This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You'll learn how to plan, coordinate and execute all activities required for software product success. It enables you to find the right balance for delivering customer value and long-term product success. The book offers a comprehensive introduction for beginners as well as proven practices and a novel, holistic approach for experienced product managers. It provides much-needed clarity regarding the numerous tasks and responsibilities involved in the professional and successful management of software products. Readers can use this book as a reference book if they are interested in or have the urgent need to improve one of the following software product management dimensions: Product Viability, Product Development, Go-to-Market / Product Marketing, Software Demonstrations and Training, The Market / Your Customers, or Organizational Maturity. The book helps product people to maximize their impact and effectiveness. Whether you're a seasoned practitioner, new to software product management, or just want to learn more about the best-of-all disciplines and advance your skills, this book introduces a novel and "business" tested approach to structure and orchestrate the vital dimensions of software product management. You will learn how to create focus and alignment on the things that matter for product success. The book describes a holistic framework to keep the details that matter for product success in balance, taking into consideration the limiting factors, strategies and responsibilities that determine the overall product yield potential. It explains how to leverage and adapt the framework with regard to aspects like product viability, product development, product marketing and software demonstrations and training, as well as more general aspects like markets, customers and organizational maturity. The book focuses on the unique challenges of software product managers or any related roles, whether you are a founder of a small to mid-sized software company or working in the complex ecosystems of large software enterprises or corporate IT departments.

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world's largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Innovation involves a set of processes which support the production and transformation of knowledge into new processes, technologies and products, goods and services, and provide an organization with particular strengths and value relative to other firms. In such a view, innovation is a key source of customer benefits and sustainable competitive advantage. Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development investigates the impact of knowledge management, information systems, finance, organizational networks, internationalization, strategic management, marketing, entrepreneurship, and sustainability on an organization that pursues dynamic innovation and sustainable advantage. This book provides research and practice for graduate and undergraduate programs, as well as business firms with different technological, managerial, and organizational perspectives. Further Description from the Editors: This book represents the culmination of an international project to compile inter-disciplinary research that most contributes to innovation. More specifically, this book is about innovation in firms, industries, nations and society. It speaks to professionals and researchers who want to improve their understanding of dynamic innovation and sustainable development. The Editors goal is to foster cross-pollination among researchers. To this aim, the Editors have selected and assembled 35 chapters that illustrate multidisciplinary theoretical perspectives and empiric results on innovation and the roles of Sustainability, Organizational Networks, Entrepreneurship, Knowledge Management, R&D&T (Research, Development and Technology) Management, Marketing, Finance, Internationalization, and Information Systems in the organization that pursues dynamic innovation and sustainable development. Innovation involves processes, organizational elements (or resources ), and Organizational Abilities (OA) that support the production and transformation of knowledge into new knowledge, processes, structures, technologies and products, goods and services. At the firm and industry levels of analysis, innovation can provide organizations with strengths relative to other firms, clusters, and nations and it is a key source of customer benefits and sustainable development. At the collective and societal levels of analysis, innovation can provide humanity with economic, social and environmental wealth through sustainable development. The uniqueness of this book lies in the participants efforts to identify Organizations' Creative Areas (OCA) that can provide core competencies for the organization in pursuit of dynamic innovation and sustainable development. In this perspective, innovation is a dynamic system and it is contingent upon a set of core competencies that couple to each other. Therefore, changing of even one competence can affect the organization's ability to innovate. The book avoids the term competitive advantage and adopts a more fruitful perspective of sustainable development the process of achieving human development in an inclusive, connected, equitable, prudent, and secure manner . An inclusive perspective sees traditional competitive advantage as occupying one extreme, whereas truly sustainable development occupies the opposite extreme. Sustainable development must benefit not only the organization and its customers, but also the whole society and the future of humanity through sustainability . Most chapters of this book fall between these extremes.

John Maurice Clark's article "The Changing Basis of Economic Responsibility," published in the Journal of Political Economy, is the topical starting point for all scholars interested in economic responsibility and responsible economic action. John Maurice Clark (1884-1963), a leading institutional economist, reflected on the consequences of the social and economic change taking place at the turn of the last century for the responsibility of individuals, businesses, and corporations and called for the development of an economics of responsibility. This book contains in-depth articles by scholars from within and beyond economics who continue on the Clark project or address actual problems calling for economic responsibility in the light of his approach.

This book offers fresh insights into innovation management and its prerequisites. Based on these insights, the authors present a new and proven innovation system, which is being used in practice and has the potential to significantly increase the ability of enterprises to innovate. Starting with the innovation dilemma that enterprises face, the book analyses the concept of innovation as it is (mis)understood in practice, and identifies the missing element in current innovation theories - the innovation gap. Further, it asks whether today's enterprises are well suited for innovation and then describes a solution to the problems identified. The book also introduces a new and important element of the revised innovation process called "Exploration". From leadership issues to building a strong innovation model, it offers state-of-the-art knowledge, which can significantly boost the chances of innovation succeeding in enterprises.

This edited volume highlights the use and practice of values in Organization Development (OD). It addresses how those values have changed over time, how they are expressed in OD's approach to consulting, the process of making value-based decisions, and how to deal with value dilemmas and value conflicts. OD scholars and practitioners will learn about the balance of values in practice, particularly as the business outcomes may overtake positive humanistic concerns given intense pressures to enhance organizational productivity year over year.

Design is increasingly recognized as an important source of competitive advantage and an important element in innovation and new product development. In this third volume of the International Perspectives on Business Innovation and Disruption book series, editors Robert DeFillippi, Alison Rieple and Patrik Wikstrom focus on the role of design innovation in transforming industry practice. With an international cast of scholars and practitioners, this book examines how design innovation impacts the creation of new business models, innovative forms of service delivery, multinational innovation practices, the role of aesthetics and psycho spatial dynamics in fostering innovation and the types of design capabilities found in the most innovative businesses worldwide. Split into five unique sections, many chapters focus upon design thinking and conceptualize design as a user-centered, empathic and participative practice that allows diverse stakeholders to creatively contribute to business innovation. This instructive and insightful volume will be an essential resource for practitioners and managers across all organization types, both in the public and private sector, who wish to transform the ways they do business, as well as for design, management and social science students and scholars. Contributors include: M. Aftab, L. Andrawes, H. Berthold, S. Chillas, H.-P. Daae, T. Fife, A. Garrett, J. Gloppen, J. Jenkins, K. Leigh, B. Lindquister, L.H. Malinin, J. Matthews, A. McMurray, A. Moorthy, M. Mortati, E. Nusem, M. Pironti, P. Pisano, A. Rieple, N. Russell, M. Soila-Wadman, K. Straker, L. Svengren Holm, B. Townley, B. Villari, A. Williams, C. Wrigley, L. Wynn, R. Young

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization processes work. By focusing on a medium-sized emerging country, which is strategically located at the intersection of European, Asian and African markets, Turkish Multinationals provide a significant contribution to research on multinational firms in emerging countries. Topics discussed include: strategic motives for and drivers of internationalization at multiple levels (firm, industry and institutional); the location, ownership and entry modes of multinational firms; and their market entry and post-acquisition strategies, which are critical to the evolution of the internationalization process. This innovative book will offer an alternative perspective to current debate on emerging markets, and will be of great interest to both academics of global strategy and international business, and policy-makers.

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN's Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile." John Simmons, Director, The Writer "an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that" Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didn't mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.

Successful negotiation requires understanding your counterpart's culture, their feelings, habits and values. When planning to do business with suppliers and other partners in Asia, thorough preparation is essential in order to avoid misunderstandings, confrontations and disappointments, and to ensure the mutually desired success. This book offers a comprehensive guide to communication, argumentation, and negotiation by demonstrating success pathways with a focus on specific types of negotiator or negotiation partner from the different regions of the Asian continent. Readers will learn to negotiate the Chinese, the Indian and the Japanese way, and come to understand how Asians approach negotiations. Written by a truly international author, both academic and practitioner, with extensive experience in both Eastern and Western cultures, this book offers a valuable resource for anyone who relies on successfully negotiating with Asian partners.

This book provides a multi-stakeholder perspective on sustainable HRM for the policymakers, managers and academics, addressing issues, approaches, research studies/frameworks and emerging patterns relating to the subject. It discusses various aspects of sustainability, such as making HR more responsible for ensuring sustainability focusing on the triple bottom line, characteristics of sustainable HRM, psychological contracts, emotional intelligence, and psychological capital. The book also explores organizational citizenship behavior, employment relations, employee engagement, sustainable leadership, disruptive HR practices, sustaining employee motivation, educational sustainability, sustainable career management, sustainable environment, employer and employee branding, sustainable organizations, organization culture, training for sustainability, sustainable employee performance, business sustainability and sustainable employability. It provides an update on the concept, processes, issues and emerging paradigms from multidimensional and cross-country perspectives to showcase sustainable HR practices, and appeals to the academics, practitioners and policymakers in the area of HRM.

In Success Habits, Napoleon Hill outlines his principles of success, a set of key tenets and beliefs that provide a basis for life-changing success. Hill, the legendary author of the classic bestseller Think and Grow Rich, has been immortalized for his contribution to the self-help genre. This never-before-published work provides even more of the kind of wisdom that has changed the lives of millions. With straightforward engaging language, Hill explains the fundamental rules that lead to a prosperous life. From the importance of having a definite purpose to the inexorable influence of the cosmic habit force, Hill's principles offer a new way of thinking about intention, self-discipline, and the way we lead our lives. Originally delivered as a series of speeches, Success Habits is filled with personal anecdotes and stories to illustrate the principles of success. Hill's insights apply to every facet of life, inspiring readers to leverage his principles to achieve their own aspirations and create the successful lives they have always dreamed of.

Based on empirical research, theoretical frameworks and practice examples, this book presents a deep dive into the topic of transformational leadership. In particular, it investigates whether participants in transformational leader courses will practice more potent transformation leader qualities after completion of the courses than before. It examines which elements of leadership development can describe what happens in this intervention, as well as whether there is any covariation between transformation leadership and Sternberg's learning style, and the role that a coach plays in the development of transformational leadership. An engaging and valuable resource for students, scholars, and practitioners, the book includes pluralistic frameworks, conceptual tools, and lessons for further work. It covers exciting issues for the technical, social, and managerial professions involved in collaborative creative work across disciplines.

This monograph provides theoretical and practical perspectives on competency management as a key resource for producing competitive products. The authors develop and substantiate a law of dependence between competencies and emergence of new markets, and describe the practical aspects of developing competencies in high-tech companies. Further, they develop economic and mathematical models for managing the competitive advantages of a company based on competencies. Using these models, they present a method for evaluating and ranking core competencies, as well as for multi-criteria ratings of human potential efficiency. The book also discusses the mechanisms of competitiveness management based on a conceptual model of a competence center network.

A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. ""Outsourcing and Offshoring of Professional Services: Business Optimization in a Global Economy"" discusses the considerations and implications surrounding the outsourcing and offshoring of professional services, such as software development computer-aided design, and healthcare, from multiple global perspectives. This Premier Reference Source, offering industry professionals, policymakers, students, and educators with a balance between a broad overview and detailed analysis of offshore outsourcing, is an invaluable addition to academic, research, and corporate libraries.

What can you learn from the world's most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk's smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you'll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots. The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.

Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an analytical framework and offering comprehensive empirical data, this book focusses on the countries of Poland, the Czech Republic, and Hungary. The contributors identify good practices, unresolved problems, and factors influencing profitability. Topics explored include the challenges of increasing sales potential, competitiveness, partnerships and cooperation, human resources issues, and risk management. By constituting a valuable source of knowledge, Managing Agricultural Enterprises is important to those researching the agricultural industry and management, but also to policy-makers and managers of agricultural enterprises.