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Books > Business & Economics > Business & management > Business strategy
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind.
Independence isn't doing your own thing, it's doing the right thing on your own. The same can be said for raising children or for managing employees. your business needs to have people you can rely on to 'do the right thing-on their own;' otherwise, you spend more time babysitting than managing. The people, process and leadership demand of building a business are, in fact, a lot like the demands of raising children. By looking at your business activities through a child development lens, you quickly can identify the things that will help you (or hold you back) as your business grows. You approach a four year old differently than a fifteen year old-this book explains how to use age-appropriate tactics to be most effective as a business leader. No one grows up overnight. Growing Up provides a simple and easy way to look at the maturity of specific business activities, providing an effective tool for planning and managing growth. Growing Up helps you answer questions such as: * As an entrepreneur positioning for a major growth program, how do you make sure that your people, process and leadership can keep up? * As an experienced leader looking for your next career opportunity, how do you test against your expectations? * As a parent who knows how to manage the kids effectively, how do you apply that intuitive strength to be more effective in your day-to-day work?
We live in a 'bimoral' society, in which people govern their lives by two contrasting sets of principles. On the one hand there are the principles associated with traditional morality. Although these allow a modicum of self-interest, their emphasis is on our duties and obligations to others: to treat people honestly and with respect, to treat them fairly and without prejudice, to help and care for them when needed, and ultimately, to put their needs above our own. On the other hand there are the principles associated with the entrepreneurial self-interest. These also impose obligations, but of a much more limited kind. Their emphasis is competitive rather than cooperative: to advance our own interests rather than to meet the needs of others. Both sets of principles have always been present in society but in recent years traditional moral authorities have lost much of their force and the morality of self-interest has acquired a much greater social legitimacy, over a much wider field of behaviour, than ever before. The result of this is that in many situations it is no longer at all apparent which set of principles should take precedence. In this book John Hendry traces the cultural and historical origins of the 'bimoral' society and explores the challenges it poses for the world of business and management. The developments that have led to the 'bimoral' society have also led to new, more flexible forms of organizing, which have released people's entrepreneurial energies and significantly enhanced the creative capacities of business. Working within these organizations, however, is fraught with moral tensions as obligations and self-interest conflict and managers are pulled in all sorts of different directions. Managing them successfully poses major new challenges of leadership, and 'moral' management, as the technical problem-solving that previously characterised managerial work is increasingly accomplished by technology and market mechanisms. The key role of management becomes the political and moral one of determining purposes and priorities, reconciling divergent interests, and nurturing trust in interpersonal relationships. Exploring these tensions and challenges, Hendry identifies new issues for contemporary management and puts recognized issues into context. He also explores the challenges posed for a post-traditional society as it seeks to regulate and govern an increasingly powerful and global business sector.
Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firM's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination. The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.
Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Chris Termeer is said to be one of the few people that can clearly explain the vast complexities of the oil and natural gas industry in non-technical language for an average person. His book, Fundamentals of Investing in Oil and Gas, uses 250 + detailed pictures, graphs, and necessary visual illustrations, combined with thorough, comprehensive descriptions and details to aid the reader.
This book is intended to spark a discourse on, and contribute to finding a clear consensus in, the debate between conceptualizing a knowledge strategy and planning a knowledge strategy. It explores the complex relationship between the notions of knowledge and strategy in the business context, one that is of practical importance to companies. After reviewing the extant literature, the book shows how the concept of knowledge strategies can be seen as a new perspective for exploring business strategies. It proposes a new approach that clarifies how planned and emergent knowledge strategies allow companies to make projections into the uncertain and unpredictable future that dominates today's economy.
Demystifying Talent Management questions the explanation of talent, that anyone who has 'more' has a talent, and demonstrates how the term 'talent' has become an empty signifier. The book asks if talent exists at all, and reflects on what the consequences for talent management within business and sports would be if this were the case.
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
Economic globalization and the application of information and communication technologies have offered firms the opportunity to develop and distribute new knowledge. Open Innovation in Firms and Public Administrations: Technologies for Value Creation analyzes open innovation in a global context and proposes business models and institutional actors that promote the development of open innovation in firms, institutions, and public administrations worldwide. This book provides insights and supports executives concerned with the management of open innovation and organizational development in different types of open innovation communities and environments.
Instead of thinking about education as the mastery of a body of knowledge where the subject matter becomes the focus of our attention, The Gamification of Higher Education encourages us to think of it as a process that draws out the best in individuals and prepares them for happy, productive, and successful lives.
For many years companies have been investing in enterprise systems and IT initiatives but they are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments
In Germany's Economic Renaissance, veteran European correspondent
Jack Ewing of The International New York Times explains how a
country with some of the highest labor and energy costs in the
world beat the odds to become the third-largest exporter of
manufactured goods, after China and the United States. Men and
women who manage German companies both big and small explain how
any company can behave like a multinational, as well as the secrets
of conquering the high end of the market where quality is more
important than price. Both informative and entertaining, filled
with rich character studies, this book is essential reading for
everyone wondering how to bring factories - and the jobs they
provide - back to American shores.
"If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization"--
"This book is a lively and hands-on exploration of corporate-NGO alliances. It offers original insight to understand why alliances exist and to what end. It also looks into the asymmetries between partners and dwells on three crucial aspects of alliances management: alliance capacity development, stakeholder involvement and alliance metrics"--Provided by publisher.
The request on managers to base eco-investments on solid grounds has never been so vital. They need to know what they should do first, and why. Should they focus on generating carbon credits via eco-efficiencies? Enhance corporate reputation by joining Green Clubs? Subscribe to eco-label programs? Explore emerging cleantech markets? Within the overwhelming possibilities, many spend precious resources without sound criteria. By analyzing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: "when does it pay to be green?" Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms, helping managers to prioritize eco-investments and transform them into sources of competitive advantage and new market spaces. "Sustainability Strategies" delves particularly deep into the troublesome global auto industry. By identifying the roots of economic and environmental problems of the sector, the book shows how to develop Sustainable Value Innovation: the creation of differential value for customers and contribution to society at both, reduced costs and environmental impacts.
Can it be that in order to reach the investor you need for your new venture, or to find the employer who will give you the chance of a lifetime, you only need to have six cups of coffee? Research tells us there is an average of six intermediate people that form an invisible chain between you and the person who will help you succeed.
A 21st-century business strategy for succeeding in a tough global economy To succeed in today’s turbulent business environment operating in a "business as usual" mode will no longer work. Conflict and competition can come from anywhere. Kenneth Allard–a well-known military strategist and management expert–knows that in business, just as in the war on terrorism–losing cannot be an option in your playbook. Business as War draws numerous parallels between the strategies and tactics used by the United States military and the challenges businesses face in the no-holds-barred competition of the global economy. Allard believes that success in this new competitive climate can be achieved by applying cutting-edge military perspectives to the everyday world of business. These tools include the traditional military arts–leadership and strategy–as well as information age techniques such as business intelligence, enterprise security and streamlined information-sharing. Using first-person examples from his media, military, and business experiences, Allard demonstrates how the military learned their lessons–and how businesses can profit by meeting similar challenges. In tough economic times, survival is a matter of waging war, and people are looking for proven strategies to solve all types of problems. Business as War adapts the effective tools of war to a business environment where new competitors and difficult challenges are constant threats. Kenneth Allard (Washington, DC), a former army colonel, is a well-known commentator on international security issues, strategy, and military matters, regularly appearing on NBC News, MSNBC, CNBC, and the Imus in the Morning radio show. As one of the star attractions of Leading Authorities, a major speakers bureau, Colonel Allard appears before a wide range of business audiences around the country.
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
The current crisis has rocked the financial system worldwide and has cast doubt on the effectiveness of the existing regulatory regime. Thousands of firms have gone bankrupt and many financial institutions were bailed out by governments. The effects of the crisis have shaken emerging and developing markets alike and have not spared neither small nor large businesses. Many scholars and practitioners attribute the roots of the crisis to failures and weaknesses in the way corporate governance has been practiced since the mid-1990s. Lax board oversight of top management, short-termism and self-interested behavior have been fingered as the culprits behind recent financial turmoil. This book highlights the recent developments and new trends in corporate governance. The eighteen chapters, written by leading academics and experts, can assist corporate executives, governance bodies, investors, market regulators, and policymakers in having a global picture of major corporate governance issues. This book highlights the recent developments and new trends in corporate governance. The eighteen chapters, written by leading academics and experts, can assist corporate executives, governance bodies, investors, market regulators, and policymakers in having a global picture of major corporate governance issues.
Evidence shows that organizations with both a CEO and a team involved in sourcing strategy and supplier configuration make more effective decisions. If the wrong supplier is chosen, performance can be negatively affected. Here the authors look at how companies can improve their outsourcing capabilities.
Innovation in Business and Enterprise: Technologies and Frameworks focuses on managing innovation through bridging gaps created from theories, relative advantages or competitiveness, social differences, and innovation capability and performance. |
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