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Books > Business & Economics > Business & management > Business strategy

Teaching Strategic Management - A Hands-on Guide to Teaching Success (Paperback): Sabine Baumann Teaching Strategic Management - A Hands-on Guide to Teaching Success (Paperback)
Sabine Baumann
R1,139 Discovery Miles 11 390 Ships in 12 - 19 working days

Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups. The book brings together experienced faculty who are experts in the topic to discuss and summarize pertinent theories, concepts and approaches and provide concrete examples of strategic management education courses. All chapters offer various resources for instructors such as assignments, exercises, case studies, reading lists, etc. to apply in either physical or virtual classrooms. The breadth of material provided within this guide is invaluable to faculty and instructors of strategic management whether they are experienced and seeking inspiration for new methods or needing guidance for developing a new course. Instructors, faculty, and program directors of strategic management courses at undergraduate, graduate and executive levels can use Teaching Strategic Management: A Hands-on Guide to Teaching Success as an enlightening and instructive guide for teaching and for creating course syllabi and teaching plans. Contributors include: S. Baumann, J. Bourke, B. Boyd, G. Graybeal, S.-O. Horst, R. Jarventie-Thesleff, D.R. King, P. Maijanen, S. Reisinger, N.T. Sheehan, A.E. Sizemore, R. Smith, U. Stratmann, P. Tan, C.M. TenBrink, J. Tienari, K. Turnquest, D. Tyers, R.P. Wright

Handbook on Alternative Theories of Innovation (Hardcover): Benoit Godin, Gerald Gaglio, Dominique Vinck Handbook on Alternative Theories of Innovation (Hardcover)
Benoit Godin, Gerald Gaglio, Dominique Vinck
R6,576 Discovery Miles 65 760 Ships in 12 - 19 working days

This insightful Handbook scrutinizes alternative concepts and approaches to the dominant economic or industrial theories of innovation. Providing an assessment of these approaches, it questions the absence of these neglected types of innovation and suggests diverse theories. International contributors provide a historical and critical analysis of all aspects of innovation, answering important questions such as 'are we just reinventing the wheel?'. Examining concepts that have existed for over a decade, chapters provide clarity on answering this question and investigate whether progress is actually being made. Split into seven parts, starting with the visions of innovation and reviewing multiple approaches and types of innovation, as well as utilising case studies to illustrate theories, this timely book provides an excellent update to this field. This Handbook will be an invaluable resource for scholars and researchers of business management and public policy as well as policy makers and stakeholders.

Demography and the Global Business Environment (Hardcover): Alfred A. Marcus, Mazhar Islam Demography and the Global Business Environment (Hardcover)
Alfred A. Marcus, Mazhar Islam
R3,023 Discovery Miles 30 230 Ships in 12 - 19 working days

Alfred A. Marcus and Mazhar Islam examine how demographic changes introduce new challenges for businesses, with a focus on how the world today is divided between disproportionately old and young nations. Taking a broad international perspective, the book illustrates how demography affects underlying conditions in nations, presenting the risks and opportunities for businesses as well as a set of concrete obligations they owe to the nations in which they operate. The book analyzes the key challenges that nations face based on whether they have principally old, young, or middle-aged populations, and how businesses can best respond to these challenges. Chapters particularly emphasize the impacts of immigration and technology, democratic governance, crime, corruption, and stability. Providing an in-depth examination of the relationships between youth bulges, youth busts and violence, the book grapples with the question of whether the world is likely to be a more peaceful place in the future, and the implications this could have for the global business environment. Demography and the Global Business Environment will be a valuable resource for scholars and students of international business and strategic management. It will also be highly beneficial for business leaders looking for guidance about how to evaluate the opportunities and risks of investing in various countries.

Advanced Introduction to Technology Policy (Paperback): Albert N Link, James A Cunningham Advanced Introduction to Technology Policy (Paperback)
Albert N Link, James A Cunningham
R650 Discovery Miles 6 500 Ships in 12 - 19 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This insightful Advanced Introduction provides an in-depth review of current U.S. technology policy, tracing the legislative history of policies such as the Economic Recovery Tax Act, the Small Business Innovation Development Act and the National Cooperative Research Act. The critical elements of the ecosystem in which technology policy exists are also discussed, with a particular focus on U.S. patent policy and U.S. investments in infrastructure technology. Key features include: Historical trace of U.S. technology policy ideas over the past 75 years Comparison of U.S. technology policies to those in other nations Agenda for future thinking about U.S. technology policy Integrated discussion of U.S. technology policy Economic rationale for U.S. technology policy This Advanced Introduction will be invaluable for international business leaders and policymakers, in addition to scholars in economics, public administration, business and public policy.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R152 Discovery Miles 1 520 Save R18 (11%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Cross-Cultural Marketing - European Perspectives (Hardcover): Tiziano Vescovi Cross-Cultural Marketing - European Perspectives (Hardcover)
Tiziano Vescovi
R3,199 Discovery Miles 31 990 Ships in 12 - 19 working days

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion. Key Features: International co-authors provide their perspectives to give a rounded view of the topic Extensive case studies that allow students to learn how cross-cultural marketing works in practice A European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketing Innovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques. Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.

Range - Why Generalists Triumph in a Specialized World (Paperback): David Epstein Range - Why Generalists Triumph in a Specialized World (Paperback)
David Epstein
R571 R332 Discovery Miles 3 320 Save R239 (42%) Ships in 12 - 19 working days
Perfectly Imperfect - Character Sketches from the Old Testament (Paperback): David A. Busic Perfectly Imperfect - Character Sketches from the Old Testament (Paperback)
David A. Busic
R379 R356 Discovery Miles 3 560 Save R23 (6%) Ships in 10 - 15 working days

How can someone be perfectly imperfect? Isn't that a contradiction?

The Bible is filled with stories of people with all kinds of flaws and imperfections. The astounding thing is what happens when God changes their lives.

Perfectly Imperfect is about people whose true-to-life stories are found in the Old Testament. They are like us in many ways--confused, tempted, and often afraid. They are flawed, real people, but then God enters their lives and everything changes.

Through the examples of Abraham, Moses, Rahab, and many others, we learn how God works with us. We discover something about the way God transforms us from what we are into what we can be. In these sometimes tragic and broken lives, we get a glimpse of how God renews us and remakes us into people who are perfectly imperfect.

Limits to Stakeholder Influence - Why the Business Case Won't Save the World (Paperback): Michael L. Barnett Limits to Stakeholder Influence - Why the Business Case Won't Save the World (Paperback)
Michael L. Barnett
R1,573 Discovery Miles 15 730 Ships in 12 - 19 working days

In business, does it pay to be good? Drawing from two decades of published conceptual and empirical scholarship, this book outlines the mechanisms of the business case for corporate social responsibility and demonstrates the conditions that cause good corporate acts to succeed, or fail, in turning a profit. Central to the explanation is the role of stakeholders, who are portrayed as agents who can turn corporate ''good into gold'' but lack the capacity to do so consistently. This book takes a critical perspective, noting significant limits on the ability of stakeholders to reward good corporate behavior and rein in bad corporate acts. It concludes with several ways that scholars can improve this important and popular research topic. Using arguments built from two decades of highly cited and award-winning published scholarship, Michael L. Barnett uses strong theoretical building blocks and a well-vetted critical perspective to chart the boundaries of the business case for corporate social responsibility. The original introduction organizes and integrates this world-class research into a coherent and convincing story, while the original concluding chapter takes the reader beyond the current literature and provides a path forward that can build a better business case. A multifaceted mix of conceptual and empirical work across levels of analysis (individual, firm, and industry) provides a comprehensive perspective, warts and all. This critical and approachable collection will be a key resource for management scholars, from doctoral students to senior professors, whether they seek to gain a foothold on the core topic of the relationship between business and society or wish to find a way to add to this rich literature. The book would fit as a resource in doctoral seminars and university libraries. Consulting firms and practitioners may also take interest, as they prepare for, and prepare others for, leadership roles in corporations.

Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work (Paperback): Lize A. E. Booysen, Regine... Handbook of Research Methods in Diversity Management, Equality and Inclusion at Work (Paperback)
Lize A. E. Booysen, Regine Bendl, Judith K Pringle
R1,850 R1,601 Discovery Miles 16 010 Save R249 (13%) Ships in 12 - 19 working days

Equality, diversity and inclusion (EDI) have become features of organizations as a result of both legal and societal advances as well as neoliberal economic reasoning and considerations. While current research approaches frequently fall short of addressing the challenges faced in EDI research, this benchmark Handbook brings coverage of research methods in EDI up to date, and advances the development of research in the field. Bringing together well-known academics and researchers, this Handbook is a distillation of current and novel research in the field of EDI. Chapters present groundbreaking new research and methodological perspectives on international, regional and national issues, from equal opportunities and gender mainstreaming to managing diversity in legal, political and socio-economic contexts. Alongside this, the authors discuss new analytic directions to advance empirical EDI research. This Handbook will help to shape the present and future EDI discourse. The book is an invaluable addition to the current literature, particularly for students of EDI and researchers working in the fields of human resource management, strategic management and organization, and culture and change management as well as entrepreneurship and marketing. Contributors include: D. Atewologun, C. Baron, I. Bleijenbergh, E.H. Buttner, H.A. Downs, H. Eberherr, D. Foley, K.M. Hannum, E. Henry, J. Hofbauer, R. Hofmann, E.L. Holloway, C.A. Houkamau, M. Janssens, D. Jones, A. Klarsfeld, K. Kreissl, M. Lansu, J. Louvrier, K. Lowe, R. Mahalingam, A.J. Mills, J.H. Mills, S. Mooney, E. Ng, B. Poggio, N. Rumens, I. Ryan, B. Sauer, H.L. Schwartz, C.G. Sibley, A. Striedinger, P. van Arensbergen, I. Wasserman, J. Wergin, P. Zanoni

Solvable (Paperback): Arnaud Chevallier, Albrecht Enders Solvable (Paperback)
Arnaud Chevallier, Albrecht Enders
R519 R427 Discovery Miles 4 270 Save R92 (18%) Ships in 9 - 17 working days

A 3-step process for solving complex problems of any kind: Frame, Ideate, Decide. Solvable offers practical tools that are both evidence-based and presented in an accessible and visual way to help you improve all aspects of problem solving at work and home.

Handbook of Sustainability-Driven Business Strategies in Practice (Hardcover): Stefan Markovic, Cristina Sancha, Adam Lindgreen Handbook of Sustainability-Driven Business Strategies in Practice (Hardcover)
Stefan Markovic, Cristina Sancha, Adam Lindgreen
R7,746 Discovery Miles 77 460 Ships in 12 - 19 working days

Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level. Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice. Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.

Technology and Corporate Law - How Innovation Shapes Corporate Activity (Hardcover): Andrew Godwin, Pey W. Lee, Rosemary Teele... Technology and Corporate Law - How Innovation Shapes Corporate Activity (Hardcover)
Andrew Godwin, Pey W. Lee, Rosemary Teele Langford
R3,877 Discovery Miles 38 770 Ships in 12 - 19 working days

This thought-provoking book critically analyses the interaction of innovation, technology and corporate law. It highlights the impact of technology, including artificial intelligence and distributed ledger technology, on corporate governance and form, examining the extent to which technology may enhance or displace conventional theories and practices concerning corporate governance and regulation. Expert contributors from multiple jurisdictions identify themes and challenges that transcend national boundaries and confront the international community as a whole. Chapters investigate corporate form, governance democratisation resulting from the more prevalent use of technology, the introduction of new classes of stakeholders and novel fund-raising activities and the impact of technology on corporate governance and regulatory supervision. Offering theoretical, practical and policy perspectives on the integration of technology with corporate governance and regulation, it provides a key contribution to the broader debate concerning the impact of technology on modern life. This insightful book should stimulate incisive academic discourse and will be of value to students and scholars of corporate, business and technology law. It will also be of benefit to legal practitioners, regulators and policy-makers interested in technological innovation.

A Research Agenda for Social Innovation (Hardcover): Jurgen Howaldt, Christoph Kaletka, Antonius Schroeder A Research Agenda for Social Innovation (Hardcover)
Jurgen Howaldt, Christoph Kaletka, Antonius Schroeder
R3,663 Discovery Miles 36 630 Ships in 12 - 19 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This insightful Research Agenda offers unique perspectives into the different strands of social innovation research, covering the history and theory of this ever-growing research field. Chapters show the range and depth of the social advances that characterize this vibrant and contested subject, and analyse the strong increase in political and public interest in social innovation. Exploring the potential influence of social innovation on important social factors, the Research Agenda looks at education, poverty reduction, environmental policies, and health and social care. Contributors examine the approaches and successful initiatives that illustrate the strengths of social innovations in manifold areas and in establishing sustainable patterns of consumption, while coping with demographic change. Possible future research pathways are outlined and new topics such as social innovation ecosystems, epistemic diversities and sustainable development are examined in detail. This discerning and innovative Research Agenda will be an ideal read for social innovation researchers, policy-makers and innovation-policy stakeholders. It will be a welcome addition to the literature for innovation practitioners and entrepreneurs looking for theoretical insights into this influential subject.

Artificial Intelligence for Sustainable Value Creation (Hardcover): Margherita Pagani, Renaud Champion Artificial Intelligence for Sustainable Value Creation (Hardcover)
Margherita Pagani, Renaud Champion
R3,019 Discovery Miles 30 190 Ships in 12 - 19 working days

Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence. Providing a cutting edge analysis of the impact of AI in business and society, the editors offer an opportunity to assess what is known about managing other forms of information systems, strategy, and marketing, and to re-examine this knowledge in situations involving AI. This comprehensive book explores how human- centric AI systems create value inside organizations, distinguishing three main components: ethical value, societal value, and business value. Using a multidisciplinary perspective, this discerning book addresses the interests of a wide spectrum of practitioners, students, and researchers alike who are interested in identifying the value generated by AI systems in management.

The Finance Book (Paperback, 2nd Edition): Stuart Warner, Si Hussain The Finance Book (Paperback, 2nd Edition)
Stuart Warner, Si Hussain
R482 Discovery Miles 4 820 Ships in 12 - 19 working days

The Finance Book will help you think and manage like a financial strategist.

Written specifically for non-finance professionals, it will give you all you need to know to manage your business more effectively and think more strategically.

It will help you to:

  • Read and interpret financial statements with confidence
  • Understand financial and business language
  • Learn how to analyse financial performance
  • Make better financial decisions
  • Deepen your learning via interactive resources

Covering business finance, accounting fundamentals, budgeting, profitability and cash management, you'll find the tools you need in order to make the best financial decisions for your business.

Strategic Community Partnerships, Philanthropy, and Nongovernmental Organization (Hardcover): David J Maurrasse Strategic Community Partnerships, Philanthropy, and Nongovernmental Organization (Hardcover)
David J Maurrasse
R2,625 Discovery Miles 26 250 Ships in 12 - 19 working days

This important book focuses on particular aspects of the development and implementation of community partnerships based in - and focused on - neighborhoods, municipalities, and regions. Throughout the book, David J. Maurrasse stresses the importance of philanthropy and representation from different types of organizations across public, private, and nongovernmental spectrums. In observing these collaborative efforts both in the US and various countries including Colombia, Malawi, England, India and Australia, two dynamics are emphasized: the role of private philanthropic institutions and their resources in facilitating the creation and continuation of these partnerships, along with the role of nongovernmental organizations as important enduring institutions in localities that are not, historically, considered as agents of community and economic development. It provides an evolving perspective on community partnerships particularly during the COVID-19 pandemic, and racial and income inequity, introducing the geographical, historical and cultural context behind these. Furthermore, the author defines and describes various roles in community partnerships and offers suggestions to help leverage these. Providing insightful case studies on the topic, this book will be key reading for practitioners in the field of community engagement at nonprofit institutions, such as universities, hospitals and philanthropic organizations. It will also be of use for academic researchers focusing on community studies and strategic partnerships.

Management Perspectives on the Covid-19 Crisis - Lessons from New Zealand (Hardcover): Kenneth Husted, Rudolf R. Sinkovics Management Perspectives on the Covid-19 Crisis - Lessons from New Zealand (Hardcover)
Kenneth Husted, Rudolf R. Sinkovics
R3,174 Discovery Miles 31 740 Ships in 12 - 19 working days

New Zealand (NZ) offers an astonishing story regarding its Covid-19 response. This book argues that NZ offers lessons for business and management actors across various geographical and political contexts in the world. In this book, we draw attention to problems and challenges posed by the Covid-19 pandemic from a functional management and organisational perspective. In particular, contributors explore centralised and decentralised decision-making, the notion of economic growth, well-being on a national level and on a personal level, and business recovery and how NZ's exporting and internationalisation strategies have been affected by Covid-19. The intricate complexity of globalised supply chains, the consequences of low levels of buffer in optimised outsourcing and offshoring agreements and the criticality of 'non-critical' labour for the seamless functioning and organisation of society are also examined. Finally, the contributors explore the NZ Covid-19 response's geopolitical significance beyond the Pacifica/Oceania region. In so doing, they illuminate how the NZ experience can offer insights and learning for business and management in other countries. This book will be key reading for business and organisational scholars interested in international business, internationalization and the geo-political and business implications of the Covid-19 pandemic.

Research Handbook of Innovation for a Circular Economy (Hardcover): Siri Jakobsen, Thomas Lauvas, Francesco Quatraro, Einar... Research Handbook of Innovation for a Circular Economy (Hardcover)
Siri Jakobsen, Thomas Lauvas, Francesco Quatraro, Einar Rasmussen, Marianne Steinmo
R6,052 Discovery Miles 60 520 Ships in 12 - 19 working days

The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy. Illustrating the critical part played by individuals, organisations and system-level actors in the development of circular innovations, this Research Handbook demonstrates that while many firms are working towards a circular economy, most of the innovations are incremental. Hence, the loop is far from closed, and much more radical work remains to be done by both academics and practitioners. The content and structure reflect a multi-level understanding of innovation for a circular economy, with conceptual chapters and strong empirical research with both quantitative and qualitative research designs. Highlighting the urgent need for a circular economy, authors call for more comprehensive and radical innovation efforts to achieve it. This Research Handbook will be an invaluable resource for academics and students of innovation and entrepreneurship, as well as those more broadly interested in the circular economy. Practitioners and policymakers will also find this useful for providing practical examples of how to understand innovation processes and frameworks that contribute to a circular economy.

Innovation, Ethics and our Common Futures - A Collaborative Philosophy (Paperback): Rafael Ziegler Innovation, Ethics and our Common Futures - A Collaborative Philosophy (Paperback)
Rafael Ziegler
R1,036 Discovery Miles 10 360 Ships in 12 - 19 working days

The important yet contradictory role of innovation in society calls for a philosophy of innovation. Critically exploring innovation in relation to values, the economy and social change, Rafael Ziegler proposes a collaborative theory and practice of innovation that aims to liberate possibilities for our common futures. Following cues from the arts and drawing on the innovation literature across the social sciences, this book exposes pro-innovation bias and the gospel of disruptive change. Not only entrepreneurs but also civic networks and tinkerers are discussed as sources of innovation, and social change as a balancing act of innovation, exnovation and restoration. The discussion of capabilitarian, communitarian, liberal, republican and socialist ideas of justice and innovation leads Ziegler to a transformative proposal: 'enough innovation' based on enough for all and with respect for all. This is a thought-provoking read for scholars working on sustainability-transformation, democratic, responsible and social innovation, and philosophy of economics.

Mastering Risk Management - A Practical Guide To Understanding And Managing Risk (Paperback): Tony Blunden, John Thirlwell Mastering Risk Management - A Practical Guide To Understanding And Managing Risk (Paperback)
Tony Blunden, John Thirlwell 1
R1,787 Discovery Miles 17 870 Ships in 12 - 19 working days

A practical guide, from the basic techniques, through to advanced applications, showing you what risk management is, and how you can develop a successful strategy for your company.

Mastering Risk Management provides a step-by-step guide from the basic to advanced elements of risk management. Following the 3-part framework, it covers:

1. What do we mean by risk management?
2. Risk management tools
3. What keeps management awake at night

Focusing on practical applications, it gives you the knowledge needed to understand what risk management is and puts in place a workable way of managing it.

Innovating Business for Sustainability - Regulatory Approaches in the Anthropocene (Hardcover): Beate Sjafjell, Carol Liao,... Innovating Business for Sustainability - Regulatory Approaches in the Anthropocene (Hardcover)
Beate Sjafjell, Carol Liao, Aikaterini Argyrou
R3,645 Discovery Miles 36 450 Ships in 12 - 19 working days

Challenging current attitudes to governance and regulation in business, this timely book ascertains how regulatory approaches can innovate to ensure sustainable business that contributes to social justice for current and future generations within ecological limits. Combining a research-based approach with a gendered perspective of how sustainability goals are shaped and how businesses should engage with them, this pioneering book creates a comprehensive and contemporary understanding of what sustainability means for business. Identifying the limitations of current approaches to gender and equality alongside the weaknesses of current regulatory and theoretical approaches in business, chapters seek to enhance the practical understanding and embeddedness of sustainability into business within legal and regulatory landscapes. Insights from an international collection of expert scholars in fields ranging from sustainability science to law offer meaningful alternatives to the sustainable business status quo on both conceptual and concrete levels. Providing a regulatory analysis of business positioned in a systems-based sustainability research framework, this book will prove an invaluable resource for students and scholars of sustainability science, business and management, and law and regulation. With practical insights, it will also prove essential for policymakers working in business regulation and sustainability in business.

Marketing Countries, Places, and Place-associated Brands - Identity and Image (Hardcover): Nicolas Papadopoulos, Mark Cleveland Marketing Countries, Places, and Place-associated Brands - Identity and Image (Hardcover)
Nicolas Papadopoulos, Mark Cleveland
R4,179 Discovery Miles 41 790 Ships in 12 - 19 working days

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.

Altruistic Business - Why Conscious Businesses Outperform the Competition (Hardcover): Gavin Watson Altruistic Business - Why Conscious Businesses Outperform the Competition (Hardcover)
Gavin Watson
R867 R751 Discovery Miles 7 510 Save R116 (13%) Ships in 10 - 15 working days
Clarity, Communication & Connection - Three Clear Steps to Future-Proof your Business (Hardcover): Lucy Rennie Clarity, Communication & Connection - Three Clear Steps to Future-Proof your Business (Hardcover)
Lucy Rennie
R637 Discovery Miles 6 370 Ships in 10 - 15 working days
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