Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their perspectives to give a rounded view of the topic Extensive case studies that allow students to learn how cross-cultural marketing works in practice A European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketing Innovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques. Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.

How can someone be perfectly imperfect? Isn't that a contradiction?

The Bible is filled with stories of people with all kinds of flaws and imperfections. The astounding thing is what happens when God changes their lives.

Perfectly Imperfect is about people whose true-to-life stories are found in the Old Testament. They are like us in many ways--confused, tempted, and often afraid. They are flawed, real people, but then God enters their lives and everything changes.

Through the examples of Abraham, Moses, Rahab, and many others, we learn how God works with us. We discover something about the way God transforms us from what we are into what we can be. In these sometimes tragic and broken lives, we get a glimpse of how God renews us and remakes us into people who are perfectly imperfect.

Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level. Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice. Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.

This book discusses technology policy and innovation policy from an international perspective, with a particular emphasis on the policies of the United States and the United Kingdom. The importance of these policy areas, as well as their relationship to one another, is a unifying theme throughout, and this relationship is illustrated through an integrating policy framework. Private sector and public sector investments in R&D are posited to be the relevant target variables for technology policy, and vehicles to provide incentives for making each more effective are discussed along with suggestive information about how effective incentives have actually been. Consideration is given to the unintended consequences of technology policy. Also emphasized is the environment in which technology policy is promulgated and its relationship to a global innovation ecosystem. Innovation policy is a consequence of technology policy, and the innovation policies of various countries are also discussed. Technology and Innovation Policy will benefit academic researchers, senior scientists, innovation and technology policy makers, and graduate students who seek a deeper understanding of the relationship between technology and innovation policies from an international perspective.

This thought-provoking book critically analyses the interaction of innovation, technology and corporate law. It highlights the impact of technology, including artificial intelligence and distributed ledger technology, on corporate governance and form, examining the extent to which technology may enhance or displace conventional theories and practices concerning corporate governance and regulation. Expert contributors from multiple jurisdictions identify themes and challenges that transcend national boundaries and confront the international community as a whole. Chapters investigate corporate form, governance democratisation resulting from the more prevalent use of technology, the introduction of new classes of stakeholders and novel fund-raising activities and the impact of technology on corporate governance and regulatory supervision. Offering theoretical, practical and policy perspectives on the integration of technology with corporate governance and regulation, it provides a key contribution to the broader debate concerning the impact of technology on modern life. This insightful book should stimulate incisive academic discourse and will be of value to students and scholars of corporate, business and technology law. It will also be of benefit to legal practitioners, regulators and policy-makers interested in technological innovation.

In business, does it pay to be good? Drawing from two decades of published conceptual and empirical scholarship, this book outlines the mechanisms of the business case for corporate social responsibility and demonstrates the conditions that cause good corporate acts to succeed, or fail, in turning a profit. Central to the explanation is the role of stakeholders, who are portrayed as agents who can turn corporate ''good into gold'' but lack the capacity to do so consistently. This book takes a critical perspective, noting significant limits on the ability of stakeholders to reward good corporate behavior and rein in bad corporate acts. It concludes with several ways that scholars can improve this important and popular research topic. Using arguments built from two decades of highly cited and award-winning published scholarship, Michael L. Barnett uses strong theoretical building blocks and a well-vetted critical perspective to chart the boundaries of the business case for corporate social responsibility. The original introduction organizes and integrates this world-class research into a coherent and convincing story, while the original concluding chapter takes the reader beyond the current literature and provides a path forward that can build a better business case. A multifaceted mix of conceptual and empirical work across levels of analysis (individual, firm, and industry) provides a comprehensive perspective, warts and all. This critical and approachable collection will be a key resource for management scholars, from doctoral students to senior professors, whether they seek to gain a foothold on the core topic of the relationship between business and society or wish to find a way to add to this rich literature. The book would fit as a resource in doctoral seminars and university libraries. Consulting firms and practitioners may also take interest, as they prepare for, and prepare others for, leadership roles in corporations.

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence. Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value. Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.

Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field. Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse. The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing. Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. Zanoni

New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we draw attention to problems and challenges posed by the Covid-19 pandemic from a functional management and organisational perspective. In particular, contributors explore centralised and decentralised decision-making, the notion of economic growth, well-being on a national level and on a personal level, and business recovery and how NZ's exporting and internationalisation strategies have been affected by Covid-19. The intricate complexity of globalised supply chains, the consequences of low levels of buffer in optimised outsourcing and offshoring agreements and the criticality of 'non-critical' labour for the seamless functioning and organisation of society are also examined. Finally, the contributors explore the NZ Covid-19 response's geopolitical significance beyond the Pacifica/Oceania region. In so doing, they illuminate how the NZ experience can offer insights and learning for business and management in other countries. This book will be key reading for business and organisational scholars interested in international business, internationalization and the geo-political and business implications of the Covid-19 pandemic.

The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy. Illustrating the critical part played by individuals, organisations and system-level actors in the development of circular innovations, this Research Handbook demonstrates that while many firms are working towards a circular economy, most of the innovations are incremental. Hence, the loop is far from closed, and much more radical work remains to be done by both academics and practitioners. The content and structure reflect a multi-level understanding of innovation for a circular economy, with conceptual chapters and strong empirical research with both quantitative and qualitative research designs. Highlighting the urgent need for a circular economy, authors call for more comprehensive and radical innovation efforts to achieve it. This Research Handbook will be an invaluable resource for academics and students of innovation and entrepreneurship, as well as those more broadly interested in the circular economy. Practitioners and policymakers will also find this useful for providing practical examples of how to understand innovation processes and frameworks that contribute to a circular economy.

The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and practice of innovation that aims to liberate possibilities for our common futures. Following cues from the arts and drawing on the innovation literature across the social sciences, this book exposes pro-innovation bias and the gospel of disruptive change. Not only entrepreneurs but also civic networks and tinkerers are discussed as sources of innovation, and social change as a balancing act of innovation, exnovation and restoration. The discussion of capabilitarian, communitarian, liberal, republican and socialist ideas of justice and innovation leads Ziegler to a transformative proposal: 'enough innovation' based on enough for all and with respect for all. This is a thought-provoking read for scholars working on sustainability-transformation, democratic, responsible and social innovation, and philosophy of economics.

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.

Alfred A. Marcus and Mazhar Islam examine how demographic changes introduce new challenges for businesses, with a focus on how the world today is divided between disproportionately old and young nations. Taking a broad international perspective, the book illustrates how demography affects underlying conditions in nations, presenting the risks and opportunities for businesses as well as a set of concrete obligations they owe to the nations in which they operate. The book analyzes the key challenges that nations face based on whether they have principally old, young, or middle-aged populations, and how businesses can best respond to these challenges. Chapters particularly emphasize the impacts of immigration and technology, democratic governance, crime, corruption, and stability. Providing an in-depth examination of the relationships between youth bulges, youth busts and violence, the book grapples with the question of whether the world is likely to be a more peaceful place in the future, and the implications this could have for the global business environment. Demography and the Global Business Environment will be a valuable resource for scholars and students of international business and strategic management. It will also be highly beneficial for business leaders looking for guidance about how to evaluate the opportunities and risks of investing in various countries.

Entrepreneurship and Economic Development addresses the importance of business creation, which is endemic in subsistence indigenous cultures, widespread in developing economies, and a critical feature of adaptation in the most advanced economies. The author offers systematic comparisons of six stages of economic development which provide information about the adjustments in the economic and social context affecting participation in business creation, the sectors where activities occur, and the nature of the contributions to economic growth and adaptation. Implications for public policy varies for countries at different stages of development. The book includes an introduction to harmonized data developed over the past two decades while avoiding technical complexity. Descriptions are based on representative samples of business creation with an emphasis on grassroots business creation in countries during all stages of economic development. Entrepreneurship, economic development and public policy scholars and faculty as well as policy analysts focusing on economic development will benefit from the breadth of knowledge included in this exploration of business creation.

In light of the tremendous growth of frugal product and process innovations in both emerging markets and economies in the Global North, this book offers a clear understanding of this new direction of technological change within a Schumpterian analytical framework. Characterising frugal innovation as a new technological paradigm, it illuminates the relationship between frugality and sustainability. Using important case studies from around the globe, Christian Le Bas explores the key characteristics of frugal innovations: products with fewer artefacts, decreasing technological complexity and design simplification. Chapters systematically synthesise economic knowledge on the topic, mapping the environmentally positive consequences of frugal innovation and identifying the crucial socio-economic and ecological contemporary issues that frugal innovation can help resolve. Concise and timely, this book will be a useful resource for economics and management scholars and students. The tools for understanding the nature and scope of frugal innovation, as well as insights on sustainable innovation, also make this an important read for managers, decision-makers and stakeholders.

Providing a coherent and multidisciplinary approach to digitalization, this Modern Guide aims to systematize how the digitalization process affects infrastructure-based industries, including telecommunications, transport, energy, water and postal services. This important book reviews the literature on how digital technologies can impact infrastructure design, construction and maintenance costs, with specific references for each industry. Contributors analyse how digitalization is disrupting traditional infrastructure managers in terms of capacity management and traffic flows as well as discussing key topics including data governance, data sharing, digital platforms and sector convergence. With special attention devoted to regulatory and governance challenges, this will be welcomed by researchers of network industries and digitalization. This will also be of special interest to academics and scholars interested in the digitalization process, data governance and infrastructure management.

Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic, structural issues that present the 'grand challenges' of our time. With 27 contributions from 57 expert scholars, this Handbook highlights both emerging practices and scalable solutions. Acting as a call to action, the chapters place social impact at the heart of theory and practice, providing fresh insight into global issues and practical solutions. Organized into five distinct sections to reflect current theoretical approaches and frameworks, contributions cover social innovation as practice; community and place; systems, institution and infrastructure; individual, organizations and organizing, and networks and social change. This Handbook emphasises the fundamental shift needed in management scholarship to address global problems and achieve social impact through sustainable development goals. This will be an invaluable resource for those championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly.

This pioneering work explores both the theory and practice of business and technology incubation and acceleration over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines incubation concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubators, accelerators, science parks, and related support tools in building modern entrepreneurship ecosystems for promoting targeted economic development. Featuring contributions from internationally renowned scholars and practitioners, the Handbook covers four major themes: understanding incubation and acceleration; incubation mechanisms and entrepreneurship ecosystem development; national and regional incubation policy studies; and incubation practice and assessment. Chapters investigate the expanding importance of newer models and novel modes of new venture support such as smart launching through focused training, mentoring, and financing. This Handbook will help to equip policy makers, facility and program managers, investors, and entrepreneurs with the knowledge to handle support for future business and technology ventures more confidently and effectively. It also provides a deeper understanding of the incubation approach for researchers and scholars of entrepreneurship, innovation, and economic development.

As we grapple with how to respond to some of the world's most pressing problems, there is growing global interest in 'social innovation' as a potential solution. But what exactly is 'social innovation'? And how can it help us to think about problems such as inequality, poverty and climate change? Danielle Logue theorizes social innovation as a contemporary manifestation of the historical tensions between 'economy' and 'society' and the simultaneous pursuit of economic and social progress. Going back to the historical work of Adam Smith and his discussion of markets and morality, the author draws on organizational and management theory to present three theoretical lenses for understanding social innovation. These lenses include theorizing social innovation as social value creation, capture and distribution; social innovation as polysemous; and social innovation as institutional change. She then considers some of the current issues confronting social innovation in practice and the challenges for organizations in 'doing good' and 'being good'. This generative introduction is targeted at graduate and doctoral students, as well as non-specialist academics. It aims to stimulate further discussion and analysis by providing a comprehensive understanding of social innovation and a choice of frameworks when examining complex and wicked problems and the organization and management of efforts to solve them.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This insightful Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the National Cooperative Research Act. The critical elements of the ecosystem in which technology policy exists are also discussed, with a particular focus on U.S. patent policy and U.S. investments in infrastructure technology. Key features include: Historical trace of U.S. technology policy ideas over the past 75 years Comparison of U.S. technology policies to those in other nations Agenda for future thinking about U.S. technology policy Integrated discussion of U.S. technology policy Economic rationale for U.S. technology policy This Advanced Introduction will be invaluable for international business leaders and policymakers, in addition to scholars in economics, public administration, business and public policy.

Providing a comprehensive overview of the urban sharing economy, this Modern Guide takes a forward-looking perspective on how sharing goods and services may facilitate future sustainability of consumption and production. It highlights recent developments and issues, with cutting-edge discussions from leading international scholars in business, engineering, environmental management, geography, law, planning, sociology and transport studies. A Modern Guide to the Urban Sharing Economy begins with basic concepts and definitions, providing broad context with a focus on shifting service modalities, regulatory frameworks, and a historical overview of how sharing came to be a staple feature of the economies of contemporary cities. The second section focusses on shared mobility, with a particular lens on micromobility, parking, ride-hailing, car-sharing and ride-sharing. The third section focusses on shared space, including coworking office spaces and short-term rentals, as well as shared goods and services, including streaming music services, clothing rental services, food sharing and tool libraries. The book concludes by outlining the key ethical challenges that face the sharing economy. Real-world case studies are presented from authors in more than a dozen countries, making this a helpful and invigorating read for scholars of the sharing economy, urban studies and sustainable development. A Modern Guide to the Urban Sharing Economy is likely to also be of interest to those studying urban planning, human geography, and other disciplines focussing on the future of planetary urbanisation.