments to promote discussion and thinking.

Business Process Management is an accessible core text for advanced undergraduate and postgraduate students studying Business Process Management, Operations, Production, and Strategic Management, as well as an indispensable guide to any senior business executive or chief financial officer.

The work is complemented by online resources to support instructors and learning, including PowerPoint slides for each chapter.

Risk Management (Paperback, 5th Edition): A.C. Valsamakis, R.W. Vivian, G.S. du Toit, J Young Risk Management (Paperback, 5th Edition)
A.C. Valsamakis, R.W. Vivian, G.S. du Toit, J Young
R759 Discovery Miles 7 590 Ships in 5 - 10 working days

In this new edition of Risk Management, the authors build on their unique and respected model of risk management for students, academics and professionals.

New to the 5th edition of this influential bookare:

  • An update of the impact of legislation and corporate governance on the discipline;
  • An update of the King VI Code;
  • A new section on banking risk;
  • Financial instruments update;
  • The evolution and development of risk financing, following the changes in economic and financial market environments;
  • A section on sustainable risk;
  • The implications of COVID-19 on risk management.

The target readership for this text includes students enrolled in risk management, safety management, financial management and insurance courses at university level as well as risk management professionals.

Risk Management 5th edition remains the authoritative South African publication on a subject of increasing importance in management studies.

Human Resource Management & Employment Relations In South Africa (Paperback): A.J. du Plessis Human Resource Management & Employment Relations In South Africa (Paperback)
A.J. du Plessis
R705 R644 Discovery Miles 6 440 Save R61 (9%) Ships in 4 - 8 working days
Retail Marketing (Paperback): Sean Ennis Retail Marketing (Paperback)
Sean Ennis
R1,856 Discovery Miles 18 560 Ships in 10 - 15 working days

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

Harnessing Value in the Supply Chain - Strategic Sourcing in Action (Hardcover): E Banfield Harnessing Value in the Supply Chain - Strategic Sourcing in Action (Hardcover)
E Banfield
R3,932 Discovery Miles 39 320 Ships in 10 - 15 working days

A definitive roadmap for implementing effective supply chain management

Strategic sourcing redefines the traditional approach to buying and using materials and services. Purchasing and supplier programs are receiving substantial attention in current professional literature, but there is little information on implementing supplier strategies and techniques.

Harnessing Value in the Supply Chain offers a specific, step-by-step approach to the strategic sourcing process, developed by the author at Southern California Edison. This unique reference provides expert guidance on designing, launching, executing, evaluating, and maintaining a sourcing project. It includes illustrations, examples, and templates for immediate use. Finally, supply chain management and strategic sourcing are presented in a usable, comprehensive, and cost-effective framework.

To illustrate this approach, the book describes the experience of Southern California Edison, a utility company that achieved $150 million in annual cost reduction through a strategic sourcing program. The story is told from the perspective of the people who led the revolutionary change at SCE, as wellas the suppliers. A detailed method on how to duplicate SCE's success is included in the book.

This book is unique in that it fully traces a strategic sourcing initiative from conception to implementation—and it is the only book that documents the SCE story. Harnessing Value in the Supply Chain is a powerful tool that will help organizations optimize their resources and develop relationships to sustain effective supply chain management.

Business Communication and Character (Paperback, 11th edition): Amy Newman Business Communication and Character (Paperback, 11th edition)
Amy Newman
R1,307 R1,218 Discovery Miles 12 180 Save R89 (7%) Ships in 10 - 15 working days

Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life.

Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work.

You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools.

Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition): Tersia Botha Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition)
Tersia Botha 1
R792 Discovery Miles 7 920 In Stock

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

Marketing Plan Handbook - Pearson New International Edition (Paperback, 5th edition): Marian Wood Marketing Plan Handbook - Pearson New International Edition (Paperback, 5th edition)
Marian Wood
R2,206 Discovery Miles 22 060 Ships in 10 - 15 working days

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Supply Chain Management (Paperback, 2nd Edition): H. Badenhorst-Weiss, G. Cook, S. Heckroodt, J Howell, A.G. Jappie, J. Strydom Supply Chain Management (Paperback, 2nd Edition)
H. Badenhorst-Weiss, G. Cook, S. Heckroodt, J Howell, A.G. Jappie, …
R550 Discovery Miles 5 500 Ships in 6 - 10 working days
Sociology, Work and Organisation - Seventh Edition (Paperback, 3rd Edition): Tony Watson Sociology, Work and Organisation - Seventh Edition (Paperback, 3rd Edition)
Tony Watson 1
R622 Discovery Miles 6 220 Ships in 2 - 4 working days

The seventh edition of Sociology, Work and Organisation is outstandingly effective in explaining how we can use the sociological imagination to understand the nature of institutions of work, organisations, occupations, management and employment and how they are changing in the twenty-first century.

Intellectual and accessible, it is unrivalled in the breadth of its coverage and its authoritative overview of both traditional and emergent themes in the sociological study of work and organisation. The direction and implications of trends in technological change are fully considered and the book recognises the extent to which these trends are intimately related to changing patterns of inequality in modern societies and to the changing experiences of individuals and families.

Key features of the text are:

  • clear structure;
  • ‘key issue’ guides and summaries with each chapter;
  • identification of key concepts throughout the book;
  • unrivalled glossary and concept guide;
  • rich illustrative snapshots or ‘mini cases’ throughout the book.

This text engages with cutting-edge debates and makes conceptual innovations without any sacrifice to clarity or accessibility of style. It will appeal to a wide audience, including undergraduates, postgraduates and academics working or studying in the area of work and the organisation of work, as well as practitioners working in the area of human resources and management generally.

MIS Essentials: Global Edition (Paperback, 4th edition): David Kroenke MIS Essentials: Global Edition (Paperback, 4th edition)
David Kroenke
R2,501 Discovery Miles 25 010 Ships in 10 - 15 working days

For undergraduate Introductory Management Information Systems courses. Exploring how people use IS to solve business problems, this engaging introduction explains why MIS is the most important course in the business school-showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Three unique Guides per chapter focus on the themes of ethics, security, and other timely topics; a number of illustrative cases, exercises, projects, and other aids ensure that students connect the knowledge in the text to everyday life.

Basic Principles of Business Law (Paperback, 2nd Edition): Basic Principles of Business Law (Paperback, 2nd Edition)
R1,251 Discovery Miles 12 510 Ships in 4 - 6 working days
Mostly Harmless Econometrics - An Empiricist's Companion (Paperback): Joshua D Angrist, Joern-Steffen Pischke Mostly Harmless Econometrics - An Empiricist's Companion (Paperback)
Joshua D Angrist, Joern-Steffen Pischke
R1,251 R942 Discovery Miles 9 420 Save R309 (25%) Ships in 9 - 17 working days

The core methods in today's econometric toolkit are linear regression for statistical control, instrumental variables methods for the analysis of natural experiments, and differences-in-differences methods that exploit policy changes. In the modern experimentalist paradigm, these techniques address clear causal questions such as: Do smaller classes increase learning? Should wife batterers be arrested? How much does education raise wages? "Mostly Harmless Econometrics" shows how the basic tools of applied econometrics allow the data to speak.

In addition to econometric essentials, "Mostly Harmless Econometrics" covers important new extensions--regression-discontinuity designs and quantile regression--as well as how to get standard errors right. Joshua Angrist and Jorn-Steffen Pischke explain why fancier econometric techniques are typically unnecessary and even dangerous. The applied econometric methods emphasized in this book are easy to use and relevant for many areas of contemporary social science.An irreverent review of econometric essentials A focus on tools that applied researchers use most Chapters on regression-discontinuity designs, quantile regression, and standard errors Many empirical examples A clear and concise resource with wide applications"

Macroeconomic Theory (Hardcover, New): Jean-Pascal Benassy Macroeconomic Theory (Hardcover, New)
Jean-Pascal Benassy
R761 Discovery Miles 7 610 Ships in 2 - 4 working days

This graduate textbook is a "primer" in macroeconomics. It starts with essential undergraduate macroeconomics and develops in a simple and rigorous manner the central topics of modern macroeconomic theory including rational expectations, growth, business cycles, money, unemployment, government policy, and the macroeconomics of nonclearing markets. The emphasis throughout the book is on both foundations and presenting the simplest model for each topic that will deliver the relevant answers. The first two chapters recall the main workhorses of undergraduate macroeconomics: the Solow-Swan growth model, the Keynesian IS-LM model, and the Phillips curve. The next chapters present four fundamental "building blocks" of modern macroeconomics: rational expectations, intertemporal dynamic models, nonclearing markets and imperfect competition, and uncertainty. Later the book deals with growth, notably the Ramsey model, overlapping generations, and endogenous growth. Chapter 10 moves to the famous "real business cycles" (RBC), which integrate in a unified framework growth and fluctuations. The final chapters look at the issue of stabilization, how best to guard the economy from shocks, and the connections between politics and the macroeconomy. To make the book self contained, a mathematical appendix gives a number of simple technical results that are sufficient to follow the formal developments of the book.

Intermediate Microeconomics and Its Application (Hardcover, 13th edition): Walter Nicholson, Christopher Snyder Intermediate Microeconomics and Its Application (Hardcover, 13th edition)
Walter Nicholson, Christopher Snyder
R1,369 R1,273 Discovery Miles 12 730 Save R96 (7%) Ships in 10 - 15 working days

Discover an exceptionally clear, concise introduction to microeconomics using an approach that avoids high-level mathematics but still offers meaningful practice with Nicholson/Snyder's INTERMEDIATE MICROECONOMICS AND ITS APPLICATION, 13E. These prestigious authors present the economics of markets using a managerial focus and a variety of approaches, including intuitive illustrations, graphical presentations and some simple algebra. A wealth of relevant applications and current examples demonstrate microeconomics at work in a variety of settings. In addition, updated step-by-step video problems and engaging activities allow you to learn by doing. This edition's full-color revisions explain the latest developments and events, including the economic impact of the COVID pandemic. New MindTap online resources are also available to further strengthen your mastery of microeconomic concepts.

Whatever Happened to Penny Candy? - A Fast, Clear, and Fun Explanation of the Economics You Need For Success in Your Career,... Whatever Happened to Penny Candy? - A Fast, Clear, and Fun Explanation of the Economics You Need For Success in Your Career, Business, and Investments (Paperback, 7th Edition)
Richard Maybury, Richard J Maybury
R592 R444 Discovery Miles 4 440 Save R148 (25%) In Stock

This clearly written, award-winning book about economics is a remarkably easy and fun explanation of money (its origin and history), the dollar (its origin and history), investment cycles, velocity, business cycles, recessions, inflation, the demand for money, government (its economic behavior), and more. All explanations and interpretations are according to the Austrian and Monetarist schools of economic theory.

Using the epistolary style of writing (using letters to tell a story), author Richard J. Maybury plays the part of an economist (Uncle Eric) writing a series of letters to his niece or nephew (Chris). Using stories and examples (including historical events from Ancient Rome), Mr. Maybury explains economic principles, giving interesting and clear explanations of topics that are generally thought to be too difficult for anyone but experts. Mr. Maybury warns, "Beware of anyone who tells you a topic is above you or better left to experts. Many people are twice as smart as they think they are, but they've been intimidated into believing some topics are above them. You can understand almost anything if it is explained well."

Whatever Happened to Penny Candy? is essential for every student, businessperson and investor. It was recommended by the late William Simon, former U.S. Treasury Secretary and is also on many recommended reading lists.

Whatever Happened to Penny Candy? can be used for courses in economics, business, finance, government and Ancient Rome.

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