Business-to-Business Marketing provides valuable insight into B2B marketing management, analysing B2B buying practises, supply chain management, selecting business customers and developing a B2B marketing strategy. It helps students and marketing practitioners to understand the unique demands of marketing to organisational customers.

This third edition of Business-to-Business Marketing provides South African universities offering modules in B2B marketing, a locally written and contextualised text which students will easily relate to. This book is about businesses marketing products and services to other businesses and covers concepts related to this environment. It provides readers with an understanding of what B2B marketing is, how it differs from B2C marketing and provides theoretical and practical discussions on various B2B concepts.

This 3rd edition of Business-to-Business Marketing provides students with a strong theoretical basis, but also utilise many applicable cases from a South African perspective.

The edition explores B2B issues such as:

• The business-to-business marketing environments
• Business-to-business buying
• Business strategy and strategic marketing planning
• Market research and competitor analysis
• Segmenting business markets, choosing target markets and positioning products
• Developing the product, service and value proposition
• Innovation and competitiveness
• Pricing in business-to-business marketing
• Business development and planning
• Business-to-business selling and managing customer relationships
• Business-to-business branding – creating and fostering brand loyalty
• Managing supply chains and channel relationships
• Communicating with the business-to-business market

Business-to-Business Marketing is intended for undergraduate and post-graduate marketing diploma and degree students. Entrepreneurs, business and marketing executives, and business consultants may also find Business-to-Business Marketing beneficial, especially because of its South African focus.

Bestselling author Sean Covey has made it his mission to understand trust in organizations. In his new breakthrough leadership book Trust and Inspire, Covey shows that though our world has evolved, our style of leadership still has not—but it’s time to change that.

Traditionally, businesses have relied on a “command and control” management style, focusing on rigid hierarchies and compliance from employees. Covey argues we must shift from a “command and control” to a “trust and inspire” leadership model. Trusting and inspiring your team is defined by commitment from both sides, with a focus on effectiveness and fostering a growth mindset. It is based on the belief that employees are creative, collaborative, and full of potential; through trust, you can inspire them to do their best work.

Trust and Inspire is a simple yet radical shift in how business must be done in the 21st century and an expansive, visionary, and inviting guide to the future of leadership.

Relationship Marketing and Customer Relationship Management (CRM) have become important tools in securing the survival of businesses in the new millennium by considering both external customers and employees (internal customers). CRM enables businesses to provide excellent realtime customer service through the eff ective use of digital technologies. CRM will evolve to become more aligned to customer management practices both internal and external to the business as well as to embrace Industry 5.0.

Both internal and external customers are increasingly using smart phone devices to engage with organisations, highlighting the importance of digital relationships and technologies. Relationship marketing acknowledges the importance of other stakeholders and the building of relationships with these groups. Relationship Marketing and CRM will therefore have to secure state-of-the-art customer and relationships management strategies delivered to all its customers through the development and implementation of these CRM strategies.

Key topics covered in this book:

• The nature of Relationship Marketing and Customer Relationship Management
• Building relationships, including online relationships
• Service issues in Relationship Marketing and Customer Relationship Management
• Internal marketing
• Business-to-business marketing relationships
• Stakeholders in Relationship Marketing
• Planning and organising a CRM strategy
• Implementing Customer Relationship Management (CRM) in an organisation

  This newly updated South African book was written to compliment students at both undergraduate and postgraduate level and is therefore both highly informative and practical in its approach. It will also further inform practising marketers about the complex world of RM and CRM and new developments in the field.

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices.

Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

With the non-mathematician in mind, the sixth edition of Statistics for Business and Economics teaches learners the key concepts of statistics in business, management and economics.

The authors blend statistical methodology with applications of data analysis to illustrate the fundamental role of statistics in problem-solving and decision making. Computational methods give students a solid foundation to master statistical application and interpretation. At the end of each section, practical exercises encourage conceptual understanding of real-world problems.

New content on big data enriches the learning experience and prepares students for the workplace.

Industrial psychologist and award-winning business coach Kathi Hyde and her clients have proven that you can start over or step up, even in hard times, to build a business that achieves the results you deserve, brings out the best and allows you to live life well.

Kathi’s passion to help small businesses succeed to international standards (irrespective of where they find themselves geographically) and her love for the people who start and run them, have helped lead her clients to record success, game-changing personal growth, contentment, and real results time and again. Using vignettes of her own story as a backdrop, Kathi shares proven step-by-step strategies to help existing and new business owners achieve the same results – no matter where they are in their life or business journey.

This book considers both the business owner and the business. Part One prepares readers mentally and emotionally to overcome their setbacks and take on the mantle of being a business owner. It also helps them work out the ‘what’ and the ‘why’ of starting or growing their business. Part Two provides the practical business skills and know-how to build a profitable, resilient and rewarding business that delivers.

Based on sound business principles and practices, and packed with wisdom, anecdotes, strategies, practical examples, motivation, and the insight and experience gained from Kathi’s more than 30-year involvement with business across a range of industries in developed and developing countries, Peace By Piece is a coach-come-business-school in a book. It’ll help readers create peace from the pieces and guide them in laying the foundations of a fulfilling business that serves them and those they love and serve.

Learn the surprising power of delivering beyond your customers' expectations.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times.

These competencies are achieved through students’ ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner.

In this regard, practical activities based on real business scenarios facilitate students’ critical thinking and problem-solving abilities.

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.

KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.

KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.

FROM THE INTERNATIONALLY BESTSELLING AUTHOR OF ESSENTIALISM COMES A GUIDE TO MAKING THE MOST IMPORTANT TASKS EFFORTLESS

The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative. In Effortless, he offers practical strategies for making the most vital tasks the easiest ones. Honed over the better part of a decade, these strategies include:

• Asking 'What Step Can I Remove?' (accomplish more, in fewer steps)
• Having the Courage to Be Rubbish (prioritize progress over perfection)
• Deciding What 'Done' Looks Like (don't keep running after you pass the finish line)

The advent of globalisation has increased complexity for organisations, extending supply chains across large geographical areas, making them longer and more difficult to manage than ever before. Megatrends such as global economic shifts, increased consumer awareness, the rise in information technology, global pandemic outbreaks and climate change highlight a range of new challenges facing business. Strategic Logistics Management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw material suppliers through manufacturing and warehousing, to the end user.

Strategic Logistics Management covers the operational and strategic aspects of all the components of business logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. Terminology is clearly explained, and the main points are illustrated with practical examples.

Contents include the following:

• Customer service
• Demand and order management
• The supply management process
• Inventory management
• Transport management
• Warehouse management
• Reverse logistics
• Contract logistics
• Global dimensions of logistics
• Supply chain risk management and resilience
• City logistics
• Humanitarian logistics

Strategic logistics Management is aimed at undergraduate students and graduate programmes in the field of supply chain management.

A ground-breaking exploration of how successful groups operate – whether in sport, business or society as a whole – and what we can learn from them.

How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate.

Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Digitalisation will be a leapfrog that will help organisations in Africa to jump ahead in the fourth industrial revolution.

Digitalisation, if implemented correctly, has the power to transform organisations. This book is devoted to enabling users to understand how their organisations can digitalise operations. The authors use simple, lucid, non-technical language to explain how organisations can implement digitalisation in their operations.

They explain the process of digitalisation, using practical case studies, and help the readers understand the highly technical concept in a simple manner. They also categorise the topics of digitalisation by explaining how it can be implemented in manufacturing, service, SMEs and LEs.

On one hand, Hunting The Dragon tells the story of the failure after failure of a brilliant but often frustrated South African entrepreneur who finally went on to hit the big time with a billion-rand company. But it is more than a memoir.

For three decades, Iain Buchan battled his competitors, his bosses, his partners and his own worst instincts as he launched one exciting but ultimately doomed business venture after another. Life was a roller coaster. The highs were addictive, the lows suicidal. With each failure, Iain’s confidence took a knock, until the doubts consumed him. Why couldn’t he crack it? Why was he constantly fighting the world? What was the fear that drove him, though never to sustainable success?

It was only after a profound personal transformation in his mid-40s that Iain could begin to work his way towards real and long-lasting success, in business and in life. Together with his three children and inspirational team, Iain has put personal growth at the front and centre of their business, The Unlimited. In doing so, they have developed a leadership system that drives one of the most successful and inspiring sales forces in the country, an empowered collection of young South Africans whose sales ability generates previously unimaginable revenues.

Hunting The Dragon isn’t just a memoir or business book. It is a truly eye-opening account of what it means to struggle and transform to achieve real success in life through leadership.

’n Ongekende opkoms van Afrikaner-magnate het die Suid-Afrikaanse ekonomie die afgelope drie dekades gekenmerk. Dit is veral merkwaardig in die lig van die regering se omvattende program van swart ekonomiese bemagtiging.

Vandag ding talle van hulle internasionaal mee. Onder leiding van Koos Bekker het Naspers die Johannesburgse aandelebeurs begin domineer en is die mediagroep omvorm tot ’n internasionale beleggingshouergroep wat op e-handel en die internet fokus. Johann Rupert het Richemont in die naasgrootste groep in die mark vir luukse goedere gevestig, terwyl Christo Wiese en Whitey Basson onderskeidelik Pepkor en Shoprite tot Afrika se grootste kleinhandelgroepe in klerasie en voedsel uitgebou het.

Fortuine verduidelik hoe hierdie en ander sakeleiers, waaronder Jannie Mouton, Michiel le Roux, GT Ferreira, Laurie Dippenaar, Roelof Botha, Hendrik du Toit en ’n aantal megaboere, hul sakeryke tot stand gebring het. Dit beskryf hul lewens- en sakefilosofieë en wat van hulle sulke suksesvolle entrepreneurs maak.

In onlangse tye het die ineenstorting van Steinhoff Internasionaal, die meubelhandelaar met Markus Jooste aan die stuur, ’n groot hap uit sommige van hierdie fortuine geneem. Jooste is die fokus van een van die hoofstukke, terwyl dit in ’n ander op die filantropiese projekte van hierdie superrykes val.

THE BOOK THAT REED HASTINGS AT NETFLIX TOLD EVERY ASPIRING CEO TO READ.

Nearly thirty years ago, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.

Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.

Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you''ll learn how to turn your company into the 2.0 version of itself. You''ll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You''ll learn Collins''s newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You''ll learn why luck favours the persistent, and what it means to look for "who luck." You''ll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision.

You''ll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance.

Finally, you''ll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier.

Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you''ll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

When last did you get lost? We rarely do in the era of Google Maps and Waze, but satellite navigation systems are of no use when disruption turns our lives upside down. When swirling mists of uncertainty block our view of the future, we might question our ability to cope. But with awareness, determination and practise we can improve our competence, build our resilience and confidence, and gain a sense of control, even when everything feels out of control.

Whether your life has been disrupted by death, divorce, disease, Covid-19 lockdown, working from home, moving town, starting a new job, or any of a host of other disruptive events that can either make or break you, this book will guide you to the best possible outcome. Disruption is never comfortable, but regardless of whether it is positive or negative, it is a catalyst for change.

Future-Proof Yourself provides simple but effective lessons and frameworks to help you future-proof yourself to win at both work and life. Dip into chapters on disruption, remote working, resilience, teamwork, leadership and family, and learn how to remain focused, utilise pressure and create a recipe for personal success. A distillation of Nikki Bush’s professional insights as a human-potential and parenting expert, combined with her personal honesty and vulnerability, this book is a must-read for anyone looking to harness their courage and curiosity to build a rewarding, fulfilling future for themselves – no matter what life throws at them.

Negotiators might be born, but great negotiators are made.

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today's competitive marketplace, there is no time for experimentation, nor room to make mistakes.

The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation.

Through case studies, illustrations, exercises, and personal stories, Lowry shows how to:

• Make strategic decisions - move from doing what is comfortable to doing what is most strategic.
• Manage the process - carefully balance the urge to compete with the need to collaborate.
• Deliver the deal - fine-tune the negotiation process to achieve the desired outcome.

This book makes it easy to join the ranks of leaders who have experienced unprecedented success by making negotiation simple.

What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this innovative and comprehensive textbook.

Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to SHRM. Broken into four distinct parts, the book addresses the context, theories, themes, and future of managing people strategically. Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application. New 'Strategic HRM in Action' boxes take this one step further by presenting students with a scenario in which they themselves can make strategic decisions and reflect on their own evaluation of real-life business practices.

Critical thinking is essential in SHRM, so frequent Critical Reflection boxes, Review Questions, and questions or activities to accompany every case study ensure students are challenged to engage with the subject critically and reflectively, and consider their own evaluations of the essential theories and the strategic practices adopted by different organizations. Global case studies and an opening chapter dedicated to the global context of SHRM challenge the dominant Western perspective and provide a rounded and adaptable view of SHRM.

A user-friendly structure and wide range of learning features, including learning objectives, key concept boxes, and summaries, ensure the text remains accessible, even for those completely new to SHRM, allowing all students to benefit from the book's ideal balance between the latest academic theory and contemporary, real-world practice.

Over the course of four years Matt Brown has interviewed hundreds of local and international entrepreneurs and business experts for his podcast, The Matt Brown Show, and in the process has created a lexicon of business, growth, start-up and funding hacks that anyone can learn from and implement. He has also come to the conclusion that the single defining factor between entrepreneurs who make it and those who don’t is internal. It’s all about the inner game. Entrepreneurs with a strong inner game live, breathe and work according to a set of principles that define everything they do.

In Your Inner Game – 12 Principles for High-Impact Entrepreneurs, Matt draws on the lessons he’s learned, both as an entrepreneur who has launched nine businesses, and as a podcast host with hundreds of interviews under his belt. He delves into what separates great businesses from their mediocre peers; the mindset that entrepreneurs should embrace if they want to grow their businesses; and, ultimately, the secret to building a business of purpose that fulfils a greater need for their founders. Full of real-life anecdotes, tips, success hacks and actionable insights that you can implement in your own start-up or business, Your Inner Game unpacks twelve principles that you can put into practise today to take your life and business from good to great.

Thoughtful, honest and willing to reveal both the highs and lows of entrepreneurship, Matt takes his readers on a journey that will give them the blueprint to relook at everything they thought they knew about business.

With a pedigree going back over ten years, The Definitive Handbook of Business Continuity Management can rightly claim to be a classic guide to business risk management and contingency planning, with a style that makes it accessible to all business managers. Some of the original underlying principles remain the same -- but much has changed. This is reflected in this radically updated third edition, with exciting and helpful new content from new and innovative contributors and new case studies bringing the book right up to the minute. This book combines over 500 years of experience from leading Business Continuity experts of many countries. It is presented in an easy-to-follow format, explaining in detail the core BC activities incorporated in BS 25999, Business Continuity Guidelines, BS 25777 IT Disaster Recovery and other standards and in the body of knowledge common to the key business continuity institutes. Contributors from America, Asia Pacific, Europe, China, India and the Middle East provide a truly global perspective, bringing their own insights and approaches to the subject, sharing best practice from the four corners of the world. We explore and summarize the latest legislation, guidelines and standards impacting BC planning and management and explain their impact. The structured format, with many revealing case studies, examples and checklists, provides a clear roadmap, simplifying and de-mystifying business continuity processes for those new to its disciplines and providing a benchmark of current best practice for those more experienced practitioners. This book makes a massive contribution to the knowledge base of BC and risk management. It is essential reading for all business continuity, risk managers and auditors: none should be without it.

Every decision we make is a decision about the future. We constantly make choices that affect the next week, year or decade, but get blinded by what we want or expect the future to be. Cognitive traps lie everywhere: failing to question our assumptions; believing in greater certainty and personal control than life allows; or missing signals because we’re distracted by the noise.

The post-2020 world demands a revolutionary way of looking ahead, and in these unpredictable times, the key to good futures thinking is good thinking. The goal of constructive futurism is not to forecast specific events, but to plot a series of scenarios that show what could happen. Consequently, we can work towards the future we want, avoid the ones we don’t, and be prepared to manage the risks and opportunities no matter what.

In Thinking the Future, scenario specialists Clem Sunter and Mitch Ilbury teach us the futurist’s art of decision-making, where the flexibility of thinking like a fox plays a key role in adapting to a complex and interconnected world. The book rejects the appealing but misleading self-help narrative that you can decide your future through sheer determination in pursuit of your goals and replaces it with a more dynamic approach.

Isaac Newton said: ‘If I have seen further than others, it is by standing on the shoulders of giants.’ By reimagining seminal concepts thought up by some of history’s greatest thinkers, the authors detail the dos and don’ts for thinking the future and handling its uncertainty in a constructive way.