With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

• It covers the PR process in a practical manner.
• Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
• Addresses ethics and corporate social responsibility in PR.
• Each chapter comes with a case study to illustrate the theoretical principles.
• Discussion questions are included at the end of each chapter.

If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general.

The blend of theory and practical knowledge, and the comparison of historical accounts with current realities, make this book indispensable for active and aspiring investors in the global business environment, as well as the academic community. The book is particularly relevant for BA students at exit level, and could be useful for Honours and Master’s students of international business, and MBA and MBL students who seek insight into the contemporary operating environments of global business.

The first edition, the Business Governance Handbook has changed its title to the Corporate Governance Handbook, reflecting the fundamental importance of good governance by corporations.

Corporate Governance Handbook aligns the interests of the shareholders, directors and managers with the best interest of the company. The objective is to achieve a balance of power between shareholders who wish to optimise their shareholder value and directors who wish to optimise their rewards and incentives.< Corporate governance is presented holistically perspective, with the board of directors playing a central and pivotal role. To do so, the board has to "govern and direct" in the best interest of the company. Corporate Governance Handbook sets out all the fundamentals of good corporate governance against the background of new corporate legislation and regulations (Companies Amendment Act of 2011) and codes of conduct such as King III.

Key Features:

• Provides all guidelines for companies to develop their own governance best practices
• A CD containing valuable information referenced in the text
• A glossary at the end of the book explains governance concepts and terms
• New topics in corporate governance, such as the role of the independent non-executive director, and the enhanced role of an internal auditor
• Case studies are integrated within the text to provide real examples

The seventeenth edition of Accounting Standards introduces students to the principles of the International Financial Reporting Standards.

Changes brought about by new and revised standards have once again been incorporated in this latest edition, mainly relating to the new IFRS 16 on leases. The accounting principles are illustrated through questions that gradually increase in their degree of difficulty. This approach facilitates the students’ understanding of these principles and allows them to get to grips with financial statements in a practical manner.

This edition of Accounting Standards is intended to satisfy the students’ requirements while at the same time reducing the lecturers’ workload.

Elke hoofstuk in Beskrywende Rekeningkunde verwys na die vereistes van die International Financial Reporting Standards (IFRS) wat as die vernaamste bronne vir die hoofstuk dien. Beginsels word aan die hand van praktiese voorbeelde, insluitend joernaalinskrywings waar toepaslik, geїllustreer. Wat openbaarmaking betref, word daar op beste praktyke gefokus, eerder as die minimum openbaarmakingsvereistes.

A successful and competent administrative manager is integral to anyprofitable and efficient organisation or office. Administrative Management has been written specifically for people working in the field of administrative management, as well as those studying Administrative Management at higher education institutions.

The content is specific to the South African market, and it is the only local textbook on this topic. This fourth edition of Administrative Management contains new examples and updated data, and discusses the latest trends in this subject.

Contents Include:

• The role of administrative management within an organisation
• Information systems, office systems and the management of information
• Written and electronic communication
• Meetings and meeting procedures
• Office layout, environment, equipment and furniture
• The virtual workplace
• Office procedures, workflow and productivity
• Planning, organising, leading, control and problem-solving
• Managing cultural diversity
• Business ethics
• Risk management and loss control

This book provides aspirant administrative managers with a good foundation, and offers practising managers the insight that will enable them to manage the administration needs of an organisation more timeously and efficiently, making them invaluable to that organisation.

The second edition of Cost and Management Accounting: Operations and Management is a southern African text which supports the latest curriculum offered by major accounting professional bodies and higher education institutions. It has been updated to cover current developments in management accounting. Its carefully developed pedagogical approach, offering a balance between the technical and the conceptual, combined with its focus on the requirements of professional bodies, gives students a solid exposure to the cost and management accounting profession while simplifying the learning process. Retaining its student-friendly writing style and practical approach, it is the ideal text for students of cost and management accounting across many levels, from introductory to advanced, undergraduate and postgraduate.

Business Analysis and Valuation IFRS edition richly informs on contemporary financial statement data use in various valuation tasks, balancing each concept against real-life scenarios. The text is entirely IFRS based and discussed how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but to also place students in a confident position to apply them.

This text aims to differentiate itself from other business statistics texts in two important ways. It seeks: to present the material in a non-technical manner to make it easier for a student with limited mathematical background to grasp the subject matter; and to develop an intuitive understanding of the techniques by framing them in the context of a management question, giving layman-type explanations of methods, using illustrative business examples and focusing on the management interpretations of the statistical findings. This further edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged. Using Excel to perform the statistical analysis in this text allows a student: To examine more realistic business problems with larger datasets; To focus more on the statistical interpretation of the statistical findings; and to transfer this skill of performing statistical analysis more easily to the work environment. Its overall purpose is to develop a management student's statistical reasoning and statistical decision-making skills to give him or her a competitive advantage in the workplace.

Companies, whether public, private or state owned, their directors and officers, their shareholders and the public are all affected by changes to corporate governance codes, company legislation and regulations. The fourth edition of Corporate Governance – now established as the leading South African work on the subject – will continue to inform on all aspects of corporate governance, while keeping readers up to date with the latest changes and developments. Key additions to the new edition are chapters on types of entities, and a comparison of local and international practice. The first edition of Corporate Governance was published in 2002 shortly after the publication of the 2002 King Report, to help explain the need for corporate governance in the private and public sectors and to provide South African executives and professionals with a practical framework to establish governance systems and practices in their own organisations. The book was revised and updated in 2005 and 2010.

Being a successful entrepreneur in the 21st century involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in the third edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business through the next growth stage.

The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.

This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Discover how empirical researchers today actually consider and apply econometric methods with the practical approach in Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 6E. Unlike traditional texts, this book uniquely demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions in business, policy evaluation, and forecasting. INTRODUCTORY ECONOMETRICS is organized around the type of data being analyzed with a systematic approach that only introduces assumptions as they are needed. This makes the material easier to understand and, ultimately, leads to better econometric practices. Packed with relevant applications, the text incorporates more than 100 intriguing data sets, available in six formats. Updates introduce the latest emerging developments in the field. Gain a full understanding of the impact of econometrics in practice today with the insights and applications found only in INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 6E.

What tasks do business managers have to fulfill? What are the plans which you need to put in place to ensure success? How important is financial management? How can you lead and motivate your staff? Principles of Business Management third edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasizes management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also provides guidance on writing a business plan. Features such as Readers, Critical thinking boxes, case studies and revision questions engage the student and facilitate the application of learning. Principles of Business Management third edition provides an excellent introduction for entry-level Business Management students. It is suitable for students at universities and universities of technology who plan to go into management in the private or NGO sectors or intend to become entrepreneurs.

For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University's Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organization's overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance.

Providing an introduction to the business of banking, this book covers both theoretical and applied issues relating to the global banking industry. It is organised into four main sections: introduction to banking; central banking and bank regulation; issues in bank management; and comparative banking markets.

Basics of entrepreneurship is a theoretical as well as practical guide to how to develop business ideas to establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors aim to: Provide a comprehensive introduction to the world of business and its most important role-player - the entrepreneur, explain basic business concepts to ensure understanding of the business environment and business in general, illustrate what successful entrepreneurs do and what contributes to successful entrepreneurship, demonstrate the steps in the entrepreneurial process - the feasibility study, the viability assessment and the development of a business plan. The most important and essential business management functions relevant to a start-up and new business are addressed in this book. These include: marketing, finance, operations, human resources and purchasing. The authors use an accessible approach to guide readers to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to research business ideas thoroughly to ensure profitability.

Appropriate for courses in Knowledge Management. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide walks students through the development of a state-of-the-art enterprise Knowledge Management Platform that can leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other technologies. It offers a complete roadmap for building KM systems incrementally-with each step delivering new business value, and seamlessly building on the work that preceded it. Students gain hands-on experience by through their own KM projects.

The advent of the electronic age has brought many changes to the world of marketing and sales. New methods of selling and communicating with customers are invented virtually on a daily basis. And the use of social media is placing new demands on marketers and sales managers around the world. Despite this upheaval, retailers and marketers believe that personal selling as practised over the past decades is here to stay - although it should be adapted to incorporate technological developments. There will however always be a place for the age-old art of person-to-person communication between a salesperson and a prospective customer. In this third edition of Personal Selling, the authors outline the key steps in the selling process that leads to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal selling, the impact it has on the economy, and how it ties in with marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility?

Entrepreneurship & New Venture Management explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.

The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting.