Principles of Business Management offers an excellent foundation for students who plan to go into management in the private sector, the NGO sector, or intend on becoming entrepreneurs.

The textbook is aimed at entry level Business Management students at universities and universities of technology and is suitable for both commerce and non-commerce courses. It introduces students to the components of organisational management (planning, organising, leading and controlling) and also introduces the different business functions.

The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

Technological advances, an increasingly globalized workforce and seismic global events mean that change is a constant feature of business life today. The consequences of not managing change effectively can be devastating for businesses. How can managers deal with change brought about by unpredictable events? How can they embrace change and communicate its benefits to stakeholders? How can organizations ensure the ongoing success of change?

John Hayes's bestselling textbook equips you with the practical tools and academic knowledge to tackle these questions and many more. Offering unrivalled breadth, it will guide you clearly through all stages of the change process, from recognizing the need for change to ensuring its successful implementation. Its unique underpinning framework, based on a process model of change, will help you to view change as purposeful and ordered, rather than something chaotic and unmanageable.

This sixth edition covers all of the key theories, tools and techniques of organizational change, and offers everything you need to know about organizational change today:

• Brand new international case studies and examples allow you to understand change in context
• Coverage of 'big-bang' disruptions, offers you a framework for dealing with unforeseen global events like pandemics, economic instability and climate change
• Updated research reports show you the latest theory in the field
• New learning objectives, reflective questions and experiential exercises help you to consolidate your learning and revise effectively
• Increased coverage of SMEs, public sector and family businesses shows you change in diverse sectors

Focus on Management Principles A generic approach presents management principles that are needed in the workplace today to ensure the sustainability of an organisation.

The following topics are discussed:

• How management theory has evolved and the environment in which management operates
• The tasks of management
• Leadership, teamwork and interpersonal skills
• Organisational culture, diversity management, business ethics, corporate social responsibility, organisational politics, change management and HIV/Aids in the workplace.

Covid-19 has upended the world of work and the need to think differently, plan differently and execute differently is paramount for today’s organisations. Added to this, African countries in general and South Africa in particular are faced with other challenges – infrastructure, corruption, service delivery and an uncertain political environment. Business is increasingly confronted with challenges from external environmental forces and the internal nuances of the southern African context. Our environment is characterised by volatility, uncertainty, complexity and ambiguity, and strategy is of the utmost importance for any organisation to survive and thrive. Strategic management explains the principles and application of the strategic management process that are vital for sustaining successful organisations.

This fifth edition of Strategic management emphasises various relevant and topical strategic challenges (such as corporate governance) and appropriate southern African examples and case studies are used throughout the text to illustrate the latest trends and to support the theory. A cohesion case study of Shoprite Checkers and its strategic choices (such as the Sixty60 concept) runs throughout this book. Key terms, summary questions and answers, relevant websites and recommended reading lists are also provided.

Strategic management: Southern African concepts and cases will be invaluable not only to students of business management, but also to organisations, from corporate organisations with management training programmes to small business ventures struggling to hold their ground in a competitive environment.

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

• Technology and its role in service marketing
• Customer expectations and perceptions
• Creating customer value
• Services architecture
• Pricing decision-making
• Demand management
• Building customer relationships and loyalty
• Integrated service marketing communication
• Service recovery strategies

Accounting is a system of gathering, analysing, recording, reporting, and interpreting financial information to make informed business decisions. The accounting discipline is continually changing in response to the external environment and is both stimulating and farreaching. Basic accounting for non-accountants is an introductory text covering financial accounting, cost and management accounting, and financial management.

Basic accounting for non-accountants teaches students financial literacy, a skill that will benefit them in both their personal and professional lives. It includes comprehensive illustrative examples that are easy to understand, with self-test questions and solutions to ensure that concepts are internalised before attempting the end-of-chapter exercises. Contents have been updated in accordance with the relevant accounting standards and accounting environment, and additional end-of-chapter exercises have been provided to ensure that students have sufficient practice to reinforce accounting concepts.

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success.

It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context.

This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions.

The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals.

The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.

This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.

Financial Accounting: An Introduction offers CA stream students a strong conceptual framework in preparation for further studies in Accounting, while teaching non-CA stream students financial literacy, a skill that will benefit them in both their personal and professional lives.

Features:

• A concepts and context-based approach so students understand accounting principles.
• Best practice pedagogy to support students and lecturers and enhance pass rates.
• Practical worked examples and intertextual exercises to reinforce learning.
• Solutions to end-of-chapter questions on the Learning Zone.
• Emphasis throughout on the 'going concern' as the only underlying concept.

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

Financial Accounting: An Introduction 6th edition is aimed at first-year students following courses in financial accounting at universities and universities of technology. The book offers chartered accounting stream students a strong framework in preparation for further studies in accounting, and benefits students on a general accounting stream.

The book demonstrates both the reasons for, and the methods of, recording and reporting information, making each concept more relevant to students. Interest is also engaged using a unique narrative approach to tell the story of accounting. Each accounting concept is introduced through a problem to be solved by the central character, a young entrepreneur.

Appropriate solutions to these problems are provided as guidance to students.

Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes.

This market-leading text will enrich your students’ understanding and study of organization development, change management and human resources management.

Through clear explanations and an emphasis on real world examples and case studies, this second edition for Europe, South Africa and the Middle East is a comprehensive and engaging text that will teach your students fundamental theories of organization development and encourage your students to apply these to real world situations.

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

How does the South African economy work? Why do macroeconomic variables change? So what if they do? What happens next? How do economic processes and policy institutions really work? Which data must I use? What can policy do? And then the big questions: How can we reduce unemployment and maintain low inflation? What then about poverty, inequality, inclusive growth and development in South Africa?

The answers are found in How to think and reason in Macroeconomics – A South African text, a popular university textbook with very positive feedback from students, lecturers and practitioners. This fifth edition is completely up-to-date and comprehensive. It combines well-informed intuitive understanding with solid economic theory plus a concrete understanding of South African economic issues, processes, institutions and data. In this way it prepares you to analyse macroeconomic events and policies in a globalised and development context – and understand different perspectives in policy and political-economic debates.

Key features:

• Accessible analysis, theory and diagrams, combining intuitive understanding and sophisticated analysis.
• A choice of learning routes with different levels of difficulty and mathematics.
• Real-world economic reasoning skills, not dry theory.
• Online animations that provide unique insights into macroeconomic fluctuations and shocks.
• Explicit continuous focus on South Africa as an open economy in an African and global context shaped by China, Trump’s trade wars and Brexit.
• Theoretical and policy analysis of unemployment, inflation, low growth and inclusive growth, as well as the National Development Plan.
• Analytical case studies of the global financial crisis, quantitative easing, the Euro crisis and the Eskom crisis.
• First-hand, freshly updated insights into how South African policy institutions, processes and instruments work.
• Clear guides to access relevant South African data sources, with useful data tips.
• Thorough integration of the structural social and economic realities (notably inequality and poverty) of South Africa as a middle-income country.
• Incorporation of broader considerations such as human development, inclusive growth and sustainable development.

Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.

The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.

The business environment can change at any given time and organisations need to be ready to respond if they want to survive. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. The strategic management process: a South African perspective explains strategy in such a way that every reader will understand not only how vital the strategic management process is to any organisation but also exactly what it entails. The strategic management process: a South African perspective follows an understandable and practical approach, making use of numerous figures and "strategy in action" case studies to support the theory. Two important new chapters have been added to this second edition, namely risk management and scenario development, both of which have become increasingly important in today's business environment. Contents are divided into the following four parts: Strategic direction and environmental analysis; Strategy formulation; Strategy implementation; Strategy control and evaluation The strategic management process: a South African perspective is aimed at students in strategic management as well as at organisations, from corporate and public companies with management training programmes to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Change is the distinguishing characteristic of the business environment across the world and it affects how contemporary organisations operate. While organisations need to do more with less, they also have to satisfy the needs of their customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations.

In response to the changes in their business environment, organisations are becoming flatter, networked, global, more flexible and diverse and managers have to acquire the skills to face the challenges associated with these features.

The contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still relevant.

In our interconnected world, mastering global branding is essential for success. International Brand Management is your comprehensive guide, covering key aspects of international branding to help you navigate the complex global marketplace.

Beginning with brand identity and positioning, the book emphasizes the importance of cultural sensitivity, market research, and strategic alignment in crafting a compelling brand narrative that resonates across diverse cultures. From there, it explores brand architecture, demonstrating how to manage complex brand portfolios while maintaining coherence and synergy.

Brand equity and its value chain are examined, providing insights into measuring brand equity and evaluating the impact of branding investments on financial performance and consumer perceptions. The text also covers brand communication strategies, showcasing how effective communication can amplify brand resonance and foster meaningful engagement with global audiences

Accounting for All 4th edition aims to help students master introductory accounting courses, and covers the key topics in the financial accounting and cost accounting disciplines.

Now updated, it has been further enhanced by two new topics— partnerships and non-profit organisations (NPOs)—giving students a broader coverage of the business environment.

The study of accounting is often perceived as daunting, but the author has written in an easy-to-understand style. The teaching methodology takes a step-by-step approach and is supported by extensive explanatory examples and revision questions. It also enables students to work through each chapter independently.

Accounting for All will benefit any student who does not have an accounting background but needs a fundamental understanding of the financial and cost accounting principles and concepts as they apply to the world of business.

The text emphasises four themes to support evidence-based management decision making: 1. Setting the statistical landscape in a management context 2. Interpretative decision making based on patterns revealed by exploratory data analyses 3. Statistical decision making guided by the test-based findings of inferential analyses 4. Predictive decision making using statistical modelling evidence. The thread that links them is the role of data analytics as a management decision-support tool. This fifth edition builds on the strengths of the fourth edition by: - Highlighting newer trends in statistical applications in management practice - Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static - Enhancing the graphic visualisation of statistical evidence. Target market: - Undergraduate students of Management at universities (BCom, BAcc, etc) - Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc. - Postgraduate students (MBA and PGDip) of Management at business schools.