Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV-online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content. What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the societal implications of the next-generation media system? What problems are emerging? What kind of market power is emerging in media industries, around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media. Media professionals in academia, management, technology, policy and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video.

In Winning, their 2005 international bestseller, Jack and Suzy Welch created a rare document, both a philosophical treatise on fundamental business practices and a gritty how-to manual, all of it delivered with Jack's trademark candor and can-do optimism. It seemed as if "no other management book," in the words of legendary investor Warren E. Buffett, would "ever be needed."

Instead, Winning uncovered an insatiable thirst to talk about work. Since the book's publication, the Welches have received literally thousands of questions from college students and seasoned professionals alike, on subjects ranging from leadership and global competition to tough bosses and building teamwork. Indeed, questions about virtually every business and career challenge have poured in--some familiar, others surprising, many urgent and probing, and all of them powerfully real.

Winning: The Answers takes on the most relevant of these questions, and in doing so, its candid, hard-hitting responses expand and extend the conversation Jack and Suzy Welch began with Winning. It is a dialogue that is sure to be both compelling and immensely useful to anyone and everyone engaged in the vital work of helping an organization grow and thrive.

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

• Creativity is a Team Sport
• Dare to be Remembered
• Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design.

With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

How do you remember more and forget less? How can you earn more and become more creative just by moving house? And how do you pack a car boot most efficiently? This is your shortcut to the art of the shortcut. Mathematics is full of better ways of thinking, and with over 2,000 years of knowledge to draw on, Oxford mathematician Marcus du Sautoy interrogates his passion for shortcuts in this fresh and fascinating guide. After all, shortcuts have enabled so much of human progress, whether in constructing the first cities around the Euphrates 5,000 years ago, using calculus to determine the scale of the universe or in writing today's algorithms that help us find a new life partner. As well as looking at the most useful shortcuts in history - such as measuring the circumference of the earth in 240 BC to diagrams that illustrate how modern GPS works - Marcus also looks at how you can use shortcuts in investing or how to learn a musical instrument to memory techniques. He talks to, among many, the writer Robert MacFarlane, cellist Natalie Clein and the psychologist Suzie Orbach, asking whether shortcuts are always the best idea and, if so, when they use them. With engaging puzzles and conundrums throughout to illustrate the shortcut's ability to find solutions with speed, Thinking Better offers many clever strategies for daily complex problems.

This comprehensive book synthesizes research from the past 50 years of innovation studies, addressing the main elements and providing a connected perspective on innovation within organizations. It explores the generation and adoption of both technological and nontechnological innovations, offering a coherent and systematic view of the process. Fariborz Damanpour examines innovation activity and internal mechanisms and processes in both business and nonbusiness organizations, providing an overview of key concepts, terms, and theory. Insights from behavioral, economic, and structure-based perspectives are used to explain existing findings and help the reader navigate current research on the management of innovation, as well as offering ideas and frameworks to guide new studies. Organizational Innovation will be an invaluable resource for researchers and graduate-level students of management and organization studies, particularly those working on the management of innovation and technology. It will also prove useful to educators in the field as a reference work for students.

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV-streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications, and discusses the emerging ''media cloud'' of video and infrastructure platforms, and the organizational form of such TV. What kind of companies? What kind of business models? What kind of industries? What kind of impact on existing media? And what kind of market power in media industries, around the world? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. Media professionals in academia, management, technology, policy and creative production will appreciate the non-jargony yet thorough exploration of streaming online video in The Technology, Business, and Economics of Streaming Video.

The Future of Creative Work provides a unique overview of the changing nature of creative work, examining how digital developments and the rise of intangible capital are causing an upheaval in the social institutions of work. It offers a profound insight into how this technological and social evolution will affect creative professions. Expert international contributors explore how robotics, artificial intelligence, blockchain, global digital platforms and autonomous systems will shape the design, production and consumption of culture. Taking a multidisciplinary approach incorporating creative industries studies, business, education and economics, the book analyses the technological drivers of disruption in the world of creative work. Chapters reveal how these changes will create new axes of power and inequality in the global sphere of creative work, predicting that conventional creative professions will be challenged and different species of creative work will evolve as a result. By charting the impact of digital and technological developments, The Future of Creative Work challenges traditional views of creative work, careers and education. This book will be a valuable resource for students and researchers undertaking creative industries studies. Its discussion of the application of creative careers across the economy will also be beneficial for scholars and practitioners interested in business, economics, and advertising and marketing studies.

From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this "New York Times "bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.
Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint and turning it into a breathtaking skyscraper. In "The Trump Card," Ivanka Trump recounts the compelling story of her upbringing as the ultimate Apprentice, the daughter of Donald and Ivana Trump, and shares the life lessons and hard-won insights that have made her a rising star in the business world.
Whether it's landing that first job, navigating the workplace, or making a lasting impact, Ivanka's valuable, practical advice for young women shows how to:
- Use uncertainty to your advantage--thrive in any environment
- Step up and get noticed at work--focus and efficiency will open doors
- Create a strong and consistent identity--your name and reputation are your best assets
- Know what you want--get the most out of any negotiation.
Ivanka also taps into the wisdom of today's leaders, including Arianna Huffington, Russell Simmons, and Cathie Black, with "Bulletins" from her BlackBerry. "We've all been dealt a winning hand," she writes, "and it is up to each of us to play it right and smart."

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence. Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value. Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.

True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves.

To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right. And if you have the skill and dedication, you can reach the pinnacle of leadership-where experience will allow you to extend your influence beyond your immediate reach and time for the benefit of others.

The 5 Levels of Leadership are:

• Position - People follow because they have to
• Permission - People follow because they want to
• Production - People follow because of what you have done for the organization
• People Development - People follow because of what you have done for them personally
• Pinnacle - People follow because of who you are and what you represent

Through humor, in-depth insight, and examples, internationally recognized leadership expert John C. Maxwell describes each of these stages of leadership. He shows you how to master each level and rise up to the next to become a more influential, respected, and successful leader.

Today's ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing planning presents a step-by-step approach to developing plans that give direction to future marketing actions. Directional/strategic marketing planning begins with the marketing audit, which provides a clear understanding of the enterprise's current position in the market, the nature of the opportunities and threats in the external environment, and the enterprise's internal strengths and weaknesses. Once the basic directional market options available in the future have been determined, specific decisions that the marketer needs to make given a range of specific plans are discussed. Directional/strategic marketing planning is aimed at third and fourth year marketing students.

Entrepreneurship and Economic Development addresses the importance of business creation, which is endemic in subsistence indigenous cultures, widespread in developing economies, and a critical feature of adaptation in the most advanced economies. The author offers systematic comparisons of six stages of economic development which provide information about the adjustments in the economic and social context affecting participation in business creation, the sectors where activities occur, and the nature of the contributions to economic growth and adaptation. Implications for public policy varies for countries at different stages of development. The book includes an introduction to harmonized data developed over the past two decades while avoiding technical complexity. Descriptions are based on representative samples of business creation with an emphasis on grassroots business creation in countries during all stages of economic development. Entrepreneurship, economic development and public policy scholars and faculty as well as policy analysts focusing on economic development will benefit from the breadth of knowledge included in this exploration of business creation.

"Makes a reader feel like a time traveler plopped down among men who were by turns vicious and visionary."--"The Christian Science Monitor"""
The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet.
Acclaimed author Charles R. Morris vividly brings the men and their times to life. The ruthlessly competitive Carnegie, the imperial Rockefeller, and the provocateur Gould were obsessed with progress, experiment, and speed. They were balanced by Morgan, the gentleman businessman, who fought, instead, for a global trust in American business. Through their antagonism and their verve, they built an industrial behemoth--and a country of middle-class consumers. "The Tycoons" tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined only a few decades earlier.

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. The textbook is a series of frameworks and methods that build upon one another to the final deliverable - an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors' own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation. Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums - how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others.

This book covers a broad range of leadership and management topics that will be of interest to students up to post-graduate level, as well as the more general reader. It offers a collection of practical perspectives on understanding the not-for-profit business model, and the modern operating environment, to help you in providing that unique leadership needed, in the midst of strategic change...

The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and practice of innovation that aims to liberate possibilities for our common futures. Following cues from the arts and drawing on the innovation literature across the social sciences, this book exposes pro-innovation bias and the gospel of disruptive change. Not only entrepreneurs but also civic networks and tinkerers are discussed as sources of innovation, and social change as a balancing act of innovation, exnovation and restoration. The discussion of capabilitarian, communitarian, liberal, republican and socialist ideas of justice and innovation leads Ziegler to a transformative proposal: 'enough innovation' based on enough for all and with respect for all. This is a thought-provoking read for scholars working on sustainability-transformation, democratic, responsible and social innovation, and philosophy of economics.

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their perspectives to give a rounded view of the topic Extensive case studies that allow students to learn how cross-cultural marketing works in practice A European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketing Innovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques. Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.

Winner of the International Book Awards for General Business Winner of the Readers' Favorite International Book Award for Non-Fiction Business It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone - from frontline employees to senior executives - can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully - many to $10 million, $100 million, and $1 billion and beyond -- while enjoying the climb!

The Handbook of Sustainable Innovation maps the multiple lineages of research and understanding that constitute academic work on how technological change relates to sustainable practices of production and consumption. Leading academics contribute by mapping the general evolution of this academic field, our understanding of sustainable innovation at the firm, user, and systems level, the governance of sustainable innovation, and the methodological approaches used. The Handbook explores the distinctiveness of sustainable innovation and concludes with suggestions for generating future research avenues that exploit the current diversity of work while seeking increased systemic insight. This unique and original book will have a broad appeal among scholars, researchers and advanced students interested in innovation, environmental studies and technological transitions.

A follow-up to the international bestseller What Got You Here Won't Get You There that will empower women and inspire them to achieve in business.

Do you hesitate about putting forward ideas? Are you reluctant to claim credit for your achievements? Do you find it difficult to get the support you need from your boss or the recognition you deserve from your colleagues? If your answer to any of these is 'Yes', How Women Rise will help get you back on track.

Inspiring and practical by turns, it identifies 12 common habits that can prove an obstacle to future success and tells you how to overcome them. In the process, it points the way to a career that will satisfy your ambitions and help you make the difference you want to make in the world.

This timely book explores the psychological repercussions of Brexit in the workplace. Illustrating the mental and emotional impact of the Brexit process, interdisciplinary chapters demonstrate its effect on the wellbeing of workers and its implications for the welfare of the workforce in the future. Bringing together international contributors from a range of disciplines, this topical book focuses on key areas of workplace functioning, including higher education institutions, corporate social responsibility and the emerging experiences of businesses, migrant workers and politicians. The major psychological, political and economic implications for employers, employees and policy-makers are considered, and the importance after Brexit of actions that preserve and build on progress already achieved in the UK workplace are highlighted. Brexit in the Workplace will appeal to scholars and students of politics, psychology and business, as well as business leaders and policy-makers wishing to gain valuable insights into the range of issues facing the workforce in the current atmosphere of political change and uncertainty around Brexit.

Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation. The strategic management process: a South African perspective is a new South African handbook with a fresh and exciting perspective. Its four parts follow an understandable and practical approach, making use of numerous figures and "strategy in action" cases to support the theory. The strategic management process: a South African perspective should prove invaluable both to students in strategic management and to organisations, from corporate and public companies with management training programmes, to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.