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Books > Promotion > For Dummies > Business
Want big returns? Look at small stocks! Penny stocks are low-cost equities that often make large price moves, potentially leading to big gains--or losses--for investors. Penny Stocks For Dummies will help you determine whether this wild ride is right for you. With this hands-on guide, you can grasp the basics, find smart investments, avoid scams, and look for big success, even if you only have pocket change to start out with. This latest edition takes you right into today's unique penny stock market. You'll learn how to read penny stock charts, evaluate the strength of small companies, recognize price manipulations, and use smart trading strategies to maximize your returns. Buying and selling penny stocks can be extremely lucrative--if you know exactly what you're doing. This book will make a penny trader out of you, so you can start making money for the future. (Heads up: you're going to need a bigger piggy bank!) With Penny Stocks For Dummies, you will: Find out whether penny stocks are a good fit for your investment goals, available capital, and risk tolerance Do your due diligence and learn how to research potential penny stock investments Use fundamental analysis, financial ratios, and penny-specific technical analysis to identify winning bets Uncover expert tips that will boost your results and help prevent big losses Penny Stocks For Dummies will give you the knowledge and confidence you need to get in on the ground floor and discover those hidden gems for high rewards.
Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
Your essential guide to working from home and staying connected In today's networked global economy, working from home is no longer a novelty. In light of the COVID-19 pandemic, companies and organizations everywhere are embracing the game-changing benefits of allowing employees to work outside the office, and the results are profound: managers benefit by saving money and resources and by having access to talent outside their zip codes, while employees enjoy greater job opportunities, productivity, independence, and satisfaction--in part from the time saved not commuting. According to one source, 85% of businesses say that productivity increased along with greater flexibility--and 90% of employees say that flexibility boosted their morale. Working From Home For Dummies, gathers the expertise of multiple industry experts, featuring best of the best content from Virtual Teams For Dummies, Managing For Dummies, 3E, Company Culture For Dummies, Zoom For Dummies, Microsoft Teams For Dummies, Slack For Dummies, Mindfulness For Dummies, 3E, and Stretching For Dummies, as well as new material from award-winning author Tara Powers on setting expectations and boundaries, and more. Set up your workspace Stay connected to your team Run productive online meetings Get in the right headspace This book is the full guide on how to successfully work with virtual teams, whether you are a team member or a manager.
Get ready to close on your new career as a real estate agent. Real Estate License Exams For Dummies is packed with all the information you need to know to get your license and begin your lucrative and rewarding real estate career. With four practice tests and 525 flashcards online, you'll be well on your way to launching the real estate career of your dreams. Plus, there are more practice questions throughout each of the subject review sections in the book, so you can work through all the topics covered on the test. With real estate laws for all 50 states, this is your perfect study guide, no matter where you’re planning to work. Learn the latest on real estate taxes, contracts, mortgage types, and beyond. Then, get test-day tips that will help you succeed. Real estate, here you come.
Looking to start or restart a career in real estate? Real Estate License Exams For Dummies is your guide.
Take charge and engage your enterprise in a Lean transformation Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. "Lean For Dummies" shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the general overview of Lean, how flow and the value stream works, and the best ways to apply Lean to your enterprise. This revised edition includes the latest tools, advice, and information that can be used by everyone -- from major corporations to small business, from non-profits and hospitals to manufacturers and service corporations. In addition, it takes a look at the successes and failures of earlier Lean pioneers -- including Toyota, the inventors of Lean -- and offer case studies and hands-on advice.The latest on the Six Sigma and Lean movementsThe role of technology and the expanding Lean toolboxCase studies enhance the material "Lean For Dummies" gives today's business owners and upper level management in companies of all sizes and in all industries, the tools and information they need to streamline process and operate more efficiently.
A detailed look at the fast-growing field of Islamic banking and finance The global Islamic finance market is now worth about $700 billion worldwide. "Islamic Finance For Dummies" helps experienced investors and new entrants into Islamic finance quickly get up to speed on this growing financial sector. Here, you'll find clear and easy-to-understand information on how you can incorporate Islamic finance products into your investment portfolio. You'll quickly and easily: become acquainted with the theory, practice, and limitations of Islamic banking; understand how to develop products for the Islamic financial industry; grasp the objectives and sources of Islamic law and the basic guidelines for business contacts; learn about Islamic fund management and insurance; and much more.Coverage of the role Islamic finance can play in the development of the financial system and of economiesAddresses the risks and rewards in Islamic bankingThe future prospects and opportunities of the Islamic finance industry With the help of "Islamic Finance For Dummies, " you'll discover the fast and easy way to tap into the booming Islamic finance arena.
Build your own successful online business―the Dummies way. Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There’s never been a better time to open your own Etsy shop, and there’s never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that “add to cart" button.With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.
This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.
Your guide to investing for a more sustainable world Investing in one's own future has always been a good financial move. But what if you want to ensure that the companies you have a financial interest in are also helping to improve the present and future of all of us--and of the planet? More than ever before, sustainable investors want to be confident that a company's Environmental (net zero emissions target), Social (response to the Covid-19 pandemic), and Governance (no repeats of Enron and WorldCom) policies and actions are positively impacting the global outlook--and to identify ways that their dollar can incentivize business leaders to do even better. The worldwide rise of an Environmental, Socially Responsible, and Governance (ESG) approach to investing shows you're not alone, and the $30+ trillion--and growing--committed in this way says it's already become a transformative global movement. ESG provides a framework for evaluating companies that, unlike unrelated investment strategies, informs and guides sustainable investment. Even if you're a novice investor, ESG For Dummies will allow you to hit this new investing landscape running, providing you with measurable ways to factor ESG into company performance, see how these are reflected in your investment return, and show how you can monitor companies to ensure your money is being put to ethical use. You'll also become familiar with the big names to follow in the ESG world, how they're already effecting positive change, and how you can help. Identify the drivers for each category of ESG Define and measure material ESG factors for investing success Understand principles for building a diversified sustainable portfolio Recognize material ESG factors effect on company performance ESG investing introduces powerful tools to do real and lasting good: this book shows you how to use them to help make everyone's future, including your own, much more secure.
Trend trading lets the market do the work for you Is your portfolio doing all it should? Are you looking for a market-focused way to increase returns? Try your hand at trend trading. Instead of analyzing the performance of a company, analyze the performance of the market as a whole. When you spot a trend, jump on it and let it ride until it's time to move. Whether your strategy is short-term, intermediate-term, or long-term, trend trading can help you capitalize on the action of market and get the most out of every move you make. Trend Trading For Dummies will get you up to speed on the ins and outs of this unique technique. You'll learn how to spot the trends and just how heavily market analysis figures into your success. You can get as complex as you like with the data for long-term predictions or just go for quick rides that pump up your gains. Before you jump in, you need to know the basics that can help ensure your success. * Learn the rules of trend trading and why you need a solid system * Understand technical analysis to make accurate predictions * Analyze the market and learn what to look for before you trade * Use leverage to your advantage to make better moves Trend Trading For Dummies includes trading strategies that you can use as-is, or customize to suit your needs. Thorough preparation is the key to any good trading plan, and it's no different with trend trading. Trend Trading For Dummies allows you to trade using every angle, and will get you out of or into the market in a flash.
The best-selling investing guide offers new information, new insights, and new perspectives There's nothing better than having your money make more money--and getting to that place isn't as complicated as you've been led to believe. With some common sense, careful planning, and the right advice, you too can watch your money accumulate like it's growing on trees. In the Ninth Edition of Investing for Dummies, best-selling author and nationally renowned personal finance expert Eric Tyson shows you how to make your money work for you with rock-solid advice that's stood the test of time. Steering clear of flashy get-rich-quick schemes, Tyson offers a slow-and-steady approach that can work for everyone from young professionals just starting their careers to baby boomers who want to bulk up their nest eggs just before retirement. In the book, you will: Get started with investing by exploring your investment choices, weighing risk vs. return, and get your financial house in order Discover the parts that stocks, bonds, real estate, and small business can play in your portfolio Learn to choose the right periodicals, radio, tv, and web resources that keep you informed and help you avoid the hype With updated coverage of new developments like the Tax Cuts and Jobs Act and their impact on investments, along with the growing trend amongst brokers toward zero- and low-fee stock trades, the Ninth Edition of Investing For Dummies is the latest can't-miss guide to investing your money like a boss.
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Take your productivity to the next level and make the most of your time! Do you have too much to do and not enough time to do it? Don't we all! Productivity For Dummies shows you how to overcome this common problem by tackling key issues that are preventing you from remaining focused and making the most of your time. This insightful text gets to the root of the problem, and shows you how to identify and analyse the items on your to-do list to deliver on deadlines and maximise your schedule. Numerous techniques and technologies have been developed to address productivity needs, and this resource shows you which will work for your situation. Productivity is crucial to your success - whether you want to find a new job, earn a promotion you've had your eye on, or generally progress in your career, understanding how to improve your productivity is essential in increasing the value you bring to your organisation. At the very least, increased productivity means that you get things done faster which translates into fewer overtime hours and more time concentrating on the things that are most important to you. * Eliminate procrastination and laziness from your daily routine * Organise your work environment to create a space conducive to productivity * Increase your concentration and stay focused on the task at hand * Make decisions quickly, and stay cool, calm, and collected no matter what the situation is Productivity For Dummies helps you solve the age-old problem of having too much to do and not enough time to do it.
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and business owners. Quite simply, it s a fast and effective way to build your business or career - and excellent networking skills will set you apart from the competition. Business Networking For Dummies shows you how to get the most out of networking - both online and offline. With Business Networking For Dummies, you ll learn to: * Use business networking to grow and develop your business * Find the right platform or platforms to build your own network and assemble your crowd * Pitch yourself and your business with confidence * Get the most out of face-to-face networking events - including valuable tips on presentation skills and sound bites! * Join up your real life and online networking * Measure your networking success * Follow up with new contacts successfully This is a cornerstone book for anyone involved in running a smaller business and wishing to deploy networking as an enquiry source. It is clear, concise and provides a complete education for succeeding in, what is for some, a difficult environment." Ben Kench, Leading UK sales trainer and business growth specialist "I ve read this entire book from start to finish and so should you because, when you know what you re doing, business networking does work, and by following the blueprint that Stef has set down for you: first you ll learn, then you ll earn. Brad Burton, Managing Director, 4Networking Ltd.
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. * Learn the core concepts of business development, and how it differs from sales * Build a practical, step-by-step business development strategy * Incorporate marketing, sales, and customer management in general planning * Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick Business Development For Dummies shows you how.
All in favor of improving meeting procedures, say Aye! Trying to keep your in-person and virtual meetings on track and running smoothly? You need Robert's Rules of Order! These rules for conducting meetings have stood the test of time as the gold standard for practical and effective procedure in group settings like corporate and nonprofit boards, councils, and more. And there's no better way to learn the latest version of the rules than with Robert's Rules For Dummies. This handy guide demystifies the Rules and offers readers a practical roadmap to applying efficient procedures to everything from conducting online and in-person meetings to voting by email. It also: Contains brand-new, updated content on the latest 12th Edition of Robert's Rules Offers sample meeting agendas, minutes, scripts, and other material to show you how the pros keep meeting records Walks you through the basic--and not so basic--ways to nominate and elect officers and directors in organizations Ideal for board members, convention delegates, business owners, nonprofit executives, and anyone else trying to maintain an orderly flow of business--online or in person--Robert's Rules For Dummies is a need-to-read resource that will make you wonder how you ever survived without it.
Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on Amazon Using FBA Getting started Deciding what to sell Conducting product research Finding your way around Seller Central Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more How to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.
The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies" clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and minimize the risk of disruption to your businessCreate your own business continuity planApply business continuity in practice What are you waiting for? Take action now to ensure the survival of your business with "Business Continuity For Dummies."
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is and isn't to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. * Create a winning strategy for your product * Gather and analyze customer and market feedback * Prioritize and convey requirements to engineering teams effectively * Maximize revenues and profitability Product managers are responsible for so much more than meets the eye and this friendly, authoritative guide lifts the curtain on what it takes to succeed.
The latest on using the Internet to market your services The fun and easy way to make a name for yourself in this lucrative career field So you want to be a consultant? This practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients. Discover how to: Start a successful consulting business Build partnerships with clients Handle financial and legal issues Make great presentations Negotiate contracts Promote your business
Britain's number-one guide to mastering the art and science of bookkeeping Accurate bookkeeping is crucial to the success of every business but few people relish in this highly detailed task. Luckily, this new edition of Bookkeeping For Dummies simplifies every aspect of financial record keeping, walking you through the basic skills you need to make numbers your minion. From tracking transactions and keeping ledgers to producing balance sheets and year-end reports, this straight-talking guide takes the intimidation out of bookkeeping and shows you how to make it your best friend in business. Fully updated to include the latest coverage of accounting practices and bookkeeping software, this new edition of Bookkeeping For Dummies features tons of practical exercises to get you up and running with what you need to keep your books balanced, your finances in order and the tax inspector off your back. * Find updated bookkeeping templates and resources available via download * Manage day-to-day records like sales and purchases * Produce Profit and Loss Statements and Balance Sheets * Prepare year-end documents with confidence and ease From the importance of keeping a paper trail to the best ways to keep payroll rolling and everything in between this is the ideal resource for anyone looking to learn the bookkeeping ropes.
Want to become an accountant? Own a small business but need help
balancing your books? Worried about managing your finances under
the cloud of the recession? "Accounting Workbook For Dummies, UK Edition" covers: Part I: Business Accounting Basics Part II: Preparing Financial Statements Part III: Managerial, Manufacturing, and Capital
Accounting Part IV: The Part of Tens Main changes in the UK edition include: UK Accounting
practiceCurrencyUK institutions - Inland Revenue and Customs and
Excise etcNational Insurance, PAYEUK taxation and VATPartnerships
and Limited company informationUK legal practiceUK specific formsUK
specific case studies
Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power. Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation. * Learn how to be an innovative, not just "effective" presenter in any situation * Understand how to read and cater to specific audiences * Create captivating visual materials using technology and props * Creative customize presentations to best communicate with audiences More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.
Putting together all the links in the supply chain Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You'll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization's promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples. Gain a foundational knowledge of issues in supply chain management Learn about today's global supply chains, plus trends like reshoring and near-shoring Wrap your mind around how an organization's moving parts can be coordinated in today's high-tech world Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management. |
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