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Books > Academic & Education > Varsity Textbooks > Business & Economics
Popular author and seasoned economist Dr. David Hyman delivers a solid economics-oriented approach to public finance and public policy. The 11th edition of PUBLIC FINANCE thoroughly illustrates the role government plays in the economy and explains how and why the public sector makes decisions. Packed with timely, real-world examples, PUBLIC FINANCE sparks lively discussion and debate with its coverage of such hot topics as national defense and homeland security, pollution rights, Social Security reform, federal tax reform, and the Iraq war. In addition, it includes numerous study tools and exercises to help students sharpen their economic acumen.
FAMILY BUSINESS provides the next generation of family business owners with the knowledge and skills needed for the successful management and leadership of the family enterprise. The author, Ernesto Poza, uses both text and cases to explore a diverse set of family firms, examining the interrelationships between the owners, the family, and the management team. FAMILY BUSINESS, at its core, is a practical book that presents management and family practices to model success as well as an honest look at the advantages and challenges facing family enterprises. With an emphasis on leadership and positioning for the future, FAMILY BUSINESS illustrates how the family enterprise can achieve sustained growth and continuity through generations. Available with InfoTrac (R) Student Collections http://gocengage.com/infotrac.
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
Substantially revised for this edition and packed with additional question and answer material directly linked to each chapter topic, this Student Manual is the ideal learning tool for students who wish to reinforce their understanding of key management and cost accounting principles and to test their problem-solving abilities. This Student Manual is a companion workbook to accompany 'Management and Cost Accounting with CourseMate and eBook Access Card'(ISBN 9781408064313) the international bestseller which has been widely recognised as the definitive textbook on management and cost accounting for over 25 years.
Economics for South African students is a comprehensive introduction to economics in general, set against a contemporary South African background. The easy style and many practical examples make this publication extremely accessible. The book covers all the material usually prescribed for introductory courses, and it lays a solid foundation for intermediate and advanced studies in Economics. As in previous editions, the emphasis is on application of economic theory. A wealth of information about the South African economy.
This seventh edition of Human Resource Management in South Africa provides a complete introduction and guide to Human Resource Management in the challenging and changing business world of modern South Africa. The many changes and events in both the external and internal environments for South African organisations in recent years have presented human resource managers with even greater challenges. Increasingly these managers, and the human resource function in general are being asked to make an even more significant contribution to the success of their organisations. This textbook will help you understand and handle the complexity, speed and magnitude of these changes and their impact on HR issues and policy, as well as how HR can, in turn, help South African organisations and their employees create value and achieve competitive advantage. |
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