Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This insightful Research Agenda offers unique perspectives into the different strands of social innovation research, covering the history and theory of this ever-growing research field. Chapters show the range and depth of the social advances that characterize this vibrant and contested subject, and analyse the strong increase in political and public interest in social innovation. Exploring the potential influence of social innovation on important social factors, the Research Agenda looks at education, poverty reduction, environmental policies, and health and social care. Contributors examine the approaches and successful initiatives that illustrate the strengths of social innovations in manifold areas and in establishing sustainable patterns of consumption, while coping with demographic change. Possible future research pathways are outlined and new topics such as social innovation ecosystems, epistemic diversities and sustainable development are examined in detail. This discerning and innovative Research Agenda will be an ideal read for social innovation researchers, policy-makers and innovation-policy stakeholders. It will be a welcome addition to the literature for innovation practitioners and entrepreneurs looking for theoretical insights into this influential subject.

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence. Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value. Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.

This thought-provoking book critically analyses the interaction of innovation, technology and corporate law. It highlights the impact of technology, including artificial intelligence and distributed ledger technology, on corporate governance and form, examining the extent to which technology may enhance or displace conventional theories and practices concerning corporate governance and regulation. Expert contributors from multiple jurisdictions identify themes and challenges that transcend national boundaries and confront the international community as a whole. Chapters investigate corporate form, governance democratisation resulting from the more prevalent use of technology, the introduction of new classes of stakeholders and novel fund-raising activities and the impact of technology on corporate governance and regulatory supervision. Offering theoretical, practical and policy perspectives on the integration of technology with corporate governance and regulation, it provides a key contribution to the broader debate concerning the impact of technology on modern life. This insightful book should stimulate incisive academic discourse and will be of value to students and scholars of corporate, business and technology law. It will also be of benefit to legal practitioners, regulators and policy-makers interested in technological innovation.

Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field. Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse. The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing. Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. Zanoni

This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research. Leading international contributors showcase some of the most advanced and interesting work in the creativity and innovation field, providing a platform for idea exchange and cross-fertilization. Reviewing the foundations for conducting rigorous creativity research, chapters elaborate on theoretical models that explain both individual and team creativity and innovation, and discuss the relationship between creativity and standardization. The Handbook also analyzes the role of social influences in the processes of creativity and innovation, as well as how to make sense of and study creativity and innovation. In doing so, the Handbook highlights both quantitative and qualitative research methods for conducting creativity-innovation research. Presenting an expert analysis of research on creativity and innovation, this Handbook will be a vital reference point for scholars and students in these fields, in addition to the areas of organizational innovation and organizational behavior. It will also be useful for practicing managers interested in understanding creativity and innovation.

This important book focuses on particular aspects of the development and implementation of community partnerships based in - and focused on - neighborhoods, municipalities, and regions. Throughout the book, David J. Maurrasse stresses the importance of philanthropy and representation from different types of organizations across public, private, and nongovernmental spectrums. In observing these collaborative efforts both in the US and various countries including Colombia, Malawi, England, India and Australia, two dynamics are emphasized: the role of private philanthropic institutions and their resources in facilitating the creation and continuation of these partnerships, along with the role of nongovernmental organizations as important enduring institutions in localities that are not, historically, considered as agents of community and economic development. It provides an evolving perspective on community partnerships particularly during the COVID-19 pandemic, and racial and income inequity, introducing the geographical, historical and cultural context behind these. Furthermore, the author defines and describes various roles in community partnerships and offers suggestions to help leverage these. Providing insightful case studies on the topic, this book will be key reading for practitioners in the field of community engagement at nonprofit institutions, such as universities, hospitals and philanthropic organizations. It will also be of use for academic researchers focusing on community studies and strategic partnerships.

Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level. Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice. Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.

A practical guide, from the basic techniques, through to advanced applications, showing you what risk management is, and how you can develop a successful strategy for your company.

Mastering Risk Management provides a step-by-step guide from the basic to advanced elements of risk management. Following the 3-part framework, it covers:

1. What do we mean by risk management?
2. Risk management tools
3. What keeps management awake at night

Focusing on practical applications, it gives you the knowledge needed to understand what risk management is and puts in place a workable way of managing it.

The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and practice of innovation that aims to liberate possibilities for our common futures. Following cues from the arts and drawing on the innovation literature across the social sciences, this book exposes pro-innovation bias and the gospel of disruptive change. Not only entrepreneurs but also civic networks and tinkerers are discussed as sources of innovation, and social change as a balancing act of innovation, exnovation and restoration. The discussion of capabilitarian, communitarian, liberal, republican and socialist ideas of justice and innovation leads Ziegler to a transformative proposal: 'enough innovation' based on enough for all and with respect for all. This is a thought-provoking read for scholars working on sustainability-transformation, democratic, responsible and social innovation, and philosophy of economics.

Challenging current attitudes to governance and regulation in business, this timely book ascertains how regulatory approaches can innovate to ensure sustainable business that contributes to social justice for current and future generations within ecological limits. Combining a research-based approach with a gendered perspective of how sustainability goals are shaped and how businesses should engage with them, this pioneering book creates a comprehensive and contemporary understanding of what sustainability means for business. Identifying the limitations of current approaches to gender and equality alongside the weaknesses of current regulatory and theoretical approaches in business, chapters seek to enhance the practical understanding and embeddedness of sustainability into business within legal and regulatory landscapes. Insights from an international collection of expert scholars in fields ranging from sustainability science to law offer meaningful alternatives to the sustainable business status quo on both conceptual and concrete levels. Providing a regulatory analysis of business positioned in a systems-based sustainability research framework, this book will prove an invaluable resource for students and scholars of sustainability science, business and management, and law and regulation. With practical insights, it will also prove essential for policymakers working in business regulation and sustainability in business.

In light of the tremendous growth of frugal product and process innovations in both emerging markets and economies in the Global North, this book offers a clear understanding of this new direction of technological change within a Schumpterian analytical framework. Characterising frugal innovation as a new technological paradigm, it illuminates the relationship between frugality and sustainability. Using important case studies from around the globe, Christian Le Bas explores the key characteristics of frugal innovations: products with fewer artefacts, decreasing technological complexity and design simplification. Chapters systematically synthesise economic knowledge on the topic, mapping the environmentally positive consequences of frugal innovation and identifying the crucial socio-economic and ecological contemporary issues that frugal innovation can help resolve. Concise and timely, this book will be a useful resource for economics and management scholars and students. The tools for understanding the nature and scope of frugal innovation, as well as insights on sustainable innovation, also make this an important read for managers, decision-makers and stakeholders.

The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy. Illustrating the critical part played by individuals, organisations and system-level actors in the development of circular innovations, this Research Handbook demonstrates that while many firms are working towards a circular economy, most of the innovations are incremental. Hence, the loop is far from closed, and much more radical work remains to be done by both academics and practitioners. The content and structure reflect a multi-level understanding of innovation for a circular economy, with conceptual chapters and strong empirical research with both quantitative and qualitative research designs. Highlighting the urgent need for a circular economy, authors call for more comprehensive and radical innovation efforts to achieve it. This Research Handbook will be an invaluable resource for academics and students of innovation and entrepreneurship, as well as those more broadly interested in the circular economy. Practitioners and policymakers will also find this useful for providing practical examples of how to understand innovation processes and frameworks that contribute to a circular economy.

New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we draw attention to problems and challenges posed by the Covid-19 pandemic from a functional management and organisational perspective. In particular, contributors explore centralised and decentralised decision-making, the notion of economic growth, well-being on a national level and on a personal level, and business recovery and how NZ's exporting and internationalisation strategies have been affected by Covid-19. The intricate complexity of globalised supply chains, the consequences of low levels of buffer in optimised outsourcing and offshoring agreements and the criticality of 'non-critical' labour for the seamless functioning and organisation of society are also examined. Finally, the contributors explore the NZ Covid-19 response's geopolitical significance beyond the Pacifica/Oceania region. In so doing, they illuminate how the NZ experience can offer insights and learning for business and management in other countries. This book will be key reading for business and organisational scholars interested in international business, internationalization and the geo-political and business implications of the Covid-19 pandemic.

As we grapple with how to respond to some of the world's most pressing problems, there is growing global interest in 'social innovation' as a potential solution. But what exactly is 'social innovation'? And how can it help us to think about problems such as inequality, poverty and climate change? Danielle Logue theorizes social innovation as a contemporary manifestation of the historical tensions between 'economy' and 'society' and the simultaneous pursuit of economic and social progress. Going back to the historical work of Adam Smith and his discussion of markets and morality, the author draws on organizational and management theory to present three theoretical lenses for understanding social innovation. These lenses include theorizing social innovation as social value creation, capture and distribution; social innovation as polysemous; and social innovation as institutional change. She then considers some of the current issues confronting social innovation in practice and the challenges for organizations in 'doing good' and 'being good'. This generative introduction is targeted at graduate and doctoral students, as well as non-specialist academics. It aims to stimulate further discussion and analysis by providing a comprehensive understanding of social innovation and a choice of frameworks when examining complex and wicked problems and the organization and management of efforts to solve them.

This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars - strategy, organisational culture, human resources, structure and process, marketing, and technology - it sets out a framework for achieving innovation through knowledge management. Offering practical suggestions for knowledge management, the book proposes a measurement tool of innovation orientation, highlighting the key challenges faced by companies providing business services and how a new, innovation-oriented paradigm can meet these challenges. Chapters provide a comprehensive analysis of service companies, illustrating a methodology by which these companies can gain a competitive advantage. Proposing theoretical insights for managing business services, this unique and state-of-the-art book will be of interest to international researchers of innovation and knowledge management, as it indicates potential paths for future research in these areas. Business managers and other practitioners will also benefit from this book's practical guidance in the role of innovation orientation in managing a knowledge-based service company.

Offering a comprehensive review of contemporary research on inclusive innovation, chapters address the systemic, structural issues that present the 'grand challenges' of our time. With 27 contributions from 57 expert scholars, this Handbook highlights both emerging practices and scalable solutions. Acting as a call to action, the chapters place social impact at the heart of theory and practice, providing fresh insight into global issues and practical solutions. Organized into five distinct sections to reflect current theoretical approaches and frameworks, contributions cover social innovation as practice; community and place; systems, institution and infrastructure; individual, organizations and organizing, and networks and social change. This Handbook emphasises the fundamental shift needed in management scholarship to address global problems and achieve social impact through sustainable development goals. This will be an invaluable resource for those championing social inclusion in both research and practice, including innovation researchers and management scholars more broadly.

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.

Presenting the emergence of new organizational designs in a novel way, this insightful book blends theory and practice to examine major trends and directions, the key ideas that underpin organizational design and how these ideas might be applied. The authors explore how, in a world characterized by relentless change and volatility, traditional bureaucracies of the past are increasingly regarded as being too slow and centralized. Instead, emerging ideas, such as platforms, ecosystems, holacracies, agility and improvisation are gaining purchase. Focusing on key trends and forms of design, the book offers an approach to organizing that accommodates paradoxes and offers a fresh view on managing organizational design. Rich in anecdotes and examples, the Elgar Introduction to Designing Organizations will be a useful guide for business and management scholars and advanced students with a focus on organizational studies and innovation. It will be beneficial for business managers thinking about how to design their organization so that it is fit for contemporary purposes.

This ground-breaking book specifically focuses on the leadership of innovation and entrepreneurship in healthcare by providing a detailed step-by-step framework for effective leadership in the challenging and dynamic healthcare environment. Taking a fresh approach, it utilizes resources within healthcare organizations and the creative abilities of their people to provide a long-term solution to address key global issues, including the aging population, rising costs and long waiting lists, together with the challenges of staff recruitment and retention. Claudine Kearney offers in-depth insights into what is required to achieve success in the development of innovation. Chapters also demonstrate how to lead innovation, entrepreneurship and design thinking in healthcare as well as how to achieve results with a future oriented mindset. Visionary in its approach, the book examines both internal and external healthcare environment, addressing the key elements such as organizational strategy, culture and structure to overcome challenges. It also provides a thought-provoking analysis on the significant global challenges experienced within healthcare following the Covid-19 pandemic. Highlighting key learning points, this book will be an excellent resource for postgraduate students and scholars with a specific focus on medical and scientific innovations as well as those responsible for management within healthcare.

This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills needed to synthesize effective business practices with effective social innovation and points out both what works and what does not. Taking a practical approach, it demonstrates how big ideas can be transformed into entities that produce lasting change. Key Features: Discussion questions and activities to aid student learning and debate A multi-part case study that helps students see social enterprise in practice Recommended resources sections that encourage students to explore the topic further Readable, real-life anecdotes, examples, and analogies that illustrate how social entrepreneurship initiatives operate Learning objectives and chapter summaries to guide students through key topics including product development, idea generation, social change theory, marketing, and operating structures Making the case that social entrepreneurship may be the most effective way to bring about positive changes in society, this textbook will be an essential resource for introductory courses and electives in social entrepreneurship.

Providing a comprehensive overview of the urban sharing economy, this Modern Guide takes a forward-looking perspective on how sharing goods and services may facilitate future sustainability of consumption and production. It highlights recent developments and issues, with cutting-edge discussions from leading international scholars in business, engineering, environmental management, geography, law, planning, sociology and transport studies. A Modern Guide to the Urban Sharing Economy begins with basic concepts and definitions, providing broad context with a focus on shifting service modalities, regulatory frameworks, and a historical overview of how sharing came to be a staple feature of the economies of contemporary cities. The second section focusses on shared mobility, with a particular lens on micromobility, parking, ride-hailing, car-sharing and ride-sharing. The third section focusses on shared space, including coworking office spaces and short-term rentals, as well as shared goods and services, including streaming music services, clothing rental services, food sharing and tool libraries. The book concludes by outlining the key ethical challenges that face the sharing economy. Real-world case studies are presented from authors in more than a dozen countries, making this a helpful and invigorating read for scholars of the sharing economy, urban studies and sustainable development. A Modern Guide to the Urban Sharing Economy is likely to also be of interest to those studying urban planning, human geography, and other disciplines focussing on the future of planetary urbanisation.