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Books > Promotion > For Dummies > Business
Expert advice on a mature, reliable way to invest money According to "Fortune" magazine, investing in dividends is one of the top five ways to survive market instability. "Dividend Stocks For Dummies" gives you the expert information and advice you need to successfully add dividends to your investment portfolio, revealing how to make the most out of dividend stock investing-no matter the type of market.Explains the nuts and bolts of dividends, values, and returnsShows you how to effectively research companies, gauge growth and return, and the best way to manage a dividend portfolioProvides strategies for increasing dividend investments Weather a down market-reach for "Dividend Stocks for Dummies "
A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? "Key Performance Indicators For Dummies "covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry.Learn to design KPIs that are unique to your business and fit closely to your strategic objectivesDetermine which KPI questions you should be asking to achieve the right insights for your businessLearn the specific KPIs that are appropriate for different business circumstancesTurn KPIs into deep insights by mastering related reporting and communications practices KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. "Key Performance Indicators For Dummies" moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.
Take charge and engage your enterprise in a Lean transformation Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. "Lean For Dummies" shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the general overview of Lean, how flow and the value stream works, and the best ways to apply Lean to your enterprise. This revised edition includes the latest tools, advice, and information that can be used by everyone -- from major corporations to small business, from non-profits and hospitals to manufacturers and service corporations. In addition, it takes a look at the successes and failures of earlier Lean pioneers -- including Toyota, the inventors of Lean -- and offer case studies and hands-on advice.The latest on the Six Sigma and Lean movementsThe role of technology and the expanding Lean toolboxCase studies enhance the material "Lean For Dummies" gives today's business owners and upper level management in companies of all sizes and in all industries, the tools and information they need to streamline process and operate more efficiently.
Become a savvy trader and make money in both up and down markets. These days, the market is volatile, and you need to know how to ride the waves and navigate the changing tides. Trading For Dummies is for investors in search of a clear guide to trading stocks in any type of market. Inside, you'll get sample stock charts, position trading tips and techniques, and fresh ways to analyze trends and indicators. Learn how to make smart decisions by identifying the stocks, bonds, funds, and commodities that will net you the maximum gain. Assume more risk, reap more benefits, build a more aggressive portfolio, and enjoy the greater gains that come with short- and medium-term trading methods.
This is a perfect Dummies guide for experienced and novice traders and investors seeking the most-up-to-date information on trading wisely in any market.
Examine the depth and breadth of financial technology This comprehensive, hands-on guide is the go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry. FinTech For Dummies will shed light on this rapidly changing landscape making it an invaluable source of information for anybody working in or interested in this space. This book provides insights, knowledge and guidance from industry experts Steve O'Hanlon and Susanne Chishti on the following: Gaining insight fastest growing market segment of the financial markets Learning the core decision making to effect a growth plan Securing knowledge of the fastest growing fintech companies in the world Navigating the fintech world The ingredients into building a FinTech company
When it comes to boosting your portfolio, you've got options! Looking for a new way to flex your investing muscle? Look no further! Options Trading For Dummies offers trusted guidance for anyone ready to jump into the versatile, rewarding world of stock options. And just what are your options options? This book breaks down the most common types of options contracts, helping you select the right strategy for your needs. Learn all about the risk-reward structure of options trading and reduce your risk through smart mixing and matching. Today's markets are more topsy turvy than ever before, but there is also more potential for everyday investors like you to profit, regardless of economic conditions. Options are great for broadening your retirement portfolio or earning a little extra scratch through shorter-term positions. Options Trading For Dummies is your plain-English resource for learning how! Demystify the world of options contracts and how to trade them, including index, equity, and ETF options Use technical analysis to create a solid trading strategy that limits your risk Protect your assets and avoid the pitfalls common to first-time options traders Learn about covered calls, butterfly positions, and other techniques that can enhance your gains Thinking of trading options, but not sure where to start? This latest edition of Options Trading For Dummies provides you with step-by-step advice for boosting your income under today's market conditions.
Do you find yourself being asked to lead others but have no idea where to start? Do you lead a team spread across different offices or even continents? In this no-nonsense guide to leadership you will find answers to crucial questions like: what is leadership? And what style of leadership should I be using? You'll discover how to lead your friends whilst remaining their friend; how to lead change in a way that people accept and understand; when and where to draw the line; and how to reflect on your experiences to become a better and more effective leader. Only a lucky few of us are natural born leaders. It takes time and effort to develop a range of leadership styles which work for you and those around you as well as discovering how to become comfortable leading others. Leadership can be a lonely occupation; Leadership For Dummies is your ideal companion. John Marrin explores the fine line between managing and leading and the book is full of tips for making the most of your leadership experiences and how to cope with the dilemmas and discomfort all leaders at some point experience.
Plan to succeed as an entrepreneur--we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business--and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually work Set effective goals and objectives so your business can find success Wow investors with your knowledge of today's important business trends Map out your finances, marketing plan, and operational blueprint--then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.
Write award-winning grant proposals that build organizational capacity! For nonprofit and for-profit firms alike, grants can be a singular generator of growth and impact. But many leaders are intimidated and confused by the sometimes-complex grant application process. The truth, however, is that anyone can learn to write and send a powerful grant letter with the right help. In Grant Writing For Dummies, Dr. Beverly Browning draws on over four decades of experience writing grant applications and training grant writers to deliver a comprehensive and easy-to-follow roadmap to drafting and submitting grant applications that get funded. You’ll learn to craft the strongest application possible, find the best sources of funding from online databases, and present a realistic project budget plan. You’ll also find:
Whether you’re looking to fund your nonprofit, grow your business, or develop your research venture, you’ll find the guidance you need in Grant Writing For Dummies.
Launch your new business with confidence and skill using the latest guidance from the UK's most trusted small business guru Starting a business is one of those courageous and audacious decisions that many of us dream about. If you're ready to take the leap and turn your great idea into action, or you already have, you'll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company. From writing your first business plan to surviving and thriving in your first year, and everything in between, you'll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You'll also: Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them You've spent your life building the skills you'll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Go head-over-heels for house flipping! Flipping houses profitably may not be easy, but it's far from impossible. With the right guide, you can avoid the risks and reap the rewards like a seasoned expert. Flipping Houses For Dummies is that guide. The perfect blueprint to property resale, this book walks you through the absolute necessities of house flipping. You'll learn how to confirm that you have enough time, energy, cash, and resources to be successful. You'll also get an inside look at the house flipping process that'll show you how to minimize risk and maximize profit in a highly competitive market. Flipping Houses For Dummies offers: Proven negotiating techniques to close real estate deals faster House flipping laws and regulations for every state in the union Strategies to successfully complete a big renovation, on-time and on-budget House flipping tips for both investors and contractors Comprehensive content on hiring and working with reputable contractors So, if you're ready to start revitalizing your community by turning neglected properties into prize homes, Flipping Houses For Dummies is the first and last resource you'll need to navigate your way around the exciting and challenging world of real estate investment.
Purchase the power to trade smart Knowledge is power in any endeavor, and in the quick-action world of day trading--with roller-coaster markets, trade wars, and new tax laws inflating both opportunity and risk--being expertly informed is what gives you the power to trade fast with a cool head. The fully updated new edition of Day Trading For Canadians For Dummies--the first in almost a decade--gives you that knowledge, taking you from the basic machinery of short-term markets to building and sticking to a plan of action that keeps your bottom line sitting pretty. In an easy-to-follow, no-jargon style, award-winning business journalist Bryan Borzykowski provides a complete course in day trading. He covers the basics--such as raising capital and protecting one's principal investments--as well as specialized skills and knowledge, including risk-management strategies and ways to keep your emotions in check when you're plugged into an overheating market. You'll also find sample trading plans and important Canada-specific information, such as the best online brokerage firms, useful local resources, and an overview of the unique tax issues faced by Canadian traders. Evaluate strategy and performance Read market indicators Know your crypto Get your options For day traders, every second counts: With the help of Day Trading For Canadians For Dummies, you'll know where you want to be and how to get there--and how best to profit--fast.
Your personal roadmap to becoming fluent in financial reports At first glance, the data in financial reports might seem confusing or overwhelming. But, with the right guide at your side, you can learn to translate even the thickest and most complex financial reports into plain English. In Reading Financial Reports For Dummies, you'll move step-by-step through each phase of interpreting and understanding the data in a financial report, learning the key accounting and business fundamentals as you go. The book includes clear explanations of basic and advanced topics in finance, from the difference between private and public companies to cash flow analysis. In this book, you'll also find: Full coverage of how to analyze annual reports, including their balance sheets, income statements, statements of cash flow, and consolidated statements Real-world case studies and financial statement examples from companies like Mattel and Hasbro Strategies for analyzing financial reports to reveal opportunities for operations optimization Reading Financial Reports For Dummies is a can't-miss resource for early-career investors, traders, brokers, and business leaders looking to improve their financial literacy with a reliable, accurate, and easy-to-follow financial handbook.
Your handy, authoritative guide to small business HR Packed with practical tips and advice on how to handle tricky people situations in the workplace, this friendly guide shows anyone without a ton of HR experience how to correctly and legally utilise HR practises within a small business. From hiring to firing, managing performance to leading change and everything in between HR For Small Business For Dummies ensures you and your organisation are prepared for whatever may come knocking on your human resource department's door. Written by a team of authors that runs PlusHR an organisation that provides outsourced HR services to small- and medium-sized companies HR For Small Business For Dummies offers a thorough and accessible understanding of what HR is, how it works and what key UK legislation you need to know to resolve issue-led HR problems. Throughout the book, the emphasis is on communication and how you may need to tweak your strategy as your business grows, while special attention is given to how an owner's personal style of leadership and management impacts everyone within a company. * Build a recruitment strategy and establish successful HR practises * Understand your legal and financial responsibilities as an employer * Minimise your growing or shrinking pains for you and your people * Avoid the pitfalls of discrimination, bullying and unfair dismissal If you're an SME owner, director or practitioner who needs to know more about HR issues and how to best resolve them, HR For Small Business For Dummies cuts through the clutter and offers practical, day-to-day guidance on running an effective HR department.
Learn to speak fluent finance--and ace your exams! Warren Buffett said that "accounting is the language of business.'' And for many accounting and business students, the obscure terminology of accounting makes fluency hard to achieve. Financial Accounting For Dummies can help to demystify abstract concepts in a straightforward, friendly way. With step-by-step examples and real-world scenarios practice, it helps you grasp the fundamentals of accounting until you're ready to interpret, analyze, and evaluate corporate financial statements like you've been doing it all your life. Packed with easy-to-understand examples, this book takes you from the big three financial statements all the way through to income taxes. Or join the anti-fraud squad by discovering how to spot the ten most common accounting shenanigans. Grasp introductory financial accounting course material Explore common concepts financial professionals use to compile reports Understand leases, free cash flow, and statement analysis Learn accounting for small businesses Whether you're studying for your bachelor's, MBA, or MAcc, you'll find everything you need to speak the language of finance like a native--and use it to get to wherever you want to go!
The plain language guide to getting things running smoothly in the world of business. Operations management is all about efficiency, and Operations Management For Dummies is all about efficiently teaching you what you need to know about this business hot topic. This book tracks typical operations management MBA courses, and it will help you un-muddle concepts like process mapping, bottlenecks, Lean Production, and supply chain management. Learn to step into a business, see what needs improving, and plug in the latest tools and ideas to shape things up in any industry. This latest edition covers, you guessed it, digital transformation. Technology is completely upending operations management, and Dummies walks you through the latest, so you can stay at the front of the pack. Other new stuff inside: supply chain traceability, ethical sourcing and carbon footprint, business resiliency, and modularizing the supply chain. It’s all here!
Businesses can't operate successfully without effective operations and supply management. That makes Operations Management For Dummies a must―for MBA students and business professionals alike.
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick Business Development For Dummies shows you how.
Company financial reports are a key resource for investors, helping them uncover priceless information about a company's profitability, or lack thereof, from the figures as well as through other non-monetary indicators. Details of lawsuits, changes in accounting methods, liquidations, and mergers and acquisitions can all be ways of detecting red flags if you know where to look. However the jargon and financial footnotes in financial reports can be difficult to decipher, and this For Dummies guide on the subject will help readers to understand company reports and make sensible investment choices based on publicly held information. Taking you step-by-step through the finer points of financial reports, this straightforward guide will help you get to grips with the most accurate way to wade through the numbers, judge a company's performance, and make profitable investment decisions. This UK Adaptation focuses on the UK financial market, with the FTSE index as the focus of the book.
Whether you are renting out part of your home, or investing in a property, this guide to the constantly changing market and its laws will prove to be invaluable. Whether you've inherited a home you now need to rent or you're aiming to become a property tycoon, this friendly guide is your road map to success.
Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will--who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands--covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to--and Launching & Building a Brand For Dummies one of the secrets of--your future standout success.
Want big returns? Look at small stocks! Penny stocks are low-cost equities that often make large price moves, potentially leading to big gains--or losses--for investors. Penny Stocks For Dummies will help you determine whether this wild ride is right for you. With this hands-on guide, you can grasp the basics, find smart investments, avoid scams, and look for big success, even if you only have pocket change to start out with. This latest edition takes you right into today's unique penny stock market. You'll learn how to read penny stock charts, evaluate the strength of small companies, recognize price manipulations, and use smart trading strategies to maximize your returns. Buying and selling penny stocks can be extremely lucrative--if you know exactly what you're doing. This book will make a penny trader out of you, so you can start making money for the future. (Heads up: you're going to need a bigger piggy bank!) With Penny Stocks For Dummies, you will: Find out whether penny stocks are a good fit for your investment goals, available capital, and risk tolerance Do your due diligence and learn how to research potential penny stock investments Use fundamental analysis, financial ratios, and penny-specific technical analysis to identify winning bets Uncover expert tips that will boost your results and help prevent big losses Penny Stocks For Dummies will give you the knowledge and confidence you need to get in on the ground floor and discover those hidden gems for high rewards.
Pick stocks, create a portfolio, and build a nest egg Ever wonder how the pros pick the stocks they invest in? Well, most of them use some form of fundamental analysis, a popular method for assessing securities. In Fundamental Analysis For Dummies, you'll get a crash course in valuating publicly traded companies based on their financial statements, overall health, competitors, markets, and the overall economy. You'll also get easy-to-follow advice on how to protect your investments and diversify your portfolio so you can reduce risk without sacrificing returns. Inside... Learn fundamental analysis basics Discover why fundamental analysis works Get your hands on important data Perform a fundamental analysis Understand financial statements Construct financial ratios Read proxy statements Valuate and price stocks
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time--messages your readers will understand and act on. This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the "yes" you want. Whether you're aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out. Present yourself with authority and credibility Understand and use the tools of persuasion Communicate as a remote worker, freelancer, consultant or entrepreneur Strategize your online presence to support your goals Bring out the best in people and foster team spirit as a leader Prepare to ace interviews, pitches and confrontations Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve. |
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