This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

This book tells you everything you need to know, everything you need to think about, and everything you need to do to be a successful manager. It covers all aspects of management, giving you the confidence to tackle things thoroughly and help develop your own managerial competence. Every one of the checklists in this book is fast, focused and has been specially written for busy managers like you. Quickly access hundreds of essential tips and tricks, discover vital insider knowledge and winning strategies, and learn everything you need to know to be a brilliant manager. * Make the best informed decisions every time * Understand the problems that you might face every day * Become a more systematic and thorough manager "Had I not seen it and read it, I would not have believed it was possible to reduce all those fine-sounding theories to such straightforward lists - you are a genius, even if you are doing me out of a job." Charles Handy

The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.

This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book describes the use of matrix structures in large, complex organizations such as MNCs. Using an information-processing perspective of organization design, it develops a more comprehensive theory for fitting the structural configurations of matrix structures to key characteristics of firm strategy. Empirical research by the authors supports this theoretical framework. In addition to structural configuration, Understanding Matrix Structures identifies and develops the mode of decision making within a matrix as an important second dimension of matrix structure design. It can be either balanced (joint) decision making by the two dimensions of a matrix or rule-based decision making, where rules pre-assign certain decisions to one dimension or the other for unitary decision making. Recent exploratory research by the authors supports this conceptual framework and provides the potential to create a more flexible matrix structure- one that facilitates a more ambidextrous organization.

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: * Foundation of Digital Enterprise * Technology Foundation and Talent Management for Digital Enterprise * Digital Enterprise Strategy Planning and Implementation * B2C Digital Enterprise: E-tailing * B2C Digital Enterprise: E-Services * B2B Digital Enterprise and Supply Chain * Digital Platforms * Digital Marketing and Advertising * Digital Payment Systems * Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Business and Education in the Middle East brings together academic and business expertise in order to come up with long-term strategies that will have a great effect on the university performance and governance. The book shares experiences and knowledge to explore innovative strategies and plans with a new perspective for the future.

The title, "The Strategic Heart," evokes the idea that when people focus on a mission they believe is important, they put their hearts into making their work and company a success. Shenkman uses insights from the new sciences of Complexity and Flow to help business leaders create the adaptable, flexible and high performance organizations that succeed in today's competitive world.

Part One introduces some of the central themes of the science of complex systems and shows their relevance to growing businesses. He demonstrates how to marshal people's talents around strong values and focused actions that can be evaluated, measured, and improved. Part Two presents the work of Mihaly Csikszentmihalyi whose renowned studies have shown that when people are fully engaged in their experience, they enjoy learning and growing. He calls this kind of optimal experience, Flow. Managers can create opportunities for Flow by identifying what people need and want to learn on the job, using teams and acting as coach and mentor. "The Strategic Heart" offers insights and tools that have been proven to help managers reshape the way they envision and lead their organizations. Case studies show that when using these ideas, older companies have been revitalized, and new businesses have been able to mobilize around their dreams to become profitable. Shenkman provides innovative tools for managers on all levels of business, and teaching tools for courses on growing businesses and entrepreneurial management.

This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities. The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered.

Strategy and finance are closely interrelated in the practice of management. With the increased informational demands resulting from regulatory changes such as Sarbanes Oxley and Regulation Fair Disclosure, the boundary between the roles of CEO and CFO has become blurred. Moreover, the global financial crisis has made the interdependence between corporate financial policies and firms' strategies painfully salient. In academic research however, the two fields have by and large developed independently of each other. Advances in Strategic Management 31 (Finance and Strategy) fills this gap with rigorous research papers that bridge the strategy and finance fields by building on them. It encompasses a range of combinations among the two main subdivisions of strategy research - corporate strategy and business (competitive) strategy - and the two main subdivisions of finance research - corporate finance and capital markets. It includes theoretical and empirical contributions, and spans different underlying disciplines and research methodologies, consistent with the variety that exists amongst these two fields.

This book offers new perspectives through which to observe and interpret mega-events. Using the specific case studies of World's Fairs, Di Vita and Morandi present a report of the Milan Expo 2015 and its trans-scalar legacies. While the event and post-event have been affected by the world crisis, the locations of exhibition areas have greatly expanded, encompassing regional as well as post-metropolitan spaces. The two main aims of comparing Milan to previous expos such as Lisbon 1998, Zaragoza 2008 and Shanghai 2010, were to demonstrate the contribution of the 2015 World's Fair to the urban innovation process and to the debate surrounding a new urban agenda; as well as to examine empirically and theoretically the international discussion regarding the growth of regional and macro-regional scales of contemporary cities in order to offer suggestions for future urban agendas through mega-events. This book will be of great value to students, researchers and policy makers in the area of urban planning and the urban studies more broadly, geography and spatial politics.

This book addresses how Christian leaders integrate faith into the workplace, through a love-based altruistic system of Christian Servant Leadership Spiritual Intelligence (CSLSI). It hypothesizes how CSLSI positively influences a range of desirable employee attitudes and behaviors including servant leadership and followership, organizational citizenship, and positive stress coping and adaptation strategies. This book embraces an interdisciplinary approach to present the global attributes of CSLSI, which includes following God's will and Golden Rule workplace love expression, with specific workplace applications. The empirical research is supplemented by approximately 100 interviews with Christian leaders providing workplace exemplars and a compelling overview of how Christians honor God in the marketplace. This book will appeal to academics and practitioners in business, psychology, medicine, management, leadership, and theology looking to develop a God-honoring work life. Readers will benefit from the principles and the self-diagnostic surveys that assess spiritual intelligence and ways to enhance it.

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries. This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.

Collaborative Strategy enables you to move past thinking about alliances based on hunches and move toward real empirical insight into the use, creation, and management of successful alliances. It is a comprehensive review of the current cutting-edge thinking about alliances, which are becoming such an increasingly pervasive part of both private and public industry. Whether you are contemplating a new equity joint venture, entry into a new market, or reassessing your current alliance portfolio you'll find this book full of useful insights into what it takes to succeed at the alliance game. One of the most comprehensive looks at alliances I've seen, delivered succinctly and organized to be easily navigated.' - Russ Buchanan, Xerox Corporation 'Alliances and networks present a broad range of challenges as well as opportunities for executives. Academics have studied these relationships from various disciplinary perspectives while employing diverse research methodologies. This volume unpacks this breadth and complexity, and covers many of the cutting-edge research questions in the field. The contributors are the ''Who's Who'' of the top scholars in the field. The volume is particularly valuable to scholars as well as students who are new to the area, and seek concise and insightful summaries of the many different streams of research on alliances and networks.' - Riitta Katila, Stanford University 'For managers forming or having formed partnerships with other institutions, this is a must read. Collaborative Strategy reveals what we are doing and why, and how we can do it better, in a seldom-achieved style that addresses the complexity of the academic debate whilst presenting key implications for practitioners.' - Andreas Moosdorf, Pan-European Processes, Amazon This book provides approachable and insightful chapters that summarize state-of-the-art thinking and research on alliances and networks. Contributions by leading scholars cover foundations or fundamentals as well as frontier areas through a diverse range of perspectives. Topics include: the theoretical foundations of collaborative strategy firms' partner selection and investment decisions contractual foundations of collaboration relational and behavioral aspects of collaboration, networks and portfolios novel collaborative relationships such as ecosystems and public-private partnerships, and the consequences of inter-organizational collaborations. For doctoral and masters students, as well as managers new to the area of collaborative strategy, this collection provides concise chapters and literature reviews that make it an invaluable resource. Business practitioners and consultants who want to learn about this area and the underlying theory will also find this book a useful reference. Contributors: A. Arino, B. Arslan, N. Asgari, R.P. Bremner, S.M. Bruhs, C. Butter, S. Cabral, L. Capron, T. Chi, J. Choi, F.J. Contractor, Y. Doz, P. Dussauge, J. Dyer, K.M. Eisenhardt, D.W. Elfenbein, A. Gambardella, F. Habasche, J. Hagedoorn, D.P. Hannah, K.R. Harrigan, W. Hesterly, M.A. Hitt, W.H. Hoffmann, P. Kale, A. Keller, I. Kivleniece, T. Kretschmer, D. Lavie, S. Lazzarini, D. Li, J. Li, R. Madhavan, X. Martin, O.J. Martinez, K.J. Mayer, T. Mellewigt, L.F. Mesquita, W. Mitchell, K. Neumann, T. Nguyen, J.E. Oxley, C. Panico, L. Poppo, J. Prescott, B.V. Quelin, R. Ragozzino, J.J. Reuer, M. Rivera-Santos, A. Seth, B.S. Silverman, H. Singh, K. Singh, I. Stern, M. Stienstra, M. Sytch, S. Tallman, B.S. Vanneste, F. Wohlgezogen, X. Zhe, M. Zollo

Leadership development aims to disrupt leaders' behavioural and thought patterns. However, for many decades leadership development has not changed significantly: nobody seems to be disrupting the disrupters. It needs to evolve if leaders are to deal successfully with the disruptive challenges they face today - such as climate change, global health emergencies, digitization, an ageing workforce and the different expectations of millennials and Generation Z. This book reflects critically on the future of leadership development and what is missing in traditional approaches. It is based on interviews with leadership development suppliers, HR professionals and leaders, as well as the authors' industry experience. This book provides practical recommendations for how leadership development needs to change to support leaders as they navigate a volatile and uncertain world.

Here's a no-nonsense approach to the proposal process by an engineer who has worked in the trenches and knows the practical solutions to getting the job done. This book brings order out of the often chaotic frenzy that characterizes most proposal efforts. From marketing effort to BAFO, this book takes you step by step trough each phase -- the substance of what makes a winner.

This book primarily addresses various game theory phenomena in the context of management practice. As such, it helps readers identify the profound game theory principles behind these phenomena. At the same time, the game theory principles in the book can also provide a degree of guidance for solving practical problems.As one of the main areas in management research, there is already an extensive body of literature on game theory. However, it remains mainly theoretical, focusing on abstract arguments and purely numerical examples purely. This book addresses that gap, helping readers apply game theory in their actual management or research work.

This book explores how spirituality and resiliency defines the character of African women and inspires them to serve the communities and organizations around them. Through portraits of twelve Malawian women national leaders, it celebrates the lives of indigenous women and describes how their unique backgrounds and experiences have contributed to their leadership development. It provides an understanding of the strategies these women employ to move beyond historical barriers to exercise leadership. The author introduces a new leadership model called transformative engaging leadership, which demonstrates how African women leaders use their inner strength to thrive and succeed in the midst of challenges. It contributes to African female leadership studies and will be helpful to leaders and organizations that have a passion for advancing female leaders in the developing world.

Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies.

Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding.