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Books > Business & Economics > Business & management > Business strategy
1 Einleitung.- 1.1 Rechtliche Hygieneregelung.- 1.2 Aspekte zum Hygienekonzept.- Literatur.- 2 Begriffe zur Lebensmittelhygiene.- 2.1 Lebensmittel.- 2.2 Lebensmittelhygiene.- 2.3 Leichtverderbliche Lebensmittel.- 2.4 Verpackte Lebensmittel.- 2.5 Herstellen.- 2.6 Behandeln.- 2.7 In-Verkehr-bringen.- 2.8 Verzehren.- 2.9 Nachteilige Beeinflussung.- 2.10 Genusstauglichkeit/ Genusswert.- 2.11 Mindesthaltbarkeitsdatum.- 2.12 Bedarfsgegenstande.- Literatur.- 3 Lebensmittelmikrobiologie.- 3.1 Einteilung von Mikroorganismen.- 3.1.1 Bakterien und Bakteriensporen.- 3.1.2 Schimmelpilze.- 3.1.3 Hefepilze.- 3.1.4 Viren.- 3.2 Groessenordnung von Mikroorganismen und Viren.- 3.3 Erkennbarmachung von Keimen.- 3.4 Vermehrungsformen von Mikroorganismen.- 3.4.1 Ungeschlechtliche Fortpflanzung.- 3.4.2 Geschlechtliche Fortpflanzung von Hefen.- 3.5 Gesundheitsgefahrdende Mikroorganismen, Lebensmittelverderber und Nutzlinge.- 3.5.1 Gesundheitsgefahrdende Mikroorganismen und schadliche Stoffwechselprodukte.- 3.5.2 Lebensmittelverderber.- 3.5.3 Technologisch erwunschte Mikroorganismen.- Literatur.- 4 Wachstumsvoraussetzungen fur Mikroorganismen - Beeinflussung der Vermehrung.- 4.1 Wachstumsfaktoren.- 4.1.1 Nahrstoffangebot.- 4.1.2 Wasseraktivitat und Feuchtigkeit.- 4.1.3 pH-Wert.- 4.1.4 Temperatur.- 4.1.5 Redoxpotential.- 4.2 Beeinflussung des Wachstums von Mikroorganismen.- Literatur.- 5 Mikrobielle Gefahrdung von Produkten.- 5.1 Lebensmittelverderb.- 5.1.1 Faulnis.- 5.1.2 Garung.- 5.1.3 Sauerung.- 5.1.4 Ranziditat.- 5.1.5 Schimmeln.- 5.2 Lebensmittelvergiftung.- 5.2.1 Salmonellen.- 5.2.2 Staphylococcus aureus.- 5.2.3 Clostridium perfringens.- 5.2.4 Clostridium botulinum.- 5.2.5 Bacillus cereus.- 5.2.6 Listeria monocytogenes.- 5.3 Gefahrdungen physikalischen Ursprungs.- Literatur.- 6 Schadlingsbefall und weitere Gefahrdungen.- 6.1 Insekten.- 6.2 Nager und Voegel.- 6.3 Schadlingsbekampfung als Teil der Betriebshygiene.- 6.4 Chemische Schadensquellen.- 6.5 Physikalische Schadensquellen.- 7 Raum-und Anlagenhygiene.- 7.1 Reinigung und Desinfektion.- 7.1.1 Reinigungsverfahren.- 7.1.2 Desinfektion.- 7.1.3 Reinigungsintervalle.- 7.2 Raumtemperaturen.- 7.3 Konstruktive Anlagenhygiene.- Literatur.- 8 Stichprobenplane.- 8.1 Mikrobiologische Stichprobenplane.- 8.1.1 2-Klassenplan.- 8.1.2 3-Klassenplan.- 8.2 Stichprobenplane fur die sensorische Prufung.- Literatur.- 9 Betriebseigene Massnahmen und Kontrollen - HACCP-Konzept.- 9.1 Produktbeschreibung, Ermittlung potentieller Gefahren, Identifizierung kritischer Punkte (HACCP-Grundsatze 1-3).- 9.2 Festlegung und Durchfuhrung des Verfahrens zur UEberwachung und Kontrolle der kritischen Punkte (HACCP-Grundsatze 4, 5).- 9.3 UEberprufung der Eigenkontrollsysteme, Dokumentation (HACCP-Grundsatze 6, 7).- Literatur.
This book introduces readers to essential facilitation techniques for leadership in the contexts of project and network management. It provides method-based messages, a facilitator curriculum, and a veritable arsenal of 50 carefully selected and 'reality-tested' tools for facilitation in non-hierarchical contexts. As such, readers will benefit just as much from learning by doing as from doing by learning. This book is also intended for all managers who are responsible for successful communication and co-operation in projects in and across organisations or networks of organisations, and who want to know how to share their plans effectively and improve collaboration. Though the book employs scientific principles, it is chiefly a practical guide, and draws on the authors' extensive experience in consultancy and management.
Packed with compelling insights and vivid illustrations, The Transformation of Management is the first comprehensive guide to the way organizations will need to manage if they are to survive and succeed in the new, global economy. Here is the secret not only to beating your competitors and so being one of the winners today, but to beating evolution so that you can go on winning tomorrow. In short here is a way to take control of your own destiny, to manage change and thereby to shape a successful future for yourself and your ogranization.
Strategic Thinking for Turbulent Times is a conceptual and operational guide to the process of business strategy formulation within a turbulence driven economic and business environment. This book features pioneering work on the process of strategic thinking after the dramatic shift in the fundamental premises of strategic management.
In recent years, government officials have been able to formulate more accurate policies through statistical application. By utilizing quantitative and statistical methods in policy making, governometrics ensures excellence in governmental performance and helps the future of policy making. Governometrics and Technological Innovation for Public Policy Design and Precision demonstrates governometrics effective exploitation of policy intricacies in order to overcome the problems policy makers often struggle to resolve. Capturing a variety of international views on policy standpoints to show how this unconventional and scientific analysis of policy is coming to the forefront, this publication is an innovative reference ideal for policy makers, public officials, professionals, researchers, and students, as well as multilateral organizations and institutional donors."
This two-volume book unveils trends, strengths, weaknesses and overall dynamics and implications of social entrepreneurship in the Middle East region, whilst identifying both opportunities and threats facing social entrepreneurship and supplements through a wealth of insights and examples inspired from practice and current applications.
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
As decisively as the collapse of the Soviet Union signaled a most definite conclusion to that utopian undertaking gone mad, so has NAFTA ended an economic counterpart in Mexico. The United States and Canada are embarking on a grand experiment, incorporating Mexico into their very own economies, creating the largest trading bloc in the world consisting of more than 360 million consumers in an economy that will surpass seven trillion American dollars. For corporate America, an enormous opportunity lies in the integration of the Mexican nation into the economic and social fabric of North America. International business consultant and economist Louis Nevaer explains what these opportunities are and offers sage advice on how U.S. corporations can capitalize on them. The implementation of NAFTA heralds the final conclusion of the Mexican Revolution, and Mexico is now embarked on a race against time to make up for lost decades. Ernesto Zedillo, who will deliver Mexico to the 21st century, confronts enormous challenges as the authoritarian hegemony that characterizes the political economy of the Mexican nation-state is dismantled. NAFTA constitutes a blueprint for the systematic surrender of the Mexican economy. There is, however, no blueprint for the transformation of Mexico into a democracy. Herein lies the greatest risks to corporate America, for there is always the danger of self-destruction, as witnessed in some of the republics of the former Soviet Union. The discussion presented in this book examines the present realities of the Mexican nation in the age of free trade. In Part I opportunities and risks for corporate America are analyzed, not only within an economic context, but also within a cultural and historical one, as well. Presented in Part II are the processes that have shaped Mexico over the centuries--Spanish rule, Native American civilizations, the trauma of conquest--which have given rise to the Mexican persona and character. With this understanding as background, the American reader gains a strategic advantage in understanding how the Mexican psyche works and which buttons to push. Finally, Part III presents a practical approach to conducting business in Mexico, which ranges from the legal requirements of opening a subsidiary, to a warning about the prevalence of corruption in Mexican society, as well as the existence of racism in Mexican culture.
Drawing on the findings of the most ambitious national study to date on nonprofit strategic restructuring, the authors provide nonprofit managers, board members, consultants, and foundation executives with research-based information to use in making tough decisions about whether and how to pursue a range of organizational partnerships--from jointly managed programs and consolidated administrative functions to full-scale mergers. The authors investigate two widespread assumptions--that strategic restructuring leads to greater organizational efficiency and that nonprofit consolidations are similar to corporate consolidations. Six in-depth case studies of actual nonprofit restructurings highlight the costs and benefits associated with this increasingly adopted course of action, a trend that is expected to remain on the upswing for the foreseeable future.
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge. Building on from What They Don't Teach You At Harvard Business School, this straight-talking, practical guide offers essential tools and skills - from negotiating to managing, advancing your career to building a new idea - that will help you be a leader at any level.
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers' CSR- related SDM in China. In particular, it utilizes content analysis to examine selected CSR articles from published studies, in order to evaluate the trends in CSR theory development as well as to identify the variables, constructs, and relationships within CSR theory. The review indicates that CSR should be involved in organizational strategies. Therefore, this study reviews the relevant theoretical and empirical literature in the SDM area. Firstly, it summarizes the broader context of strategic decisions and points out factors in the external environment and organizational characteristics that influence the SDM process of managers. Secondly, it articulates the influences of individual characteristics on the SDM. Thirdly, it examines the process of SDM using the rational and bounded rationality theory of decision making. Finally, on the basis of the SDM model, the author generates a research model which proposes the links between vital and influential factors from an integrated perspective. This book also provides a detailed description of how to choose a proper method for the CSR-related SDM research, the process of survey design, sampling methods, and survey administration. In particular, the author utilized a policy-capturing method to develop a series of scenarios concerning CSR activities and an explanation of this method is provided. It reports research findings of this study and provides an extensive and thorough discussion and compares it with previous empirical studies. The conclusion summarizes the research findings and their theoretical and practical implications.
Through contemporary case studies of strategic management at work in the US and Europe, this collection shows that it can no longer be seen as a discipline for long term decisions but has become a central feature of the public sector. Individual chapters offer insights into strategic management capabilities at the national and sub-national level.
* The ELS model of enterprise security is endorsed by the Secretary of the Air Force for Air Force computing systems and is a candidate for DoD systems under the Joint Information Environment Program. * The book is intended for enterprise IT architecture developers, application developers, and IT security professionals. * This is a unique approach to end-to-end security and fills a niche in the market.
This new and innovative book introduces a new approach to negotiation, where 'Sustainable Negotiation' replaces the old notion of winning. Instead of 'doing a deal' and walking away, negotiation becomes a continuous process of solving problems and creating relationships with no term limits, which better reflects the real world today. Just as we strive to create a sustainable approach to the natural world, we need to do the same with people if we want to keep working together and building a more harmonious business world. The book borrows from the field of physics to make the case that negotiators need to know what is not visible so they can explain what is visible. This alignment gives negotiators the tools to think differently about what they see, helping them to look beyond traditional negotiation techniques and to develop a forward-thinking and sustainable approach to business. Written by a leading international negotiation expert, Sustainable Negotiation introduces a completely new perspective on international negotiation, providing practical, field-tested examples, experiments and guidance to enable readers to implement sustainable negotiation in the real world.
In the early 1990s the Nordic countries were considered to be in a serious situation. The costs of welfare states, generous unemployment benefits, high taxation rates, strong unions, and centralized wage bargaining were thought to be undermining their competitiveness in an age of rapid globalization. By 2005 however, they all ranked at the top of a number of performance indexes on economic competitiveness and sustainability. Citizens in the Nordic countries continue to participate in and benefit from globalization on a much wider scale than in any other similarly highly developed country, and these countries increasingly provide templates within the EU for imitation and social innovation. This book investigates how and why welfare services, active labour market institutions, and public policies were re-combined into enabling and risk-sharing mechanisms to stimulate innovation, and how this made it possible for firms to change their work organization and pursue highly rewarding and distinctive globalization strategies. Through detailed analysis of Finland, Denmark, Norway, and Sweden, this book reveals the dynamics and transformations of their national business systems, and the emerging new patterns of interaction between firms, labour markets, and institutions. It will be valuable addition to the literature on social innovation and institutional entrepreneurship.
The title, "The Strategic Heart," evokes the idea that when people focus on a mission they believe is important, they put their hearts into making their work and company a success. Shenkman uses insights from the new sciences of Complexity and Flow to help business leaders create the adaptable, flexible and high performance organizations that succeed in today's competitive world. Part One introduces some of the central themes of the science of complex systems and shows their relevance to growing businesses. He demonstrates how to marshal people's talents around strong values and focused actions that can be evaluated, measured, and improved. Part Two presents the work of Mihaly Csikszentmihalyi whose renowned studies have shown that when people are fully engaged in their experience, they enjoy learning and growing. He calls this kind of optimal experience, Flow. Managers can create opportunities for Flow by identifying what people need and want to learn on the job, using teams and acting as coach and mentor. "The Strategic Heart" offers insights and tools that have been proven to help managers reshape the way they envision and lead their organizations. Case studies show that when using these ideas, older companies have been revitalized, and new businesses have been able to mobilize around their dreams to become profitable. Shenkman provides innovative tools for managers on all levels of business, and teaching tools for courses on growing businesses and entrepreneurial management. |
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