"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."

Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation

“50+ metrics crackles like new money…this is the best marketing book of the year.”

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”

WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

The second edition of Introduction to Business Management: Fresh Perspectives is suitable for first-year courses in Business Management. It covers core theory on the business environment, management theory, management tasks and business functions and is divided into four parts. Each of the four parts is introduced with an infographic that provides an overview of the topics in that part.

Building on students’ existing knowledge, the ‘Before you start’ and ‘Think about it’ activities encourage students to think about key topics and to contextualise them. Up-to-date examples from private, public and nongovernmental organisations in South Africa help students apply concepts and at least two new case studies per chapter provide further opportunities for application. To support students, key concepts are highlighted and explained in a textbox, while vocabulary is promoted through a glossary at the back of the book. The review feature includes a chapter summary, critical reflection question, self-assessment questions and case study, with solutions provided at the back of the book.

Prescribing lecturers have access to customisable test banks (multiple-choice questions, essays and case studies) with answers and PowerPoint® slides of the main ideas and graphic material in the textbook.

Statistics for Business and Economics provides a clear overview for students across Europe, the Middle East and Africa. This textbook provides students with regional and relevant examples and case studies throughout to give context to the ideas discussed. Statistics for Business and Economics features method and application-based problem sets throughout. Accompanying data files are available on the online platform, available in SPSS, MINITAB and EXCEL formats. Data sets for all case problems as well as data sets for larger exercises are included.

The first edition, the Business Governance Handbook has changed its title to the Corporate Governance Handbook, reflecting the fundamental importance of good governance by corporations.

Corporate Governance Handbook aligns the interests of the shareholders, directors and managers with the best interest of the company. The objective is to achieve a balance of power between shareholders who wish to optimise their shareholder value and directors who wish to optimise their rewards and incentives.< Corporate governance is presented holistically perspective, with the board of directors playing a central and pivotal role. To do so, the board has to "govern and direct" in the best interest of the company. Corporate Governance Handbook sets out all the fundamentals of good corporate governance against the background of new corporate legislation and regulations (Companies Amendment Act of 2011) and codes of conduct such as King III.

Key Features:

• Provides all guidelines for companies to develop their own governance best practices
• A CD containing valuable information referenced in the text
• A glossary at the end of the book explains governance concepts and terms
• New topics in corporate governance, such as the role of the independent non-executive director, and the enhanced role of an internal auditor
• Case studies are integrated within the text to provide real examples

Gripping GAAP is designed for those who wish to: fully understand the concepts and principles of accounting be able to study their syllabus without the aid of daily lectures (e.g. students studying on a distance learning basis);qualify as chartered accountants; and keep abreast of the changes to international financial reporting standards.

Elke hoofstuk in Beskrywende Rekeningkunde verwys na die vereistes van die International Financial Reporting Standards (IFRS) wat as die vernaamste bronne vir die hoofstuk dien. Beginsels word aan die hand van praktiese voorbeelde, insluitend joernaalinskrywings waar toepaslik, geїllustreer. Wat openbaarmaking betref, word daar op beste praktyke gefokus, eerder as die minimum openbaarmakingsvereistes.

A successful and competent administrative manager is integral to anyprofitable and efficient organisation or office. Administrative Management has been written specifically for people working in the field of administrative management, as well as those studying Administrative Management at higher education institutions.

The content is specific to the South African market, and it is the only local textbook on this topic. This fourth edition of Administrative Management contains new examples and updated data, and discusses the latest trends in this subject.

Contents Include:

• The role of administrative management within an organisation
• Information systems, office systems and the management of information
• Written and electronic communication
• Meetings and meeting procedures
• Office layout, environment, equipment and furniture
• The virtual workplace
• Office procedures, workflow and productivity
• Planning, organising, leading, control and problem-solving
• Managing cultural diversity
• Business ethics
• Risk management and loss control

This book provides aspirant administrative managers with a good foundation, and offers practising managers the insight that will enable them to manage the administration needs of an organisation more timeously and efficiently, making them invaluable to that organisation.

Die sewentiende uitgawe van Rekeningkundige Standaarde stel studente bekend aan die beginsels van die Internasionale Finansiele Verslagdoeningstandaarde. Veranderings wat deur nuwe en hersiene standaarde meegebring is, is weereens in hierdie nuutste uitgawe bygewerk, grootliks met betrekking tot die nuwe IFRS 16 wat handel oor hure. Die rekeningkundige beginsels word geillustreer deur vrae wat geleidelik in moeilikheidsgraad toeneem. Hierdie benadering fasiliteer die student se begrip van die beginsels en stel hul in staat om finansiele state op 'n praktiese manier te bemeester. Hierdie uitgawe van Rekeningkundige Standaarde se doelstelling is om aan die behoeftes van studente te voldoen en om terselfdertyd die werklas van die dosente te verlig.

The purpose of this book is to set out the basic principles and conceptual issues of the International Financial Reporting Standards (IFRS).

Principles of Entrepreneurship and Small Business Management explains the basic principles of business management in clear, accessible terminology and language.

Features:

• This title offers an introduction to entrepreneurship that forms a foundation for the next level of study in this field.
• Content that deals specifically with small business management.
• Concepts and theories which are applicable in a South African setting.
• A greater focus on entrepreneurial skills.
• Case studies and examples are updated to reflect latest trends in the field.
• Additional content that deals with innovation and creativity.

Business Analysis and Valuation IFRS edition richly informs on contemporary financial statement data use in various valuation tasks, balancing each concept against real-life scenarios. The text is entirely IFRS based and discussed how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but to also place students in a confident position to apply them.

This text aims to differentiate itself from other business statistics texts in two important ways. It seeks: to present the material in a non-technical manner to make it easier for a student with limited mathematical background to grasp the subject matter; and to develop an intuitive understanding of the techniques by framing them in the context of a management question, giving layman-type explanations of methods, using illustrative business examples and focusing on the management interpretations of the statistical findings. This further edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged. Using Excel to perform the statistical analysis in this text allows a student: To examine more realistic business problems with larger datasets; To focus more on the statistical interpretation of the statistical findings; and to transfer this skill of performing statistical analysis more easily to the work environment. Its overall purpose is to develop a management student's statistical reasoning and statistical decision-making skills to give him or her a competitive advantage in the workplace.

Companies, whether public, private or state owned, their directors and officers, their shareholders and the public are all affected by changes to corporate governance codes, company legislation and regulations. The fourth edition of Corporate Governance – now established as the leading South African work on the subject – will continue to inform on all aspects of corporate governance, while keeping readers up to date with the latest changes and developments. Key additions to the new edition are chapters on types of entities, and a comparison of local and international practice. The first edition of Corporate Governance was published in 2002 shortly after the publication of the 2002 King Report, to help explain the need for corporate governance in the private and public sectors and to provide South African executives and professionals with a practical framework to establish governance systems and practices in their own organisations. The book was revised and updated in 2005 and 2010.

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

Being a successful entrepreneur in the 21st century involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in the third edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business through the next growth stage.

The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.

This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Do you know what knowledge and skills are required to manage training and development in the workplace? Do you know which principles, processes and procedures are required to design, develop, and evaluate training and development programmes? How can technology be used to improve your training and development programmes? Managing Training and Development focuses on the training and development of personnel from a human resource management perspective. It provides detailed discussions, case studies with case questions, self-evaluation questions, and activities to guide students through a wide spectrum of training and development issues, from legislation that impacts on education and training, such as South African Qualifications Authority, the NQF, the Skills Development Acts of the factors that influence the training and development of people in organizations, to benefit the individual and the enterprise by integrating theory and practice. This well-established South African textbook is written by well-respected professionals with a wide range of experience and provides a multi-disciplinary approach to training and development. Managing Training and Development 7e is suitable for senior undergraduate students of Human Resource Management, Human Resource Development, Industrial Psychology, Management, and Business Management at universities, universities of technology, and private education and training providers.

Providing an introduction to the business of banking, this book covers both theoretical and applied issues relating to the global banking industry. It is organised into four main sections: introduction to banking; central banking and bank regulation; issues in bank management; and comparative banking markets.

Appropriate for courses in Knowledge Management. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide walks students through the development of a state-of-the-art enterprise Knowledge Management Platform that can leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other technologies. It offers a complete roadmap for building KM systems incrementally-with each step delivering new business value, and seamlessly building on the work that preceded it. Students gain hands-on experience by through their own KM projects.

Based on the tenth edition of Michael Parkin's international best-seller Economics, this text combines his expertise and intyernational perspective with the knowledge and understanding of local academics teaching in the field of Economics.

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.

What is marketing? How is value created in the marketing process? How do I develop a marketing plan? How do I conduct market research? Is the Internet the best way for me to market my product or service, or is it a complementary distribution channel?

Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.