The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, "New Product Development for Dummies" offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategyGenerating bold new ideas for products and servicesUnderstanding what your customers really wantKeeping projects on track, on budget, and on-timeBuilding effective cross-functional teamsPlanning and executing a blockbuster launchCollaborating with global partnersMaximizing your chances for success

No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Make bookkeeping a breeze with Sage Sage 50 Accounts is a tremendously popular resource among accounting professionals, and exciting upgrades in version 22 make it even more useful. This book helps you use get started with installation as well as customisation, and in a short time you'll be running VAT returns and producing reports. Newer features help you store copies on the cloud, access data from anywhere and much more. Inside...* Fully updated screenshots * How to use Sage Drive * A guide to key buttons * New ways to access tasks * Toolbar configuration tips * Valuable window shortcuts * How to process paperwork * Project management help * Tips on using mobile apps

Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth. If you have your sights set on taking your culinary prowess on the road, Running a Food Truck For Dummies, 2nd Edition helps you find your food niche, follow important rules of conducting business, outfit your moving kitchen, meet safety and sanitation requirements, and so much more. Gone are the days of food trucks offering unappealing prepackaged meals, snacks, and coffee. In today's flourishing food service industry, they're more like restaurants on wheels, offering eager curbside patrons everything from gourmet tacos and Korean BBQ to gluten-free pastries and healthy vegan fare. Whether you're the owner or operator of an existing food truck business looking to up the ante or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies has you covered. * Create a food truck business plan to set yourself up for success * Stay profitable by avoiding the most common operating mistakes * Harness public relations and social media to build your following * Grow from one truck to multiple trucks, restaurants, or a food truck franchise Packed with the latest information on legislation and ordinances, securing loans, and marketing to the all-important Millennials, this one-stop guide helps you cook up a well-done food truck venture in no time!

Use Lean Six Sigma to transform your business. Lean Six Sigma is a powerful method for improving both the efficiency and quality of projects and operations. In this new book, the team that bought you Lean Six Sigma For Dummies shows you how to take Lean Six Sigma to the next level and manage continual change in your organization. You'll learn to design a roadmap for transformation that's tailored to your business objectives; develop and implement processes that eliminate waste and variation across the company; synchronize your supply chain; and successfully deploy Lean Six Sigma over time. Lean Six Sigma Business Transformation For Dummies shows you how to: * Define your transformation objectives and create a bespoke 'Transformation Charter' for your organization. * Assess your company's readiness for transformation. * Establish a 'Transformation Governance System' to help you manage the transformation programme effectively. * Bring your people with you! Plan and achieve the cultural change needed to make the transformation process successful. * Join up the dots between planning and effective execution with Strategy Deployment. * Deploy a 'Continuous Improvement' toolkit to achieve everyday operational excellence. * Sustain the transformation programme and widen the scope across the organization (including deploying to the supply chain). * Adopt a 'Capability Maturity Approach' to drive business improvement recognizing that change is a continuous transformational journey, just as pioneers like Toyota have done. * Use a range of Lean Six Sigma Tools using the right tools, at the right time (and in the right order!) enables continuous improvement by eliminating waste and process variation.

Take the risk out of financial risk management Written by bestselling author and past winner of the GARP Award's Risk Manager of the Year, Aaron Brown, Financial Risk Management For Dummies offers thorough and accessible guidance on successfully managing and controlling financial risk within your company. Through easy-to-follow instruction, you'll find out how to manage risk, firstly by understanding it, and then by taking control of it. Plus, you'll discover how to measure and value financial risk, set limits, stop losses, control drawdowns and hedge bets. Financial risk management uses financial instruments to manage exposure to risk within firms, large and small particularly credit risk and market risk. From managing and measuring risk to working in financial institutions and knowing how to communicate risk to your company and clients, Financial Risk Management For Dummies makes it easy to make sense of the management of risk when working in various different financial institutions and concludes by covering the topic of how to communicate risk how to report it properly and how to deal with and comply with all of the regulations. * Covers managing risk and working as a financial risk manager * Provides everything you need to know about measuring financial risk * Walks you through working in financial institutions * Demonstrates how to communicate risk If you work in the financial sector and want to make financial risk management your mission, you've come to the right place!

Get well on your way to business success.

Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!

• Get UK-specific advice on structuring and launching your own business
• Learn the most effective methods of marketing, virtually and otherwise
• Keep your books in order and find success in your first year of business
• Write a stellar business plan and hire good people to keep your business going

This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.

The fast and easy way to get a handle on business succession planning

While the demand for effective managers continues to grow, the retirement of baby boomers is producing a sharp decline in the ranks of available management personnel. In addition, the executives of the future are expected to be more sophisticated in order to develop and lead new global and technological initiatives. For these reasons, strategic and often long-sighted succession planning for the eventual replacement of managers at all levels has reached a critical level.

"Business Succession Planning For Dummies" aids managers, human resource professionals, and upper management in cultivating and retaining their existing employees to ensure the availability and capability of persons to assume leadership roles in the future. In plain English, it prepares business owners to ask the difficult questions when it comes to developing a working succession plan for their businesses key positions. This book also offers information on how to retain and train personnel within an organization so that a more seamless transition can be made when a senior leader or other important personnel retires or leaves the organization.How to retain and train personnel for a more seamless transitionEasy-to-follow guidance on developing a working succession planTips to create a plan to save time, money, knowledge, and clients by hiring from within

If you're a manager or human resources professional looking to develop a working succession plan, this hands-on, friendly guide has you covered.

Some movers and shakers seem to be natural leaders, but that's exactly what they want you to think. The truth is, leaders are made, not born. Leadership For Dummies is for anyone with the desire to take the lead. Knowing how to lead is a vital skill that we should all develop as early as possible.

This book shows you how to add leadership skills to your arsenal of personal traits and explains how doing so helps you to achieve more happiness and contentment in all areas of your life. Find out how to see opportunity amid change and crisis, assemble and maintain a top-notch team, and lead with communication, encouragement, and promotion.

Leadership For Dummies helps you gain

• Greater respect
• Greater success
• Greater recognition for the job that you do
• Greater cooperation from friends and family
• Greater and more effective direction in your life and the ability to make a positive difference in your world

Implement best-in-class performance management systems Performance Management For Dummies is the definitive guide to infuse performance management with your organization's strategic goals and priorities. It provides the nuts and bolts of how to define and measure performance in terms of what employees do (i.e., behaviors) and the outcome of what they do (i.e., results) --both for individual employees as well as teams. Inside, you'll find a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve and how, and ensure they're growing with the organization--and helping the organization succeed. Plus, it'll show managers to C-Suites how to use performance management not just as an evaluation tool but, just as importantly, to help employees grow and improve on an ongoing basis so they are capable and motivated to support the organization's strategic objectives. Understand if your performance management system is working Make fixes where needed Get performance evaluation forms, interview protocols, and scripts for feedback meetings Grasp why people make some businesses more successful than others Make performance management a useful rather than painful management tool Get ready to define performance, measure it, help employees improve it, and align employee performance with the strategic goals and priorities of your organization.

The easy way to get a grip on International Reporting Standards

"IFRS For Dummies" is your complete introduction to IFRS and international accounting and balancing standards. Combining all the facts needed to understand this complex subject with useful examples, this easy-to-read guide will have you on top of IFRS in no time.

In plain English, it helps you make sense of IFRS and your understanding of: what they are and where they apply; how to adopt IFRS for the first time; how IFRS affects the key components of your financial statements; how to disclose information in financial statements; and much more.Covers what to do if you're applying IFRS for the first timeExplains complicated material in plain EnglishHelps you make sense of this principles-based set of standards that establish broad rules for financial reporting

If you're an accountant, student, or trainee in need of accessible information on IFRS, this hands-on, friendly guide has you covered.

Here's what you should know to manage data records efficiently

With proper electronic data management, your business can lower costs, improve efficiency, eliminate duplication, and be protected in the event of a lawsuit. This book provides an overview of records management solutions and implementation strategies in plain, non-technical English. Step-by-step instructions show you how to begin managing records and information and how to maintain the program once you have it established. Sample forms for inventory, scheduling, and necessary documentation are also available on the companion website.Electronic records management offers cost savings, greater efficiency, and protection in case of legal action; this book gets you started on an effective data management systemThis plain-English guide helps you determine what constitutes a record, shows you how to inventory records and create an efficient way to file both electronic and paper copies, and explains how to create a retention scheduleWalks you through switching to electronic record-keeping, what to look for in a records management system, implementing best practices, ensuring that your system will stay current, and using the system effectivelyHelps you assure that the destruction of any sensitive information is conducted and documented correctly

"Records Management For Dummies" helps your business save money and improve efficiency with effective electronic records management.

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

"Customer Analytics For Dummies" gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.Shows you what to measure, how to measure, and ways to interpret the dataProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and WalmartExplains how to use customer analytics to make smarter business decisions that generate more loyal customersOffers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, "Customer Analytics For Dummies" has you covered.

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick Business Development For Dummies shows you how.

Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick they're definitely not the workers of yesteryear and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone? Millennials are the product of a different time, with different values, different motivations, and different wants and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of. * Learn how Millennials are changing the way work gets done * Understand new motivations, attitudes, values, and drive * Recruit, motivate, engage, and retain incredible emerging talent * Discover the keys to optimal Millennial management The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats but the that couldn't be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

Aspiring international real estate investors--expand your portfolio today! The real estate world can be a particularly difficult place to do business, and this book helps aspiring international investors of all skill levels avoid some of the pitfalls first-timers often make. Expert author Nicholas Wallwork opens your eyes to how accessible international real estate can be and provides an excellent introduction to some of the main strategies and nuances when investing at home or away. Investing in International Real Estate For Dummies covers expert strategies for investing in international real estate, going beyond the more obvious tactics like buy-to-lease and flipping houses. It gives you a solid roadmap for successful property investing that actually works in any market. It lays out checklists of tasks and offers step-by-step guidance and advice based on over a decade of in-the-trenches experience working in the international real estate investment sector. Learn previously unseen expert strategies Find out how to choose which countries to invest in Easily navigate your way around lease options Build an in-country network of reliable contacts Manage your new assets with ease How to build the mindset of a top real estate investor Looking to start or expand your international real estate portfolio? Everything you need is at your fingertips!

Learn how to write for the results you want every time, in every medium! Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time--messages your readers will understand and act on. This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the "yes" you want. Whether you're aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out. Present yourself with authority and credibility Understand and use the tools of persuasion Communicate as a remote worker, freelancer, consultant or entrepreneur Strategize your online presence to support your goals Bring out the best in people and foster team spirit as a leader Prepare to ace interviews, pitches and confrontations Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.

As the number and size of nonprofit organizations continues to grow, NFPs are coming under ever-increasing government scrutiny. Soon Congress will require that nonprofits comply with rigorous accounting and governance standards very similar to those set forth for for-profits in the Sarbanes-Oxley Act.

If you work for a nonprofit and are concerned about meeting impending changes to tax and finance standards governing NFPs this book is for you. In simple, straight-forward language, this guide demystifies the often perplexing world of nonprofit governance in the age of Sarbanes-Oxley. Author, Jill Gilbert Welytok, an attorney who heads the Sarbanes-Oxley division of a major Midwest law firm, walks you step-by-step through the process of evaluating your governance structures. She arms you with tips and strategies for adopting uniform standards under current governance and tax laws, while preparing you for any upcoming changes. She shows you how to protect your tax status and reassure donors and volunteers while staying true to your organization's mission. And she fills you in on what you need to know to: Comply with state laws and regulationsGet and keep tax-exempt statusAvoid lawsuits and other legal landminesHandle the mediaAnticipate future trendsMake sense of the Sarbanes-Oxley act

Including sample nonprofit bylaws and a complete audit committee report, "Nonprofit Law & Governance for Dummies, Second Edition" is an indispensable survival tool for 21st century nonprofits.

Your comprehensive guide to using Xero.

Keeping your business running smoothly has never been easier with Xero. You’re in good hands with Xero For Dummies, the only book endorsed by Xero. With the tips and tricks included in this helpful guide, you can easily tackle tasks like accounts payable, invoices, and estimates. It’s packed with easy to follow explanations and instructions on how to use this popular accounting software. It’s like having a personal accountant at your fingertips!

The latest update to this useful reference shows how you can use Xero for more than a simple spreadsheet. It includes how to set up your account from scratch, convert your business from another accounting software to Xero, and use Xero to its full potential.

It includes these essential topics:

• Customize the Xero set-up for your business
• Manage your daily activities with contacts, accounts, sales, and payables
• Organize suppliers and customers
• Automate your weekly and monthly reporting routines
• Track inventory and monitor your business
• Sync seamlessly across other business platforms

Filled with real-world scenarios that shows how you can use Xero every day in your business, Xero For Dummies can help you get your paperwork done quickly, so you can spend your valuable time running your business. Pick up your copy of Xero For Dummies to make that your reality.

Keen to try your hand at financial spread betting? Perhaps you re already investing in shares and looking for other strategies to maximise your profits. Or maybe you ve just heard the buzz and want to find out what all the fuss is about. Financial spread betting is an exciting tool for investors - a way to make money in up or down markets, without ever having to own a share. Best of all? It is tax and commission free. Perfect for smart, savvy investors like yourself! Financial Spread Betting For Dummies is your one-stop introduction to the world of spread betting. Packed with advice and examples, this guide tells you: * How to get started * Where you can spread bet * Strategies for successful betting * How to evaluate risks (of which there are many!) * What mistakes to avoid

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. * Align your sales and marketing teams for greater success in your ABM efforts * Analyze data to identify key accounts * Target your messages for real-time interaction * Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it s important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled ' for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate

A must-have reference for financial advisors In step-by-step detail, Success as a Financial Advisor For Dummies covers how a current or would-be financial advisor can maximize their professional success through a series of behaviors, activities, and specific client-centric value propositions. In a time when federal regulators are changing the landscape on the standard of care that financial services clients should expect from their advisors, this book affords professionals insight on how they can be evolving their practices to align with the regulatory and technological trends currently underway. Inside, you'll find out how a financial advisor can be a true fiduciary, how to compete against the growing field of robo-advisors, and how the passive investing trend is actually all about being an active investor. Additionally, you'll discover time-tested advice on building and focusing on client relationships, having a top advisor mindset, and much more. Master the seven core competencies Attract and win new business Pick the right clients Benchmark your performance Start your own firm Brimming with practical expert advice, Success as a Financial Advisor For Dummies is a priceless success tool for any wannabe or experienced financial advisor.

Your plain-English introduction to organisational behaviour

Organisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, "Organisational Behaviour For Dummies" gives you all the essentials for understanding this fascinating subject.

Inside you'll find out about personality and individual differences, teams and groups, personnel selection and assessment, and health and well-being at work. You'll also find out how leaders lead, how motivators motivate, and how the modern workplace is changing and evolving.An easy-to-read introduction to organisational behaviour for business, management, and organisational psychology studentsA useful reference for managersA fascinating look at behaviour in the modern workplace

Whether you're a student of organisational behaviour, a manager, or a lifelong learner with an interest in human behaviour and psychology in the workplace, "Organisational Behaviour For Dummies" has you covered.

So you've been asked to lead a quality control initiative? Or maybe you've been assigned to a quality team. Perhaps you're a CEO whose main concern is to make your company faster, more efficient, and less expensive. Whatever your role is, quality control is a critical concept in every industry and profession.

"Quality Control For Dummies" is the straightforward, easy guide to improving your company's quality. It covers all of today's available options and provides expert techniques for introducing quality methods to your company, collecting data, designing quality processes, and more. This hands-on guide gives you all the tools you'll ever need to enhance your company's quality, including: Understanding the importance of quality standardsPutting fundamental quality control methods to useListening to your customer about quality issuesWhipping quality control into shape with LeanWorking with value stream mappingFocusing on the 5S methodSupplement a process with KanbanFixing tough problems with Six SigmaUsing QFD to win customers overImproving you company with TOC

This invaluable reference is written from an unbiased viewpoint, giving you all the facts about each theory with no fuzzy coverings. It also includes steps for incorporating quality into a new product and Web sites packed with quality control tips and techniques. With "Quality Control For Dummies," you'll be able to speed up production, eliminate waste, and save money

Retain outstanding talent with a successful training and development program One of the best ways to retain great talent in your business is to deliver a strong training and development program--and this book gives you the tools to do just that. Featuring the latest strides in talent development, such as social learning, hybrid training, creating videos, and more, it arms you with everything you need to upskill employees to be more effective, productive, satisfied, and loyal. Develop a robust training and development program Foster a supportive and innovative work environment Use mentoring, coaching, and informal learning effectively Align learning to your organization's needs Engage your employees with a motivating training program using the helpful guidance in Training & Development For Dummies!

Build a winning portfolio--and reduce your risk--with this bestselling guide Online investing has never been easier--or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics--showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. Set expectations and assess your risk Analyze stocks and financial statements Assemble the suite of tools to calculate your performance Get tips on choosing the right online broker and on protecting your information online It's time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.