Your easy-to-follow primer on the exciting world of import/export With an increased focus on global trade, this new edition of Import/Export Kit For Dummies provides entrepreneurs and small- to mid-sized businesses with the critical, entry-point information they need to begin exporting their products around the world as well as importing goods to sell. Inside, you'll find the most up-to-date information on trade regulations, where to turn for additional guidance on seamlessly navigating the dreaded red tape, and much more. With significant changes in technology, expanding economics, and international trade agreements, the global marketplace continues to grow and change rapidly. In fact, companies that do business internationally are proven to grow faster and fail less often than companies that don't. This authoritative reference is packed with everything you need to get started, so why not get in on the game while the going is good? * Gets you up to speed on the lingo of international business * Shows you how to follow guidelines for developing a successful business and marketing plan * Helps you understand distributor and agent agreement outlines * Offers unprecedented insight on pinpointing the right markets for your import/export business Importing and exporting goods is a valuable way to expand your business and take part in the global economy, and this hands-on, friendly guide shows you how.

Become a process improvement star with Lean Six Sigma! Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency. Written by two experts that have been teaching Lean Six Sigma for over 20 years, Lean Six Sigma For Dummies explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps. Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice, Lean Six Sigma For Dummies shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?

"Business Intelligence For Dummies" makes BI understandable It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.

You'll find out how to: Understand the principles and practical elements of BIDetermine what your business needsCompare different approaches to BIBuild a solid BI architecture and roadmapDesign, develop, and deploy your BI planRelate BI to data warehousing, ERP, CRM, and e-commerceAnalyze emerging trends and developing BI tools to see what else may be useful

Whether you're the business owner or the person charged with developing and implementing a BI strategy, checking out "Business Intelligence For Dummies" is a good business decision.

Develop ETF expertise with this straightforward guide Investing in ETFs For Dummies has all the basics you need to make calculated and profitable choices when investing in exchange-traded funds. ETFs make it possible for investors to quickly and easily gain exposure to wide swaths of the market. There are funds that are linked to popular market indices like the S&P 500, there are quirky thematic funds that allow you to invest in stuff like video game technology or breakfast commodities, and there’s everything in between. This updated guide helps you sift through it all, covering the pros and cons of ETF investing and walking you through new and time-tested ETF strategies. Add some ETFs to your portfolio and profit in any market environment, thanks to this simple Dummies guide. Figure out what ETFs are and learn the ins and outs of the ETF marketplace Learn to research ETFs and weigh the risks so you can make informed trades Discover the latest ETF products, providers, and strategies Gain the confidence you need to invest in ETFs, even in a down market Investing in ETFs For Dummies is a great starting point for anyone looking to enhance their investment portfolio by participating in the nearly $2 trillion ETF market.

Develop a winning business proposal Plan and use a repeatable proposal process Use tools and templates to accelerate your proposals Get the intel on bids and proposals Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! Inside...* Develop a great proposal * Focus on the customer * Know your competition * Plan your approach * Use tools and templates * Write persuasively * Overcome misconceptions * Expand your skills * Avoid proposal killers

The easy way to ensure your business is prepared for anything

If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business?

Business Continuity For Dummies" clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your businessCreate your own business continuity planApply business continuity in practice

What are you waiting for? Take action now to ensure the survival of your business with "Business Continuity For Dummies."

The easy way to boost employee engagement Today more than ever, companies and leaders need a road map to help them boost employee engagement levels. Employee Engagement For Dummies helps employers implement the necessary plans to create and sustain an engaging culture, allowing them to attract and retain the best people while boosting their productivity and creativity. Employee Engagement For Dummies helps you foster employee engagement, a concept that furthers an organization's interests through ensuring that employees remain involved in, committed to, and fulfilled by their work. It covers: practical steps to boost employee engagement with your company or team; how to engage different generations of employees; the keys to reduce voluntary employee turnover; practical tools to help retain and engage your employees; processes that will boost employee retention and productivity; hiring the best fits from the start; and much more. * Helps you recognize and understand the impact of positive employee engagement * Helps you attract and retain the best employees Employee Engagement For Dummies is for business leaders at all levels who are looking to better engage their employees and increase morale and productivity.

Your must-have tool for perfect project management Want to take your career to the next level and be a master of planning, organising, motivating and controlling resources to meet your goals? This easy-to-use guide has you covered! Project Management Checklists For Dummies takes the intimidation out of project management, and shows you step by step how to use rigorous self-check questions to save significant time and headaches in managing your projects effectively. Project Management Checklists For Dummies gives you to-do lists, hands-on checklists and helpful guidance for managing every phase of a project from start to finish. Before you know it, you'll be a star project manager as you organise, estimate and schedule projects in today's time-crunched, cost-conscious global business environment. * Includes useful to-do lists and checklists to ensure all the necessary steps are completed * Offers simple exercises to help clarify needs and requirements along the way * Provides templates to complete, which can also be downloaded from Dummies.com and customised to suit your unique requirements * Supplies hints and tips to help you along the way If you're a project manager or any professional charged with managing a project and wondering where to start Project Management Checklists For Dummies is your ready-made tool for success.

Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset--your people--and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.

Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on FacebookWorks as an all-around, hands-on guide for both experienced and new Facebook advertisersWalks you through planning and creating an advertising campaignExplains writing effective ad copy, how to use landing pages, and how to test and optimize your adsShows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in "Facebook Advertising For Dummies."

The easy way to master the art of auditing

Want to be an auditor and need to hone your investigating skills? Look no further. This friendly guide gives you an easy-to-understand explanation of auditing -- from gathering financial statements and accounting information to analyzing a client's financial position. Packed with examples, it gives you everything you need to ace an auditing course and begin a career today.

Auditing 101 -- get a crash course in the world of auditing and a description of the types of tasks you'll be expected to perform during a typical day on the job

It's risky business -- find out about audit risk and arm yourself with the know-how to collect the right type of evidence to support your decisions

Auditing in the real world -- dig into tons of sample business records to perform your first audit

Focus on finances -- learn how both ends of the financial equation -- balance sheet and income statement -- need to be presented on your client's financial statements

Seal the deal -- get the lowdown on how to wrap up your audit and write your opinion

After the audit -- see the types of additional services that may be asked of you after you've issued your professional opinion

Open the book and find:

A day in the life of an auditor

Who gets audited and why

Professional standards and ethics

How to assess audit risk

Tips on collecting and documenting audit evidence

The best way to get to know your client

Auditing practices for every business angle (revenue, purchases, personnel, and more)

What you'll need to complete the audit

Learn to:

Understand the concepts and theories of auditing

Conduct internal and external audits

Ensure accurate and correct records

Avoid fraudulent practices

Tried-and-true information and tips for selling like a pro

Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, "Selling All-In-One For Dummies" features everything you need to know to improve your results.

This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques. Proven methods and techniques that will lead to bigger sales and more loyal customersAdvice on separating yourself from the packPlus four chapters on selling in specialized areas from biotechnology to real estate

"Selling All-In-One For Dummies" is the authoritative guide to navigating the ever-changing and growing sales arena.

Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You'll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization's promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples. Gain a foundational knowledge of issues in supply chain management Learn about today's global supply chains, plus trends like reshoring and near-shoring Wrap your mind around how an organization's moving parts can be coordinated in today's high-tech world Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.

The fast and easy way to understand and implement Six Sigma

The world's largest and most profitable companies--including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola--have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over $100 billion in bottom-line performance has been achieved through corporate Six Sigma programs. Yet, despite its astounding effectiveness, few outside of the community of Six Sigma practitioners know what Six Sigma is all about.

With this book, Six Sigma is revealed to everyone. You might be in a company that's already implemented Six Sigma, or your organization may be considering it. You may be a student who wants to learn how it works, or you might be a seasoned business professional who needs to get up to speed. In any case, this updated edition of "Six Sigma For Dummies" is the most straightforward, non-intimidating guide on the market. New and updated material, including real-world examplesWhat Six Sigma is all about and how it worksThe benefits of Six Sigma in organizations and businessesThe powerful "DMAIC" problem-solving roadmapYellow, Green and Black--how the Six Sigma "belt" system worksHow to select and utilize the right tools and technologiesSpeaking the language of Six Sigma; knowing the roles and responsibilities; and mastering the statistics skills and analytical methods

"Six Sigma For Dummies" will become everyone's No. 1 resource for discovering and mastering the world's most famous and powerful improvement tool. Stephen Covey is spot-on when he says, "Six Sigma For Dummies is a book to be read by everyone."

Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy.

The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. "Micro-Entrepreneurship For Dummies "shows you how to navigate this confusing technological landscape in order to make a contributable profit.

"Micro-Entrepreneurship For Dummies" aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.Micro-enterprise, using online platforms to sell products or services, is a proven way to earn extra money and supplement household incomeIn today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending moneyShows you how to sign up for and sell products online

"Micro-Entrepreneurship For Dummies "appeals to anyone looking to earn or supplement their income from home.

"An easy-to-use primer for first-time entrepreneurs." —Andrew Ziolkowski, Managing Director, Forest Street and SAE

Great advice from the guru of venture capital and start-up financing

The fun and easy way to get the funding you need to realize your dreams!

Rarin’ to start your business but strapped for cash? Relax! This savvy guide cuts through the mumbo-jumbo and leads you through the stages of financing your business – from raising seed capital and funds for expansions to IPOs and acquisitions – and shows you how to survive and thrive. So take the money and run!

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In recent years, metals have been among the safest and most lucrative investments around, but they are not entirely risk free. Before you begin investing or trading in metals, you need authoritative information and proven investment strategies. You need "Precious Metal Investing For Dummies."

This straightforward guide eases you into the precious metals market with sound advice on trading and owning these profitable investments, including gold, silver, platinum, and uranium, as well as high-demand base metals such as zinc and copper. You'll learn how to research their market performance and choose among an array of proven trading plans and strategies. Plus, you'll get savvy advice on how to choose a broker, buy stocks and futures that involve metals, maximize your investment return, and minimize your risk. Discover how to: Evaluate the different metalsAdd metals to your portfolioDecide whether you're an investor or a traderIdentify your metal-investment goalsWeigh the risks and benefits of metals investingBuy physical metalsUse technical analysis to evaluate opportunitiesMake long-term investments in precious metalsDiversify your metals investmentsAnalyze base-metals companiesPurchase numismatic coinsAdd metals to your mutual fund or ETF portfolioUnderstand how politics effects metals prices

Metals can be an important and valuable addition to any investment portfolio or retirement plan. Make the most out of your investment with "Precious Metal Investing For Dummies."

Get yourself paid and broaden your skillset with this everyday guide to side hustles The gig economy is growing by leaps and bounds, partly because it's easier to find a flexible work-life balance. Those of us who don't want to leave our full-time jobs, however, can still grab a piece of excitement and extra income for ourselves by starting a side hustle. Or you can bundle your own personalized set of side hustles to replace your full-time job and take full control of your professional life. Whether you're thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You'll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams. You'll also: Find out whether you need investment capital and learn what your new time commitments will be Learn to create a business plan and patch any holes in it before you get started Discover how to incorporate a vibrant side hustle into your already busy life Learn how to adjust your side hustle to meet changes in your personal life and the overall business climate Side hustles are for everyone, from high school and college students to full-time professionals to retirees. If you've been looking for an excuse to pursue your latest passion, hobby, or interest--or you're just in the market for some extra income--Side Hustles For Dummies is the easy-to-read, no-nonsense guide to creating a rewarding and engaging new life.

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!

Get a handle on one of the most powerful forces in the world today with this straightforward, no-jargon guide to corporate finance A firm grasp of the fundamentals of corporate finance can help explain and predict the behavior of businesses and businesspeople. And, with the right help from us, it's not that hard to learn! In Corporate Finance For Dummies, an expert finance professor with experience in everything from small business to large, public corporations walks you through the basics of the subject. You'll find out how to read corporate financial statements, manage risks and investments, understand mergers and acquisitions, and value corporate assets. In this book, you will also: Get a plain-English introduction to the financial concepts, instruments, definitions, and strategies that govern corporate finance Learn how to value a wide variety of instruments, from physical assets to intangible property, bonds, equities, and derivatives Explore the intricacies of financial statements, including the balance sheet, income statement, and statement of cash flows Perfect for students in introductory corporate finance classes looking for an easy-to-follow supplementary resource, Corporate Finance For Dummies, delivers intuitive instruction combined with real-world examples that will give you the head start you need to get a grip on everything from the cost of capital to debt analytics, corporate bonds, derivatives, and more.

Incorporate effective time management and transform your life If you always feel like there's not enough time in the day to get everything accomplished, Successful Time Management For Dummies is the resource that can help change your workday and your life. Filled with insights into how the most successful people manage distractions, fight procrastination, and optimize their workspace, this guide provides an in-depth look at the specific steps you can use to take back those precious hours and minutes to make more of your workday and your leisure time. Modern life is packed with commitments that take up time and energy. But by more effectively managing time and cutting out unnecessary and unproductive activities, you really can do more with less. In this complete guide to time management, you'll find out how to manage email effectively, cut down on meetings and optimize facetime, use technology wisely, maximize your effectiveness during travel, and much more. * Find out how to accomplish more at work and in life, all in less time * Organize your professional life and workspace for optimal productivity * Learn to put an end to procrastination and successfully handle interruptions * Get specific insights into time management in various functions, from administration professionals to executives If you're looking to take back your time and ramp up your productivity, Successful Time Management For Dummies is the resource to help get your there in a hurry.

6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to incorporate tried-and-true marketing methods that will put your small business on top. 6 Books Inside...* Setting Up Your Marketing Foundation * Getting Started with Your Campaign * Content Is King: Content Marketing * Using Social Media * Incorporating Traditional Marketing * Measuring Results

Make bookkeeping a breeze with Sage Sage 50 Accounts is a tremendously popular resource among accounting professionals, and exciting upgrades in version 22 make it even more useful. This book helps you use get started with installation as well as customisation, and in a short time you'll be running VAT returns and producing reports. Newer features help you store copies on the cloud, access data from anywhere and much more. Inside...* Fully updated screenshots * How to use Sage Drive * A guide to key buttons * New ways to access tasks * Toolbar configuration tips * Valuable window shortcuts * How to process paperwork * Project management help * Tips on using mobile apps

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: * How neuromarketing works * Insights from the latest neuromarketing research * How to apply neuromarketing strategies to any level of advertising or marketing, on any budget * Practical techniques to help your customers develop bonds with your products and services * The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.