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Books > Promotion > For Dummies > Business

Bookkeeping For Dummies 4th UK Edition (Paperback, 4th UK Edition): J. Kelly Bookkeeping For Dummies 4th UK Edition (Paperback, 4th UK Edition)
J. Kelly 1
R643 R602 Discovery Miles 6 020 Save R41 (6%) Ships in 10 - 15 working days

Britain's number-one guide to mastering the art and science of bookkeeping Accurate bookkeeping is crucial to the success of every business but few people relish in this highly detailed task. Luckily, this new edition of Bookkeeping For Dummies simplifies every aspect of financial record keeping, walking you through the basic skills you need to make numbers your minion. From tracking transactions and keeping ledgers to producing balance sheets and year-end reports, this straight-talking guide takes the intimidation out of bookkeeping and shows you how to make it your best friend in business. Fully updated to include the latest coverage of accounting practices and bookkeeping software, this new edition of Bookkeeping For Dummies features tons of practical exercises to get you up and running with what you need to keep your books balanced, your finances in order and the tax inspector off your back. * Find updated bookkeeping templates and resources available via download * Manage day-to-day records like sales and purchases * Produce Profit and Loss Statements and Balance Sheets * Prepare year-end documents with confidence and ease From the importance of keeping a paper trail to the best ways to keep payroll rolling and everything in between this is the ideal resource for anyone looking to learn the bookkeeping ropes.

Supply Chain Management For Dummies, 3rd Edition (Paperback, 3rd Edition): Stanton Supply Chain Management For Dummies, 3rd Edition (Paperback, 3rd Edition)
Stanton
R779 R596 Discovery Miles 5 960 Save R183 (23%) Ships in 9 - 17 working days

Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You'll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization's promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples. Gain a foundational knowledge of issues in supply chain management Learn about today's global supply chains, plus trends like reshoring and near-shoring Wrap your mind around how an organization's moving parts can be coordinated in today's high-tech world Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.

Side Hustles For Dummies (Paperback): A. Simon Side Hustles For Dummies (Paperback)
A. Simon
R494 Discovery Miles 4 940 Ships in 10 - 15 working days

Get yourself paid and broaden your skillset with this everyday guide to side hustles The gig economy is growing by leaps and bounds, partly because it's easier to find a flexible work-life balance. Those of us who don't want to leave our full-time jobs, however, can still grab a piece of excitement and extra income for ourselves by starting a side hustle. Or you can bundle your own personalized set of side hustles to replace your full-time job and take full control of your professional life. Whether you're thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You'll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams. You'll also: Find out whether you need investment capital and learn what your new time commitments will be Learn to create a business plan and patch any holes in it before you get started Discover how to incorporate a vibrant side hustle into your already busy life Learn how to adjust your side hustle to meet changes in your personal life and the overall business climate Side hustles are for everyone, from high school and college students to full-time professionals to retirees. If you've been looking for an excuse to pursue your latest passion, hobby, or interest--or you're just in the market for some extra income--Side Hustles For Dummies is the easy-to-read, no-nonsense guide to creating a rewarding and engaging new life.

Human Resources Kit For Dummies (Paperback, 4th Edition): Andrea Butcher Human Resources Kit For Dummies (Paperback, 4th Edition)
Andrea Butcher
R641 Discovery Miles 6 410 Ships in 10 - 15 working days

The talent professional's one-stop reference for best practices and tips Human Resources Kit For Dummies is the guide talent pros turn to for improving their leadership across the businesses they serve. The world of HR is full of unforeseen challenges, and this For Dummies reference will help you to handle them with grace and professionalism. This book provides tips and tricks for creating an engaging employee experience from the get-go, prioritizing employee well-being and health, navigating the recent wave of resignations, and implementing better hiring practices. In this new era of virtual offices, you'll also learn to implement remote and hybrid onboarding and work models. Plus, you'll explore HR technologies, learning and development strategies that get results, hiring ethics, diversity and inclusion best practices, social media uses and policies, and beyond. Learn all the functions of the human resources role Discover new software, HR best practices, and employment trends Make your organization more ethical with diversity, equity, and inclusion initiatives Get insights on how to navigate remote workers and other common HR challenges New and working HR professionals will love this friendly, easy-to-read resource for developing HR skills. If you're a business owner, this book can also help you recruit, hire, and retain the right people, or build an HR function that gets results!

Investing in ETFs For Dummies (Paperback, Updated Edition): Russell Wild Investing in ETFs For Dummies (Paperback, Updated Edition)
Russell Wild
R400 Discovery Miles 4 000 Ships in 10 - 15 working days

Develop ETF expertise with this straightforward guide Investing in ETFs For Dummies has all the basics you need to make calculated and profitable choices when investing in exchange-traded funds. ETFs make it possible for investors to quickly and easily gain exposure to wide swaths of the market. There are funds that are linked to popular market indices like the S&P 500, there are quirky thematic funds that allow you to invest in stuff like video game technology or breakfast commodities, and there’s everything in between. This updated guide helps you sift through it all, covering the pros and cons of ETF investing and walking you through new and time-tested ETF strategies. Add some ETFs to your portfolio and profit in any market environment, thanks to this simple Dummies guide. Figure out what ETFs are and learn the ins and outs of the ETF marketplace Learn to research ETFs and weigh the risks so you can make informed trades Discover the latest ETF products, providers, and strategies Gain the confidence you need to invest in ETFs, even in a down market Investing in ETFs For Dummies is a great starting point for anyone looking to enhance their investment portfolio by participating in the nearly $2 trillion ETF market.

Organizing for Dummies (Paperback): Eileen Roth, Elizabeth Miles Organizing for Dummies (Paperback)
Eileen Roth, Elizabeth Miles
R559 R524 Discovery Miles 5 240 Save R35 (6%) Ships in 10 - 15 working days

What’s the favorite four-letter word of people who are less than fully organized? “Help!” So many technological, social, and economic changes affect your life that you need organization just to keep up, let alone advance. Many people have two jobs – one at the office and one taking care of things at home. If you have a family, you may count that as a third job. Caring for elderly relatives or have community commitments? You can count off four, five, and keep right on going.

No matter what life stage you’re in, getting organized can make every day better and help you achieve your long-term goals. Organizing For Dummies is for anyone who wants to

  • Polish his or her professional reputation
  • Experience less stress
  • Increase productivity
  • Build better relationships
  • Maximize personal time

Organization isn’t inherited. With the human genome decoded, the evidence is clear: DNA strings dedicated to putting things into place and managing your time like a pro are nonexistent. Instead, organization is a learned skill set. Organizing For Dummies helps you gain that skill with topics such as:

  • Understanding how clutter costs you in time, money, and health
  • Training your mind to be organized and developing a plan
  • Cleaning house, room by room, from basement to attic (including the garage)
  • Creating functional space for efficiency and storage
  • Time-management strategies for home, office, and tavel
  • Scheduling, delegating, and multitasking
  • Making time for your family
  • Managing your health – physical and financial
  • Finding time for love
  • Organizing and cashing in on a great garage sale

Getting organized is about unstuffing your life, clearing out the dead weight in places from your closet to your calendar to your computer, and then installing systems that keep the good stuff in its place. Organizing is a liberating and enlightening experience that can enhance your effectiveness and lessen your stress every day – and it’s all yours simply for saying “No” to clutter.

Business Analysis For Dummies, 2nd Edition (Paperback): Cox Business Analysis For Dummies, 2nd Edition (Paperback)
Cox
R565 Discovery Miles 5 650 Ships in 10 - 15 working days

Build a successful career in business analysis When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization's foundation--and ultimately increase its profitability. Whether you're an aspiring business analysis professional or a seasoned analyst looking for the latest techniques and approaches, Business Analysis For Dummies helps you discover the newest tips and tricks for turning knowledge into the changes that have a real and meaningful impact on business and drive your organization towards value delivery. Identify areas for growth and create solutions Learn how to bring people together to collaborate effectively Discover ways to better understand and serve your customers See how business analysis works in the real world Learn the technology to make the job easier Find business solutions to improve your organization's performance Understand how to dig deeply into your organization's data, processes, and business rules Dummies makes the path to business success clear. Start here to turn your love of business analysis into the catalyst that makes a difference.

Property Management Kit For Dummies, 4th Edition (Paperback, 4th Edition): Rs Griswold Property Management Kit For Dummies, 4th Edition (Paperback, 4th Edition)
Rs Griswold
R696 Discovery Miles 6 960 Ships in 10 - 15 working days

Before you put that FOR RENT sign in the yard, read this Hello there, future landlord. You've found what you're looking for--a complete package of information and resources to teach you what you need to know and make your life (and your tenants' lives) easier. With Property Management Kit For Dummies, you can learn how to manage single-family homes, large apartment buildings, treehouses, dollhouses... okay, there's not much info here on managing dollhouses, but everything else is definitely covered. Find good tenants, move them in, and keep them happy and paying rent on time. When it comes time for a change, learn how to move tenants out and turn over the property, easy as pie. This book makes it simple to understand tax and insurance requirements, building maintenance concerns, and financial record keeping. Plus, the updated edition reflects the current rental property boom, new technologies, changes to the law, and the inside scoop on the latest Fair Housing issues to keep you out of court. Emotional support animals? Rent control? Bed bugs? Eviction? It's all in here. Find out whether property management is right for you, learn what you need to get started, and be successful as your residential rental property portfolio grows Get your ducks in a row--develop solid marketing and advertising strategies and resources, build up-to-date rental contracts, figure out the legal side of things, and minimize your income and property tax bills Make sure you're renting to responsible people, and deal with the occasional problem tenant without major drama Maximize your cash flow by keeping your rents at market prices, efficiently handling maintenance, and ensuring your property has great curb appeal with the features and benefits sought by today's tenants Become a top-notch property manager with this one-and-done reference, plus online bonus materials.

Selling For Dummies, 2e (Paperback, 2nd UK Edition): B Kench Selling For Dummies, 2e (Paperback, 2nd UK Edition)
B Kench
R385 R336 Discovery Miles 3 360 Save R49 (13%) Ships in 10 - 15 working days

Get a handle on the most up to date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you the latest information on how to research your prospects, master the steps of the sales process, follow up with happy customers, and much more. This straight talking guide helps you develop the sales, communication, and negotiating skills you need to deliver successful presentations, win and retain customers, and get the results you want. * Discover what selling is - and isn t! * Find out how knowing your clients sets you apart from the rest and helps you get to yes * Use the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales and more * Get valuable tips on how to follow up and build a long-term relationship with clients * Learn how you can sell well in any economy

Corporate Finance For Dummies 2nd Edition (Paperback, 2nd Edition): M. Taillard Corporate Finance For Dummies 2nd Edition (Paperback, 2nd Edition)
M. Taillard
R531 Discovery Miles 5 310 Ships in 10 - 15 working days

Get a handle on one of the most powerful forces in the world today with this straightforward, no-jargon guide to corporate finance A firm grasp of the fundamentals of corporate finance can help explain and predict the behavior of businesses and businesspeople. And, with the right help from us, it's not that hard to learn! In Corporate Finance For Dummies, an expert finance professor with experience in everything from small business to large, public corporations walks you through the basics of the subject. You'll find out how to read corporate financial statements, manage risks and investments, understand mergers and acquisitions, and value corporate assets. In this book, you will also: Get a plain-English introduction to the financial concepts, instruments, definitions, and strategies that govern corporate finance Learn how to value a wide variety of instruments, from physical assets to intangible property, bonds, equities, and derivatives Explore the intricacies of financial statements, including the balance sheet, income statement, and statement of cash flows Perfect for students in introductory corporate finance classes looking for an easy-to-follow supplementary resource, Corporate Finance For Dummies, delivers intuitive instruction combined with real-world examples that will give you the head start you need to get a grip on everything from the cost of capital to debt analytics, corporate bonds, derivatives, and more.

Shopify For Dummies (Paperback): P Waddy Shopify For Dummies (Paperback)
P Waddy
R540 R495 Discovery Miles 4 950 Save R45 (8%) Ships in 5 - 10 working days
Micro-Entrepreneurship For Dummies (Paperback, New): P Mladjenovic Micro-Entrepreneurship For Dummies (Paperback, New)
P Mladjenovic
R527 R459 Discovery Miles 4 590 Save R68 (13%) Ships in 10 - 15 working days

Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy.

The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. "Micro-Entrepreneurship For Dummies "shows you how to navigate this confusing technological landscape in order to make a contributable profit.

"Micro-Entrepreneurship For Dummies" aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.Micro-enterprise, using online platforms to sell products or services, is a proven way to earn extra money and supplement household incomeIn today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending moneyShows you how to sign up for and sell products online

"Micro-Entrepreneurship For Dummies "appeals to anyone looking to earn or supplement their income from home.

Sage Instant Accounts For Dummies 2e (Paperback, 2nd Edition): J.E. Kelly Sage Instant Accounts For Dummies 2e (Paperback, 2nd Edition)
J.E. Kelly 1
R500 R435 Discovery Miles 4 350 Save R65 (13%) Ships in 10 - 15 working days

Get to grips with Sage Instant Accounts in simple steps. This comprehensive guide walks you through every aspect of setting up and using Sage Instant Accounts, from downloading and installing the software to customizing it to your needs. Packed with handy step by step instructions (and fully illustrated with screenshots), this book is the easiest way to get the most from Sage Instant Accounts and take control of your business finances. Learn to: * Keep track of money in and out and easily view your cash position * Produce reports on your business performance and profitability * Store customer information and easily generate quotes, invoices and remittances * Record and accurately manage your VAT - and submit your VAT return to HMRC online * Prepare for business audits and your financial year-end

Call Centers For Dummies 2e (Paperback, 2nd Edition): R Bergevin Call Centers For Dummies 2e (Paperback, 2nd Edition)
R Bergevin
R483 Discovery Miles 4 830 Ships in 10 - 15 working days

Tips on making your call center a genuine profit center

In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses many industry changes, such as the new technology that's transforming today's call center and the location-neutral call center. It also helps readers determine whether it's cost-efficient to outsource operations and looks at the changing role and requirements of agents.The ultimate call center guide, now revised and updatedThe authors have helped over 60 companies improve the efficiency and effectiveness of their call center operationsOffers comprehensive guidance for call centers of all sizes, from 20-person operations to multinational businesses

With the latest edition of "Call Centers For Dummies," managers will have an improved arsenal of techniques to boost their center's bottom line.

Quantitative Finance For Dummies (Paperback): S Bell Quantitative Finance For Dummies (Paperback)
S Bell 1
R676 R532 Discovery Miles 5 320 Save R144 (21%) Ships in 9 - 17 working days

An accessible, thorough introduction to quantitative finance Does the complex world of quantitative finance make you quiver? You're not alone! It's a tough subject for even high-level financial gurus to grasp, but Quantitative Finance For Dummies offers plain-English guidance on making sense of applying mathematics to investing decisions. With this complete guide, you'll gain a solid understanding of futures, options and risk, and get up-to-speed on the most popular equations, methods, formulas and models (such as the Black-Scholes model) that are applied in quantitative finance. Also known as mathematical finance, quantitative finance is the field of mathematics applied to financial markets. It's a highly technical discipline but almost all investment companies and hedge funds use quantitative methods. This fun and friendly guide breaks the subject of quantitative finance down to easily digestible parts, making it approachable for personal investors and finance students alike. With the help of Quantitative Finance For Dummies, you'll learn the mathematical skills necessary for success with quantitative finance, the most up-to-date portfolio and risk management applications and everything you need to know about basic derivatives pricing. * Covers the core models, formulas and methods used in quantitative finance * Includes examples and brief exercises to help augment your understanding of QF * Provides an easy-to-follow introduction to the complex world of quantitative finance * Explains how QF methods are used to define the current market value of a derivative security Whether you're an aspiring quant or a top-tier personal investor, Quantitative Finance For Dummies is your go-to guide for coming to grips with QF/risk management.

Project Management All-in-One For Dummies (Paperback): GC Beatty Project Management All-in-One For Dummies (Paperback)
GC Beatty
R690 Discovery Miles 6 900 Ships in 10 - 15 working days

Your ultimate go-to project management bible Perform Be Agile! Time-crunch! Right now, the business world has never moved so fast and project managers have never been so much in demand--the Project Management Institute has estimated that industries will need at least 87 million employees with the full spectrum of PM skills by 2027. To help you meet those needs and expectations in time, Project Management All-in-One For Dummies provides with all the hands-on information and advice you need to take your organizational, planning, and execution skills to new heights. Packed with on-point PM wisdom, these 7 mini-books--including the bestselling Project Management and Agile Project Management For Dummies--help you and your team hit maximum productivity by razor-honing your skills in sizing, organizing, and scheduling projects for ultimate effectiveness. You'll also find everything you need to overdeliver in a good way when choosing the right tech and software, assessing risk, and dodging the pitfalls that can snarl up even the best-laid plans. Apply formats and formulas and checklists Manage Continuous Process Improvement Resolve conflict in teams and hierarchies Rescue distressed projects

Flipping Houses For Dummies, 4th Edition (Paperback, 4th Edition): R R Roberts Flipping Houses For Dummies, 4th Edition (Paperback, 4th Edition)
R R Roberts
R662 R582 Discovery Miles 5 820 Save R80 (12%) Ships in 9 - 17 working days

Go head-over-heels for house flipping! Flipping houses profitably may not be easy, but it's far from impossible. With the right guide, you can avoid the risks and reap the rewards like a seasoned expert. Flipping Houses For Dummies is that guide. The perfect blueprint to property resale, this book walks you through the absolute necessities of house flipping. You'll learn how to confirm that you have enough time, energy, cash, and resources to be successful. You'll also get an inside look at the house flipping process that'll show you how to minimize risk and maximize profit in a highly competitive market. Flipping Houses For Dummies offers: Proven negotiating techniques to close real estate deals faster House flipping laws and regulations for every state in the union Strategies to successfully complete a big renovation, on-time and on-budget House flipping tips for both investors and contractors Comprehensive content on hiring and working with reputable contractors So, if you're ready to start revitalizing your community by turning neglected properties into prize homes, Flipping Houses For Dummies is the first and last resource you'll need to navigate your way around the exciting and challenging world of real estate investment.

Lean Six Sigma For Dummies, 4th Edition (Paperback, 4th Edition): M Brenig-Jones Lean Six Sigma For Dummies, 4th Edition (Paperback, 4th Edition)
M Brenig-Jones
R590 Discovery Miles 5 900 Ships in 10 - 15 working days

Become a process improvement star with Lean Six Sigma! Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency. Written by two experts that have been teaching Lean Six Sigma for over 20 years, Lean Six Sigma For Dummies explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps. Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice, Lean Six Sigma For Dummies shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.

Understanding Business Accounting For Dummies, 4th  Edition (UK Version) (Paperback, 4th UK Edition): C. Barrow Understanding Business Accounting For Dummies, 4th Edition (UK Version) (Paperback, 4th UK Edition)
C. Barrow 1
R516 Discovery Miles 5 160 Ships in 10 - 15 working days

Get your head around company finance. Whether you're a small business owner or a corporate manager with budget responsibilities, having an understanding of your company's finances is crucial. This user-friendly guide takes you through all the key elements of UK business accounting, covering everything from evaluating profit margins and establishing budgets to controlling cash flow and writing financial reports. The fourth edition will be fully updated throughout and includes brand new content on the emergence of IFRS and dealing with foreign exchange. Updates include: Revised chapter on funding covering Banks, Private Equity, Venture Capital, Business Angels, Crowdfunding in its various guises, IPO's. Financial aspects of foreign exchange - increasingly business accounting has to accommodate transaction and translation exposure dealing with exchange rate variances over time. Merger and acquisitions and the role of accounting. Business planning Financial metrics for start-ups - monthly revenue growth, revenue run rate, burn rate, Cost of Acquiring a Customer and Payback, Average Sales Cycle etc. Strategic financial models: Linear Models and Optimization, Probabilistic Models, Regression Models and Decision-Making and Scenarios.

New Product Development For Dummies (Paperback): Karol New Product Development For Dummies (Paperback)
Karol
R449 R393 Discovery Miles 3 930 Save R56 (12%) Ships in 10 - 15 working days

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, "New Product Development for Dummies" offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategyGenerating bold new ideas for products and servicesUnderstanding what your customers really wantKeeping projects on track, on budget, and on-timeBuilding effective cross-functional teamsPlanning and executing a blockbuster launchCollaborating with global partnersMaximizing your chances for success

No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Starting An Etsy Business For Dummies (Paperback, 4th edition): Kate Shoup, Kate Gatski Starting An Etsy Business For Dummies (Paperback, 4th edition)
Kate Shoup, Kate Gatski
R474 Discovery Miles 4 740 Ships in 10 - 15 working days

Build your own successful online business―the Dummies way.

Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There’s never been a better time to open your own Etsy shop, and there’s never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that “add to cart" button.With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.

  • Learn the ins and outs of running a successful Etsy shop
  • Get tips and advice for marketing and pricing your products competitively
  • Break through the new shop barrier and start showing up in search results
  • Improve your sales on Etsy with expert info on finding your customers

This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.

Competitive Strategy For Dummies (Paperback, New): R. Pettinger Competitive Strategy For Dummies (Paperback, New)
R. Pettinger 1
R484 R426 Discovery Miles 4 260 Save R58 (12%) Ships in 10 - 15 working days

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions

Neuromarketing For Dummies (Paperback): Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl Neuromarketing For Dummies (Paperback)
Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl
R505 R464 Discovery Miles 4 640 Save R41 (8%) Ships in 10 - 15 working days

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: * How neuromarketing works * Insights from the latest neuromarketing research * How to apply neuromarketing strategies to any level of advertising or marketing, on any budget * Practical techniques to help your customers develop bonds with your products and services * The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Customer Analytics For Dummies (Paperback): Jeff Sauro Customer Analytics For Dummies (Paperback)
Jeff Sauro
R616 Discovery Miles 6 160 Ships in 10 - 15 working days

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

"Customer Analytics For Dummies" gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.Shows you what to measure, how to measure, and ways to interpret the dataProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and WalmartExplains how to use customer analytics to make smarter business decisions that generate more loyal customersOffers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, "Customer Analytics For Dummies" has you covered.

Intermediate Accounting For Dummies (Paperback, New): M Loughran Intermediate Accounting For Dummies (Paperback, New)
M Loughran
R537 Discovery Miles 5 370 Ships in 10 - 15 working days

The easy way to master an intermediate accounting course

Intermediate accounting courses are required for students seeking bachelor's degrees in accounting and often for degrees in finance, business administration, and management. "Intermediate Accounting For Dummies" provides you with a deeper and broader level of accounting theory, serving as an excellent course supplement and study guide to help you master the concepts of this challenging program.

With easy-to-understand explanations and realworld examples, Intermediate Accounting For Dummies covers all the topics you'll encounter in an intermediate accounting course: the conceptual framework of Generally Accepted Accounting Principles (GAAP), International Financial Reporting Standards (IFRS), financial ratio analysis, equity accounting, investment strategies, financial statement preparation, and moreTracks to a typical intermediate accounting curriculumExpert information and real-world examplesOther titles from Loughran: "Financial Accounting For Dummies" and "Auditing For Dummies"

With the help of "Intermediate Accounting For Dummies," you'll discover the fast and easy way to take the confusion out of the complex theories and methods associated with a typical intermediate accounting course.

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