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Books > Academic & Education > Varsity Textbooks > Business & Economics
Develop a solid understanding of purchasing, operations, logistics, and integration with the strong supply chain management focus found in Wisner/Tan/Leong's SUPPLY CHAIN MANAGEMENT, 3e, International Edition. This unique edition presents extensive content not covered in other books. An expansive approach guides readers through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. Readers follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters and numerous new cases demonstrate practical applications of supply chain management in today's workplace, while intriguing profiles build on topics and ensure that readers cover today's most important contemporary supply issues in depth.
Apart from the revised language level, this text, aimed at first year university and university of technology students, contains illustrations and graphs, used to explain certain fundamental concepts. This allows for extremely accessible reading and assimilation of knowledge. At the end of each chapter, key terms are listed to remind the reader of the main concepts covered in the preceding pages. In addition, multiple choice questions, discussions and review questions at the end of each chapter allow for the student's own self-assessment.
Fresh perspectives tourism development 1 offers a new and relevant focus on tourism in line with the government's drive to encourage responsible tourism development in South Africa. Written by a team of experts in the field of tourism development, it looks at tourism not only as a major industry in South Africa, but also as a developmental tool to alleviate urban and rural poverty and create jobs at community level. This book offers new and thought-provoking material on tourism development on the African continent, the attraction selection process, the main tourism destination development models and tourism as a developmental strategy. It also looks at spatial development initiatives in South African tourism development
" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
This new Southern African edition of Kim Langfield-Smith and Helen Thorne's best-selling Australian Management Accounting text explains the contemporary role of management accounting in organisations - supporting a company's quest for enhancing shareholder and customer value. The effective management of resources, both financial and non-financial, is essential to creating value. Retaining the strategic approach and comprehensive coverage but thoroughly adapted for Southern Africa, Management Accounting Southern African edition is suitable for the one- or two-semester undergraduate course, and is ideal for use over two years of study.
Completely updated and revised in this eighth edition, Leading
Issues in Economic Development, covers the main issues in economic
development through professional journal articles by leading
scholars. These articles are edited to provide greater
accessibility to an undergraduate audience and organized
thematically using overview essays along with explanatory notes and
comments. This distinctive approach allows for a variety of
perspectives while keeping the most important overall themes in
sight.
Gain a strong understanding of the accounting information systems and related technologies you'll use in your business career with Hall's leading ACCOUNTING INFORMATION SYSTEMS, 10E. You'll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. This edition focuses on the needs and responsibilities of accounting system designers and auditors. Coverage discusses Sarbanes-Oxley as it affects internal controls and other relevant topics. Examine the risks and advantages of IT outsourcing including cloud computing. With thorough updates of the transaction cycle and business processes coverage, you also gain a solid understanding of the risks and internal control issues related to a range of accounting information system technologies employed by today's small and large business organizations.
The series is designed to meet the needs of students and lecturers of the National Certificate Vocational. To facilitate students' learning, the following features are used in the series: Content is written in easy-to-understand language, key terms are carefully explained, using everyday English, case studies show how to apply the theory in the work environment, the study skills sections help students make the most of their learning in class and prepare for the exams, there are many practice activities and questions with model answers at the back of the title, checklists assist students to make sure that they have covered all the skills and content in each chapter, and summaries at the end of each chapter are useful for exam revision. Lecturers using the series can teach with confidence because content is comprehensive, up-to-date, and meets all the curriculum requirements for the subject, outcomes and assessment standards are clearly identified, and assessment tasks and activities are aligned to the outcomes and assessment standards. Prescribing lecturers have access to comprehensive lecturer support material on CD including model answers to assessments in the textbook, additional assessments with model answers, rubrics for assessments, and general reference material on teaching outcomes-based education. The series is available for all programmes, all fundamental and compulsory subjects, and all elective and optional subjects.
Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology. Features:
Popular author and seasoned economist Dr. David Hyman delivers a solid economics-oriented approach to public finance and public policy. The 11th edition of PUBLIC FINANCE thoroughly illustrates the role government plays in the economy and explains how and why the public sector makes decisions. Packed with timely, real-world examples, PUBLIC FINANCE sparks lively discussion and debate with its coverage of such hot topics as national defense and homeland security, pollution rights, Social Security reform, federal tax reform, and the Iraq war. In addition, it includes numerous study tools and exercises to help students sharpen their economic acumen.
Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions. This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.
Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene.
The sixth edition of Guide to Business Law offers a clear and practical introduction to the basic principles of commercial law. It covers a broad spectrum of subject areas within commercial law, in a concise, simple and straightforward manner. The text provides numerous examples and case illustrations, and a rich and diverse collection of teaching and learning resources, in order to support readers to understand and apply legal principles, to assess their progress, and to successfully master their learning.
Many entrepreneurs starting up their own business have a great idea, but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship – An African Perspective is a theoretical as well as practical guide on how to develop business ideas to establish a successful enterprise. In it you will find:
The authors use an accessible approach to guide readers to be positive yet critical, and creative yet practical in their research and analysis of a business idea, and ultimately to develop a business idea that will be profitable.
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies. Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment. The value of this collection is that:
This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
Learn Management Information Systems YOUR Way with MIS! MIS’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MIS Online allows easy exploration of MIS anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
For the two-semester principles of economics course. An intuitive and grounded approach to economics Get students to think like an Economist using the latest policy and data while incorporating global issues. Microeconomics, Twelfth Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. Microeconomics emphasizes real-world applications, the development of critical thinking skills, diagrams renowned for pedagogy and clarity, and path-breaking technology. Each chapter opens with one of today's central issues and is then revisited in the chapter ending Economics in the News feature. This Parkin hallmark encourages student to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of today's events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems to make more informed decisions in their own economic lives. Please note that the product you are purchasing does not include MyEconLab. MyEconLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN:9781292094779) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.myeconlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Why do economic variables change? So what if they do? What happens next? How do economic processes and policy institutions really work? What can policy do? The answers are found in How To Think And Reason In Macroeconomics, a popular university text with very positive feedback from students, lecturers and practitioners. It combines well-informed intuitive understanding with solid economic theory plus a concrete understanding of South African economic processes, institutions and data. In this way it prepares you to analyse macroeconomic events and policies in a globalised and development context.
How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship & New Venture Management explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting.
This is a purpose-designed communication textbook for Accounting and Auditing students: The focus is on vital soft skills required in business environments, including report writing, conducting meetings, and oral and written communication. The communication-based chapters provide insight into the typical communication challenges of the corporate world. English grammar is presented in the form of an essential grammar toolkit. Exercises (with solutions) and case studies have a realistic business perspective. Money Talks is written in a fun and engaging way and focuses on practical applications that will equip students to become well-rounded professionals. |
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