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Books > Business & Economics > Business & management > Business strategy
This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. It presents a multi-criteria approach to the problem of selecting effective innovative projects and innovative technologies that increase competitiveness in high-tech industries. Further, the book develops a mathematical risk assessment model, and proposes new approaches for systematically identifying and assessing the probability of risk emergence. Lastly, it demonstrates how simulation models can be used to assess the impact of innovative technologies on the competitiveness of high-tech products.
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough—today’s leaders must personally grasp the tectonic changes arising from today’s social, always-connected customer, and must re-architect business practices and models accordingly. In The Social Business Imperative, Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. The functional breadth of this book is critical for today’s leaders, who must deliver a consistent experience across every brand touchpoint, from marketing to sales to customer service, online to offline, because that is what the customer expects. This guide is a must-read for all professionals—from boards of directors to front-line sales managers, and from chief marketing officers to recruiting, IT, and compliance directors—who need to understand the digital transformation taking place not only in their own department but in all departments. Only with this broader understanding can functional leaders effectively collaborate on delivering a cohesive customer experience spanning previous organizational silos. Going far beyond her global best-seller The Facebook Era, Clara offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social media, mobile messaging apps, the Internet of Everything, and the collaborative economy.
Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how business/IT alignment is assessed, the factors that aid or hinder its integration, a maturity assessment and way in which managers can implement strategic information systems within their firms using various constructs and models. Strategic Information Technology: Opportunities for Competitive Advantage provides managers with an understanding and appreciation for the development of business and information technologies strategies to yield competitive advantage.
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.
Advance reviews of "Certain to Win" "Certain to Win" Sun Tzus prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. Robert Coram's monumental biography, "Boyd, the Fighter Pilot Who Changed the Art of War," rekindled interest in this obscure pilot and documented his influence on military matters ranging from the design of the F-15 and F-16 fighters to the planning for Operation Desert Storm to the execution of Operation Iraqi Freedom. Unfortunately Boyd's written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. All Boyds briefings are available on " Defense and the National Interest."] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his "OODA loop" and in his last major briefing, "Conceptual Spiral," on science and technology. He read and commented on early versions of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd's concepts and suggesting applications to business. Keith Hammonds, in the magazine "Fast Company," George Stalk and Tom Hout in "Competing Against Time," and Tom Peters most recently in "Re-imagine " have described the OODA loop and its effects on competitors. They made significan
Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In "Everything You Ever Wanted to Know About Social Media, but were afraid to ask...," author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. Designed for marketing professionals, small business owners, and non-profit organization executives, "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." highlights the power of consumer-generated media and how it can be used effectively to help grow your business.
This book explores the conditions for growth that can create value for shareholders, focusing on the main strategies adopted by firms including horizontal expansion, vertical integration and product diversification. To evaluate whether or not a particular growth strategy is successful, the author examines the economic fundamentals of each strategy and presents analytical models of both internal development and external acquisition. He moves on to present four case studies of successful companies to highlight how a firm chooses and implements a defined growth strategy. This stimulating integrated analysis will appeal to researchers and students in business administration as well as managers, entrepreneurs and consultants involved in strategic management.
This is a book about the modernization of public governance and the development of strategic states. It focuses on six Gulf countries (United Arab Emirates, Oman, Qatar, Bahrain, Saudi Arabia and Kuwait) and presents research findings from quantitative data analysis and comparative analysis of the trends and developments of the six Gulf states. The book analyses the workings of the governments of the Gulf States, including the way that they have tackled national development since the mid 1990s. This includes how their strategies for economic diversification have been reflected in trends in revenues from "oil rents" and whether they are still rentier states or not. Evidence is presented on key topics such as government strategies and long-term strategic visions. Careful consideration is given to reputational evidence and to the strategic process capabilities of the governments: integration and coordination of government machinery, mobilizing public and private stakeholders, evaluating, and adapting - all defined as strategic process capabilities. This examination of government is also used to study their performance in strategic results areas: the economy, the natural environment, and the happiness of their citizens. The countries emerge from this analysis as far from identical in terms of capabilities or in term of performance.
While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.
The challenges facing a solo entrepreneur when calamity strikes are unique in the realm of disaster planning, and the only effective strategy for preventing a business failure after an unexpected major setback is to have a clearly thought-out emergency backup plan. This book guides you to being 100 percent ready for the worst-case scenario. Disasters are sudden, calamitous events that can bring about great loss and failure to a business. Some disasters can be prevented through good judgment and careful planning; others-whether "acts of God" such as flood or fire or a personal health crisis-cannot be. What will happen if the one person responsible for the day-to-day operations of a solo entrepreneurship is suddenly incapacitated and unable to manage the business? In cases of small businesses that do not have a clear backup or disaster recovery plan, the outcome is often the total failure of the business. This book is both a wakeup call and an action plan for small business owners. It will guide readers toward creating a backup system that will enable a business to "run itself" without the immediate presence of its owner-for a week, a month, or even longer. The author presents a tested strategy that has its roots in preparing for natural disasters, and replaces the all-too-common refusal to believe that bad things can and do happen with hard facts and realism. Clearly, solopreneurs cannot afford to take risks of failure when it comes to their businesses-the most important thing in their lives aside from family and health. Asks a critical question: "How prepared is the average solopreneur to withstand a sudden crisis, like a serious medical emergency?", addresses the likely consequences of being unprepared, and provides a practical strategy for building an emergency backup plan Presents guidance for choosing a person or team of people to immediately step in and manage the business during a crisis Stresses the importance of building a comprehensive communication plan that serves to keep people informed on a daily basis Offers information for keeping computers and other vital equipment in good working order and protected from cyber attacks
Are you happy?
This groundbreaking book investigates the religious issues that businesses confront as they expand their global activity and proposes that corporations can become instruments of peace. Timothy Fort discusses the newly emerging idea of "peace through commerce," and he argues powerfully that today's businesses have the capacity to foster both peace and religious harmony. Fort asks and answers important questions: How might businesses integrate spirituality into corporate affairs? How can spirituality contribute to the production of high-quality goods and services? What can be done to promote a spiritual connection between employees and their work? Can this be done without provoking religious animosities? What business practices might encourage an atmosphere in which constructive dialogue among spiritual traditions could proceed? The author concludes that by implementing the peaceful practices advocated by religions at their best, businesses can both nurture religious harmony and strengthen their communities.
Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment. Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker. Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit from Provides many current and classic examples to show the application of the frameworks, making key concepts easy to understand Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas
In response to the world's rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more - all while generating commercial value for their companies. Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world - are all part of the life of a successful social intrapreneurism project. Whether you're an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.
Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders. His book is thus developed to advance the theory and practice of corporate strategy communications. With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his points, Higgins's book not only builds on existing research in strategic planning and management and reputation management, but offers new research findings as well. Interdisciplinary, integrative, and international in scope, the book will be of special interest to corporate management, strategic planners, corporate communications and investor relations executives, and other professionals in the investment community, and to academics with similar research and teaching interests. Higgins argues that companies that communicate effectively to key constituencies risk less by making their strategies known than by hiding them. Among the important payoffs Higgins identifies are an improved climate within the investment community; better relationships with suppliers, customers, and strategic partners; improved employee morale and motivation; and, in some cases, a boost to share price and the enhancement of shareholder value. He begins with an overall strategic framework, illustrating how effective corporate strategy communications can improve a firM's strategic credibility, then follows with case studies--unavailable until now--each written specifically for this book, and covering such situations as a merger, a failed takeover attempt, and a management campaign to elevate share price and shareholder value at a major chemical company. He ends with an examination of the international challenges and opportunities involved in cross-cultural strategy communications. The book also presents for the first time, the results of a major international study of corporate strategy communications. Included in this study were 1800 executives and analysts from the U.S., Europe, and Japan. The job of strategy communications is never done, concludes Higgins. Communications during bad times, as well as good, are critically important.
Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses can increase their levels of competitiveness. Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies, this book is ideally designed for professionals, practitioners, upper-level students, policy makers, and managers interested in the optimization of business performance.
There is a high demand in our society to adopt emerging technologies in all aspects of business and economic activity. As traditional business practices and economic activity are occurring in a global context, new areas of economic development are being recognized as the key enablers of wealth and income production. International Business Strategy and Entrepreneurship: An Information Technology Perspective discusses innovative solutions to research problems and high performance systems while emphasizing the role of IT and management for sustainable development. This book brings together academics, researchers, entrepreneurs, policy makers and government officers aiming to contribute to the debate of technology related to international business and strategic management.
The aim of this publication is to equip managers with insight into the functioning of public management and administration within the dynamic southern African context.
This book examines key aspects of the increasingly important phenomenon of reshoring - the decision of companies to reverse offshoring by bringing manufacturing back from overseas. The aim is to equip readers with a full understanding of the current extent of reshoring, its drivers, and the associated opportunities and challenges. The impact of governments' economic policies on the location choices of entrepreneurs in an era of globalization is carefully analyzed, drawing on experiences in the United States and Italy, where contrasting encouragement is provided for reshoring decisions. The effect on reshoring of recent developments regarding technology, the environment, and other factors is assessed in depth, and readers will also find close scrutiny of the relationship between reshoring and manufacturing performance. The book will be of interest to all academics, researchers, and practitioners with an interest in the manufacturing industry and will be an excellent teaching aid for a variety of courses in different disciplines at both undergraduate and postgraduate level.
In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people? Personal and professional networks shape everything we do, but simply knowing that they exist won t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components strong relationships, weak relationships, and hubs that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today s hyper-connected world."
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