Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been published, and no single work has taken stock of the major changes in the field of stakeholder communication as they apply to corporate branding. The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to present just such sorely needed insight into effective brand messaging for multiple stakeholders, all while utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field. Starting with an introductory section on corporate messaging in a post-COVID era, chapters cover branding, identity, and reputation, respectively before covering differing marketing approaches and building a concluding reflection on future challenges and opportunities. These chapters offer comparative analyses of many different types of stakeholders from all over the globe. B2C, B2B, C2C and P2P contexts are all considered, as are recent developments in the field related to social media relations, sustainability and inclusivity, and virtual, mixed, and augmented reality. This comprehensive handbook is a must-have resource not only for students and researchers in business, management, brand management, communication, consumer behaviour, and marketing, but also for marketing practitioners, advertising and PR practitioners, and business consultants.

The purpose of the book is to explore and demonstrate how culture and leadership interact with each other.

Contextualised through South African organisations, this exploration ignites a realisation of the power inherent in this interplay. The book further seeks to demonstrate how these interactions can impact the effectiveness and efficiency of leadership. This includes discovering the value of cognisance when measuring these impacts, understanding them both consciously and subconsciously.

This work seeks to contribute towards building effective global leaders who are in touch with reality, demonstrating how their behaviour can improve — or worsen — families, organisations, societies, countries and the world.

What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience? Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments aim to find a match that is not just good, but exceptional. Leveraging more than two decades of experience organizing innovation tournaments in Silicon Valley and on Wall Street, from Buenos Aires to Kuwait City, Shanghai to Moscow, and with many Fortune 500 companies, two renowned researchers, entrepreneurs, and the foremost experts on innovation tournaments offer a template that you can use to generate winning ideas that will drive great outcomes—whatever your challenges, whatever your business. In The Innovation Tournament Handbook: A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge, Wharton professors Christian Terwiesch and Karl T. Ulrich offer an engaging, often humorous, and always actionable guide to help you learn: --How to frame and articulate your specific innovation challenge --How to decide on the right format, structure, and strategic direction for your own innovation tournament --How to maximize the quality of the opportunities that will compete --How to select the very best ideas --How to develop those ideas into real-world opportunities --How to use tournaments to foster a culture of innovation Fast-reading and filled with real-world successes, The Innovation Tournament Handbook is a comprehensive roadmap to finding a new match between a solution and a need that is not merely good, but exceptional.

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.

The world is rapidly changing with the arrival of a new international economic order. In this changing sphere, technology-based production processes are giving way to the so-called ""Fourth Industrial Revolution"", which has led to the emergence of Industry 4.0. Business Strategies and Advanced Techniques for Entrepreneurship 3.0 is a critical scholarly resource that examines trends, challenges, and methods involved in business under Industry 4.0, a smart manufacturing strategy. Featuring coverage on a broad range of topics, such as data security, innovation techniques, enterprise integration, and network interoperability, this book is geared towards entrepreneurs, organizations, and researchers seeking current information on emerging smart industry technologies.

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.

The emergence of platforms is a novel phenomenon impacting most industries, from products to services. Industry platforms such as Microsoft Windows or Google, embedded within industrial ecosystems, have redesigned our industrial landscapes, upset the balance of power between firms, fostered innovation and raised new questions on competition and innovation. Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues. With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries.

This book explores technology creation in China, offering a holistic picture of the national system of innovation. By analyzing companies of various sizes and sectors and taking a deep dive into the role of the Chinese government, the author reveals how China has become the market leader in innovative technologies. The author investigates where innovation is being produced at a regional level, the contribution of Chinese start-ups and large companies, the value of registered patents in China, and what this all means to Western countries. An insightful resource to students and scholars interested in Chinese business and economy, this book illustrates the various elements that are required for countries to develop innovative outputs, and shows that China has developed all of these components.

'Exploring Strategic Change is by far the most useful and relevant book available on the vital topic of change management. Written in an accessible style yet drawing on solid theoretical foundations, this latest edition includes up-to-date case examples and new insights in topical areas such as employee engagement. I would thoroughly recommend this book to anyone who wants to know more about the realities of managing change.' Professor Katie Bailey (nee Truss), University of Sussex 'It's wonderful to have a new edition of this definitive text on strategic change. Refreshed with new examples and contemporary concepts, this classic continues as the most complete and accessible resource in its domain.' Richard Whittington, Professor of Strategic Management, University of Oxford Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions. Change management has become a highly sought after managerial competence for senior executives and middle managers. This book is written to help both students and practising managers develop skills relevant to change management, with the focus on enabling executives to implement their strategic agenda through attention to the practice of strategic change. Using the unique and innovative framework of the change kaleidoscope, the reader will not only develop valuable insights into the practice of managing strategic change, but will also learn to appreciate the need for change approaches tailored to context. Frequent examples encourage both critical reflection and application of theory. A focus on the delivery of change, as well as its design, enables students to supplement their skills in analysis with judgement, translation and implementation skills. This fourth edition of Exploring Strategic Change provides A wide range of short illustrations from both the private and public sectors. More attention to the concept of the change path as a critical design choice. More coverage of leadership, change agency skills and enabling conditions for change. An emphasis on exercising judgement and reading and rewriting the context as key change competences. Two new long case studies to explore the complexity of managing change. Exploring Strategic Change is written for undergraduate and postgraduate students, practising managers and change agents on Strategy, HR and OB-related modules on the management of change. Julia Balogun is Professor of Strategic Management at the School of Management, University of Bath. Veronica Hope Hailey is Professor of Management Studies and Dean of the School of Management, University of Bath. Stefanie Gustafsson is a lecturer and Prize Fellow in HRM at the School of Management, University of Bath.

"It's not the magic that makes it work; it's the way we work that makes it magic."
The secret for creating "magic" in our careers, our organizations, and our lives is simple: outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee Cockerell, the man who ran "Walt Disney World"(R) Resort operations for over a decade. And in "Creating Magic," he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.
Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, "Creating Magic "shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

Building a Corporate Culture of Security: Strategies for Strengthening Organizational Resiliency provides readers with the proven strategies, methods, and techniques they need to present ideas and a sound business case for improving or enhancing security resilience to senior management. Presented from the viewpoint of a leading expert in the field, the book offers proven and integrated strategies that convert threats, hazards, risks, and vulnerabilities into actionable security solutions, thus enhancing organizational resiliency in ways that executive management will accept. The book delivers a much-needed look into why some corporate security practices programs work and others don't. Offering the tools necessary for anyone in the organization charged with security operations, Building a Corporate Culture of Security provides practical and useful guidance on handling security issues corporate executives hesitate to address until it's too late.

Emergency Response for Business Professionals provides business managers who do not have in-house security expertise as well as the security professionals who advise them with an overview on how to prepare and react to potential unexpected incidents that can occur to their organization. The book begins with an overview of the primary principles of business emergency planning, then delves into the considerations that an organization should take when developing their emergency plan. This includes the mitigation strategies for preventing the incident from occurring in the first place. It then shows how to identify and assess the risks the organization may realistically face, choose the commensurate security measures, and create the proper emergency response policies and procedures. The book explores how to respond in the event of an actual emergency, and how to recover business operations to full functionality after an incident occurs. Emergency Response for Business Professionals looks closely at the most common emergencies that pose concerns for many organizations, such as active shooters, unauthorized visitors, workplace violence, embezzlement, fraud, theft, natural and man-made disasters, major equipment malfunctions, sabotage, labor disputes, and loss of key personnel, among others, along with the appropriate and accepted responses used to respond to each type of incident. It covers methods for training employees in emergency response, and concludes with how to plan, prepare, and conduct emergency response exercises within the organization.

Operational Policy Making for Professional Security: Practical Policy Skills for the Public and Private Sector is a clear, concise, and practical resource for drafting effective, legally defensible security policies. Presented in a clear, step-by-step style that can be tailored to fit the smallest organization to the largest, the book offers the strategies needed for reducing risk through solid policy construction. It is the first book available that provides a step-by-step guide to basic security policy construction, along with helpful hints on how to draft a document that conveys exactly what is intended. The book explores common policy creation pitfalls and how to avoid them, outlining proven methods for implementing and disseminating effective policies throughout any organization. Discussing the core security and safety policies that no organization should operate without, the book covers common types of policies, along with the pros and cons of different policy-making methodologies. It is a one-stop reference on functional security policy-making for organizational leaders.

This book aims to analyze how China's firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. This book examines the CE sector in particular because it is one of the country's most important and dynamic manufacturing sectors and one of the earliest market-oriented sectors.