The seventeenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem-solving approach to enable students to develop the skills required to make informed managerial decisions. The text’s unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary - accounting, finance, marketing, personnel and production functions all need to integrate effectively, to ensure success. Using economic concepts and tools applied to updated and engaging examples of real-world companies and management situations, the authors provide a robust approach to the practical application of the academic principles of managerial economics.

The time for "different" is now. Tap into the insights of our leading business minds and thought leaders and equip your business for a successful new way of doing business.

The world of business is tough, especially today. We know that now is the time for exponential acceleration, adaptability, agility and adjusting; a time for resilience, perseverance and courage; where the frames of reference that so many of us have held onto for so long are simply no longer relevant. But you may be stuck. You may be frozen and fearful, and feeling panicked. You may be worried, and feel weary. Your vision may be blurred, and you may feel unsure of yourself, yet you have a business to run, and staff to look after. If you are feeling some, or perhaps all of these things, take a deep breath – help is at hand. With over forty chapters of wisdom, insights, experience, suggestions and advice from some of South Africa’s leading business minds and thought leaders, you will find pure gems of information, ideas and solutions on each page of The Book Every Business Owner Must Read.

Adapt, respond, and define your new ways of thinking to help you succeed. Get your pen and notebook ready, start reading and make notes and lists of what you can do, today, to not only survive, but thrive as a business.

Avoid costly mistakes and create more profit by writing a strategic book. A strategic book acts like a brochure or business card on steroids. So don't waste time selling your book, let your book sell you The Seven Secrets of Successful Authors is the first step towards planning, publishing, and productising your strategic book correctly, so that it becomes a laser-focussed marketing tool that gives you more clarity, credibility, and collateral. The book describes a simple foolproof system for writing a book, with every step already planned and mapped out in detail for you to follow? The Seven Secrets of Successful Authors exposes a simple process to get your knowledge, skills and expertise out of your head and into print sooner than you ever imagined possible. The author has worked with many business-owners, entrepreneurs and specialists who aspired to become successful authors in their fields of expertise. They're people who wanted to increase their credibility FAST and stand head and shoulders above their competitors. Successful authors use a simple ABC framework to write a Strategic Book: Achieve Strategic Clarity. Planning a clear strategic direction gives focus. Boost Personal Credibility. Publishing a Strategic Book enhances your personal reputation. Create Profitable Collateral. Productising creates profit from your existing skills and knowledge by creating collateral that attracts pre-sold prospects who want to become customers. The Seven Secrets of Successful Authors was written to support authors through the first part of the ABC framework. Here is what you'll discover inside: Secret 1: WHAT to write about Secret 2: WHO to write for Secret 3: WHY your readers buy books Secret 4: HOW to design your book Secret 5: WHEN to finish writing Secret 6: WHERE to promote your book Secret 7: WHICH specialists to use

The Finance Book will help you think and manage like a financial strategist.

Written specifically for non-finance professionals, it will give you all you need to know to manage your business more effectively and think more strategically.

It will help you to:

• Read and interpret financial statements with confidence
• Understand financial and business language
• Learn how to analyse financial performance
• Make better financial decisions
• Deepen your learning via interactive resources

Covering business finance, accounting fundamentals, budgeting, profitability and cash management, you'll find the tools you need in order to make the best financial decisions for your business.

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Organizations are in a race to become a digital enterprise. For those leading their company’s tech-driven change, this guide will help you along the way.

Every business makes plans for updating products, technologies, and processes. However, that is simply not enough for a twenty-first century company. While the pressure is intense, you can create a clear path forward using guidance from this book.

In Driving Digital, business technology executive Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. You no longer have to blindly trek through the mine field of their company’s digital transformation.

In this thoroughly researched one-stop manual, Sacolick teaches you how to:

• Formulate a digital strategy
• Transform business and IT practices
• Align development and operations
• Drive culture change
• Bolster digital talent
• Capture and track ROI
• Develop innovative digital practices
• Pilot emerging technologies

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Today's ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing planning presents a step-by-step approach to developing plans that give direction to future marketing actions. Directional/strategic marketing planning begins with the marketing audit, which provides a clear understanding of the enterprise's current position in the market, the nature of the opportunities and threats in the external environment, and the enterprise's internal strengths and weaknesses. Once the basic directional market options available in the future have been determined, specific decisions that the marketer needs to make given a range of specific plans are discussed. Directional/strategic marketing planning is aimed at third and fourth year marketing students.

'Developing Directors' is essential reading for chairmen and directors, consultants and trainers charged with the task of developing dynamic boardroom teams to lead the organisations of today. It provides practical advice on identifying the qualities, competencies and approaches needed for greater directorial contribution.

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field.

Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business.

Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

Lew Geffen is destined to have an eventful life. Driven by a maverick spirit, he embarks on a wild ride of success, securing the local Sotheby’s International Realty license to become a major player in the property market.

Along the way he's fired by his mother, sells Mandela's house and navigates the fallout of a murder at his company's annual convention. Lew's extraordinary life is told with candour, warmth and laced by his wicked sense of humour.

Geffinitely a business memoir like no other.

A guide for women entrepreneurs to help them get the financing they need to build big businesses and change our world.

The lack of female representation among top-earning business founders is surprising when compared with the number of women who start businesses. Fewer than thirty women in history have taken companies they founded public on leading stock exchanges. Although consistent references to "women and small business" dominate global development strategies and influence public policy, women are granted less than 2 percent of all venture capital investments annually.

Thinking Bigger is designed to provide women with the keys to unlocking capital and thinking bigger. Its author, Sarah Dusek, an entrepreneur and a venture capitalist, shares personal anecdotes highlighting obstacles that women face in business and how to overcome them. She reveals the metrics that really matter to venture capitalists and how to pitch them successfully. Her book delves into the art and science of creating a winning "pitch deck"―the standard formula for pitching to investors, from crafting a compelling story to using data and design to make a lasting impact.

Thinking Bigger positions women to get the financing they need―to build big businesses, to scale their endeavors, and to make a positive impact on our world.

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Join Nyimpini Mabunda on his journey from his childhood in an apartheid-era homeland to the CEO’s office at one of the world’s leading businesses.

In a career spanning Procter & Gamble, Nando’s, Diageo and Vodacom in South Africa, the UK and Uganda, Mabunda actively sets out to always improve his business acumen and leadership skills. Constantly in learning mode and infused with positive energy, Mabunda’s path offers insightful lessons and practical advice for anyone who wants to succeed in their career, build and lead a business.

This is your toolkit to take you the top!

The Healthy Company is a handbook for directors and executives - and those on their way to getting there. Leading a company today means managing the uses of its resources and relationships and how it deals with the resulting effects over time as these effects will come back to impact the company, negatively or positively, in the future. It is this circle of integrated thinking that is essential to a healthy and sustainable company. The book considers a company's purpose and strategy under an integrated thinking approach. It also takes readers through a history of the company structure itself and the corporate revolutions that have happened along the way. A healthy company needs a healthy board, therefore, good corporate governance and the role of the board is explored. Practical tips and considerations are given for being a director, with FAQs. The successful running of board meetings is covered as well as the role of the board leader, along with a list of features which make for a good Chair. The Healthy Company proffers four matters that should be discussed at every board meeting to keep directors informed and to cultivate better decision-making. A healthy company needs integrated reporting that reflects its integrated thinking approach. This reporting should be internal for management and the board, but should also result in the annual integrated report released to investors and other stakeholders. This book covers the best practice guidance on preparing an integrated report, with FAQs for directors and executives. The Healthy Company offers a seven-step process which focuses on integration and a healthy company for the longer term.

In today's fiercely competitive business environment, a brand is more than just a product or logo; when managed effectively, it can become the key to an organisation's success. While there are numerous international textbooks on branding, many of them focus on American or European contexts, often neglecting the unique nuances of the South African market. This textbook seeks to fill that gap by providing a comprehensive exploration of the intricacies involved in building, nurturing, and sustaining brands within the dynamic South African landscape.

South Africa, with its diverse languages, cultures, and identities, presents brand managers with a distinctive set of opportunities and challenges. The ability to create brands that resonate with consumers and establish a meaningful connection is essential for success in this multifaceted environment.

This textbook is designed to equip students, marketing professionals, and aspiring entrepreneurs with the knowledge and tools necessary for effective brand management. Key topics covered include:

• An introduction to branding concepts
• The significance of crafting a brand's image, identity, and positioning
• Strategies for developing and managing brand architecture
• Approaches to building strong brands through brand equity and the brand value chain
• Designing marketing programs to enhance brand equity
• Measuring brand equity and performance using various approaches
• Considerations for brand contact planning and constructing effective contact plans
• Branding in the digital era, with a focus on the African and South African context
• Strategies for international branding
• Perspectives on branding in the service sector
• The importance of internal branding and employee engagement

Each chapter incorporates practical examples to illustrate theoretical concepts, and it includes a relevant case study and questions for students to reinforce their understanding.

This textbook is the result of extensive research and collaboration with academics from various South African institutions, including the University of Johannesburg, North-West University, UNISA, and Vega School, offering a diverse range of expert viewpoints. We invite you to embark on a journey of understanding, developing, and managing brands within the South African context through this comprehensive resource.

CEOs can build up a business from nothing or turn around a company that is on the verge of bankruptcy. Inspiring with their relentless drive, strong leadership and innovation that can turn whole industries on their heads, they are the dynamos of our economy.

What is the X factor that ensures a CEO’s success?

KC Rottok Chesaina seeks to uncover the unique personality traits, business acumen and leadership values that have turned CEOs into captains of industry. Based on extensive research and focused interviews with the leaders of some of South Africa’s top companies, including Vodacom, Bidvest, Capitec Bank, RMB, Dis-Chem, Discovery Health, Nedbank, Sanlam, Momentum, Curro, Exxaro, Harmony Gold and MTN, Chesaina’s book takes you to the heart of corporate South Africa.

With real-life examples, The CEO X factor shows that reaching the top is about much more than money – it requires a very specific kind of character, straightforward strategies, a true focus on people and a value-driven approach.

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

Key Aspects:

• Entrepreneurship
• Marketing
• Finance

Dynamics of Entrepreneurship is aimed at undergrad students in the field as well as anyone planning to enter the world of entrepreneurship.

Cut 50% of your meetings and improve the ones that remain.

Meetings are essential to collaboration and decision making, but they are often irrelevant, time consuming and badly run. People spend an average of 2 days per week in meetings and 50% of it is wasted. This book will help you win back that wasted day a week by cutting out the half of face to face and virtual meetings that do not need to happen and radically improving the ones that remain.

The two authors, one an experienced CEO and consultant to major multinationals, the other a millennial line manager working within one of the world’s largest companies, find common ground, and occasional disagreements on creating new ways of meeting both face to face and through technology that are far more engaging and effective for everyone.

The book focuses on three main areas:

• Dealing with the business and corporate cultural challenges in changing the way we meet
• Cutting out the unnecessary topics and participants that make up 50% of todays meetings
• Designing and running faster and more focused face to face and online meetings with more relevant content; clearer decisions and actions, and much higher levels of participation

Full of examples and practical tools that will improve everything from your regular team meetings to management meetings, online conferences, global meetings and big events. This book will lead you through practical actions and targets to kill the meetings that do not need to happen and radically improve the ones that remain.

A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood.

Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market.