Marketing Research, now in its fourth edition, provides a methodical introduction to the basic concepts of marketing research.

Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas.

Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.

If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general.

The blend of theory and practical knowledge, and the comparison of historical accounts with current realities, make this book indispensable for active and aspiring investors in the global business environment, as well as the academic community. The book is particularly relevant for BA students at exit level, and could be useful for Honours and Master’s students of international business, and MBA and MBL students who seek insight into the contemporary operating environments of global business.

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

The second edition of this book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

In a practical and accessible way this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for long-term sustainability.

This book is a custom publication and consists of material and extracts from the following Oxford University Press SA titles: Introduction to Business Management and Principles of Business Management.

The fourth edition of Organization Theory & Design provides students with an understanding of the different approaches to designing and managing an organization. Illustrated with many enlightening global examples drawn, this book combines classic ideas and contemporary theories to reflect the challenges faced by managers. Developed for students in the UK, Europe, the Middle East and Africa, it provides an up-to-date, international perspective to Richard L. Daft's landmark text.

This book of questions, exercises and problems has been prepared to accompany the textbook, A Concepts-based Introduction to Financial Accounting, by David Kolitz. It has corresponding chapters for ease of reference. Questions, Exercises and Problems in Financial Accounting can also be used independently of the Kolitz text as a tutorial tool for financial accounting courses at a tertiary level.

The questions are multiple choice and ensure understanding of a topic before moving on to the exercises and problems. The exercises are generally shorter and less complex than the problems, and can be used to develop proficiency in a topic in which students are expected to reach the standard of the problems. Where the level of the course dictates, the exercises can be used instead of the problems. The problems are longer and more complex in nature, requiring an in-depth understanding of the topic.

In addition, there are three revision sets (after chapters 10, 16 and 21) which provide comprehensive coverage of material covered in earlier chapters. These are also excellent exam preparation material.

Give students the critical leadership skills and solid understanding of theory to become effective leaders during turbulent times with Richard Daft's THE LEADERSHIP EXPERIENCE.

This edition combines extensive, in-depth scholarly research with examples from hundreds of leaders in real organizations and dozens of new experiential exercises. Students explore the latest insights in leadership theory and contemporary leader behavior. Revisions address traditional leadership topics as well as emerging developments, including leading agile, hybrid and remote work teams; establishing growth mindsets; encouraging mindfulness; embracing diversity and leading with love versus fear. Content also addresses moral awareness, optimism bias, leading with grit, a leader's responsibility to followers, creating a healthy culture and collective activism.

Memorable examples and unique thoughts behind actual leadership decisions make topics further come alive.

This guide has been written with specific reference to the Examinable Taxation Pronouncements (the tax syllabus) for the Initial Test of Competence (ITC) of SAICA.

Statistics and their analysis are key to making mathematical sense of the world around us. In this textbook the authors underscore the importance of statistical methods and calculation skills and explain clearly and simply the key concepts and principles of statistics, so that they are easy to understand. The main purpose of the book is to make students more confident about handling statistical data and enable them to understand the meaning of the results obtained.

Statistical methods cover the collection of data, descriptive methods and inferential methods of analysis. Calculation skills cover elementary calculations, percentages and ratios, equations, graphs and interest calculations. The elementary calculations include basic calculations, such as exponents, decimals, scientific notation, logarithms, rounding and VAT calculations. This book teaches students with no mathematics background how to do basic calculations before concentrating on the statistical applications. For some courses, calculations such as interest, future values of investments, graphs and ratios form part of the core module and are also covered in this book.

A universal guide to understanding and managing life insurance companies in the new millennium. Containing a succinct analysis of those disciplines upon which the worldwide life insurance industry is built. The intention of this book is to introduce the student of life insurance to the range and complexity of issues that pertain to the management and development of a life insurance company and to equip insurance company managers with a ready reference to the fundamental aspects of those facets and disciplines of the business with which they may not be familiar. Much material on life insurance subjects is available to the specialised reader. The aim of this book is to reach those with limited knowledge of the industry and to provide a comprehensive picture of the operation, management and development of a life insurance company as a whole.

Fully revised and updated, the second Southern African edition of Microeconomics and Behaviour explores the relationship between economic analysis and human behaviour. With an engaging and accessible narrative, key areas of intermediate microeconomics are explored using relevant Southern African examples and analytical problems to encourage students to think like economists.

Gain a strong understanding of the importance of business ethics, sustainability, and stakeholder management from a strong managerial perspective with Carroll, Brown and Buchholtz's BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 10E. You will discover, first-hand, how today's most successful business decision makers both balance and protect the interests of various stakeholders, including investors, employees, consumers, the community, and the environment. You learn how strong business decisions making skills are particularly critical as businesses recover from a perilous financial period. You also examine the social, legal, political, and ethical responsibilities of a business to all external and internal groups that have a stake, or interest, in that business. In addition, BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 10E is available with MindTap, an integrated text and online learning solution that enhances understanding of course content and offers opportunities to extend learning.

Ekonomie vir Suid-Afrikaanse studente is 'n omvattende inleiding tot ekonomie in die algemeen, teen 'n hedendaagse Suid-Afrikaanse agtergrond. Die gemaklike styl en talle praktiese voorbeelde maak hierdie publikasie besonder toeganklik. Die boek dek al die material wat gewoonlik vir inleidende kursusse voorgeskryf word en le 'n stewige grondslag vir intermediere en gevorderde studie in ekonomie. Die vyfde uitgawe is 'n herstruktureerde, omvattend hersiene en opgedateerde weergawe van die gewilde vierde uitgawe. Soos in die vorige uitgawes, val die klem op die toepassing van ekonomiese teorie. 'n Magdom tersaaklike inligting oor die Suid-Afrikaanse ekonomie word ook gegee.

The role of a financial manager is to maintain a firm's liquidity and solvency by providing the cash flows necessary to satisfy its obligations and acquiring and financing the current and fixed assets needed to achieve its goals. However, the management of a firm's assets is not exclusively in the hands of a financial manager. Other functional departments, especially purchasing and marketing, play a significant role.

Finance For Non-Financial Managers thus provides an understanding of the principles of financial management as required to contribute favourably to the long-term success of a firm. Finance for non-financial managers explains the financial goals of a firm and illustrates how the principles of finance should be applied in creating wealth as opposed to simply maximising profit. With its ideal for anyone who has little or no prior knowledge of accounting or financial management.

In particular, Finance For Non-Financial Managers deals with the following:

• the long-term goal of creating value and the short-term goals of profitability and liquidity;
• analysing and interpreting financial statements;
• using a financial calculator;
• managing cash flow (liquidity), accounts receivable and inventory (stock).

Finance For Non-Financial Managers is aimed at managers involved in marketing, human resources, information technology and supply chain management, and for professionals such as engineers, architects, attorneys and medical professionals in private practice.

With its practically focused approach, Bidgoli's MIS 11 helps you explore MIS concepts and advancements that will enhance your personal and professional success. Over 130 real-life information boxes and cases illustrate how the materials covered in the text positively impact your everyday life as well as future career. With this edition's MindTap digital experience, you can strengthen your decision-making skills with "You Make the Decision" interactive case studies that bridge technology and business strategy -- with you as the decision-maker. New concept videos and foundational case studies help you delve deeper into key course concepts, while the micro-course on SQL fundamentals gives you hands-on coding experience. In addition, MindTap's MIS for Life spotlights the latest developments and trends in today's dynamic business world.

In a South African business environment characterised by change, turbulence and competitiveness, strategy is even more crucial today than ever before. Many people's lives and jobs are affected by strategic decisions, and far too often top management develops a strategy that is never communicated to or fully understood by other levels of management and employees, or is not even relevant to the future survival of the company. Strategic management explains the principles and application of the strategic management process, vital to the continued success of every organisation. This is the third edition of Strategic management, the first specifically southern African handbook on this subject. It emphasises the important role of corporate governance, with specific reference to the King III Report. Appropriate South African examples and case studies are used to illustrate the latest trends, particularly the history, development and strategy of South African Breweries (SAB Limited). Theory is applied to this cohesion case after every chapter of the book. Key terms, summary questions and answers, relevant websites and recommended reading lists are also provided. Strategic management will be invaluable not only to students of business management but also to organisations, from corporate companies with management training programmes to small business ventures struggling to hold their ground in a competitive environment.

Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation. The strategic management process: a South African perspective is a new South African handbook with a fresh and exciting perspective. Its four parts follow an understandable and practical approach, making use of numerous figures and "strategy in action" cases to support the theory. The strategic management process: a South African perspective should prove invaluable both to students in strategic management and to organisations, from corporate and public companies with management training programmes, to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Entrepreneurship - a South African perspective provides an overview of entrepreneurship and important related topics in the field of entrepreneurship. In addition it is a guide to becoming a successful entrepreneur. It describes and illustrates new venture creation within a South African context: the start-up process, the growth stages and the challenges in the maturity phase of the business. It provides exercises, activities and numerous case studies based on the latest research in South Africa. In this third edition of Entrepreneurship all the chapters have been updated, and some chapters, including those on corporate entrepreneurship, e-business and the resource requirements of legal and related aspects, have been substantially revised. To provide a more practical context, profiles of typical entrepreneurs are also included. Contents include the following: Seeing, locating, measuring and opening the window of opportunity; Developing the business plan; Determining the resources required; Fair trade, competition and consumer protection; The role of national government in developing and enabling the small business environment; Controlling and planning for growth; Key issues of business success or failure; E-commerce opportunities; Corporate entrepreneurship in South Africa. Entrepreneurship is aimed at undergraduate students at all higher education institutions in South Africa, as well as managers, management consultants and trainees, developers and presenters of in-house business courses.

There is a growing awareness in the global business environment of the importance of managing the supply side, also referred to as the input side, of business as a strategically important area. South African business managers are certainly also aware of the strategic significance of purchasing and supply management and the potential it holds for gaining a competitive advantage in an increasingly difficult and competitive business environment. This edition of Purchasing and supply management provides contemporary insights into this dynamic field of business management. Purchasing and supply management introduces new concepts and management tools to make purchasing and supply management more efficient in functioning within the broader concept of supply chain management. It covers not only basic principles, but also the activities incumbent on a purchasing and supply manager, as well as resources and areas of application. Furthermore, it addresses the relationships between purchasing and concepts such as logistics management and the more integrated system of supply chain management. This new edition has been comprehensively updated and includes case studies and multiple-choice questions which were not in the previous edition. It is therefore student friendly, but at the same time remains a valuable aid to the purchasing fraternity in South African business. Some of the more prominent topics that are included in this edition are the following: Purchasing and supply policies and strategies; purchasing price determination and cost analysis; evaluation and selection of suppliers; the management of quality; electronic commerce and electronic procurement applications; purchasing from small businesses. Purchasing and supply management is aimed at students in this field as well as practitioners in business.

The South African financial markets comprise a range of activities, participants and instruments. Conceptually, they are concerned with two principal sets of activities: the transfer and trading of money or other financial claims, and the transfer and trading of risk. Understanding South African financial markets provides a framework for classifying and analysing these markets within the context of a modern capitalist system. This title gives an overview of the operation of various institutions in the South African financial system, as well as of the different financial markets in the South African economy and the instruments traded in those markets. Topics covered include the role of the South African Reserve Bank, technical features associated with the money market, and corporate governance and risk management. Each chapter opens with study objectives and jargon is explained in lay terms. Relevant international and local market practices and norms are applied.

E-Commerce - A Southern African Perspective approaches the theory and practice of e-commerce from a developing-world perspective. It covers theory, business models, case studies and practical issues such as the digital divide and the law governing e-commerce transactions. State of the art technology such as mobile commerce and its potential in the developing world are also included.

The authors are experienced lecturers on e-commerce and are well qualified to trace developments in this fast-paced field of inquiry. This book is essential reading, for students and practitioners.

Have you ever wondered how prices are determined, or why you bought a specific quantity of something? The answers to these and other questions, as well as the theories guiding decisions by consumers and producers, are explained in Microeconomics— a southern African perspective.

This book provides a comprehensive introduction to microeconomics theory, offering traditional theories of consumer and producer behaviour set against a contemporary southern African background.

This second edition of Microeconomics – a southern African perspective provides a comprehensive and current introduction to microeconomic theory for the southern African context, while retaining the original ethos from the first edition. It addresses traditional theories of consumer and producer behaviour as prescribed in most introductory microeconomic modules and answers questions around how consumers and producers interact in the market, looking specifically at the choices made by producers in their endeavour to produce optimally.

Suitable for introductory semester-based courses in microeconomics, it facilitates learning through activities and self-evaluation exercises at the end of each chapter, with feedback to activities and answers to the exercises at the end of the book. The study of economics provides the tools for analysis and a framework for thinking that can aid you in making more informed decisions when faced with economic problems, making it suitable for economics students or those requiring an understanding of the economy within a specific financial field.

Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.

The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.

This title is intended to make it easier for undergraduate law and commerce students to gain a proper appreciation of the principles of business entities as laid down in the cases. The title will provide students who do not have ready access to the law reports with a selection of extracts from the leading English and South African cases on mainly company and partnership law. It is written for use in conjunction with standard text books on the subject.