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Books > Academic & Education > Varsity Textbooks > Business & Economics
Operations Management is an undergraduate introductory text at universities and universities of technology on the managerial practices required in the manufacturing of products and provision of services. Its purpose is to set out the cost-effective management of resources to achieve organizational goals and the focus is on systematic planning, operation, control, and improvement of the processes which produce goods and deliver services. Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This new edition has been thoroughly updated to address the implications of the fourth industrial revolution, changes to the global supply chain, the impact of evolving technologies, and the global emphasis on sustainability as per the United Nations’ Sustainability Development Goals. Examples and case studies have also been extensively updated.
The bible on operation and economics within the maritime transport industry, covering types of ship, issues related to crew, cargo and ports, and examining changes in the industry. This book gives a complete picture of the Maritime Transport Industry so that those involved with shipping can see their own specific field of interest in perspective and understand how the basic model of this mode of transport operates. The sixth edition of Reeds Sea Transport has been updated throughout to take account of changes in the industry. It includes new data and statistics, new advice on safety, a review of ship types including the growth in tonnage and the increase in container ship sizes, as well as the effect of the 'depression' over recent years, all of which make essential reading for professionals as well as students on courses concerned with Shipping Ports and Transport. Modern transport professionals must be able to adapt to and anticipate the implications of changes in their industry; this book gives an insight into how management has coped with change over the last century, and enables the reader to see how this essential commercial activity has developed. 'It is a book that should be owned and read by everyone who makes his or her living from the shipping industry' Ships and Ports
Economic theories can be expressed in words, numbers, graphs and symbols. The existing traditional economics textbooks cover all four methods, but the general focus is often more on writing about the theory and methods, with few practical examples. With an increasing number of universities having introduced mathematical economics at undergraduate level, Basic mathematics for economics students aims to fill this gap in the field. Basic mathematics for economics students begins with a comprehensive chapter on basic mathematical concepts and methods (suitable for self-study, revision or tutorial purposes) to ensure that students have the necessary foundation. The book is written in an accessible style and is extremely practical. Numerous mathematical economics examples and exercises are provided as well as fully worked solutions using numbers, graphs and symbols. Basic mathematics for economics students is aimed at all economics students. It focuses on quantitative aspects and especially complements the three highly popular theoretical economics textbooks, Understanding microeconomics, Understanding macroeconomics and Economics for South African students, all written by Philip Mohr and published by Van Schaik Publishers.
Hierdie boek is geskryf met die doel om die basiese beginsels en toepassings van rekeningkunde meer verstaanbaar en bruikbaar te maak vir studente wat nie rekeningkunde as skoolvak geneem het nie en ook nie as hoofvak gaan neem nie.
This book covers the basics of cost and management accounting. This book aims to meet the needs of those students that wish to understand and master the knowledge and skills needed to successfully complete their finance studies. The primary aim of this book was to develop an essential and all-inclusive text that exposes students to all the fundamental concepts in the field of costing with a special emphasis on the following: Cost accumulation, Cost analysis and Cost control
The value chain is a major focus in today's business world, and many organisations and managers allocate considerable resources to understanding and analysing their value chain. The main reason for doing this is either to eliminate activities that do not add value, or to improve on activities that do not add sufficient value. In order to ensure optimum customer satisfaction, businesses must integrate the activities of various departments and functions. This demands a sound understanding of the chain of activities and their interrelationship with other business activities. The authors adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with only from a functional perspective. While the goal is to introduce undergraduate students to the concept of the value chain, it is not, however, to offer a comprehensive directory on the related literature. This special and abridged version of Business Management has been requested by academics in order to accommodate the needs of accounting students. As accounting students at a number of higher institutions only do a seven-week module in business management, we have selected the chapters which cover the basics of business management as well as the primary functions of the value chain.
Multiple Choice Questions for
Introduction to Business Management 3e offers students the opportunity
to self-assess their knowledge and understanding of the core textbook,
Introduction to Business Management, to assist with exam preparation.
Labour Relations: A Southern African perspective is the eight editions of a text first published in 1989 under the title Labour Relations in South Africa. At that time, it was the first comprehensive textbook of its kind and was hailed as having reached the finishing line when others were still at the starting block. Since then continuous social, political and legislative developments, and the ever-changing labour relations scenario, have necessitated regular updates, as well as the more recent change to its title. Like its predecessors, this edition uses the labour ‘relationship’ as its starting point, guiding readers through the establishment of labour relations systems, the key participants and interactions involved and the legislation governing these interactions. It does this by using detailed practical examples, explanations and real-life cases where applicable. In various parts of this latest edition, the text touches on the Fourth Industrial Revolution, the nature of changes to come and the implications for the world of work
Relationship Marketing and Customer Relationship Management (CRM) have become important tools in securing the survival of businesses in the new millennium by considering both external customers and employees (internal customers). CRM enables businesses to provide excellent realtime customer service through the eff ective use of digital technologies. CRM will evolve to become more aligned to customer management practices both internal and external to the business as well as to embrace Industry 5.0. Both internal and external customers are increasingly using smart phone devices to engage with organisations, highlighting the importance of digital relationships and technologies. Relationship marketing acknowledges the importance of other stakeholders and the building of relationships with these groups. Relationship Marketing and CRM will therefore have to secure state-of-the-art customer and relationships management strategies delivered to all its customers through the development and implementation of these CRM strategies. Key topics covered in this book:
The established text Statistics for Management and Economics delivers an accessible and comprehensive overview for business students across the UK, Europe, the Middle East and Africa. With a wealth of examples and real data, this statistics textbook is essential reading for all business, management and economics courses at undergraduate and MBA level. Keller's practical three-step approach to problem-solving demonstrates how statistics are vital for today's managers and economists: it teaches students how to identify the correct technique for a problem or data type, compute the statistics and how to interpret the results meaningfully, equipping them with the practical skills they need in a world of big data, data visualization and social media.
How do you prepare to start a business in South Africa? Where do you find capital to start your venture? What kind of an entrepreneur will you be? Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship which will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book is academically sound, offering theory to students and encouraging them to apply this theory through the use of profiles of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.
Sociopolitical occurrences in recent years have, if anything, brought to the fore the close relationship between developments in the labour market and progress on the socio-econo-political terrain. The ideological divides in South Africa are especially apparent in the labour market, and these compound the basic conflict between the objectives of protecting basic worker rights on the one hand, and increasing economic growth on the other. The South African labour market contains an abundance of information about labour markets in general and the South African labour market in particular. The South African labour market has a down-to-earth and practical approach. It considers the evidence and identifies some urgent discussion points about the sensitivity of employment to economic growth. Three appendix chapters deal extensively with the impact of globalisation on the labour market, how other countries have managed the challenges of globalisation, and consensus-seeking institutions such as Nedlac. Questions and study suggestions are included at the end of each chapter. The South African labour market is aimed at economics students as well as general readers wanting an overview of the South African labour market. The late Dr Frans Barker was a senior executive at the Chamber of Mines. During his career, he was also vice-president of the Economic Society of South Africa and president of the Industrial Relations Association of South Africa. He served on governing structures of Business Unity South Africa (BUSA), was a commissioner for the Commission for Employment Equity and was also involved in Nedlac in various roles. Dr Barker lectured at a number of universities and was the author of several publications related to labour issues. Derek Yu is an associate professor at the Department of Economics at the University of the Western Cape. He has a decade of teaching experience in undergraduate and postgraduate Labour Economics, and has published comprehensively in this area. He is also the author of the first edition of Basic mathematics for economics students: theory and applications. Pietman Roos has a decade's experience in different civil society organisations including national government, news media and organised business. He has worked on economic policy formulation, commentary, negotiation and advocacy, and has lectured undergraduate economics and jurisprudence.
The scope of this text focuses on the business environment in all the economic sectors in South Africa and as such will enable the reader to have an understanding of: The financial function of an organisation; The basic concepts of financial management; The banking issues and basics of insurance relating to an organisation; As well as managing: The buying and selling activities in an office; The wages, salaries and petty cash in an office Finally, to equip the reader to draw up and manage an office budget.
The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence. Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:
The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage. Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.
An easy-to-read, integrated approach to accounting and finance which dispels much of the mystique surrounding these subjects for students and non-financial managers. This edition incorporates changes in legislation and in attitudes towards financial analysis, the interpretation of annual accounts and the use of financial ratios, as well as chapters on the financial planning process, the cost of capital and risk analysis.
Retail Management 3 e is aimed at undergraduate students pursuing a
national diploma or degree in marketing. It offers a comprehensive and
contemporary exploration of the dynamic retail landscape. This edition
is structured around the retail mix and provides in-depth analysis and
practical insights into each component.
Public Economics is a southern African textbook on the subject, written by respected South African experts. The new edition deals with current issues such as social security and health care, and demonstrates how public economic theory is relevant to the real-world context. Public Economics equips senior undergraduate and postgraduate students with basic analytic skills and demonstrates how these apply to practical issues.
Now in its third EMEA edition, Management has been comprehensively updated to provide students with a practical approach to key concepts and theories with up-to-date regional examples to enrich their learning and allow for a practical understanding of the topic. A wide range of inspiring real-world features are revealed as students are guided through and prepared for the various challenges facing managers today.
Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts. Features:
Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Microeconomics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features brand-new new coverage of the impact of globalization, digitization and the gig economy.
Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain. Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain. Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines. The author has organized the book's presentation around the type of data being analyzed with a systematic approach that only introduces assumptions as they are needed. This makes the material easier to understand and, ultimately, leads to better econometric practices. Packed with relevant applications, the text incorporates more than 100 data sets in different formats. Updates introduce the latest developments in the field, including the recent advances in the so-called "causal effects" or "treatment effects," to provide a complete understanding of the impact and importance of econometrics today.
The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world. Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments. In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use. |
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