The notion of endogenous innovation as the outcome of the creative response of firms to out-of-equilibrium conditions is the cornerstone of the new evolutionary complexity. In this book, Cristiano Antonelli elaborates, applies and tests, with his colleagues, the Schumpeterian framework established in the author?s previous work Endogenous Innovation: The Economics of an Emergent System Property. The author carefully explores the role of the reactivity of firms to out-of-equilibrium conditions with a unique mix of econometric tools and simulation techniques. He examines the central role of knowledge externalities in shaping the likelihood of creative responses, and hence the generation of new knowledge and the introduction of innovations, as an alternative to adaptive responses that lead the system to equilibrium with no growth. In so doing, he confirms that innovation is the outcome of the interaction between individual decision-making and the endogenous and path-dependent properties of the system into which firms are embedded. This original and insightful work will be required reading for all those working on evolutionary economics, complexity economics, and the economics of innovation and knowledge.

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

The rapid and formative rise in research on social innovation and entrepreneurship means that theoretical frameworks are still being created, while traditional notions of economic efficiency and social welfare are tested. The field is progressing fastest in the measurement and measuring of social entrepreneurial effectiveness. Social innovators, who draw from philanthropy, as well as capital markets, for financial resources, have adopted the lean start up as a paradigm for their organization logics. This collection showcases the myriad emerging philosophical, methodological, and theoretical approaches, many of which are led by practitioners. It is organized into five sections. The first section reports on theoretical approaches to researching sustainable entrepreneurship that are less familiar. The second section reports on research focusing on the entrepreneurial responses to problems of climate change. The third and fourth sections report on research investigating social entrepreneurial processes, and how opportunities are formed and exploited. The fifth section reports on the ethical dimensions of social innovation. Researchers, scholars, educators and policymakers will find this book a useful reference, with novel ideas for future research and discourse. Contributors include: S.G.S. Abdelgawad, P. Bruner, R. Cortina-Cruz, M. Cortina-Mercado, R. Defiebre-Muller, P.F. Diochon, A.G. Earle, H.D. Fountaine, R. Harrison, R.T. Herko, K. Joensuu, K. Kaesehage, L. Katz, M. Leyshon, S. Lopez-Palau, M. Makela, S.D. Ocampo, T. Onkila, M. Pasquini, B. Rivera-Cruz, M.A. Tietz, Y.W. Turell, D. van der Horst, F.I. Viola, D. Windsor, M. Zhang

This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?

What I like most about Strategic Challenges for the Base of the Pyramid is the authors' clear understanding of what we have already learned about the BoP domain and their subsequent focus on creating new knowledge. The chapters in this book provide important insights into several important topics in the BoP domain, including trust, innovation, and scale. Congratulations to Patrick Vermeulen, Edgar Hutte and their colleagues in putting together this book.' - Ted London, William Davidson Institute and Ross School of Business at the University of Michigan, USThis pioneering book addresses some of the key challenges that firms encounter when they enter low-income markets and offers solutions - based on empirical evidence - for those firms already operating in such a difficult arena. The Base of the Pyramid (BoP) has become a popular area for firms to search for new business potential. However, serving the BoP requires a fundamentally different approach to doing business and presents a new and unique set of organizational challenges. In this book, Patrick Vermeulen and Edgar Hutte discuss some of the key challenges firms are confronted with when operating in BoP markets. Based on empirical evidence from various companies across the globe, the authors provide valuable insights into how firms can deal with these challenges. With the rapid growth of developing countries, Western firms should be more aware of the potential problems when entering these markets; this book will help those making the crucial choices necessary to resolve these issues. This book will appeal to academics and students in international business or business administration. It will also prove an essential resource for practitioners that are active in, or are considering moving into, low-income markets. Contents: 1. Introduction 2. The Base of the Pyramid 3. Cross-sector Collaborations at the Base of the Pyramid 4. Building Trust at the Base of the Pyramid 5. Innovation at the Base of the Pyramid 6. Scaling Challenges at the Base of the Pyramid 7. Next steps in Base-of-the Pyramid Research and Practice Index

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: A strong connection of theoretical foundations with illustrative case studies Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this "New York Times "bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.
Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint and turning it into a breathtaking skyscraper. In "The Trump Card," Ivanka Trump recounts the compelling story of her upbringing as the ultimate Apprentice, the daughter of Donald and Ivana Trump, and shares the life lessons and hard-won insights that have made her a rising star in the business world.
Whether it's landing that first job, navigating the workplace, or making a lasting impact, Ivanka's valuable, practical advice for young women shows how to:
- Use uncertainty to your advantage--thrive in any environment
- Step up and get noticed at work--focus and efficiency will open doors
- Create a strong and consistent identity--your name and reputation are your best assets
- Know what you want--get the most out of any negotiation.
Ivanka also taps into the wisdom of today's leaders, including Arianna Huffington, Russell Simmons, and Cathie Black, with "Bulletins" from her BlackBerry. "We've all been dealt a winning hand," she writes, "and it is up to each of us to play it right and smart."

Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research. Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge. Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin

Strategic innovation dynamically brings about strategic positioning through new products, services and business models. Through detailed reviews of existing dynamic capabilities and in-depth case studies, this book presents a theoretical model of a strategic innovation system to enable a large company to maintain its competitiveness and establish sustainable growth. Companies studied include Apple, Sony, Cisco, SoftBank and Fujifilm. Large corporations have to be innovators that can reinforce their positions through incremental innovation, while constantly renewing or destroying existing business through radical innovation. To achieve this, Mitsuru Kodama presents the concept of 'Capabilities Congruence' - a business factor in large corporations that brings about sustainable growth over the long term by achieving strategic innovation as the corporation enacts dynamic capabilities and strategic innovation capabilities. Sustainable Growth Through Strategic Innovation offers fresh insights to academics, researchers and students in business and management. It is also intended to provide practical guidance to leaders and managers in the broader business environment.

In his challenging new book, Common Innovation, Peter Swann argues that innovation and wealth creation are not the monopoly of business but the contribution of ordinary people. Joseph Schumpeter, the pioneer of innovation research, described business innovation as a 'perennial gale of creative destruction', whereas common innovation is, by comparison, a 'gentle and benign breeze'. In common innovation, the ordinary citizen is centre stage, and business is quite peripheral.Building upon the pioneering work of Eric von Hippel on democratic and user-led innovation, this book goes a step further - offering essential comparisons between business and common innovation, real and material wealth, and oikonomia and the 'outer economy'. Analyses and examples of the destructive side of business innovation accompany Swann's illustration of the 'benign breeze' of common innovation, and a powerful and exciting new role for Leontief models is introduced. This book will be of great interest to scholars and students seeking a more expansive and insightful understanding of the economics of innovation and wealth.

Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. Challenges and Emerging Strategies for Global Networking Post COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.