Secure venture capital? Easy. Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummies takes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. * Find and secure venture capital for your business * Get your business up and running * Push a product to the marketplace If you're an entrepreneur looking for hands-on guidance on how to secure capital for your business, the information in Venture Capital For Dummies gives you the edge you need to succeed.

Shape the leadership of tomorrow Business Coaching & Mentoring For Dummies provides business owners and managers with the insight they need to successfully develop the next generation of leaders. Packed with business-led strategies, key concepts, and effective techniques, this book equips you with the skills to transform both yourself and your team. Whether you're coaching colleagues, employees, or offering your skills as a service, these techniques will help you build a productive relationship that leads to business success. The companion website also features eight bonus videos that will further your mastery by showing you what great coaching looks like in action. Navigate tricky situations and emotional minefields with ease; develop vision, values, and a mission; create a long-term plan--everything you need is here, with expert guidance every step of the way. Understand how mentoring benefits both sides of the relationship Learn key coaching techniques that develop leadership potential Adopt new tools that facilitate coaching and mentoring interactions The modern workplace is a mix of generations, personalities, strengths, weaknesses, and quirks; great leadership can pull it all together toward a common goal, but who leads the leaders? Mentors and coaches fill this essential role, and this book shows you how to be one of the best.

Discover the best approaches for making business decisions Today's business leaders have to face the facts you can't separate leadership from decision making. The importance of making decisions, no matter how big or small, cannot be overstated. Decision Making For Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibility and reputation. Designed for managers, business owners, and anyone else who makes tough decisions on a daily basis, this guide helps you figure out if the decisions you're making are the right ones. In addition to helping you explore how to evaluate your choices, Decision Making For Dummies covers ways to receive support for decision making, delves into various decision-making styles, reviews the importance of sifting through data and information, and includes information on ways to engage others and make decisions collectively. Being in charge can be challenging, but with this guide, you don't have to go it alone. * Discusses the effects of decision making and outlines the considerations that must be made to gain trust and confidence * Demonstrates ways to communicate particularly sensitive decisions, and offers approaches for making bold decisions that challenge the status quo * Delves into the risks and benefits of certain decisions, and shows readers the best ways to evaluate choices * Outlines smart strategies for engaging others and drawing them into the decision-making process Crucial decisions need to be made every day in the business world, so there's no time to waste. Make Decision Making For Dummies your primary resource for learning to choose your actions wisely and confidently.

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: * Planning, budgeting and strategy * Guests and target audience * Promoting and marketing events * Location, venue and travel logistics * Food, drink, entertainment and themes * Security, health and safety, permissions, insurance and the like * Tips for building a career in event management

An easy-to-understand how-to guide to the single most important thing you can do in investing -- choosing and mixing your assets successfully.

You don't need to be an expert analyst, a star stock-picker, or a rocket scientist to have better investment results than most other investors. You just need to allocate your assets in the right way, and have the conviction to stick with that allocation.

The big secret behind asset allocation -- the secret that most sophisticated investors know and use to their benefit -- is that it's really not all that hard to do.

Asset Allocation For Dummies serves as a comprehensive guide to maximizing returns and minimizing risk -- while managing taxes, fees and other costs -- in putting together a portfolio to reflect your unique financial goals.

Jerry A. Miccolis (Basking Ridge, NJ), CFA(R), CFP(R), FCAS, MAAA is a widely quoted expert commentator who has been interviewed in The New York Times and the Wall Street Journal, and appeared on CBS Radio and ABC-TV. He is a senior financial advisor and co-owner of Brinton Eaton Wealth Advisors (www.brintoneaton.com), a fee-only investment management, tax advisory and financial planning firm in Madison, N.J. Dorianne R. Perrucci (Scotch Plains, NJ) is a freelance writer who has been published in The New York Times, Newsweek, and TheStreet.com, and has collaborated on several financial books, including I.O.U.S.A, One Nation, Under Stress, In Debt (Wiley, 2008).

Ace those challenging PHR and SPHR exams! In the competitive field of Human Resources, measurable demonstrations of credibility and commitment will get you ahead--and there's no better way to show your dedication than by adding the Professional in Human Resources (PHR) or Senior Professional in Human Resources (SPHR) qualifications to your resume. Fail rates are high, but the right combination of knowledge and practice (and a little grit) will see you a pass with flying colors--which is where PHR/SPHR Exam For Dummies comes in! In a friendly, step-by-step style, Sandra M. Reed, owner of the HR consulting firm epocHResources, takes the intimidation out of these challenging tests by letting you in on what to expect--as well as teaching you proven techniques for success. Work through the book's thorough content and subject review, sample questions, and suggested strategies, and then go online to find additional practice tests and more than 500 flashcards. With these resources, you can approach your exam with confidence. Take sample tests in the book and online Follow detailed answers and explanations Know how the exam is scored Study with more than 500 flashcards online Whether you're a student or an experienced professional, PHR/SPHR Exam For Dummies will give you the power to pass--and pass well--and go on to achieve the successful HR career of your dreams!

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. * Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy * Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events * This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls * Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

New-style job messages that get you in the door and on your way upFrom sparkling cover letters to six-word bios, a fresh bevy of job search letters has grown powerfully useful for successful career communications. Job Search Letters For Dummies delivers the quality of New Era know-how you need right now to land good jobs and thrive. Whether you're a long-time professional or a recent college graduate -- or somewhere in between -- Job Search Letters For Dummies has you covered."Job Search Letters For Dummies" covers the gamut of leading-edge topics, including effective strategies for internal career communications on topics such as raises, promotions, and position changes; rules for communicating professionally with texts and networking on social media platforms such as twitter and LinkedIn; fresh and updated communication phrases to voice accomplishments and make job-fit statements; post-interview etiquette and letters such as thank-yous, "hire me" reinforcement notes, interest revival queries; and much more.Get hired with 40 types of job lettersCreate short messages for a smartphone worldNetwork on social media sitesModel best letters more than 200 pro samples

Whether you're a long-time professional or a recent college graduate -- or somewhere in between -- "Job Search Letters For Dummies" has you covered.

A note to job seekers from nationally syndicated careers columnist and author or "Job Search Letters For Dummies," Joyce Lain Kennedy:

Welcome aboard, job seekers Thanks for checking out this first guide to "communications-supported job search and career growth" in relentlessly changing technological times.

The right messaging -- what you say, why you say it, and when you say it -- is as important today to your employment goals as it has been at any time since Leonardo da Vinci wrote the first professional resume in 1482.

Consider recent job-finding history: In 1986 fax machines and postal mail were the most popular ways to send resumes and cover letters.In the 1990s the Internet boom kicked in with new tools to connect jobs and people: e-mail, websites, cell phones, mailing lists, and online bulletin boards.In the 21st century the double-time march of recruiting technology skyrocketed, building a techno-swamp populated with endless ideas of how to connect work and people through smartphones, wonder tablets, apps, and social media for virtual networking.

You're competing in a new world of work out there. If your job search is treading water -- or even drowning-- there's a better way. Make a splash Engage hiring authorities through a communications-centered campaign with smart content.

Sick of the office and looking for a change? Relax! Let expert Susan Drake help you make the leap from employee to boss -- with no stress, no sweat. From practical tips on asessing your skills to real-life stories from successful freelancers, this friendly guide will pave the way to a smooth and fulfilling freelance career.

Inside Freelancing For Dummies you'll discover how to:

• Organize your home office and budget your time
• Evaluate jobs and projects
• Land business and manage client relationships
• Create the ideal working environment
• Manage your money and pay your taxes
• And much more!

A practical, hands-on guide to forensic accounting

Careers in forensic accounting are hot-"US News & World Report" recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants perform specialized audits, and assist in all kinds of civil litigation, and are often involved in terrorist investigations." Forensic Accounting For Dummies" will track to a course and explain the concepts and methods of forensic accounting.Covers everything a forensic accountant may face, from investigations of mergers and acquisitions to tax inquiries to economic crimeWhat to do if you find or suspect financial fraud in your own organizationDetermining what is fraud and how to investigate

Whether you're a student pursuing a career in forensic accounting or just want to understand how to detect and deal with financial fraud, "Forensic Accounting For Dummies" has you covered.

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. * Define your market segments, buyer personas, and voice * Build an effective internal structure, and choose the right CRM solution * Optimize leads and conduct effective email marketing * Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

Want to get the most out of your International Finance course?

Nowadays the value of daily foreign exchange trading is more than one hundred times the value of annual international trade in goods and services. As result of the great importance of international financial transactions, the subject of international finance continues to develop as fast as--or faster than--any other field in economics and finance. "International Finance For Dummies" sheds light on this increasingly important subject for the growing number of students required to take this course.

If you're an undergraduate or MBA student enrolled in an international finance course, this hands-on, friendly guide gives you everything you need to succeed. Plus, it includes up-to-date information on the latest changes to International Finance Reporting Standards, its impact on a company's overall finances, and the various currencies and institutions available worldwide.Serves as an excellent supplement to your international finance textsProvides easy-to-understand explanations of complex materialBrings you up-to-speed on the concepts and subject matter you need to know

"International Finance For Dummies" is your ticket to scoring your highest in your international finance course.

Use Adobe Analytics as a marketer --not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

A recommended, proven way to broaden portfolios and profits

Recommended by finance experts and used extensively by institutional investors, index funds and exchange-traded funds (ETFs) provide unmanaged, diversified exposure to a variety of asset classes. "Index Investing For Dummies" shows active investors how to add index investments to their portfolios and make the most of their money, while protecting their assets. It features plain-English information on the different types of index funds and their advantage over other funds, getting started in index investing, using index funds for asset allocation, understanding returns and risk, diversifying among fund holdings, and applying winning strategies for maximum profit.

Learn how scrum can help in every part of your life Scrum--an organizing approach that exposes work progress and quality --is used all over the place in software development, but it's not just for coders. Scrum For Dummies shows you how scrum can improve performance regardless of your industry or project. You can even use scrum to get tangible results in your personal projects--prepare for retirement, organize travel, and much more. Plan goals, releases, and sprints for all aspects of business and life. With Dummies, you'll learn how to work flexibility and collaboration into anything you're doing. This book is packed with helpful information to empower you to set up your first scrum project, organize the scrum team, integrate scrum into your agile project management strategy, and just make things work better. Learn the ins and outs of scrum--updated for the 2020 scrum guide Discover how scrum can help you manage projects in any industry and even in your personal life Organize your scrum team and set up your first project Integrate scrum into your agile project management strategy This updated edition of Scrum For Dummies is written to make scrum useful for everyone--especially you.

Achieve positive returns on your investments, in any market With Managing Your Investment Portfolio FD you can build and manage a portfolio of investments that s flexible enough to provide positive returns, no matter what the market is doing. Inside you ll find a wealth of strategies and techniques to help you take your investments to the next level. Lean to track and predict volatility; hedge your exposure by going long and short; use strategies like arbitrage, relative value and pairs trading; and dip into distressed assets, options, derivatives, spread betting and much more. Techniques and strategies covered include: * Tracking and predicting volatility, and making short-term gains on very volatile markets * Hedging exposure and going long and short * Arbitrage (taking advantage of price differences between markets) * Pairs trading * Relative value strategies * Distressed assets (things written off by the mainstream that may have long-term value) * Earnings surprises (looking for companies delivering better earnings than predicted by analysts) * Options and derivatives * Macro trading (looking at key indicators for economic cycles)

Would
you
read
information
presented
like
this?

No. It's just not natural. Sometimes presentation is almost as important as content. When you create a report, the goal is to provide information for readers in a format they can readily understand.

"Crystal Reports 10 For Dummies, " the latest version of the most popular report writer in the world, shows you how to create simple or sophisticated reports, turning data into interactive, actionable reports that convey what's happening in your business. You can progress cover-to-cover or use the index to find out how to: Give your reports more pizzazz by using the correct fonts, color, drop shadows, graphic elements, and moreIntegrate elements from multiple, non-database sourcesGroup sort, total result sets, cross-tab reports, and add formulas, charts, or mapsPrint reportsUse customized Business Views gleaned from the same information to provide each reader with information he or she needs to know without spilling all the beans, sales figures, marketing information, or whateverPresent multi-dimensional data in OLAP (Online Analytical Processing) cubesGet ideas from sample reports on the companion Web site

Written by Allen G. Taylor, nationally known lecturer, teacher, and author of over 20 books, including "Database Development for Dummies, Crystal Reports 10 For Dummies" makes it crystal clear how to: Store your information securely in Crystal RepositoryUse Crystal Analysis 10 to display OLAP data so you and your report's readers can analyze the information in an online environmentUse Crystal Enterprise to put Crystal Reports online for viewing by hundreds or thousands of people in your organization

Whether you want to dazzle your company's CEO and shareholders, motivate the sales force, or simply share database information cogently, with "Crystal Reports 10 For Dummies" you not only make your point, you an impression. When your reports look professional, you look professional.

Find--and land--your first job! Finding a job can seem daunting, especially when it's a brand new experience. There's a lot to know, and often a lot of pressure. Written by the founder of AfterCollege.com, Getting Your First Job For Dummies is designed to take the stress out of the job search process and help you get an offer. In this book, you'll discover how to identify your talents and strengths, use your network to your advantage, interview with confidence, and evaluate an offer. Written in plain English and packed with step-by-step instructions, it'll have you writing customized resumes, conducting company research, and utilizing online job search sites, faster than you can say 'I got the job!' Determine what kind of job suits your interests and skills Write a compelling cover letter Know what to expect in an interview Effectively negotiate an offer Whether you're still in school or navigating the world as a recent graduate, Getting Your First Job For Dummies arms you with the skills and confidence to make getting your first job an exciting and enjoyable process.

If you have a business or a nonprofit organization, or if you're the one responsible for information systems at such an operation, you know that disaster recovery planning is pretty vital. But it's easy to put it off. After all, where do you start?

"IT Disaster Recovery Planning For Dummies" shows you how to get started by creating a safety net while you work out the details of your major plan. The right plan will get your business back on track quickly, whether you're hit by a tornado or a disgruntled employee with super hacking powers. Here's how to assess the situation, develop both short-term and long-term plans, and keep your plans updated.

This easy-to-understand guide will help youPrepare your systems, processes, and people for an organized response to disaster when it strikesIdentify critical IT systems and develop a long-range strategySelect and train your disaster recovery teamConduct a Business Impact AnalysisDetermine risks to your business from natural or human-made causesGet management supportCreate appropriate plan documentsTest your plan

Some disasters get coverage on CNN, and some just create headaches for the affected organization. With "IT Disaster Recovery Planning For Dummies, " you'll be prepared for anything from hackers to hurricanes

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it. With this fun and accessible guide, you'll go beyond the basics of sales to learn how to anticipate clients' needs, develop psychologist-like insight, and so much more. Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales from prospecting to closing. * Shows you how to reach your fullest potential in sales * Helps you effectively inspire great performance form any sales force * Demonstrates how to prospect, recruit, and increase your organization's income and success * Teaches you how to manage sales teams to greatness If you're one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented inside sets you up for success.

Hold productive meetings and events with help from Dummies It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you'll be able to streamline meetings to maximize efficiency and save money - on or offline. Create effective and exciting business events and presentations Keep on time and on budget, maintain group engagement, and use social media to your advantage Discover best practices, proven tips, and technical advice If you're a professional who wants to make the most of business meetings, this is the Dummies guide for you. It's also a valuable resource for anyone who needs to plan a large-scale event (seminar, convention, etc.).

Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You'll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what's involved in the role of a nonprofit fundraiser Discover sources of funding for your organization--and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyond Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

A practical workplace guide to handling conflict effectively

Managing employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. "Conflict Resolution at Work For Dummies" provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain better productivity while boosting morale.One of the only trade publications that takes the manager's perspective on how to address conflicts, resolve disputes, and restore peace and productivity to the workplaceExamines more positive means for resolving conflicts (other than arguing, surrendering, running away, filing a lawsuit, etc.)Helps managers and employees sort through problems and make the workplace a more rewarding place

No manager should be without "Conflict Resolution at Work For Dummies "

Harness the power of marketing and watch your business grow

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.Using social media as a marketing toolCommunicating with customersFinancing a marketing campaignThe companion CD includes tools and templates to give you a jump-start on putting your new skills to work

If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. * Analyze customer data to better understand your target audience's journey * Leverage social platforms, such as Facebook and Twitter, to develop channel promotions * Create and curate intelligent, engaging content that leads to action * Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.