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Books > Business & Economics > Business & management > Business strategy

The Social Value of New Technology (Hardcover): Albert N Link, John T. Scott The Social Value of New Technology (Hardcover)
Albert N Link, John T. Scott
R3,492 Discovery Miles 34 920 Ships in 12 - 19 working days

New technologies, with their practical contributions, provide social value. The chapters in this volume view this social value from a program evaluation perspective, and the focus of the evaluations is the generation of new technology funded by public sector agencies. Through keen and approachable analysis, the authors provide important background on both methodology and application. Link and Scott have assembled a collection of their seminal works on the social value of new technology. The first paper provides a general, hands-on overview of the theory and practice of program evaluation, while remaining chapters go on to focus on a number of public sector programs ranging from the U.S. Department of Defense Small Business Innovation Research program to Canada's programs to support the development of medical imaging technology. The authors demonstrate that this area of research is relevant not only to established scholars and practitioners, but also to students. This book will serve as a valuable resource to academic researchers and graduate students in public administration, public policy, and economics, as well as practitioners in the evaluation field. Contributors include: S.D. Allen, D.B. Audretsch, B.M. Downs, L.M. Hillier, D.P. Leech, S.K. Layson, A.N. Link, A.C. O'Connor, J.T. Scott

Organizational Innovation - Theory, Research, and Direction (Paperback): Fariborz Damanpour Organizational Innovation - Theory, Research, and Direction (Paperback)
Fariborz Damanpour
R1,139 Discovery Miles 11 390 Ships in 12 - 19 working days

This comprehensive book synthesizes research from the past 50 years of innovation studies, addressing the main elements and providing a connected perspective on innovation within organizations. It explores the generation and adoption of both technological and nontechnological innovations, offering a coherent and systematic view of the process. Fariborz Damanpour examines innovation activity and internal mechanisms and processes in both business and nonbusiness organizations, providing an overview of key concepts, terms, and theory. Insights from behavioral, economic, and structure-based perspectives are used to explain existing findings and help the reader navigate current research on the management of innovation, as well as offering ideas and frameworks to guide new studies. Organizational Innovation will be an invaluable resource for researchers and graduate-level students of management and organization studies, particularly those working on the management of innovation and technology. It will also prove useful to educators in the field as a reference work for students.

Noise (Paperback): Daniel Kahneman, Olivier Sibony, Cass R. Sunstein Noise (Paperback)
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
R330 R295 Discovery Miles 2 950 Save R35 (11%) Ships in 5 - 10 working days

THE INTERNATIONAL BESTSELLER 'A monumental, gripping book ... Outstanding' SUNDAY TIMES 'Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece' Angela Duckworth, author of Grit 'An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight' Steven Levitt, co-author of Freakonomics From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. We like to think we make decisions based on good reasoning - and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Developing Directors - A Handbook for Building an Effective Boardroom Team (Paperback, 2nd Revised edition): Colin... Developing Directors - A Handbook for Building an Effective Boardroom Team (Paperback, 2nd Revised edition)
Colin Coulson-Thomas
R1,172 Discovery Miles 11 720 Ships in 12 - 19 working days

'Developing Directors' is essential reading for chairmen and directors, consultants and trainers charged with the task of developing dynamic boardroom teams to lead the organisations of today. It provides practical advice on identifying the qualities, competencies and approaches needed for greater directorial contribution.

The Role of Ecosystems in Developing Startups - Frontiers in European Entrepreneurship Research (Hardcover): Pierluigi Rippa,... The Role of Ecosystems in Developing Startups - Frontiers in European Entrepreneurship Research (Hardcover)
Pierluigi Rippa, Cyrine Ben-Hafaiedh, Agnieszka Kurczewska, Mario Raffa, Mirela Xheneti
R2,962 Discovery Miles 29 620 Ships in 12 - 19 working days

Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems. Novel approaches and methodologies in the field of startups, small business and entrepreneurship are provided, together with the conceptualisation of ecosystems in the managerial field. The book also demonstrates the importance of context in terms of actors and networks, the complete entrepreneurial journey as a set of complex processes and the role of time and resources supporting new companies. Furthermore, the use of social networks in both the early stages and in strategy execution are investigated as key to the entrepreneurial process and its ultimate success. The book's up-to-date empirical approach and practical guidance will provide an excellent resource to scholars and researchers in entrepreneurship alongside other business and management topics, practitioners and policy analysts in the field of entrepreneurship and management.

Exploring Strategy, Text Only (Paperback, 13th edition): Richard Whittington, Patrick Regner, Duncan Angwin, Gerry Johnson,... Exploring Strategy, Text Only (Paperback, 13th edition)
Richard Whittington, Patrick Regner, Duncan Angwin, Gerry Johnson, Kevan Scholes
R1,925 R1,559 Discovery Miles 15 590 Save R366 (19%) Ships in 5 - 10 working days

Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regner, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations: How does an organisation prosper today? How do organisations grow? How do they innovate and change? From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice. New to this edition: Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy' Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.

Dynamics Of Entrepreneurship (Paperback, 3rd Edition): Winnie Sereeco, Ian Maseko Dynamics Of Entrepreneurship (Paperback, 3rd Edition)
Winnie Sereeco, Ian Maseko
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 4 - 8 working days

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

Key Aspects:

  • Entrepreneurship
  • Marketing
  • Finance
In a practical and accessible way, this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for the longer term.

Dynamics of Entrepreneurship is aimed at undergrad students in the field as well as anyone planning to enter the world of entrepreneurship.

Strategic management - Southern African concepts and cases (Paperback, 2nd ed): T. Ehlers, K. Lazenby Strategic management - Southern African concepts and cases (Paperback, 2nd ed)
T. Ehlers, K. Lazenby
R765 Discovery Miles 7 650 Ships in 7 - 10 working days

In a South African business environment characterised by change, turbulence and competitiveness, strategy is even more crucial today than ever before. Far too often top management develops a strategy for the company that is never communicated to or understood by other levels of management and employees, or is not even relevant to the future survival of the company. It is therefore crucial for students and practitioners of management at every level to understand the vital role of strategic management in the business world.

Africa Is Open For Business - Ten Years Of Game-Changing Headlines (Paperback, Revised ed): Victor Kgomoeswana Africa Is Open For Business - Ten Years Of Game-Changing Headlines (Paperback, Revised ed)
Victor Kgomoeswana
R250 R227 Discovery Miles 2 270 Save R23 (9%) Ships in 5 - 10 working days

Victor Kgomoeswana, well known as an African business expert with a profile on radio and television, shares 50 stories of innovation and opportunity behind the business headlines of the last ten years on the African continent, with some revised content since the first edition of the book in May 2014. From the introduction of M-pesa in Kenya to changing the image of Nigeria as Africa's fraud capital, and from Rwandan coffee farmers to Ethiopian airlines, and other remarkable stories in between, Kgomoeswana criss-crosses the continent to highlight and revisit the most fascinating business stories and their impact on the future of Africa. Africa is open for business revised and updated edition contains a dynamic and different view of the opportunities available in Africa from those usually portrayed in the news and in other media. Kgomoeswana focuses on the stories behind the headlines as well as sharing his personal experiences of Africa while travelling and doing business in a way that is as entertaining as it is informative.

Turning Vision Into Value - Finance For Non-Financial Executives (Paperback): M. Ward, A. Price Turning Vision Into Value - Finance For Non-Financial Executives (Paperback)
M. Ward, A. Price
R731 Discovery Miles 7 310 Ships in 7 - 10 working days
Handbook of Inclusive Innovation - The Role of Organizations, Markets and Communities in Social Innovation (Paperback): Gerard... Handbook of Inclusive Innovation - The Role of Organizations, Markets and Communities in Social Innovation (Paperback)
Gerard George, Ted Baker, Paul Tracey, Havovi Joshi
R1,757 Discovery Miles 17 570 Ships in 12 - 19 working days

Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic, structural issues that present the 'grand challenges' of our time. With 27 contributions from 57 expert scholars, this Handbook highlights both emerging practices and scalable solutions. Acting as a call to action, the chapters place social impact at the heart of theory and practice, providing fresh insight into global issues and practical solutions. Organized into five distinct sections to reflect current theoretical approaches and frameworks, contributions cover social innovation as practice; community and place; systems, institution and infrastructure; individual, organizations and organizing, and networks and social change. This Handbook emphasises the fundamental shift needed in management scholarship to address global problems and achieve social impact through sustainable development goals. This will be an invaluable resource for those championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly.

Managing AI Wisely - From Development to Organizational Change in Practice (Hardcover): Lauren Waardenburg, Marleen Huysman,... Managing AI Wisely - From Development to Organizational Change in Practice (Hardcover)
Lauren Waardenburg, Marleen Huysman, Marlous Agterberg
R2,504 Discovery Miles 25 040 Ships in 12 - 19 working days

Artificial Intelligence (AI) is being rapidly introduced into the workplace, creating debate around what AI means for our work and organizations. This book gives grounded counterweight to provocative newspaper headlines by using in-depth case studies of eight organizations' experiences of implementing and using AI, providing readers with a solid understanding of what is actually happening in practice. Critical yet constructive, the authors address the challenges of implementing AI: organizing for data, testing and validating, algorithmic brokering, and changing work. Using a combination of existing literature and thorough practical examples, they provide answers to questions such as: What data do I need? When is a system good enough to actually take over tasks? And how can my employees be prepared for working with AI? The book presents four recommendations for WISE management of AI, requiring work-related insights, interdisciplinary knowledge, sociotechnical change processes, and ethical awareness. Offering insight into the unique characteristics of AI in organizations, this book will be essential reading for scholars of business and management, data analytics and information systems, technology and innovation, and computer science. With practical recommendations for managing the challenges of AI, it will also provide business managers with reflections to improve their own AI development and implementation processes.

Social Entrepreneurship - A Practice-Based Approach to Social Innovation (Hardcover): J. H. Kucher, Stephanie E. Raible Social Entrepreneurship - A Practice-Based Approach to Social Innovation (Hardcover)
J. H. Kucher, Stephanie E. Raible
R4,148 Discovery Miles 41 480 Ships in 12 - 19 working days

This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills needed to synthesize effective business practices with effective social innovation and points out both what works and what does not. Taking a practical approach, it demonstrates how big ideas can be transformed into entities that produce lasting change. Key Features: Discussion questions and activities to aid student learning and debate A multi-part case study that helps students see social enterprise in practice Recommended resources sections that encourage students to explore the topic further Readable, real-life anecdotes, examples, and analogies that illustrate how social entrepreneurship initiatives operate Learning objectives and chapter summaries to guide students through key topics including product development, idea generation, social change theory, marketing, and operating structures Making the case that social entrepreneurship may be the most effective way to bring about positive changes in society, this textbook will be an essential resource for introductory courses and electives in social entrepreneurship.

Handbook of Research on Techno-Entrepreneurship, Third Edition - Ecosystems, Innovation and Development (Paperback, 3rd... Handbook of Research on Techno-Entrepreneurship, Third Edition - Ecosystems, Innovation and Development (Paperback, 3rd edition)
Francois Therin, Francesco P. Appio, Hyungseok Yoon
R1,493 Discovery Miles 14 930 Ships in 12 - 19 working days

While knowledge-intensive environments encourage and foster new ideas for products, services, production methods and business models, they also entail high levels of risk derived from the fast and dynamically changing nature of technology. This Handbook explores the new theoretical frameworks that are needed to cope with the growing relevance of techno-entrepreneurship initiatives globally. Demonstrating that techno-entrepreneurship and its ecosystems create opportunities across national borders, this Handbook also shows how they proactively shape their business environment and engage in more complex collaborative networks. Chapters cover emerging areas in the field, such as frugal innovation, the drone industry and gender-specific entrepreneurship. Separated into sections dedicated to entrepreneurial ecosystems - with original research into incubators, accelerators and crowd funding - and techno-entrepreneurship across countries, the contributors examine specific issues that arise in context. With international scope, this Handbook will be an essential read for entrepreneurship and innovation scholars. Any researcher with an interest in entrepreneurial ecosystems will also benefit from the original research presented.

Handbook of Research on Creativity and Innovation (Hardcover): Jing Zhou, Elizabeth D. Rouse Handbook of Research on Creativity and Innovation (Hardcover)
Jing Zhou, Elizabeth D. Rouse
R5,717 Discovery Miles 57 170 Ships in 12 - 19 working days

This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research. Leading international contributors showcase some of the most advanced and interesting work in the creativity and innovation field, providing a platform for idea exchange and cross-fertilization. Reviewing the foundations for conducting rigorous creativity research, chapters elaborate on theoretical models that explain both individual and team creativity and innovation, and discuss the relationship between creativity and standardization. The Handbook also analyzes the role of social influences in the processes of creativity and innovation, as well as how to make sense of and study creativity and innovation. In doing so, the Handbook highlights both quantitative and qualitative research methods for conducting creativity-innovation research. Presenting an expert analysis of research on creativity and innovation, this Handbook will be a vital reference point for scholars and students in these fields, in addition to the areas of organizational innovation and organizational behavior. It will also be useful for practicing managers interested in understanding creativity and innovation.

Key Person of Influence - The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry... Key Person of Influence - The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry (Paperback, Revised Edition)
Daniel Priestley 1
R308 R281 Discovery Miles 2 810 Save R27 (9%) Ships in 9 - 17 working days
Innovation for Entrepreneurs (Hardcover): Marc H. Meyer, Chaewon Lee Innovation for Entrepreneurs (Hardcover)
Marc H. Meyer, Chaewon Lee
R3,480 Discovery Miles 34 800 Ships in 12 - 19 working days

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. The textbook is a series of frameworks and methods that build upon one another to the final deliverable - an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors' own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation. Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums - how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others.

Theories of Social Innovation (Hardcover): Danielle Logue Theories of Social Innovation (Hardcover)
Danielle Logue
R2,658 Discovery Miles 26 580 Ships in 12 - 19 working days

As we grapple with how to respond to some of the world's most pressing problems, there is growing global interest in 'social innovation' as a potential solution. But what exactly is 'social innovation'? And how can it help us to think about problems such as inequality, poverty and climate change? Danielle Logue theorizes social innovation as a contemporary manifestation of the historical tensions between 'economy' and 'society' and the simultaneous pursuit of economic and social progress. Going back to the historical work of Adam Smith and his discussion of markets and morality, the author draws on organizational and management theory to present three theoretical lenses for understanding social innovation. These lenses include theorizing social innovation as social value creation, capture and distribution; social innovation as polysemous; and social innovation as institutional change. She then considers some of the current issues confronting social innovation in practice and the challenges for organizations in 'doing good' and 'being good'. This generative introduction is targeted at graduate and doctoral students, as well as non-specialist academics. It aims to stimulate further discussion and analysis by providing a comprehensive understanding of social innovation and a choice of frameworks when examining complex and wicked problems and the organization and management of efforts to solve them.

Teaching Strategic Management - A Hands-on Guide to Teaching Success (Paperback): Sabine Baumann Teaching Strategic Management - A Hands-on Guide to Teaching Success (Paperback)
Sabine Baumann
R1,139 Discovery Miles 11 390 Ships in 12 - 19 working days

Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups. The book brings together experienced faculty who are experts in the topic to discuss and summarize pertinent theories, concepts and approaches and provide concrete examples of strategic management education courses. All chapters offer various resources for instructors such as assignments, exercises, case studies, reading lists, etc. to apply in either physical or virtual classrooms. The breadth of material provided within this guide is invaluable to faculty and instructors of strategic management whether they are experienced and seeking inspiration for new methods or needing guidance for developing a new course. Instructors, faculty, and program directors of strategic management courses at undergraduate, graduate and executive levels can use Teaching Strategic Management: A Hands-on Guide to Teaching Success as an enlightening and instructive guide for teaching and for creating course syllabi and teaching plans. Contributors include: S. Baumann, J. Bourke, B. Boyd, G. Graybeal, S.-O. Horst, R. Jarventie-Thesleff, D.R. King, P. Maijanen, S. Reisinger, N.T. Sheehan, A.E. Sizemore, R. Smith, U. Stratmann, P. Tan, C.M. TenBrink, J. Tienari, K. Turnquest, D. Tyers, R.P. Wright

The Healthy Company (Paperback): Mervyn King, Leigh Roberts The Healthy Company (Paperback)
Mervyn King, Leigh Roberts
R463 Discovery Miles 4 630 Ships in 4 - 8 working days

The Healthy Company is a handbook for directors and executives - and those on their way to getting there. Leading a company today means managing the uses of its resources and relationships and how it deals with the resulting effects over time as these effects will come back to impact the company, negatively or positively, in the future. It is this circle of integrated thinking that is essential to a healthy and sustainable company. The book considers a company's purpose and strategy under an integrated thinking approach. It also takes readers through a history of the company structure itself and the corporate revolutions that have happened along the way. A healthy company needs a healthy board, therefore, good corporate governance and the role of the board is explored. Practical tips and considerations are given for being a director, with FAQs. The successful running of board meetings is covered as well as the role of the board leader, along with a list of features which make for a good Chair. The Healthy Company proffers four matters that should be discussed at every board meeting to keep directors informed and to cultivate better decision-making. A healthy company needs integrated reporting that reflects its integrated thinking approach. This reporting should be internal for management and the board, but should also result in the annual integrated report released to investors and other stakeholders. This book covers the best practice guidance on preparing an integrated report, with FAQs for directors and executives. The Healthy Company offers a seven-step process which focuses on integration and a healthy company for the longer term.

Handbook on Alternative Theories of Innovation (Hardcover): Benoit Godin, Gerald Gaglio, Dominique Vinck Handbook on Alternative Theories of Innovation (Hardcover)
Benoit Godin, Gerald Gaglio, Dominique Vinck
R6,576 Discovery Miles 65 760 Ships in 12 - 19 working days

This insightful Handbook scrutinizes alternative concepts and approaches to the dominant economic or industrial theories of innovation. Providing an assessment of these approaches, it questions the absence of these neglected types of innovation and suggests diverse theories. International contributors provide a historical and critical analysis of all aspects of innovation, answering important questions such as 'are we just reinventing the wheel?'. Examining concepts that have existed for over a decade, chapters provide clarity on answering this question and investigate whether progress is actually being made. Split into seven parts, starting with the visions of innovation and reviewing multiple approaches and types of innovation, as well as utilising case studies to illustrate theories, this timely book provides an excellent update to this field. This Handbook will be an invaluable resource for scholars and researchers of business management and public policy as well as policy makers and stakeholders.

Big Science and Research Infrastructures in Europe (Hardcover): Katharina C. Cramer, Olof Hallonsten Big Science and Research Infrastructures in Europe (Hardcover)
Katharina C. Cramer, Olof Hallonsten
R3,479 Discovery Miles 34 790 Ships in 12 - 19 working days

This thought-provoking book expands on the notion that Big Science is not the only term to describe and investigate particularly large research projects, scientific collaborations and facilities. It investigates the significant overlap between Big Science and Research Infrastructures (RIs) in a European context since the early twenty-first century. Contributions to this innovative book not only augment the study of Big Science with new perspectives, but also launch the study of RIs as a promising new line of inquiry. Chapters testify to a generational shift that is taking place in this field, amending and complementing prior analyses of Big Science. Advancing our knowledge, this interdisciplinary book explores how Big Science and RIs can be categorized, how the politics around them can be understood, and how they relate to the surrounding science and research policy landscape of Europe. Big Science and Research Infrastructures in Europe will be of value to students and scholars interested in science and innovation policy across sociology, economics, management and political science. Policymakers, science administrators and operators of RIs will also benefit from the critical insights provided. Contributors include: I.K. Bolliger, A. Collsioeoe, K.C. Cramer, B. D'Ippolito, H. Eriksson, T. Franssen, A. Griffiths, O. Hallonsten, J.-C. Mauduit, M. Moskovko, N. Ruffin, C.-C. Ruling, I. Ulnicane, A. Williams

The Art of War Illustrated (Hardcover): Sun Tzu The Art of War Illustrated (Hardcover)
Sun Tzu; Translated by James Trapp; Commentary by James Trapp
R955 R813 Discovery Miles 8 130 Save R142 (15%) Ships in 9 - 17 working days

If you know your enemies and know yourself, you can win numerous battles without a single loss. - Sun Tzu, The Art of War Written in the 6th century BC, Sun Tzu's The Art of War is still used as a book of military strategy today. Napoleon, Mae Zedong and Douglas MacArthur all claimed to have drawn inspiration from it. And beyond the world of war, modern-era business and management gurus have also applied Sun Tzu's ideas to politics and corporate strategy. This illustrated dual-language edition not only presents the original Chinese characters with James Trapp's translation on the facing page, it also tests Sun Tzu's ideas against history. Each of the 13 chapters includes a new commentary giving examples of how Sun Tzu's wisdom has been borne out on the world's battlefields. When, for example, has information provided by spies changed the course of a battle? How has history shown Sun Tzu's ideas on the importance of terrain in conflict to be true? And where can we best find examples of strategic warfare being waged? From the ancient world to the 20th century, the battles featured will be illustrated with colour battle maps, paintings and artworks. Of immense influence to leaders across millennia, The Art of War Illustrated is a classic text richly deserving this illustrated and expanded dual-language edition.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R152 Discovery Miles 1 520 Save R18 (11%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Cross-Cultural Marketing - European Perspectives (Hardcover): Tiziano Vescovi Cross-Cultural Marketing - European Perspectives (Hardcover)
Tiziano Vescovi
R3,199 Discovery Miles 31 990 Ships in 12 - 19 working days

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their perspectives to give a rounded view of the topic Extensive case studies that allow students to learn how cross-cultural marketing works in practice A European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketing Innovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques. Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.

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