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Books > Business & Economics > Business & management > Business strategy
This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time. Entrepreneurs, in collaboration with venture investors and major corporations can create a flywheel of constructive engagement, a cluster of Innovation, that helps build the resiliency of our communities to adsorb and rebound from these shocks. The process is enhanced when actively supported by government, universities, and other elements of the ecosystem. This book provides the tools for understanding this value creation process and the means to enhance it, in both emerging and mature innovation ecosystems. This book provides a framework for understanding innovation in mature and emerging innovation ecosystems to a wide swath of professionals and academics, from senior executives of major corporations, government leaders, public policy makers, and consultants, to academics, researchers, and educators.
Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation. The strategic management process: a South African perspective is a new South African handbook with a fresh and exciting perspective. Its four parts follow an understandable and practical approach, making use of numerous figures and "strategy in action" cases to support the theory. The strategic management process: a South African perspective should prove invaluable both to students in strategic management and to organisations, from corporate and public companies with management training programmes, to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence. Key features: Provision of customer, consumer, and competitor perspectives to help innovate new customer value and grow faster than the market Advances in the outside-in approach to marketing strategy formulation, applying developments from supportive organizational cultures, dynamic capabilities, market orientation, and design thinking Deep insights into the evolution and progress of marketing over the past 50 years, to help marketers better anticipate and prepare for new organizational realities, emerging digital technologies, and proliferating market uncertainties The forward-looking marketing approaches explored in this Advanced Introduction ensure that the book will be an essential resource for students in MBA, EMBA, and Executive Education programs. Its innovative perspectives on strategy formulation and implementation will also benefit academics and practitioners in the fields of marketing, management, strategy development, and innovation.
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their perspectives to give a rounded view of the topic Extensive case studies that allow students to learn how cross-cultural marketing works in practice A European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketing Innovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques. Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.
'Exploring Strategic Change is by far the most useful and relevant book available on the vital topic of change management. Written in an accessible style yet drawing on solid theoretical foundations, this latest edition includes up-to-date case examples and new insights in topical areas such as employee engagement. I would thoroughly recommend this book to anyone who wants to know more about the realities of managing change.' Professor Katie Bailey (nee Truss), University of Sussex 'It's wonderful to have a new edition of this definitive text on strategic change. Refreshed with new examples and contemporary concepts, this classic continues as the most complete and accessible resource in its domain.' Richard Whittington, Professor of Strategic Management, University of Oxford Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions. Change management has become a highly sought after managerial competence for senior executives and middle managers. This book is written to help both students and practising managers develop skills relevant to change management, with the focus on enabling executives to implement their strategic agenda through attention to the practice of strategic change. Using the unique and innovative framework of the change kaleidoscope, the reader will not only develop valuable insights into the practice of managing strategic change, but will also learn to appreciate the need for change approaches tailored to context. Frequent examples encourage both critical reflection and application of theory. A focus on the delivery of change, as well as its design, enables students to supplement their skills in analysis with judgement, translation and implementation skills. This fourth edition of Exploring Strategic Change provides A wide range of short illustrations from both the private and public sectors. More attention to the concept of the change path as a critical design choice. More coverage of leadership, change agency skills and enabling conditions for change. An emphasis on exercising judgement and reading and rewriting the context as key change competences. Two new long case studies to explore the complexity of managing change. Exploring Strategic Change is written for undergraduate and postgraduate students, practising managers and change agents on Strategy, HR and OB-related modules on the management of change. Julia Balogun is Professor of Strategic Management at the School of Management, University of Bath. Veronica Hope Hailey is Professor of Management Studies and Dean of the School of Management, University of Bath. Stefanie Gustafsson is a lecturer and Prize Fellow in HRM at the School of Management, University of Bath.
Avoid costly mistakes and create more profit by writing a strategic book. A strategic book acts like a brochure or business card on steroids. So don't waste time selling your book, let your book sell you The Seven Secrets of Successful Authors is the first step towards planning, publishing, and productising your strategic book correctly, so that it becomes a laser-focussed marketing tool that gives you more clarity, credibility, and collateral. The book describes a simple foolproof system for writing a book, with every step already planned and mapped out in detail for you to follow? The Seven Secrets of Successful Authors exposes a simple process to get your knowledge, skills and expertise out of your head and into print sooner than you ever imagined possible. The author has worked with many business-owners, entrepreneurs and specialists who aspired to become successful authors in their fields of expertise. They're people who wanted to increase their credibility FAST and stand head and shoulders above their competitors. Successful authors use a simple ABC framework to write a Strategic Book: Achieve Strategic Clarity. Planning a clear strategic direction gives focus. Boost Personal Credibility. Publishing a Strategic Book enhances your personal reputation. Create Profitable Collateral. Productising creates profit from your existing skills and knowledge by creating collateral that attracts pre-sold prospects who want to become customers. The Seven Secrets of Successful Authors was written to support authors through the first part of the ABC framework. Here is what you'll discover inside: Secret 1: WHAT to write about Secret 2: WHO to write for Secret 3: WHY your readers buy books Secret 4: HOW to design your book Secret 5: WHEN to finish writing Secret 6: WHERE to promote your book Secret 7: WHICH specialists to use
Today it is clear to managers and entrepreneurs that the business environment can change at any given time. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation to position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. All stakeholders are affected by strategic decisions. In the South African context, strategic management is crucial for all profit-seeking as well as non-profit-seeking organisations as a result of an ever-changing, turbulent and competitive environment. It is therefore important for students and practitioners of management at every level and in every organisation to understand the vital role of strategic management in the life of an organisation. The strategic management process: a South African perspective is a new South African handbook with a fresh and exciting perspective. Its four parts follow an understandable and practical approach, making use of numerous figures and "strategy in action" cases to support the theory. The strategic management process: a South African perspective should prove invaluable both to students in strategic management and to organisations, from corporate and public companies with management training programmes, to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.
'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world. In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact. This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference. The Economist Edge series: books that give you the edge, also available, Branding That Means Business.
Offering a comprehensive classification of the analytical approaches to the social within the fields of innovation and entrepreneurship studies, this book showcases a wide variety of perspectives and a collection of theoretical analysis tackling social complexity. The editors bring together contributors who mirror the heterogeneity present in the innovation and entrepreneurship fields, aiming to spark a discussion on the pluralist and critical nature of the social dimension within research, and to examine societal transformation processes and their attending multifaceted issues. Exploring how the social is analytically understood in innovation and entrepreneurship studies, the book proposes a non-exhaustive spectrum ranging from implicit assumption to explicit conceptualization in defining methodological foundations. Discussing the social and methodological challenges involved in the integration of social dimensions, this book will be a crucial companion for innovation and entrepreneurship scholars and students. This book is also a must-read for policy-makers and practitioners involved in societal transformation processes.
This book provides a critical insight into the ongoing debates and controversies that surround employee empowerment and workplace innovation. It highlights competing interests and conflicting values, and illuminates some basic tensions between confident rhetoric and everyday realities. Martin Beirne's contribution marks a contrast with established academic investigations in this area. It combines sober analysis with advocacy to claim space for a research-based activism among coalitions of critical researchers and like-minded practitioners that can anticipate and promote genuinely enriching and empowering ways of managing and organizing work. Advanced students of management and organization will discover an invaluable, thought-provoking resource. It offers fresh insights, stimulating arguments and applied knowledge that will also appeal to managers with responsibility for work and employee relations, and to educators and researchers in the areas of critical management studies, work and employment. Contents: Foreword Foreword to Empowerment and Innovation 1. Perspectives on Empowerment and Progressive Change at Work Part I: Contemporary Developments 2. Progressive Teamworking: Disputes, Promise and Practicalities 3. Technology and User Empowerment 4. Financial Participation 5. Gender and Empowerment 6. Culture, Management and Innovation Part II: Enabling, Enacting and Regulating 7. Sustaining a Voluntary Commitment 8. Public Policy and Regulatory Initiatives References Index
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways and map out the potential directions of travel. They are relevant but also visionary. This enlightening Research Agenda considers the latest developments within the world of work, arguing that the time is right to address the variety of Human Resource Management (HRM) practices and arrangements. Helping readers to deepen their theoretical understanding of HRM systems and processes, this Research Agenda brings insights from strategic human capital and theories that have been outside the main focus of strategic HRM researchers. Chapters look at attribution theories, the role of human and social capital in strategic HRM, as well as institutional or social forces that affect firm choices of HRM practices and outcomes. The book takes us beyond a best practice view by examining online labour platforms, the liquid workforce, networked organizations, and the management of human resources in entrepreneurial firms. Exploring the varying forms of HRM systems and practices, this book will be a key resource for scholars and PhD students in the fields of human resource management and strategic management.
This important book focuses on particular aspects of the development and implementation of community partnerships based in - and focused on - neighborhoods, municipalities, and regions. Throughout the book, David J. Maurrasse stresses the importance of philanthropy and representation from different types of organizations across public, private, and nongovernmental spectrums. In observing these collaborative efforts both in the US and various countries including Colombia, Malawi, England, India and Australia, two dynamics are emphasized: the role of private philanthropic institutions and their resources in facilitating the creation and continuation of these partnerships, along with the role of nongovernmental organizations as important enduring institutions in localities that are not, historically, considered as agents of community and economic development. It provides an evolving perspective on community partnerships particularly during the COVID-19 pandemic, and racial and income inequity, introducing the geographical, historical and cultural context behind these. Furthermore, the author defines and describes various roles in community partnerships and offers suggestions to help leverage these. Providing insightful case studies on the topic, this book will be key reading for practitioners in the field of community engagement at nonprofit institutions, such as universities, hospitals and philanthropic organizations. It will also be of use for academic researchers focusing on community studies and strategic partnerships.
A landmark reference work in the field, this Elgar Encyclopedia presents over 60 entries from scholars that have shaped the economics of innovation as a distinct and specialised field of investigation. Comprehensive and accessible, it further elaborates the relationship between the economics of knowledge and the economics of innovation. The Encyclopedia offers an overview of the classical origins of the early economics of technical change, and the role of Schumpterian legacies and the Arrovian economics of knowledge as indispensable ingredients to understanding innovation. The entries demonstrate that the analysis of the full array of feedbacks, interactions and transactions that take place within economic systems show how and why out-of-equilibrium conditions in both factor and product markets are the cause and consequence of the introduction and diffusion of innovations. This will be a critical read for economics scholars, particularly those focusing on knowledge and innovation as it offers an understanding of the definitions of key terms in the field, the founding tenets of the topic, and the economics of knowledge and innovation in more specific contexts. It will also be a useful reference tool for business school students. Key Features: Contributions from 67 scholars in the field of the economics of knowledge and innovation Informative table offering thematic groupings of the entries in a thorough introduction Provides readers with the framework to elaborate innovation policies and firms' strategies
Illustrating the interdisciplinary implications for research on creativity development, this book focuses on the new concept of 'knowledge differences' that arise between people, organizations and various phenomena. It describes how these key differences create boundaries knowledge, a dynamic process that accelerates innovation. Chapters offer interdisciplinary perspectives on the topic to stimulate knowledge convergence across dissimilar fields of research, including business studies, economics, psychology and the arts. Following Arthur Koestler's theory of creativity, this insightful book shows how bisociation - the recognition of similarity in the collision of two distinct concepts - can be expressed through boundaries vision and boundaries knowledge, applying these twin concepts to the field of business and management. Focusing on literature related to strategy theory and knowledge creation theory, the book presents a theoretical framework for applying boundaries knowledge and boundaries vision to dynamic capabilities and knowledge creation in business innovation. Pioneering new frameworks for innovation, this book offers key insights for students and researchers of creativity development across various business-related fields. It will also benefit business leaders and managers, describing a key path to knowledge creation in professional environments. Contributors include: M. Kodama, M. Kimura, Y. Takano, T. Oka, T. Yasuda, N. Tokoro, Y. Mizukami, M. Yamamoto
This timely book explores the psychological repercussions of Brexit in the workplace. Illustrating the mental and emotional impact of the Brexit process, interdisciplinary chapters demonstrate its effect on the wellbeing of workers and its implications for the welfare of the workforce in the future. Bringing together international contributors from a range of disciplines, this topical book focuses on key areas of workplace functioning, including higher education institutions, corporate social responsibility and the emerging experiences of businesses, migrant workers and politicians. The major psychological, political and economic implications for employers, employees and policy-makers are considered, and the importance after Brexit of actions that preserve and build on progress already achieved in the UK workplace are highlighted. Brexit in the Workplace will appeal to scholars and students of politics, psychology and business, as well as business leaders and policy-makers wishing to gain valuable insights into the range of issues facing the workforce in the current atmosphere of political change and uncertainty around Brexit.
Most of us face the same questions every day: What do I want? How can I get it? How can I live more happily and work more efficiently? This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help you tackle these important questions - from the well known (the Eisenhower matrix for time management) to the less familiar but equally useful (the Swiss Cheese model). It will even show you how to remember everything you'll have learned by the end of it. Stylish and compact, this little book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. The textbook is a series of frameworks and methods that build upon one another to the final deliverable - an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors' own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation. Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums - how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others.
Break new ground in problem-solving and decision-making by learning from AI. A well-paid executive feels trapped in her very respected but unsatisfying job. A startup founder has paying customers, but knows that unless he ‘fires’ them and pivots the business, his startup won’t make it. A senior government planner is tasked with undoing the nation’s reliance on outdated infrastructure. These are all examples of individuals stuck in a Local Maximum; we’ve reached a peak, but not the one that fulfills the highest potential. In order to move up in our pursuits, we must first move back down - a realization which can lead to frustration, decision-making paralysis and lost opportunity. In How to Move Up When the Only Way Is Down: Lessons from Artificial Intelligence for Overcoming Your Local Maximum, Judah Taub draws from his perspective guiding early stage AI startups, his years serving in military intelligence, and various experiences leading innovation throughout his career. With his off-the-beaten path perspective, Judah shares insights into how humans can achieve better decision-making by learning how AI overcomes local maximums. What tech engineers already know is that with the rise of AI, we’ve developed new ways of addressing these limitations. These techniques, employed to save billions of dollars for global giants like Amazon and Google, are equally applicable to each of us. To show how, Judah shares a variety of real world examples, involving Olympic high jumpers, the transition of Ethiopian immigrants from gas station attendants to high tech engineers, the evolution of playing cards into Nintendo, the development of ChatGPT, the link between wildfires and hedge fund managers - and much more. Explore:
The book is equipped to benefit anyone facing complex decisions, or obstacles to their personal or professional goals. How to Move Up When the Only Way is Down is designed to transform readers’ decision-making by recognizing Local Maximums and skill building based on lessons from AI.
Bestselling author of Emotional Intelligence Daniel Goleman & Cary Cherniss reveal practical methods for applying the principles of EI to more readily enter an optimal state of high performance and satisfaction, offering a roadmap to being at your best, every day. There are moments when we achieve peak performance: an athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often fleeting, and for every amazing day, we may have a hundred ordinary and even unsatisfying ones. Fulfillment doesn’t come from isolated peak experiences, or elusive ‘flow’ states, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance? In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day — to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance. Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.
Digital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as the long- and short-term social, economic and cultural consequences of their offerings. The Handbook contributes to building a transdisciplinary understanding of digital innovation by bringing together a diverse set of leading scholars from business, engineering, economics, science and public policy. Their distinct perspectives advance ideas and principles intended to set the agenda for future research on digital innovation in ways that inform not only firm-level strategies and practices but policy decisions and science-focused investments as well. The first of its kind, this Handbook provides scope and depth for scholars interested in information systems and digital technologies, innovation and entrepreneurship, strategy, and digital platforms and ecosystems. In addition, it is informative and enlightening to scholars and practitioners interested in the impact of digital technologies on organizations and the broader society. Contributors include: A. Aaltonen, C. Alaimo, E. Autio, N. Berente, C. Bubel, P.N. Courant, J. Cutcher-Gershenfeld, E.L. Echeverri-Carroll, A. Gawer, T.L. Griffith, V. Grover, J. Grudin, O. Henfridsson, S.L. Jarvenpaa, J. Kallinikos, M.J. Kim, J.L. King, R.J. Kulathinal, S. Kumar, K.A. Loparo, K. Lyytinen, A. Majchrzak, A. Malhotra, M.L. Markus, S. Nambisan, W. Nan, J.V. Nickerson, A. Pedraza-Avella, L.W. Rogowski, S. Seidel, L.D.W. Thomas, C. Velu, Y. Yoo, X. Zhang
Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems. Novel approaches and methodologies in the field of startups, small business and entrepreneurship are provided, together with the conceptualisation of ecosystems in the managerial field. The book also demonstrates the importance of context in terms of actors and networks, the complete entrepreneurial journey as a set of complex processes and the role of time and resources supporting new companies. Furthermore, the use of social networks in both the early stages and in strategy execution are investigated as key to the entrepreneurial process and its ultimate success. The book's up-to-date empirical approach and practical guidance will provide an excellent resource to scholars and researchers in entrepreneurship alongside other business and management topics, practitioners and policy analysts in the field of entrepreneurship and management.
New technologies, with their practical contributions, provide social value. The chapters in this volume view this social value from a program evaluation perspective, and the focus of the evaluations is the generation of new technology funded by public sector agencies. Through keen and approachable analysis, the authors provide important background on both methodology and application. Link and Scott have assembled a collection of their seminal works on the social value of new technology. The first paper provides a general, hands-on overview of the theory and practice of program evaluation, while remaining chapters go on to focus on a number of public sector programs ranging from the U.S. Department of Defense Small Business Innovation Research program to Canada's programs to support the development of medical imaging technology. The authors demonstrate that this area of research is relevant not only to established scholars and practitioners, but also to students. This book will serve as a valuable resource to academic researchers and graduate students in public administration, public policy, and economics, as well as practitioners in the evaluation field. Contributors include: S.D. Allen, D.B. Audretsch, B.M. Downs, L.M. Hillier, D.P. Leech, S.K. Layson, A.N. Link, A.C. O'Connor, J.T. Scott
Artificial Intelligence (AI) is being rapidly introduced into the workplace, creating debate around what AI means for our work and organizations. This book gives grounded counterweight to provocative newspaper headlines by using in-depth case studies of eight organizations' experiences of implementing and using AI, providing readers with a solid understanding of what is actually happening in practice. Critical yet constructive, the authors address the challenges of implementing AI: organizing for data, testing and validating, algorithmic brokering, and changing work. Using a combination of existing literature and thorough practical examples, they provide answers to questions such as: What data do I need? When is a system good enough to actually take over tasks? And how can my employees be prepared for working with AI? The book presents four recommendations for WISE management of AI, requiring work-related insights, interdisciplinary knowledge, sociotechnical change processes, and ethical awareness. Offering insight into the unique characteristics of AI in organizations, this book will be essential reading for scholars of business and management, data analytics and information systems, technology and innovation, and computer science. With practical recommendations for managing the challenges of AI, it will also provide business managers with reflections to improve their own AI development and implementation processes.
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. The textbook is a series of frameworks and methods that build upon one another to the final deliverable - an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors' own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation. Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums - how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others. |
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