This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding-a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today's turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The revised second edition of "Measures and Metrics in Corporate Security" is an indispensable guide to creating and managing a security metrics program. Authored by George Campbell, emeritus faculty of the Security Executive Council and former chief security officer of Fidelity Investments, this book shows how to improve security s bottom line and add value to the business. It provides a variety of organizational measurements, concepts, metrics, indicators and other criteria that may be employed to structure measures and metrics program models appropriate to the reader s specific operations and corporate sensitivities.

There are several hundred examples of security metrics included in "Measures and Metrics in Corporate Security, " which are organized into categories of security services to allow readers to customize metrics to meet their operational needs. Also supplied with the book (hosted on a companion website) are PowerPoint slide decks that can help practitioners build their metrics presentations and provide ideas about what can be measured.

"Measures and Metrics in Corporate Security" is a part of Elsevier s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.
Describes the basic components of a metrics program, as well as the business context for metricsProvides guidelines to help security managers leverage the volumes of data their security operations already createIdentifies the metrics security executives have found tend to best serve security s unique (and often misunderstood) missionsIncludes 375 real examples of security metrics across 13 categories"

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.

Reflecting the emergence of new organizational forms and hybrid organizations, this edited collection explores the processes of exchange, collaboration and technological management that have changed organizational structures. By investigating the impact that inter-organizational collaboration can have on the production and implementation of ideas within new firms, this study contributes to the growing field of innovation and responds to the need for a greater understanding of renewed processes. The authors argue that collaborations need to go beyond existing practices to create emerging paths such as bricolage, experimentation, effectuation and learning. Drawing together a diverse body of literature on the internal dynamics that drive organizational change, Learning and Innovation in Hybrid Organizations presents multiple perspectives on combining organizational flexibility with learning and innovation, and provides implications for future practice.

"Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place."

Toni Hunter, Partner, George Hay Chartered Accountants

"This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner."

Charlie Lawson, National Director, BNI UK & Ireland

"The Go-To Expert" provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you

"If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way."

Richard Newton, award-winning author of "The Management Book"

This book presents a broad overview of risk management in the banking industry, with a special focus on strategic thinking and decision-making. It reveals the broader context behind decision models and approaches to risk management in the financial industry, linking the regulatory landscape for capital management and risk to strategic thinking, together with behavioral and cultural assessments.

The large public corporations powering the U.S. economy--Churchill's Horses, in Bogie's metaphor--are underachievers, and all of us are paying the price. Why? The reasons are shrouded in the myths that these corporations use to mask their great power and disguise the interests it serves. "Myth" the shareholders who own a public corporation control it by electing the directors who govern it. "Anti-Myth" (fact): shareholders of a public corporation don't elect the directors, and the directors don't govern the corporation. Shareholders don't even own the corporation in any meaningful sense of the word. Yet Churchill's Horses spend billions propping up the current price of their shares rather than invest the money in their (and our) future prosperity. Using many voices from current and recent business literature, Bogie leads you through myths and anti-myths to understand how public corporations have lost focus and ignored their most important stakeholders. Few readers will emerge with all their assumptions and beliefs intact.

A global mindset, often referred to as managerial attitudes regarding globalization and aspects of international business, is recognized as an imperative for effective global leadership. Based on extensive literature research, Global Mindset and Leadership Effectiveness describes three field studies in which global mindset is identified and related to outcomes of effective leadership behaviour. The empirical results reveal that effective leadership behaviour depends on a company's global organizational structure and corporate culture. In companies with a strong focus on their native country, managers with global mindsets are perceived by their superiors as ineffective in contrast to their peers with local mindsets. Therefore, a global mindset as such is not enabling managers to be as effective due to the organizational setting in which these managers are working. Based on the empirical results, this book describes the consequences of the relationship between global mindset and leadership effectiveness for organizations and individuals in terms of 'mindset - organization fit', stages in mindset development, and a 'global career paradox'.

This book assesses the effectiveness of free trade agreements (FTAs) in unlocking international business opportunities in member states of the Gulf Cooperation Council (GCC). It takes an institutional perspective in explaining the existence and effects of non-tariff barriers and how FTAs can address these barriers to attract foreign investors.

By analysing a wide range of empirical research into leadership, this book provides a composite portrait of frequent characteristics, such as personality and demeanour, that influence both the success and popularity of political leaders. Through the lenses of mass psychology and collective behaviour sociology, the author offers fascinating observations on political leadership which reveal a coherent pattern. In our choice of and support for leaders, we still seem to be guided by unconscious or instinctive preferences. Evolutionary psychologists have labelled this 'CALP' for 'Cognitive Ancestral Leadership Prototype'. Length, symmetry, face form, voice pitch, eye blinking and more turn out to play a role - even today - alongside personality and style. Each chapter of the book offers a case study to illustrate these observations, including Barack Obama, Ronald Reagan, Nicolas Sarkozy, and Boris Johnson. This book is accessibly written to appeal to students of politics, psychology and sociology, as well as the wider interested reader.

After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival, Amazon. Despite the horror stories of abysmal customer service, lost information, catastrophic meltdowns, and the excesses of the dot.com boom, the Internet is now an essential tool and medium for conducting business. Today, the key question is not whether your firm should invest in e-commerce, but how you can do so most profitably. In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how." Showcasing the experiences of 32 companies (both successes and failures) in a wide variety of industries, he explores such issues as: Corporate culture and strong leadership from the executive suite Integrating e-commerce into corporate strategy Aligning goals, accountabilities, and performance metrics to support e-commerce initiatives Building systems that can measure the value of your e-commerce investments. No business can avoid e-commerce--and its capacity for creating spectacular opportunities or wasting precioustime and resources. How your firm handles these challenges may very well determine whether or not it will survive.

Global Solutions for Teams is a strategy-packed resource essential for multinational organizations or any company that is considering going global. The book's cultural guidelines and case examples of leading multinational corporations demonstrate how cross-cultural teams can overcome a disjointed state of cultural collision...and progress to the more productive stages of coexistence and finally, collaboration. As workplace borders expand and the mobility of the workforce increases, new techniques are needed to manage transnational teams. Global Solutions for Teams shares these concepts, as well as the approaches that can position a company more competitively now - and well into the 21st century.

This book helps leaders focus on, and achieve, their main purpose - the development and maintenance of a high performing organization. You will find the habits, actions, and tactics that have worked in that crucible and what I believe will continue to work under the dynamic conditions leaders face today. The book is framed around six habits gleaned from leaders who have successfully answered the following questions. Do I need to think differently? What is the environment telling me? Where are we going and where do we need to go? How do I position myself and/or my organization, team and individuals to take advantage of opportunities presented by the environment? How do I multiply myself though other people? How do I find and turn talent into performance? How do I ignite the soul of followers to achieve greatness beyond what anyone imagined possible? How do I know if we are succeeding? How do we continually adapt to change and maintain profitability and our competitive advantage? ""The Strategic Leader"" answers those questions by identifying the actions and tactics used to establish a holistic learning approach to leading. It accomplishes its objective by describing how strategic leaders use new actions and tactics -jumping the curve, minimum specifications, organizational fitness, generative conversations, chunking change, lighting the way, running for daylight, bonding, bridging, bartering, and institution building - to create direction, establish alignment and commitment, in order to produce results in a dynamic globalizing world. In the first section you will discover the value of the leader's Wheel to develop a high performing organization. In the following chapters you will discovering the six habits that enable you to turn the Wheel: acquiring a strategic mindset, artistry, anticipating, articulating, aligning and assuring. Your path to discover these secrets will be aided by two original self assessment tools: The Strategic Thinking Questionnaire (STQ) and the Strategic Leadership Questionnaire (SLQ which are available to those who purchase the book.

Do you feel like you're always busy, but never truly productive? Do you crave a simpler, more intentional life?

Every day we face a bewildering array of work and life choices but at any given moment it can be unclear what to focus our attention on. Timeboxing is the antidote to our contemporary decision fatigue and with this book you will discover the benefits of the gloriously simple practice of choosing one thing to do, when to do it, and getting it done.

In concise and easy to digest chapters, this book will dive deep into the discipline of timeboxing, explore the benefits of incorporating this time management practice into your daily life and most importantly, show you the tried and tested ways to make it a habit that sticks.

Say goodbye to overwhelm and hello to productivity, and ultimately peace of mind, with timeboxing - because time well spent is a life well lived.

Enacting Globalization consists of a rich set of papers with a variety of disciplinary perspectives, focusing on globalization and its portrayal through International integration as manifested by its myriad flows such as people, trade, capital and knowledge flows. The chapters are grouped into seven key thematic areas: development, Europe, globalization flows, industries and enterprises, migrant activism, perspectives on emigration and immigration and rules and law. The structure of the book offers readers the opportunity to delve deep into critical facets of globalization while at the same delivering a panoramic view of globalization. The multi-disciplinary approach that is the essence of the approach adopted in the book enhances considerably the coverage of the diverse aspects of the enactment of globalization.Enacting Globalization will be of significant educational value in terms of informing students and scholars alike on the enactment of globalization by providing them with deep insights and multiple perspectives on critical elements of the globalization process while at the same time offering learning on globalization in its full expanse.

This book suggests that the solution to the current leadership crisis lies in leaders' self-cultivation process, emanating from their deepest values and culminating in their contribution to the common good. Traditional approaches to leadership rarely provide any permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders. Learning to be an effective leader requires a level of personal transformation on the continuum of self, spirit, and service. Synthesizing the best of contemporary approaches to leadership in a holistic manner, this book presents a unique model of leadership that is built on the sound principles of Self-Motivation, Personal Mastery, Creativity and Flow, Emotional Intelligence, Optimal Performance, Appreciative Inquiry, Authentic Leadership, Transformational Leadership, Positive Psychology, Moral Philosophy, and Wisdom Traditions of the world. This broad interdisciplinary approach is well-suited to effectively address the multifaceted issues faced by contemporary organizations and leaders. It will be of great interest to graduate business and organizational leadership students and faculty as well as corporate leaders.

Many people have great ideas. Without the necessary skills and means most never get to realize them. If they could cooperate with competent firms and entrepreneurs together both could achieve much and this is increasingly happening. Mechanisms are being established making a division of labour between inventors and implementers a reality. This is changing the nature of innovation from an internal R&D, or purely entrepreneurial attempt, to a more cooperative innovation. An Idea Economy emerges, where anyone has the possibility to profit from their ideas, and everyone will benefit from more and better innovation. This book presents us the emergence and structure of the Idea Economy by extending the seminal concepts of Entrepreneurial Society and Open Innovation. Part I describes the big picture on how innovation is evolving, where we are today, and what an Idea Economy will look like. Part II points the way forward, discussing in detail on how cooperation in the innovation process works, and why this is only recently becoming possible.

This book offers an in-depth analysis of the Brazilian sugarcane complex with a special focus on technological advances that promote sustainable development. It first examines the question why sugarcane-based ethanol from Brazil is considered a superior alternative to fossil fuel compared to other biofuels produced on an industrial scale and subsequently analyzes the most dynamic areas within the sugarcane sector with regard to relevant actors, technologies and markets in order to determine if the sector can be considered an innovation system. The empirical research presented here is based on multiple research methods and derives its data from interviews with Brazilian experts of the sugarcane sector and by a thorough literature review. The book will be of special interest to researchers and practitioners interested in understanding the key mechanisms in successful innovation systems that promote a transition towards sustainable development and mobility.

This book investigates the role and effectiveness of strategic management within public governance in Europe. Using findings from qualitative studies, it explores the governance processes at the level of the European Union as a supranational institution, and the level of national governments. It presents empirical research that reveals fresh insights into the extent to which the public, effective government, and desirable societies are interrelated in individual Member States. Further, it enables the authors to critically analyse and develop the concept of the 'Strategic State', and to introduce the idea of 'credible government' that lays out a pathway to effective governance. This book argues for the need to develop more effective multi-level governance that combines unity of strategic purpose at the European level with strategic leadership and mobilisation at the national level. It will appeal to practitioners in addition to scholars in the fields of public policy, public management and European Union studies.

This book presents tools for valuing and controlling corporate innovation. It combines a well-established theoretical framework with case studies at Siemens that illustrate the practice of valuing and controlling innovation and underline the strong link between theoretical concepts and practical application. Innovation is a key factor determining the success of companies and since corporate innovation consumes large quantities of resources, the issue of how best to distribute these resources among different projects is crucial. For an optimal resource allocation, companies need valuation tools to assess the benefits, costs and risks of competing projects. The energy sector is an example of a market that is strongly driven by innovation, and as such the book describes the processes and the potential of digitalizing product development and outlines the valuation process for a long-term innovation project in this sector - the development of the latest Siemens gas turbine.

How does one implement highly creative ideas in the workplace? Though creativity fuels modern businesses and organizations, capitalizing on creativity is still a relatively unchartered territory. The crux of this issue is explored as contributors present and analyze remedies for capitalizing on highly creative ideas. Editors Miha Skerlavaj, Matej Cerne, Anders Dysvik and Arne Carlsen have gathered a large network of contributors across four continents to craft this relevant, evidence-based and holistic text. Multiple levels, methods, approaches and perspectives are all considered while focusing on a single research question. Chapters feature a combination of research-based materials, stories and short cases to show what can be done to implement highly creative ideas in the workplace. This extremely relevant subject will be of interest to a large number of organizations worldwide that are looking to tap into the potential of highly creative and possibly useful ideas to build their competitive advantage. Specifically, management consultants in Human Resource Management, innovation, creativity, coaching, and/or leadership will find this book useful. It can also be used in Innovation Management MSc and MBA courses, executive education courses, as well as for PhD researchers and innovation management scholars. Contributors: D. Aleksic, B. Balboni, S. Batistic, T. Bednall, S. Bogilovic, G. Bortoluzzi, B. Brogger, R. Buch, A. Carlsen, M. Cerne, A. Dysvik, N. Escriba-Carda, A. Giudici, S. Harrison, T. Hernaus, T. Hoholm, J. Hudovernik, P. Hull Kristensen, A. Hvidsten, M. Jaklic, R. Kase, J. Krapez Trost, B. Kuvaas, A. La Rocca, V.C. Lin, M. Lotz, B.E. Mork, A.S. Nabergoj, C.G.L. Nerstad, P. Parycek, A. Pustovrh, I. Rauth, K. Sanders, R. Schoellhammer, J. Schossboeck, H. Shipton, M. Skerlavaj, J. Sumanth, A. Tracogna, L. Valikangas, S.I. Wong, I. Zupic

This proceedings volume provides a fresh perspective on current challenges in cooperation and coopetition in the age of Industry 4.0. Featuring selected papers from the 10th Conference on Management of Organizations' Development (MOD) held in Zamek Gniew, Poland, this volume extends the knowledge of cooperation and coopetition, presents analytic tools used in the research, considers the potential impact of Industry 4.0 on collaboration, and provides recommendations for managerial practice. Interorganizational relations have been a relevant topic in the management sciences in recent years. Globalization, social, cultural, and technological progress are among the factors shaping the environment for collaboration, determining the conditions for development and defining a set of new challenges that managers have to face in today's knowledge-based economy. This book, therefore, explores emerging problems of organizational development in the light of the needs and challenges of Industry 4.0. Combining the latest theory and practice, the volume provides a realistic outlook on the network economy and interdependencies both within and between sectors.

There are four core themes developed in Patient-Centred Health Care which deal with critical issues, models, theories and frameworks (both theoretical and empirical) that expound understandings of patient centred care and the processes, practices and behaviours supporting its attainment: 1. Conceptions and cultures of patient-centred care2. Coordinating for care 3. Communicating for care4. Innovations in patient centred care and the patient experienceSection 1 of this book sets out the origins of the approach of patient centredness, allowing the reader to recognise what this means and looks like, institutionally and educationally, as well as recognising the implications of its absence. Section 2 concentrates on the process of team working itself which may be patient centred but is also involved with co-operation and co-ordination across professional and organisational boundaries. Section 3 focuses on communication within, between and across patients and teams, and Section 4 highlights the innovations in patient centred care that will enable further progress in the field. In each section, the editors illuminate key issues through a case-study of a relevant intervention to support patient-centred care.