Innovation is a high-risk endeavor and success is dependent upon a firm's understanding of customer needs. A company's initial resistance to adopting innovation is mitigated with a solid foundation of customer trust in the firm. This book uniquely combines the work of scholars and practitioners to examine how trust and customer-centricity impacts every phase of the innovation journey. Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations. Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy. Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Folstad, J. Gloppen, D. Groenquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jorgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Luders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjornsen, L.J. Tynes Pedersen, B. Yttri

With increasing awareness that innovative technology alone is insufficient to make sustainable lifestyles a reality, this book brings into sharp focus the need to create radical new business models. This insightful book provides a theoretically grounded but also realistic account of how the design of business models can be a critical component in the overall transition to sustainability, and one that transcends the usual focus on innovative technology.Weaving together key principles and components for business sustainability, the book highlights five very different pathways to the future for sectors ranging from microbreweries and printing through to clothing, mobility and plastics. Business has only just started the first few tentative steps towards a very different approach to creating and sustaining value, but this book concludes that enormous opportunities will emerge alongside new ways of creating and capturing value. Academics and postgraduate students in the fields of sustainable business, business organizations and industrial ecology will find this book brings a greater understanding of business strategy and structure to the discipline. While traditionally referenced and structured, this academic book is accessibly written with key principles that may also appeal to the consultant community. Contents: Preface 1. Business Models and Sustainability 2. Business Models: A Broad Perspective 3. Examples of Business Model Innovation in General Practice 4. The Principles and Components of Business Models for Sustainability 5. Case Study Sectors for Business Models for Sustainability 6. Conclusions References Index

In Why Leaders Fail and What it Teaches Us About Leadership Willem Fourie helps us make sense of leaders’ failures and why our expectation of leadership infallibility is misguided

Whereas some leadership failures can be rectified, others lead to the failure of teams, organisations or institutions. Using cutting-edge research and reflective practices, Fourie explores leaders’ failure at these personal, interpersonal, group, organisational levels and beyond.

He explores five factors that cause leaders to fail:

Ignorance of personal weaknesses Overconfidence in their influence over others Destructive bias Bad fit in their organisation Misjudged risk

The author shows that our heroic bias – the expectation that leaders should be exceptional, charismatic individuals with a higher level of agency than other people – in many contexts increases the chances of leaders failing. The book offers readers with the tools to understand and respond to leader failure, distilled into seven lessons for post-heroic leaders.

This is an ideal book for students and researchers in leadership, leadership development and management as well as professionals seeking to enhance their leadership skills.

This innovative textbook applies a practical and engaging approach to the rapidly evolving field of international management. Students will learn the many complexities that managers must address when making decisions in the global marketplace. Covering a range of leadership challenges, including environmental change, social responsibility, global strategies, communication organizational change and human resources. International Management identifies the responsibilities and obligations of managers in the age of globalization. Key features include: Critical chapters on global corporate governance, corporate compliance and global environmental issues, which invite students to consider some of the ways in which global businesses affect the world around us Thirteen global case studies exploring the mechanisms of some of the world's leading business performers, including Patek Philippe, Nestle, Adidas, Bombardier and the BBC, giving students the opportunity to further their understanding by identifying theory in practice Comprehensive opening vignettes framing each case study to facilitate classroom discussion. This is an ideal core textbook for use in undergraduate international management courses as well as an introductory text at postgraduate level. It also offers supplementary reading for strategic management or general management classes.

A key question for China, which has for some time been a leading global manufacturing base, is whether China can progress from being a traditional centre of manufacturing to becoming a centre for innovation. In this book, Shang-Ling Jui focuses on China's software industry and examines the complete innovation value chain of software in its key phases of innovation, standards definition, development and marketing. He argues that, except for software development, these key phases are of high added-value and that without adopting the concept of independent innovation as a guiding ideology, China's software enterprises - like India's - would have an uncertain future. In other words, the lack of core competence in the development of China's software industry might restrain the industry from taking the leading position and drive it towards becoming no more than the software workshop of multinationals over the long term. Shang-Ling Jui contends that China's software industry should and can possess its own complete innovation value chain. Having worked in China's software industry for many years, the author provides an inside-out perspective - identifying the strengths and weaknesses of the industry and defining the challenges in China's transition from "Made in China" to "Innovated in China."

Accessibly covers public financial management and accounting for non-specialists Covers latest developments in post-crisis public sector management Addition of material on developing countries and more global content Includes discussion questions and a wealth of case studies for seminar use Practice-focused and ideal for public sector managers in higher and further education

Pulling aside the curtain of 'Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes. Bad data begets bad decisions, and an understanding of data fundamentals - how data is generated, organized, stored, evaluated, and maintained - has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face, answering questions such as: What are the characteristics of high-quality data? How do you get from bad data to good data? What procedures and practices ensure high-quality data? How do you know whether your data supports the decisions you need to make? This clear and valuable resource will appeal to C-suite executives and top-line managers across industries, as well as business analysts at all career stages and data analytics students.

The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive, and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods borrowed from related and unrelated disciplines, such as politcal sciences, psychology, neuroscience, and behavioral economics, which can be confusing to researchers new to the field. This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" - in applying the implications of each chapter to their own research. This text is vital reading for postgraduate students and researchers focused on business strategy.

'A game-changer' | 'A must-read' | 'Simple yet powerful' The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations. Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to: -- Establish a brief daily creativity practice -- Develop thousands of great ideas on demand -- Run cheap, fast tests to determine which ideas will work -- Persuade your team and organization on the importance of centering ideaflow Are you ready to supercharge your organization's creativity?

Innovation is seen as one of the main engines of economic growth. It is generally assumed to be gender neutral when, in fact, the gendered construction of innovation has been traditionally masculine. This Handbook explores the nexus between innovation and gender by providing a wide range of studies from different analytical and methodological perspectives and from various regional and industry contexts and draws implications for a gender-inclusive innovation policy. The multi-disciplinary group of contributors discuss topics such as gender and innovation in new and small businesses, and growth businesses; addressing innovation in different organizational contexts ranging from public sector health care to mining and forestry; researching gender in innovation policy and in design and materiality. This Handbook will be useful to researchers looking to understand parallels between research on gender and innovation on one hand, and research on gender and entrepreneurship or management on the other. It will also be invaluable to students looking for an overview of research in both areas. Contributors include: R. Aidis, G.A. Alsos, N. Amble, E. Andersson, L. Andersson, P. Axelsen, K.-E. Berglund, T. Bijedic, E. Boerjesson, S. Brink, K. Ehrnberger, K. Ettl, E. Fernandes, L. Foss, C. Henry, U. Hytti, S. Ilstedt, A. Isaksson, M. Johansson, A. Kovalainen, S. Kriwoluzky, T. Kvidal-Rovik, R. Leite, M. Lindberg, B. Ljunggren, E. Ljunggren, S. Martins, S. Poutanen, S.R. Sardeshmukh, R.M. Smith, L.K. Snerthammer, M. Tillmar, F. Welter

How to adapt your firm's competitive strategy to the modern reality of Chinese enterprise Enterprise China: Adopting a Competitive Strategy for Business Success delivers a roadmap for business executives competing in and with China. Prepared by a team of renowned management researchers and strategists, the book examines the often-misunderstood interconnectedness of the Chinese state and Chinese businesses, demonstrating that individual firms and companies are often just the tip of the iceberg. The authors explain how the overarching vision, ambition, and strategy of the State impact and guide key commercial enterprises and how this affects Western business interests. In the book, you'll also find: Explorations of the competitive strategy and associated tactics of Chinese enterprise Strategies and tactical options for Western business executives as they compete in and with the Chinese state Descriptions of the key factors business executives must assess as they do business in and with China An essential discussion of one of the great economic powerhouses of contemporary history, Enterprise China belongs in the libraries of business executives, policy makers, and thought leaders seeking perspective on an unavoidable and determined competitor.

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.

Named one of "The five best books to understand AI" by The Economist The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intelligence seems to do the impossible, magically bringing machines to life-driving cars, trading stocks, and teaching children. But facing the sea change that AI brings can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this masterful stroke, they lift the curtain on the AI-is-magic hype and provide economic clarity about the AI revolution as well as a basis for action by executives, policy makers, investors, and entrepreneurs. In this new, updated edition, the authors illustrate how, when AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions amid uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity-operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business strategies to compete. The authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices. Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon.

Sustainable Self-Governance in Businesses and Society offers a sound introduction to Stafford Beer's Viable System Model (VSM) and clarifies its relevance to support organisational sustainability and self-governance. While the VSM has been known since the early 1980s, it hasn't been always easy to understand and to apply. It explains the self-transformation methodology to analyse the way organisations manage (or not) their complexity and govern themselves. The work is supported by multiple examples of application in organisations of all scales - from small to multi-national corporations and from organised social networks to communities and national organisations. It clarifies the relevance of Beer's theory to support systemic learning and change in organisations, and to coach them to self-organise and self-govern. Readers interested in further understanding insights from complex systems and cybernetics theories for designing and transforming organisations will benefit from this book, as it works to offer very detailed insights on how to put the VSM theory into practice. It clarifies how it improves adaptive capabilities, agile and self-regulated structures, more capable of fully implementing corporate sustainability strategies and self-governing themselves. The chapters provide key reading for managers, consultants, practitioners, and post-graduate students working in organisational transformation, governance, and sustainability.

A playbook for creating your company's winning strategy.

Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

For well over 4 billion people - approximately 60% of all humanity - annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and "social business", and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Caneque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.

Entrepreneurship and innovation are the drivers of value creation in the twenty-first century. In the geography of the global economy there are 'hot spots' where new technologies germinate at an astounding rate and pools of capital, expertise, and talent foster the development of new industries, and new ways of doing business. These clusters of innovation have key attributes distinct from traditional industrial clusters that allow them to extend beyond geographic boundaries and serve as models for economic expansion in both developed and developing countries. How do these clusters emerge? What is the role of individual institutions such as governments, universities, major corporations, investors, and the individual entrepreneur? Are there systemic underpinnings, an invisible hand, that encourage these communities? The book begins with a presentation of the Clusters of Innovation Framework that identifies the salient components, behaviors, and linkages that characterize an innovation cluster, followed by an analysis of the archetypal cluster, Silicon Valley. Subsequent chapters probe how these characteristics apply in a diverse selection of economic communities in Germany, Belgium, Spain, the United Kingdom, Israel, Japan, Taiwan, China, Colombia, Mexico, and Brazil. Concluding chapters investigate the role of transregional organizations as cross-border disseminators of best practices in entrepreneurship and innovation. Students and professors of economics, business, public policy, management, entrepreneurship, and innovation will find this book a useful resource. Corporate executives, university administrators, government officials, policy makers, and entrepreneurs will also find it an insightful guide. Contributors: O. Berry, D. Chapman, J.-M. Chen, S.H. De Cleyn, I. Del Palacio, W. De Waele, J. Engel, F. Feferman, F. Forster, S. Kagami, M. Pareja-Eastaway, J.M. Pique, Q. Lang, C. Scheel, H. Schoenenberger, M. Subodh, V. Trigo, D. Wasserteil, P. Weilerstein, C.-T. Wen

For many organizations, the way in which processes and projects are selected and executed is a fundamental factor in how well they can prosper in today's marketplace. By improving efficiency, driving productivity and reducing costs, organizations can increase throughput, improve service and bring new products to market faster. The aim of this book is to show how to assess chances of project success at the idea stage in order to direct resources to promising projects and conserve resources. In doing that, it presents effective project execution processes, practices, and experiences that help to select the right projects and do them right. This is a mindset changing book from project speed and cost cutting to discipline, execution excellence, and competitive advantage. It is about effective business development using a practical approach to select the right projects and do them successfully. It describes how to evaluate and predict the likelihood of project success at the idea stage before resources are expended to develop projects. Each chapter describes how to evaluate planned project development and implementation, rate its performance, and identify gaps to be filled to achieve project execution excellence. The book is designed to guide the assessment of each project stage to uncover areas in need of improvement with focus on prediction of project success. Hence, each chapter stands on its own and assesses key elements of project stages to determine how well they are executed. The journey of project execution described is based on predicting project success at the idea stage and begins with understanding differences in large project requirements and their effects on the way they should be done. The evaluation of the idea's origin and reasons for pursuing a project is done with help from an experienced facilitator/moderator. The reason for it is that this individual is engaged to assess likelihood of success from an external, independent, critical, and objective perspective before the project begins.

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point-and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation-establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management-rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication-reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.

All people should have access to all that is available in their community and beyond. Neurodiverse individuals often experience barriers when engaging with businesses, even when obstacles can be easily remedied. This book will provide business owners, leaders, managers, team members, and associates the tools to integrate strategies and techniques that will enhance neurodiversity and inclusion, improving the delivery of a quality experience and increasing a varied customer base.

What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience? Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments aim to find a match that is not just good, but exceptional. Leveraging more than two decades of experience organizing innovation tournaments in Silicon Valley and on Wall Street, from Buenos Aires to Kuwait City, Shanghai to Moscow, and with many Fortune 500 companies, two renowned researchers, entrepreneurs, and the foremost experts on innovation tournaments offer a template that you can use to generate winning ideas that will drive great outcomes—whatever your challenges, whatever your business. In The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge, Wharton professors Christian Terwiesch and Karl T. Ulrich offer an engaging, often humorous, and always actionable guide to help you learn: --How to frame and articulate your specific innovation challenge --How to decide on the right format, structure, and strategic direction for your own innovation tournament --How to maximize the quality of the opportunities that will compete --How to select the very best ideas --How to develop those ideas into real-world opportunities --How to use tournaments to foster a culture of innovation Fast-reading and filled with real-world successes, The Innovation Tournament Handbook is a comprehensive roadmap to finding a new match between a solution and a need that is not merely good, but exceptional.

A sequential guide that takes the entrepreneur from inception of an idea to success and all the way to exit. Lindile details the milestones of growing and evolving a business in a journey that is by no means linear.

This playbook reveals a path to the desired destination of every entrepreneur who uses it, where the entrepreneur can define his or her own formula of success, from the very first inkling of an idea and turning that into a reality. Lindile push-starts the entrepreneur using a strategy he calls Rapid Deployment to monetise ideas by turning them into reality. It is a model that can move an idea from zero to a hundred in a matter of days. Fast implementation allows the idea to go through an entire life cycle in a short space of time. Most importantly, it forces the budding entrepreneur to start.

This playbook outlines the importance of investing in oneself.

A successful exit is determined at the point of entry. The entrepreneur must take full control of how the journey ends or evolves. This guides the decisions that the entrepreneur makes as he or she starts and grows the business. Ultimately, entrepreneurship requires consistency, resilience, adaptability, mental strength and acute awareness. All of this must be rooted in mindfulness. Although mindfulness is not something taught in business schools, it is an essential element of success.

At its very core, The Young Entrepreneur’s Playbook is for anyone with an idea to bring to life, something of value to provide, challenge to move past, aspiration to chase after and willingness to do something about it. This is a playbook of how to get it done, all the while embracing failure as an important part of the process but ultimately a useful tool to expedite the very outcome that you seek.

This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert authors from a variety of areas including administration and management, economics, computer science, industrial engineering, and media and communication. Chapters analyze the core areas of digital business ecosystems: strategies, platforms, entrepreneurship, business models, governance, data and technologies as well as sustainability and societal issues. The Handbook also explores a wealth of industry applications. It is the most comprehensive compendium on digital business ecosystems and a fascinating resource. Scholars, students and practitioners from all areas of business administration and management, economics, computer science, industrial engineering, and media and communication interested in digital transformation and digital business ecosystems will find this Handbook invaluable. It is also exemplary for practitioners in manufacturing and logistics, media industries, the health sector, and other service sectors who are seeking solutions to practical issues regarding digital business ecosystems.

The Data-Driven Guide for your Digital Transformation Payday In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation--using research to get beyond the hype and uncover its real financial payback. Have you ever asked yourself: "Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?" If so, this book is for you. You'll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You'll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm's digital transformation, and establish new ways of thinking in terms of value impacts--and how to measure them--right from the start. The book also includes: A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment Empirical data to help you understand your company's odds of navigating your chosen digital transformation initiatives with financial payback An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.